AI Portfolio Summary
In 2025 Q4, Willis Investment Counsel maintained a portfolio of 131 distinct positions. They heavily accumulated shares in Johnson And Johnson, increasing their position by 1.5%. The fund also reduced its exposure to Clorox Co Del Com by 12.0%.
Total Positions
131
Quarter
2025 Q4
Top Holding
JNJ (3.9%)
Top 10 Concentration
26.5%
Turnover Rate
23.4%
Sector HHI
0.18
Items per page:
Showing 1-50 of 131
| Stock | History | Sector / Type | Port % | Prev % | Rank / Prev | Conviction | Change | % Change | Influence | Shares | Mkt Value | Avg Cost | Price Held | 1st Owned | Source | Source Date | Date Reported |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
JNJ
Johnson And Joh...
|
Healthcare | 3.91% | 3.65% |
#1
Prev: #1
|
4.1 | 5,264 | 1.5% |
P
S
|
365,399 | $75,619,323 | 2006 Q1 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
CSCO
Cisco Systems I...
|
Technology | 3.32% | 3.07% |
#2
1
Prev: #3
|
3.3 | 13,770 | 1.7% |
P
S
|
833,033 | $64,168,532 | 2006 Q3 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
MSFT
Microsoft Corp
|
Technology | 2.83% | 3.14% |
#3
1
Prev: #2
|
2.6 | 2,246 | 2.0% |
P
S
|
113,070 | $54,682,913 | 2006 Q1 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
ACN
Accenture PLC
|
Technology | 2.69% | 2.54% |
#4
2
Prev: #6
|
2.1 | 5,271 | 2.8% |
P
S
|
193,768 | $51,987,954 | 2014 Q3 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
CB
Chubb Ltd
|
Financial Services | 2.47% | 2.32% |
#5
4
Prev: #9
|
2.0 | 2,946 | 2.0% |
P
S
|
153,421 | $47,885,761 | 2014 Q3 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
TXN
Texas Instrumen...
|
Technology | 2.38% | 2.63% |
#6
1
Prev: #5
|
1.5 | 4,266 | 1.6% |
P
S
|
265,891 | $46,129,430 | 2013 Q1 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
CAT
Caterpillar Inc...
|
Industrials | 2.36% | 2.03% |
#7
5
Prev: #12
|
1.4 | 2,160 | 2.8% |
P
S
|
79,891 | $45,767,157 | 2006 Q1 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
LMT
Lockheed Martin...
|
Industrials | 2.36% | 2.72% |
#8
4
Prev: #4
|
1.4 | -5,521 | -5.5% |
P
S
|
94,257 | $45,589,283 | 2011 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
PFE
Pfizer Inc
|
Healthcare | 2.20% | 2.37% |
#9
2
Prev: #7
|
1.4 | 9,824 | 0.6% |
P
S
|
1,713,464 | $42,665,254 | 2006 Q1 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
MDT
Medtronic Inc
|
Healthcare | 1.97% | 2.09% |
#10
1
Prev: #11
|
1.3 | -4,615 | -1.1% |
P
S
|
397,253 | $38,160,123 | 2012 Q3 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
HD
Home Depot Inc
|
Consumer Cyclical | 1.91% | 2.34% |
#11
3
Prev: #8
|
1.3 | 1,752 | 1.7% |
P
S
|
107,250 | $36,904,725 | 2006 Q1 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
PAYX
Paychex Inc
|
Technology | 1.89% | 2.23% |
#12
2
Prev: #10
|
1.3 | 5,539 | 1.7% |
P
S
|
326,672 | $36,646,065 | 2010 Q3 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
WMT
Wal-Mart Stores...
|
Consumer Defensive | 1.76% | 1.72% |
#13
5
Prev: #18
|
1.7 | no change | no change |
P
S
|
305,526 | $34,038,652 | 2007 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
TSCO
Tractor Supply ...
|
Consumer Cyclical | 1.75% | 2.01% |
#14
1
Prev: #13
|
2.7 | 32,788 | 5.1% |
P
S
|
677,691 | $33,891,327 | 2018 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
AFL
Aflac Inc
|
Financial Services | 1.72% | 1.80% |
#15
Prev: #15
|
1.2 | 6,954 | 2.4% |
P
S
|
301,094 | $33,201,635 | 2011 Q3 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
MRK
Merck & Company...
|
Healthcare | 1.71% | 1.44% |
#16
9
Prev: #25
|
1.2 | -99 | -0.0% |
P
S
|
313,718 | $33,021,957 | 2006 Q1 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
HSY
Hershey Co
|
Consumer Defensive | 1.70% | 1.82% |
#17
3
Prev: #14
|
1.2 | 2,766 | 1.6% |
P
S
|
180,544 | $32,855,397 | 2024 Q1 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
PEP
Pepsico Inc
|
Consumer Defensive | 1.70% | 1.75% |
#18
1
Prev: #17
|
1.2 | 1,221 | 0.5% |
P
S
|
228,650 | $32,815,848 | 2012 Q1 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
PG
Procter & Gambl...
|
Consumer Defensive | 1.56% | 1.77% |
#19
3
Prev: #16
|
1.1 | -424 | -0.2% |
P
S
|
210,020 | $30,097,966 | 2014 Q3 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
AAPL
Apple Computer
|
Technology | 1.54% | 1.53% |
#20
4
Prev: #24
|
1.1 | -473 | -0.4% |
P
S
|
109,586 | $29,792,050 | 2016 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
SNY
Sanofi-Aventis
|
Healthcare | 1.51% | 1.44% |
#21
5
Prev: #26
|
2.6 | 47,300 | 8.5% |
P
S
|
604,000 | $29,269,840 | 2016 Q3 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
BHP
BHP Billiton Lt...
|
Basic Materials | 1.48% | 1.54% |
#22
1
Prev: #23
|
1.1 | -29,364 | -5.8% |
P
S
|
474,843 | $28,666,272 | 2009 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
XOM
Exxon Mobil Cor...
|
Energy | 1.43% | 1.40% |
#23
5
Prev: #28
|
1.1 | 3,099 | 1.4% |
P
S
|
229,423 | $27,608,764 | 2006 Q1 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
DGX
Quest Diagnosti...
|
Healthcare | 1.36% | 1.58% |
#24
5
Prev: #19
|
1.5 | no change | no change |
P
S
|
151,800 | $26,341,854 | 2015 Q3 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
MCD
Mcdonalds Corp ...
|
Consumer Cyclical | 1.34% | 1.41% |
#25
2
Prev: #27
|
1.5 | no change | no change |
P
S
|
84,785 | $25,912,840 | 2006 Q1 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
T
AT&T Corp
|
Communication Services | 1.30% | 1.57% |
#26
5
Prev: #21
|
1.0 | -9 | -0.0% |
P
S
|
1,015,610 | $25,227,752 | 2006 Q1 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
JPM
JP Morgan Chase...
|
Financial Services | 1.30% | 1.35% |
#27
4
Prev: #31
|
1.0 | -100 | -0.1% |
P
S
|
77,879 | $25,094,171 | 2011 Q1 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
ABT
Abbott Laborato...
|
Healthcare | 1.29% | 0.78% |
#28
27
Prev: #55
|
3.5 | 92,383 | 86.4% |
P
S
|
199,349 | $24,976,436 | 2010 Q3 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
ETN
Eaton Corp
|
Industrials | 1.27% | 1.58% |
#29
9
Prev: #20
|
1.5 | no change | no change |
P
S
|
77,073 | $24,548,521 | 2012 Q1 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
COP
Conocophillips
|
Energy | 1.24% | 1.30% |
#30
3
Prev: #33
|
1.0 | 5,461 | 2.2% |
P
S
|
256,761 | $24,035,397 | 2009 Q1 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
AEP
American Electr...
|
Utilities | 1.21% | 1.25% |
#31
4
Prev: #35
|
1.5 | no change | no change |
P
S
|
203,538 | $23,469,967 | 2010 Q3 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
DRI
Darden Restaura...
|
Consumer Cyclical | 1.17% | 1.28% |
#32
2
Prev: #34
|
1.5 | no change | no change |
P
S
|
122,600 | $22,560,852 | 2009 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
LLY
Eli Lilly & Co
|
Healthcare | 1.16% | 0.82% |
#33
20
Prev: #53
|
2.5 | 1,156 | 5.8% |
P
S
|
20,926 | $22,488,754 | 2011 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
GD
General Dynamic...
|
Industrials | 1.16% | 1.24% |
#34
2
Prev: #36
|
1.5 | no change | no change |
P
S
|
66,700 | $22,455,222 | 2012 Q3 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
VZ
Verizon Communi...
|
Communication Services | 1.16% | 1.35% |
#35
5
Prev: #30
|
1.0 | -13,278 | -2.4% |
P
S
|
549,500 | $22,381,135 | 2012 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
ADP
Automatic Data ...
|
Technology | 1.14% | 1.37% |
#36
7
Prev: #29
|
1.5 | no change | no change |
P
S
|
85,656 | $22,033,293 | 2014 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
MMM
3m Company
|
Industrials | 1.13% | 1.14% |
#37
2
Prev: #39
|
1.0 | 2,077 | 1.5% |
P
S
|
136,141 | $21,796,174 | 2012 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
AXP
American Expres...
|
Financial Services | 1.08% | 0.98% |
#38
8
Prev: #46
|
2.4 | 2,863 | 5.3% |
P
S
|
56,680 | $20,968,766 | 2015 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
UPS
United Parcel S...
|
Industrials | 1.08% | 1.04% |
#39
5
Prev: #44
|
0.9 | -18,358 | -8.0% |
P
S
|
210,373 | $20,866,898 | 2011 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
CLX
Clorox Co Del C...
|
Consumer Defensive | 1.07% | 1.57% |
#40
18
Prev: #22
|
0.9 | -27,800 | -12.0% |
P
S
|
204,600 | $20,629,818 | 2015 Q3 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
SHEL
Shell
|
Energy | 1.05% | 1.07% |
#41
Prev: #41
|
0.9 | 2,783 | 1.0% |
P
S
|
276,722 | $20,333,533 | 2022 Q1 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
NVDA
Nvidia Corp
|
Technology | 1.05% | 1.06% |
#42
Prev: #42
|
0.9 | 4,646 | 4.5% |
P
S
|
108,863 | $20,302,950 | 2022 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
LOW
Lowe's Companie...
|
Consumer Cyclical | 1.04% | 1.15% |
#43
5
Prev: #38
|
1.4 | no change | no change |
P
S
|
83,418 | $20,117,085 | 2008 Q3 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
KMB
Kimberly Clark ...
|
Consumer Defensive | 1.03% | 1.34% |
#44
12
Prev: #32
|
0.9 | -125 | -0.1% |
P
S
|
197,015 | $19,876,843 | 2010 Q3 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
GNRC
Generac
|
Industrials | 1.01% | 1.19% |
#45
8
Prev: #37
|
2.4 | 13,553 | 10.5% |
P
S
|
143,137 | $19,519,593 | 2020 Q1 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
DUK
Duke Energy Cor...
|
Utilities | 0.97% | 1.08% |
#46
6
Prev: #40
|
1.4 | no change | no change |
P
S
|
160,282 | $18,786,653 | 2006 Q1 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
EMR
Emerson Elec Co
|
Industrials | 0.96% | 1.00% |
#47
2
Prev: #45
|
1.4 | no change | no change |
P
S
|
139,600 | $18,527,712 | 2011 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
GPC
Genuine Parts C...
|
Consumer Cyclical | 0.88% | 1.05% |
#48
5
Prev: #43
|
1.4 | no change | no change |
P
S
|
139,019 | $17,093,776 | 2010 Q3 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
VLO
Valero Energy C...
|
Energy | 0.88% | 0.97% |
#49
2
Prev: #47
|
1.4 | no change | no change |
P
S
|
104,600 | $17,027,834 | 2017 Q1 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
VBR
Vanguard Small ...
|
ETF | 0.86% | 0.62% |
#50
12
Prev: #62
|
2.8 | 24,344 | 44.7% |
P
S
|
78,792 | $16,687,358 | 2022 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) |
Showing 1-50 of 131 holdings