2026 Q2 Portfolio Activity
In 2026 Q2, Willis Investment Counsel maintained a portfolio of 130 distinct positions. The most significant new addition was Motorola Solutions, now representing 0.65% of the total fund value. They heavily accumulated shares in Exxon Mobil Corp, increasing the position by 1663.4%. Conversely, Willis Investment Counsel completely exited their position in Exxon Mobil Corp.
Position History
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Total Positions
130
Quarter
2026 Q2
Top Holding
CSCO (5.0%)
Top 10 Concentration
28.2%
Turnover Rate
23.4%
Sector HHI
0.18
Items per page:
Showing 1-50 of 130
Willis Investment Counsel Full Holdings List — 2026 Q2
| Stock | History | Sector / Type | Port % | Prev % | Rank / Prev | Conviction | Change | % Change | Influence | Shares | Mkt Value | Avg Cost | Price Held | 1st Owned | Source | Source Date | Date Reported | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
CSCO
Cisco Systems I...
|
Technology | 4.95% | 3.53% |
#1
1
Prev: #2
|
6.0 |
—
|
50,145 | 6.0% |
P
S
|
884,202 | $103,858,367 |
$25.50
+354.9%
|
2006 Q3 | 13F Filing | 2026-06-30 | 2026-08-03 | ||
|
JNJ
Johnson And Joh...
|
Healthcare | 3.75% | 3.86% |
#2
1
Prev: #1
|
5.0 |
—
|
20,068 | 6.9% |
P
S
|
309,486 | $78,600,159 |
$94.76
+170.5%
|
2006 Q1 | 13F Filing | 2026-06-30 | 2026-08-03 | ||
|
TXN
Texas Instrumen...
|
Technology | 3.37% | 2.83% |
#3
1
Prev: #4
|
2.8 |
—
|
-29,643 | -11.1% |
P
S
|
237,001 | $70,642,888 |
$71.69
+280.0%
|
2013 Q1 | 13F Filing | 2026-06-30 | 2026-08-03 | ||
|
CAT
Caterpillar Inc...
|
Industrials | 2.77% | 1.92% |
#4
11
Prev: #15
|
3.6 |
—
|
4,884 | 9.8% |
P
S
|
54,570 | $58,111,593 | 2006 Q1 | 13F Filing | 2026-06-30 | 2026-08-03 | |||
|
CB
Chubb Ltd
|
Financial Services | 2.65% | 2.74% |
#5
Prev: #5
|
3.6 |
—
|
9,084 | 5.9% |
P
S
|
162,875 | $55,498,026 | 2014 Q3 | 13F Filing | 2026-06-30 | 2026-08-03 | |||
|
LMT
Lockheed Martin...
|
Industrials | 2.34% | 3.01% |
#6
3
Prev: #3
|
2.9 |
—
|
5,036 | 5.5% |
P
S
|
96,275 | $49,048,262 | 2011 Q2 | 13F Filing | 2026-06-30 | 2026-08-03 | |||
|
PAYX
Paychex Inc
|
Technology | 2.19% | 2.20% |
#7
1
Prev: #8
|
2.9 |
—
|
30,658 | 7.0% |
P
S
|
467,688 | $45,987,761 | 2010 Q3 | 13F Filing | 2026-06-30 | 2026-08-03 | |||
|
MSFT
Microsoft Corp
|
Technology | 2.15% | 2.29% |
#8
1
Prev: #7
|
2.9 |
—
|
7,713 | 6.8% |
P
S
|
121,147 | $45,190,254 | 2006 Q1 | 13F Filing | 2026-06-30 | 2026-08-03 | |||
|
PFE
Pfizer Inc
|
Healthcare | 2.09% | 2.63% |
#9
3
Prev: #6
|
2.8 |
—
|
100,571 | 5.9% |
P
S
|
1,818,508 | $43,789,673 | 2006 Q1 | 13F Filing | 2026-06-30 | 2026-08-03 | |||
|
MRK
Merck & Company...
|
Healthcare | 1.92% | 2.06% |
#10
1
Prev: #11
|
1.3 |
—
|
-951 | -0.3% |
P
S
|
312,767 | $40,190,560 | 2006 Q1 | 13F Filing | 2026-06-30 | 2026-08-03 | |||
|
HD
Home Depot Inc
|
Consumer Cyclical | 1.90% | 1.93% |
#11
3
Prev: #14
|
2.8 |
—
|
5,385 | 5.0% |
P
S
|
112,868 | $39,806,286 | 2006 Q1 | 13F Filing | 2026-06-30 | 2026-08-03 | |||
|
AFL
Aflac Inc
|
Financial Services | 1.81% | 1.81% |
#12
6
Prev: #18
|
2.7 |
—
|
22,364 | 7.4% |
P
S
|
324,544 | $38,052,784 | 2011 Q3 | 13F Filing | 2026-06-30 | 2026-08-03 | |||
|
FTNT
Fortinet, Inc
|
Technology | 1.69% | 0.88% |
#13
38
Prev: #51
|
2.7 |
—
|
34,630 | 17.6% |
P
S
|
230,869 | $35,466,096 | 2021 Q2 | 13F Filing | 2026-06-30 | 2026-08-03 | |||
|
N/A
Exxon Mobil Cor...
|
|
Unknown | 1.61% | — |
#14
Prev: #—
|
4.1 |
—
|
246,874 | — |
NEW
|
246,874 | $33,752,613 | — | 13F Filing | 2026-06-30 | 2026-08-03 | ||
|
HSY
Hershey Co
|
Consumer Defensive | 1.60% | 2.05% |
#15
3
Prev: #12
|
2.6 |
—
|
9,779 | 5.4% |
P
S
|
190,740 | $33,465,333 | 2024 Q1 | 13F Filing | 2026-06-30 | 2026-08-03 | |||
|
GNRC
Generac
|
Industrials | 1.59% | 1.55% |
#16
9
Prev: #25
|
0.6 |
—
|
-31,426 | -21.6% |
P
S
|
113,995 | $33,378,876 | 2020 Q1 | 13F Filing | 2026-06-30 | 2026-08-03 | |||
|
KEYS
Keysight Techno...
|
Technology | 1.59% | 1.25% |
#17
21
Prev: #38
|
2.6 |
—
|
14,069 | 17.4% |
P
S
|
95,062 | $33,278,354 | 2023 Q2 | 13F Filing | 2026-06-30 | 2026-08-03 | |||
|
ADP
Automatic Data ...
|
Technology | 1.58% | 1.65% |
#18
3
Prev: #21
|
1.1 |
—
|
-400 | -0.3% |
P
S
|
148,056 | $33,157,141 | 2014 Q4 | 13F Filing | 2026-06-30 | 2026-08-03 | |||
|
ACN
Accenture PLC
|
Technology | 1.58% | 2.11% |
#19
9
Prev: #10
|
3.1 |
—
|
71,175 | 36.5% |
P
S
|
265,973 | $33,097,680 | 2014 Q3 | 13F Filing | 2026-06-30 | 2026-08-03 | |||
|
ETN
Eaton Corp
|
Industrials | 1.56% | 1.51% |
#20
8
Prev: #28
|
1.1 |
—
|
-100 | -0.1% |
P
S
|
76,973 | $32,799,735 | 2012 Q1 | 13F Filing | 2026-06-30 | 2026-08-03 | |||
|
PEP
Pepsico Inc
|
Consumer Defensive | 1.55% | 1.94% |
#21
8
Prev: #13
|
1.1 |
—
|
10,462 | 4.6% |
P
S
|
239,514 | $32,430,196 | 2012 Q1 | 13F Filing | 2026-06-30 | 2026-08-03 | |||
|
MDT
Medtronic Inc
|
Healthcare | 1.55% | 1.86% |
#22
5
Prev: #17
|
2.6 |
—
|
22,491 | 5.7% |
P
S
|
414,539 | $32,429,386 | 2012 Q3 | 13F Filing | 2026-06-30 | 2026-08-03 | |||
|
AAPL
Apple Computer
|
Technology | 1.53% | 1.51% |
#23
4
Prev: #27
|
1.1 |
—
|
2,149 | 2.0% |
P
S
|
111,285 | $32,201,428 | 2016 Q2 | 13F Filing | 2026-06-30 | 2026-08-03 | |||
|
DGX
Quest Diagnosti...
|
Healthcare | 1.53% | 1.62% |
#24
2
Prev: #22
|
1.1 |
—
|
-300 | -0.2% |
P
S
|
151,500 | $32,110,425 | 2015 Q3 | 13F Filing | 2026-06-30 | 2026-08-03 | |||
|
ABT
Abbott Laborato...
|
Healthcare | 1.49% | 1.12% |
#25
16
Prev: #41
|
3.6 |
—
|
146,000 | 73.2% |
P
S
|
345,349 | $31,336,968 | 2010 Q3 | 13F Filing | 2026-06-30 | 2026-08-03 | |||
|
PG
Procter & Gambl...
|
Consumer Defensive | 1.46% | 1.65% |
#26
6
Prev: #20
|
1.1 |
—
|
-397 | -0.2% |
P
S
|
209,370 | $30,702,017 | 2014 Q3 | 13F Filing | 2026-06-30 | 2026-08-03 | |||
|
COP
Conocophillips
|
Energy | 1.36% | 1.86% |
#27
11
Prev: #16
|
2.5 |
—
|
16,768 | 6.5% |
P
S
|
274,201 | $28,505,936 | 2009 Q1 | 13F Filing | 2026-06-30 | 2026-08-03 | |||
|
AEP
American Electr...
|
Utilities | 1.32% | 1.46% |
#28
1
Prev: #29
|
1.0 |
—
|
-500 | -0.2% |
P
S
|
203,038 | $27,777,629 | 2010 Q3 | 13F Filing | 2026-06-30 | 2026-08-03 | |||
|
BHP
BHP Billiton Lt...
|
Basic Materials | 1.32% | 1.25% |
#29
6
Prev: #35
|
2.5 |
—
|
16,230 | 5.2% |
P
S
|
331,239 | $27,595,521 | 2009 Q2 | 13F Filing | 2026-06-30 | 2026-08-03 | |||
|
GWW
W. W. Grainger,...
|
Industrials | 1.30% | 0.99% |
#30
16
Prev: #46
|
3.0 |
—
|
3,406 | 20.4% |
P
S
|
20,102 | $27,346,761 | 2025 Q1 | 13F Filing | 2026-06-30 | 2026-08-03 | |||
|
VLO
Valero Energy C...
|
Energy | 1.29% | 1.41% |
#31
Prev: #31
|
1.0 |
—
|
-300 | -0.3% |
P
S
|
104,300 | $27,163,892 | 2017 Q1 | 13F Filing | 2026-06-30 | 2026-08-03 | |||
|
SNY
Sanofi-Aventis
|
Healthcare | 1.22% | 1.59% |
#32
8
Prev: #24
|
1.0 |
—
|
-1,700 | -0.3% |
P
S
|
602,300 | $25,694,118 | 2016 Q3 | 13F Filing | 2026-06-30 | 2026-08-03 | |||
|
JPM
JP Morgan Chase...
|
Financial Services | 1.21% | 1.25% |
#33
3
Prev: #36
|
1.0 |
—
|
-81 | -0.1% |
P
S
|
77,798 | $25,465,619 | 2011 Q1 | 13F Filing | 2026-06-30 | 2026-08-03 | |||
|
DRI
Darden Restaura...
|
Consumer Cyclical | 1.20% | 1.31% |
#34
1
Prev: #33
|
1.0 |
—
|
-200 | -0.2% |
P
S
|
122,400 | $25,215,624 | 2009 Q4 | 13F Filing | 2026-06-30 | 2026-08-03 | |||
|
TSCO
Tractor Supply ...
|
Consumer Cyclical | 1.14% | 1.69% |
#35
16
Prev: #19
|
2.5 |
—
|
76,476 | 11.2% |
P
S
|
759,707 | $24,014,338 | 2018 Q2 | 13F Filing | 2026-06-30 | 2026-08-03 | |||
|
MMM
3m Company
|
Industrials | 1.13% | 1.08% |
#36
6
Prev: #42
|
2.5 |
—
|
10,270 | 7.5% |
P
S
|
146,840 | $23,774,864 | 2012 Q4 | 13F Filing | 2026-06-30 | 2026-08-03 | |||
|
VZ
Verizon Communi...
|
Communication Services | 1.13% | 1.53% |
#37
11
Prev: #26
|
1.0 |
—
|
-1,510 | -0.3% |
P
S
|
557,990 | $23,625,297 | 2012 Q4 | 13F Filing | 2026-06-30 | 2026-08-03 | |||
|
GD
General Dynamic...
|
Industrials | 1.12% | 1.25% |
#38
1
Prev: #37
|
0.9 |
—
|
-200 | -0.3% |
P
S
|
66,500 | $23,556,960 | 2012 Q3 | 13F Filing | 2026-06-30 | 2026-08-03 | |||
|
AXP
American Expres...
|
Financial Services | 1.09% | 0.95% |
#39
9
Prev: #48
|
2.4 |
—
|
10,440 | 18.2% |
P
S
|
67,676 | $22,891,407 | 2015 Q2 | 13F Filing | 2026-06-30 | 2026-08-03 | |||
|
MCD
Mcdonalds Corp ...
|
Consumer Cyclical | 1.09% | 1.44% |
#40
10
Prev: #30
|
0.9 |
—
|
-300 | -0.4% |
P
S
|
84,485 | $22,837,140 | 2006 Q1 | 13F Filing | 2026-06-30 | 2026-08-03 | |||
|
SHEL
Shell
|
Energy | 1.08% | 1.41% |
#41
9
Prev: #32
|
2.4 |
—
|
14,488 | 5.2% |
P
S
|
292,008 | $22,642,300 | 2022 Q1 | 13F Filing | 2026-06-30 | 2026-08-03 | |||
|
AMAT
Applied Materia...
|
Technology | 1.07% | 0.49% |
#42
21
Prev: #63
|
2.4 |
—
|
4,686 | 17.7% |
P
S
|
31,135 | $22,510,605 | 2007 Q1 | 13F Filing | 2026-06-30 | 2026-08-03 | |||
|
CLX
Clorox Co Del C...
|
Consumer Defensive | 1.04% | 1.30% |
#43
9
Prev: #34
|
0.9 |
—
|
-700 | -0.3% |
P
S
|
229,300 | $21,884,392 | 2015 Q3 | 13F Filing | 2026-06-30 | 2026-08-03 | |||
|
DE
Deere Co
|
Industrials | 1.03% | 1.06% |
#44
Prev: #44
|
0.9 |
—
|
-100 | -0.3% |
P
S
|
34,200 | $21,694,086 | 2006 Q1 | 13F Filing | 2026-06-30 | 2026-08-03 | |||
|
LLY
Eli Lilly & Co
|
Healthcare | 1.03% | 0.74% |
#45
10
Prev: #55
|
2.9 |
—
|
3,240 | 21.9% |
P
S
|
18,017 | $21,610,130 | 2011 Q2 | 13F Filing | 2026-06-30 | 2026-08-03 | |||
|
ADBE
Adobe Systems I...
|
Technology | 1.01% | 0.72% |
#46
10
Prev: #56
|
3.4 |
—
|
49,563 | 91.4% |
P
S
|
103,802 | $21,281,486 | 2022 Q1 | 13F Filing | 2026-06-30 | 2026-08-03 | |||
|
LH
Lab Corp Of Ame...
|
Healthcare | 1.01% | 0.94% |
#47
2
Prev: #49
|
2.4 |
—
|
10,829 | 16.8% |
P
S
|
75,319 | $21,089,320 | 2010 Q1 | 13F Filing | 2026-06-30 | 2026-08-03 | |||
|
T
AT&T Corp
|
Communication Services | 1.00% | 1.61% |
#48
25
Prev: #23
|
0.9 |
—
|
-1,600 | -0.2% |
P
S
|
1,014,010 | $20,990,007 | 2006 Q1 | 13F Filing | 2026-06-30 | 2026-08-03 | |||
|
DUK
Duke Energy Cor...
|
Utilities | 0.97% | 1.15% |
#49
10
Prev: #39
|
0.9 |
—
|
-145 | -0.1% |
P
S
|
160,137 | $20,270,141 | 2006 Q1 | 13F Filing | 2026-06-30 | 2026-08-03 | |||
|
EMR
Emerson Elec Co
|
Industrials | 0.95% | 1.00% |
#50
5
Prev: #45
|
0.9 |
—
|
-400 | -0.3% |
P
S
|
139,200 | $19,926,480 | 2011 Q4 | 13F Filing | 2026-06-30 | 2026-08-03 |
Showing 1-50 of 130 holdings