2026 Q1 Portfolio Activity
In 2026 Q1, Willis Investment Counsel maintained a portfolio of 135 distinct positions. The most significant new addition was S&P Global Inc COM, now representing 0.32% of the total fund value. They heavily accumulated shares in Automatic Data Proc, increasing the position by 73.3%. Conversely, Willis Investment Counsel completely exited their position in Wal-Mart Stores Inc.
Position History
hover any row below to update
Loading…
Total Positions
135
Quarter
2026 Q1
Top Holding
JNJ (3.9%)
Top 10 Concentration
27.3%
Turnover Rate
23.4%
Sector HHI
0.18
Items per page:
Showing 1-50 of 135
Willis Investment Counsel Full Holdings List — 2026 Q1
| Stock | History | Sector / Type | Port % | Prev % | Rank / Prev | Conviction | Change | % Change | Influence | Shares | Mkt Value | Avg Cost | Price Held | 1st Owned | Source | Source Date | Date Reported | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
JNJ
Johnson And Joh...
|
Healthcare | 3.86% | 3.91% |
#1
Prev: #1
|
3.5 |
—
|
-75,981 | -20.8% |
P
S
|
289,418 | $70,745,336 | 2006 Q1 | 13F Filing | 2026-03-31 | 2026-05-05 | |||
|
CSCO
Cisco Systems I...
|
Technology | 3.53% | 3.32% |
#2
Prev: #2
|
3.4 |
—
|
1,024 | 0.1% |
P
S
|
834,057 | $64,714,483 | 2006 Q3 | 13F Filing | 2026-03-31 | 2026-05-05 | |||
|
LMT
Lockheed Martin...
|
Industrials | 3.01% | 2.36% |
#3
5
Prev: #8
|
2.7 |
—
|
-3,018 | -3.2% |
P
S
|
91,239 | $55,143,939 | 2011 Q2 | 13F Filing | 2026-03-31 | 2026-05-05 | |||
|
TXN
Texas Instrumen...
|
Technology | 2.83% | 2.38% |
#4
2
Prev: #6
|
2.1 |
—
|
753 | 0.3% |
P
S
|
266,644 | $51,766,266 | 2013 Q1 | 13F Filing | 2026-03-31 | 2026-05-05 | |||
|
CB
Chubb Ltd
|
Financial Services | 2.74% | 2.47% |
#5
Prev: #5
|
2.1 |
—
|
370 | 0.2% |
P
S
|
153,791 | $50,125,099 | 2014 Q3 | 13F Filing | 2026-03-31 | 2026-05-05 | |||
|
PFE
Pfizer Inc
|
Healthcare | 2.63% | 2.20% |
#6
3
Prev: #9
|
1.6 |
—
|
4,473 | 0.3% |
P
S
|
1,717,937 | $48,239,671 | 2006 Q1 | 13F Filing | 2026-03-31 | 2026-05-05 | |||
|
MSFT
Microsoft Corp
|
Technology | 2.29% | 2.83% |
#7
4
Prev: #3
|
1.4 |
—
|
364 | 0.3% |
P
S
|
113,434 | $41,989,864 | 2006 Q1 | 13F Filing | 2026-03-31 | 2026-05-05 | |||
|
PAYX
Paychex Inc
|
Technology | 2.20% | 1.89% |
#8
4
Prev: #12
|
3.4 |
—
|
110,358 | 33.8% |
P
S
|
437,030 | $40,259,204 | 2010 Q3 | 13F Filing | 2026-03-31 | 2026-05-05 | |||
|
XOM
Exxon Mobil Cor...
|
Energy | 2.13% | 1.43% |
#9
14
Prev: #23
|
1.4 |
—
|
358 | 0.2% |
P
S
|
229,781 | $38,984,644 | 2006 Q1 | 13F Filing | 2026-03-31 | 2026-05-05 | |||
|
ACN
Accenture PLC
|
Technology | 2.11% | 2.69% |
#10
6
Prev: #4
|
1.3 |
—
|
1,030 | 0.5% |
P
S
|
194,798 | $38,626,495 | 2014 Q3 | 13F Filing | 2026-03-31 | 2026-05-05 | |||
|
MRK
Merck & Company...
|
Healthcare | 2.06% | 1.71% |
#11
5
Prev: #16
|
1.8 |
—
|
no change | no change |
P
S
|
313,718 | $37,737,138 | 2006 Q1 | 13F Filing | 2026-03-31 | 2026-05-05 | |||
|
HSY
Hershey Co
|
Consumer Defensive | 2.05% | 1.70% |
#12
5
Prev: #17
|
1.3 |
—
|
417 | 0.2% |
P
S
|
180,961 | $37,619,982 | 2024 Q1 | 13F Filing | 2026-03-31 | 2026-05-05 | |||
|
PEP
Pepsico Inc
|
Consumer Defensive | 1.94% | 1.70% |
#13
5
Prev: #18
|
1.3 |
—
|
402 | 0.2% |
P
S
|
229,052 | $35,569,485 | 2012 Q1 | 13F Filing | 2026-03-31 | 2026-05-05 | |||
|
HD
Home Depot Inc
|
Consumer Cyclical | 1.93% | 1.91% |
#14
3
Prev: #11
|
1.3 |
—
|
233 | 0.2% |
P
S
|
107,483 | $35,350,084 | 2006 Q1 | 13F Filing | 2026-03-31 | 2026-05-05 | |||
|
CAT
Caterpillar Inc...
|
Industrials | 1.92% | 2.36% |
#15
8
Prev: #7
|
0.8 |
—
|
-30,205 | -37.8% |
P
S
|
49,686 | $35,200,544 | 2006 Q1 | 13F Filing | 2026-03-31 | 2026-05-05 | |||
|
COP
Conocophillips
|
Energy | 1.86% | 1.24% |
#16
14
Prev: #30
|
1.2 |
—
|
672 | 0.3% |
P
S
|
257,433 | $33,981,156 | 2009 Q1 | 13F Filing | 2026-03-31 | 2026-05-05 | |||
|
MDT
Medtronic Inc
|
Healthcare | 1.86% | 1.97% |
#17
7
Prev: #10
|
1.2 |
—
|
-5,205 | -1.3% |
P
S
|
392,048 | $33,970,959 | 2012 Q3 | 13F Filing | 2026-03-31 | 2026-05-05 | |||
|
AFL
Aflac Inc
|
Financial Services | 1.81% | 1.72% |
#18
3
Prev: #15
|
1.2 |
—
|
1,086 | 0.4% |
P
S
|
302,180 | $33,152,168 | 2011 Q3 | 13F Filing | 2026-03-31 | 2026-05-05 | |||
|
TSCO
Tractor Supply ...
|
Consumer Cyclical | 1.69% | 1.75% |
#19
5
Prev: #14
|
1.2 |
—
|
5,540 | 0.8% |
P
S
|
683,231 | $30,950,364 | 2018 Q2 | 13F Filing | 2026-03-31 | 2026-05-05 | |||
|
PG
Procter & Gambl...
|
Consumer Defensive | 1.65% | 1.56% |
#20
1
Prev: #19
|
1.2 |
—
|
-253 | -0.1% |
P
S
|
209,767 | $30,298,745 | 2014 Q3 | 13F Filing | 2026-03-31 | 2026-05-05 | |||
|
ADP
Automatic Data ...
|
Technology | 1.65% | 1.14% |
#21
15
Prev: #36
|
3.7 |
—
|
62,800 | 73.3% |
P
S
|
148,456 | $30,163,290 | 2014 Q4 | 13F Filing | 2026-03-31 | 2026-05-05 | |||
|
DGX
Quest Diagnosti...
|
Healthcare | 1.62% | 1.36% |
#22
2
Prev: #24
|
1.6 |
—
|
no change | no change |
P
S
|
151,800 | $29,749,764 | 2015 Q3 | 13F Filing | 2026-03-31 | 2026-05-05 | |||
|
T
AT&T Corp
|
Communication Services | 1.61% | 1.30% |
#23
3
Prev: #26
|
1.6 |
—
|
no change | no change |
P
S
|
1,015,610 | $29,442,534 | 2006 Q1 | 13F Filing | 2026-03-31 | 2026-05-05 | |||
|
SNY
Sanofi-Aventis
|
Healthcare | 1.59% | 1.51% |
#24
3
Prev: #21
|
1.6 |
—
|
no change | no change |
P
S
|
604,000 | $29,100,720 | 2016 Q3 | 13F Filing | 2026-03-31 | 2026-05-05 | |||
|
GNRC
Generac
|
Industrials | 1.55% | 1.01% |
#25
20
Prev: #45
|
1.1 |
—
|
2,284 | 1.6% |
P
S
|
145,421 | $28,405,084 | 2020 Q1 | 13F Filing | 2026-03-31 | 2026-05-05 | |||
|
VZ
Verizon Communi...
|
Communication Services | 1.53% | 1.16% |
#26
9
Prev: #35
|
1.1 |
—
|
10,000 | 1.8% |
P
S
|
559,500 | $28,086,900 | 2012 Q4 | 13F Filing | 2026-03-31 | 2026-05-05 | |||
|
AAPL
Apple Computer
|
Technology | 1.51% | 1.54% |
#27
7
Prev: #20
|
1.1 |
—
|
-450 | -0.4% |
P
S
|
109,136 | $27,697,625 | 2016 Q2 | 13F Filing | 2026-03-31 | 2026-05-05 | |||
|
ETN
Eaton Corp
|
Industrials | 1.51% | 1.27% |
#28
1
Prev: #29
|
1.6 |
—
|
no change | no change |
P
S
|
77,073 | $27,566,700 | 2012 Q1 | 13F Filing | 2026-03-31 | 2026-05-05 | |||
|
AEP
American Electr...
|
Utilities | 1.46% | 1.21% |
#29
2
Prev: #31
|
1.6 |
—
|
no change | no change |
P
S
|
203,538 | $26,679,761 | 2010 Q3 | 13F Filing | 2026-03-31 | 2026-05-05 | |||
|
MCD
Mcdonalds Corp ...
|
Consumer Cyclical | 1.44% | 1.34% |
#30
5
Prev: #25
|
1.6 |
—
|
no change | no change |
P
S
|
84,785 | $26,350,330 | 2006 Q1 | 13F Filing | 2026-03-31 | 2026-05-05 | |||
|
VLO
Valero Energy C...
|
Energy | 1.41% | 0.88% |
#31
18
Prev: #49
|
1.6 |
—
|
no change | no change |
P
S
|
104,600 | $25,844,568 | 2017 Q1 | 13F Filing | 2026-03-31 | 2026-05-05 | |||
|
SHEL
Shell
|
Energy | 1.41% | 1.05% |
#32
9
Prev: #41
|
1.1 |
—
|
798 | 0.3% |
P
S
|
277,520 | $25,809,360 | 2022 Q1 | 13F Filing | 2026-03-31 | 2026-05-05 | |||
|
DRI
Darden Restaura...
|
Consumer Cyclical | 1.31% | 1.17% |
#33
1
Prev: #32
|
1.5 |
—
|
no change | no change |
P
S
|
122,600 | $24,034,504 | 2009 Q4 | 13F Filing | 2026-03-31 | 2026-05-05 | |||
|
CLX
Clorox Co Del C...
|
Consumer Defensive | 1.30% | 1.07% |
#34
6
Prev: #40
|
2.5 |
—
|
25,400 | 12.4% |
P
S
|
230,000 | $23,834,900 | 2015 Q3 | 13F Filing | 2026-03-31 | 2026-05-05 | |||
|
BHP
BHP Billiton Lt...
|
Basic Materials | 1.25% | 1.48% |
#35
13
Prev: #22
|
0.5 |
—
|
-159,834 | -33.7% |
P
S
|
315,009 | $22,913,755 | 2009 Q2 | 13F Filing | 2026-03-31 | 2026-05-05 | |||
|
JPM
JP Morgan Chase...
|
Financial Services | 1.25% | 1.30% |
#36
9
Prev: #27
|
1.5 |
—
|
no change | no change |
P
S
|
77,879 | $22,908,887 | 2011 Q1 | 13F Filing | 2026-03-31 | 2026-05-05 | |||
|
GD
General Dynamic...
|
Industrials | 1.25% | 1.16% |
#37
3
Prev: #34
|
1.5 |
—
|
no change | no change |
P
S
|
66,700 | $22,892,774 | 2012 Q3 | 13F Filing | 2026-03-31 | 2026-05-05 | |||
|
KEYS
Keysight Techno...
|
Technology | 1.25% | 0.85% |
#38
15
Prev: #53
|
1.0 |
—
|
384 | 0.5% |
P
S
|
80,993 | $22,869,993 | 2023 Q2 | 13F Filing | 2026-03-31 | 2026-05-05 | |||
|
DUK
Duke Energy Cor...
|
Utilities | 1.15% | 0.97% |
#39
7
Prev: #46
|
1.5 |
—
|
no change | no change |
P
S
|
160,282 | $20,987,325 | 2006 Q1 | 13F Filing | 2026-03-31 | 2026-05-05 | |||
|
CVX
Chevron Corp
|
Energy | 1.13% | 0.79% |
#40
19
Prev: #59
|
1.5 |
—
|
no change | no change |
P
S
|
99,995 | $20,688,966 | 2010 Q3 | 13F Filing | 2026-03-31 | 2026-05-05 | |||
|
ABT
Abbott Laborato...
|
Healthcare | 1.12% | 1.29% |
#41
13
Prev: #28
|
1.4 |
—
|
no change | no change |
P
S
|
199,349 | $20,467,162 | 2010 Q3 | 13F Filing | 2026-03-31 | 2026-05-05 | |||
|
MMM
3m Company
|
Industrials | 1.08% | 1.13% |
#42
5
Prev: #37
|
0.9 |
—
|
429 | 0.3% |
P
S
|
136,570 | $19,834,061 | 2012 Q4 | 13F Filing | 2026-03-31 | 2026-05-05 | |||
|
LOW
Lowe's Companie...
|
Consumer Cyclical | 1.08% | 1.04% |
#43
Prev: #43
|
1.4 |
—
|
no change | no change |
P
S
|
83,418 | $19,710,005 | 2008 Q3 | 13F Filing | 2026-03-31 | 2026-05-05 | |||
|
DE
Deere Co
|
Industrials | 1.06% | 0.83% |
#44
11
Prev: #55
|
1.4 |
—
|
no change | no change |
P
S
|
34,300 | $19,321,190 | 2006 Q1 | 13F Filing | 2026-03-31 | 2026-05-05 | |||
|
EMR
Emerson Elec Co
|
Industrials | 1.00% | 0.96% |
#45
2
Prev: #47
|
1.4 |
—
|
no change | no change |
P
S
|
139,600 | $18,290,392 | 2011 Q4 | 13F Filing | 2026-03-31 | 2026-05-05 | |||
|
GWW
W. W. Grainger,...
|
Industrials | 0.99% | 0.86% |
#46
5
Prev: #51
|
0.9 |
—
|
189 | 1.1% |
P
S
|
16,696 | $18,212,164 | 2025 Q1 | 13F Filing | 2026-03-31 | 2026-05-05 | |||
|
VBR
Vanguard Small ...
|
ETF | 0.99% | 0.86% |
#47
3
Prev: #50
|
2.4 |
—
|
5,037 | 6.4% |
P
S
|
83,829 | $18,211,850 | 2022 Q2 | 13F Filing | 2026-03-31 | 2026-05-05 | |||
|
AXP
American Expres...
|
Financial Services | 0.95% | 1.08% |
#48
10
Prev: #38
|
0.9 |
—
|
556 | 1.0% |
P
S
|
57,236 | $17,312,745 | 2015 Q2 | 13F Filing | 2026-03-31 | 2026-05-05 | |||
|
LH
Lab Corp Of Ame...
|
Healthcare | 0.94% | 0.84% |
#49
5
Prev: #54
|
0.9 |
—
|
-506 | -0.8% |
P
S
|
64,490 | $17,206,577 | 2010 Q1 | 13F Filing | 2026-03-31 | 2026-05-05 | |||
|
ZTS
Zoetis Inc
|
Healthcare | 0.90% | 0.68% |
#50
13
Prev: #63
|
2.9 |
—
|
35,743 | 34.3% |
P
S
|
139,959 | $16,544,553 | 2024 Q4 | 13F Filing | 2026-03-31 | 2026-05-05 |
Showing 1-50 of 135 holdings