Stock Analysis
Data Source: SEC EDGAR 13F
Updated Hourly

Hershey Co (HSY)

1K + Investors. Track Smart Money conviction in HSY. See who's accumulating, reducing, or initiating positions.

Current Price
-- USD
Analyst Target
-- (0 analysts)
Upside
0.00%
Net Flow Q/Q
↑ +66
Streak
3Q ▲
Buyers last Q
55%

Smart Money Signals — HSY

Based on 1471 hedge funds · latest filing: 2026 Q1 · updated quarterly

📈

Buying streak — 3 quarters in a row

last 6Q
For 3 consecutive quarters, more hedge funds added HSY than sold it. That's a consistent pattern of professional buying — not a one-time trade. When institutions keep buying quarter after quarter, it usually means they see a multi-year opportunity, not just a short-term momentum flip.
🏔️

At the ownership peak (100% of max)

100% of all-time peak
1,471 hedge funds hold HSY right now — the highest count in 3.0 years. When ownership is this concentrated, any bad news can trigger a chain reaction: one big fund sells, others follow. This is a classic 'crowded trade' — high popularity doesn't equal safety.
📶

Steady growth — +11% more funds vs a year ago

fund count last 6Q
+141 new funds entered over the past year (+11% YoY). Gradual, steady growth in institutional ownership is generally a healthy signal — not a speculative rush, but consistent conviction.
🟡

Slight buying edge — 55% buying

742 buying613 selling
Last quarter: 742 funds bought or added vs 613 that reduced or exited. It's nearly a 50/50 split — some institutions are convinced, others are taking profits. This mixed picture is normal near price highs.
📈

More new buyers each quarter (+17 vs last Q)

new funds entering per quarter
Funds opening a new HSY position: 126 → 162 → 185 → 202. A growing influx of new institutional buyers means the asset is still gathering momentum — the consensus hasn't fully saturated yet.
🔒

66% of holders stayed for 2+ years

■ 66% conviction (2yr+) ■ 18% medium ■ 16% new
974 out of 1,471 hedge funds have held HSY for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.
📈

Growing discovery — still being found

168 → 126 → 162 → 185 → 202 new funds/Q
New funds entering each quarter: 126 → 162 → 185 → 202. A growing number of institutions are discovering HSY each quarter. The narrative is still spreading — leaving room for ongoing capital accumulation.
🏛️

Veteran-anchored — 69% veterans vs 19% newcomers

■ 69% veterans ■ 12% 1-2yr ■ 19% new
Entry-cohort mix of 1,505 holders: 1,044 (69%) are 2+ year veterans, 175 entered 1–2 years ago, and 286 (19%) joined within the past year. A veteran-weighted cap table skews toward institutional memory over fresh momentum.
🏆

Elite ownership — 47% AUM from top-100 funds

47% from top-100 AUM funds
65 of 1465 holders are among the 100 largest funds by AUM, controlling 47% of total institutional value in HSY. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.
3.6
out of 10
Low Exit Risk
Exit risk score 3.6/10 — low institutional crowding. Ownership is below peak levels, holder base is relatively sticky, and buying momentum is positive.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Institutional Sentiment Summary — HSY

In 2026 Q1, 742 hedge funds were net buyers of HSY (202 opened a new position, 540 added to an existing one), while 613 reduced or exited (477 trimmed, 136 sold completely) — a 55% buyer ratio, indicating a slight buying edge. This marks 3 consecutive quarters of net institutional buying — a persistent conviction signal. 47% of total institutional value in HSY is held by top-100 AUM funds, reflecting elite-tier ownership quality. Net fund flow last quarter: +66 funds (more new holders than closures). Total institutional holders: 1471.

Hedge Fund Ownership: HSY

How many hedge funds hold HSY — quarterly history vs. share price
Quarterly hedge fund ownership of HSY vs. share price

Market Analysis: HSY

Analyst Price Targets

Avg. Price Target
--

Analyst Recommendations

Stock Performance

Real-time

Company Profile: HSY

-- --

Institutional ownership data sourced from SEC EDGAR Form 13F-HR filings.

Is It Too Late to Buy Hershey Co (HSY) Based on Hedge Fund 13F Filings?

Signal Freshness measures how much HSY has moved relative to its sector benchmark (XLP) since the 2026 Q1 13F filing. A stock that has barely outrun its sector is still a relatively fresh entry point — the fund's thesis has not yet been priced in by the broader market.

Since Quarter End March 31, 2026 · 79d ago
HSY
-12.5%
XLP
+2.1%

HSY outperformed XLP by -14.6% since March 31, 2026.

Since 13F Filing Date May 15, 2026 · 34d ago
HSY
-2.7%
XLP
-1.1%

Since the filing became public, HSY outperformed XLP by -1.6% .

Interpretation: The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference. Learn more →

Smart Money Signal ?
Broad Consensus, Selective Conviction

Many quality funds hold this stock, but top-tier positions remain relatively small.

70 top-rated funds 9 high-conviction
Consensus
8.0
/ 10
breadth
×
Elite
3.4
/ 10
conviction
Hedge Fund Positioning: HSY
1K + Investors

Track Smart Money conviction in HSY. See who's accumulating, reducing, or initiating positions.

Metric All 13F Filers (2026 Q1) Prior (2025 Q4) Change
Funds Holding 1458 1405 3.77%
13F Shares 125M 130M -4.1%
Total Value $25.29B $23.59B 7.23%
New Positions 199 185 +14
Increased Positions 529 435 +94
Closed Positions 146 118 +28
Reduced Positions 464 523 -59
Total Calls 21 20 5.0%
Total Puts 19 23 -17.39%
PUT/CALL Ratio 0.9 1.15 Neutral

Statistics: HSY

View More

Valuation Measures Data as of: --

Market Cap --
Enterprise Value --
Trailing P/E --
Forward P/E --
PEG Ratio (5yr expected) --
Price/Sales (ttm) --
Price/Book (mrq) --
Enterprise Value/Revenue --
Enterprise Value/EBITDA --
Beta (5Y Monthly) --
Short Ratio (Days to Cover) --
Short % of Float --

Financial Highlights

Profitability
Profit Margin --
Return on Assets (ttm) --
Return on Equity (ttm) --
Income Statement & Cash Flow
Revenue (ttm) --
Net Income Avi to Common (ttm) --
Diluted EPS (ttm) --
Total Cash (mrq) --
Total Debt/Equity (mrq) --
Levered Free Cash Flow (ttm) --

Institutional Holders (2026 Q1)

1K + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in HSY. Verified SEC 13F-HR filings.

QUARTER:
Top 25 HSY holders by conviction (% of portfolio weight) — 2026 Q1 · Source: SEC Form 13F
# Investor % of Portfolio Shares Mkt Value
1 DRH Investments, Inc. 9.85% 58,388 $12.1M
2 Owlhouse Capital LP 9.06% 32,800 $6.8M
3 Kennon-Green & Company, LLC 7.45% 43,715 $9.1M
4 Inkwell Capital LLC 3.87% 18,270 $3.8M
5 Hershey Trust Co 3.44% 1,946,119 $404.6M
6 Lawson Kroeker Investment Management Inc/Ne 3.10% 51,214 $10.6M
7 Miramar Capital, LLC 2.95% 63,835 $13.3M
8 Concorde Financial Corp 2.87% 17,594 $3.7M
9 Scharf Investments, LLC 2.68% 418,116 $86.9M
10 Skba Capital Management LLC 2.64% 92,600 $19.3M
11 Orion Investment Co 2.57% 38,984 $8.1M
12 Beck Bode, LLC 2.50% 71,080 $14.8M
13 Virginia Wealth Management Group, INC. 2.48% 22,268 $4.6M
14 Bontempo Ohly Capital Mgmt LLC 2.42% 25,841 $5.4M
15 Sierra Legacy Group 2.41% 15,195 $3.2M
16 Iron Gate Global Advisors LLC 2.38% 108,434 $22.5M
17 William Allan Corp 2.38% 19,311 $4.0M
18 Eliot Finkel Investment Counsel, LLC 2.32% 20,505 $4.3M
19 Monte Financial Group, LLC 2.30% 31,090 $6.5M
20 Equity Investment Corp 2.23% 548,141 $114.0M
21 Confluence Investment Management LLC 2.23% 690,349 $143.5M
22 NatWest Group plc 2.19% 48,601 $10.1M
23 Elevate Capital Advisors, LLC 2.12% 15,768 $3.3M
24 Praxis Capital Management LLC 2.11% 4,347 $904K
25 Willis Investment Counsel 2.05% 180,961 $37.6M
Investor Ownership
History 		% of Portfolio Prev % Rank Conviction Avg Buy Price 13F Score™ 3Y / 7Y Sell Timing Shares Mkt Value Change Change % Source Quarter Filed

Frequently Asked Questions — Hershey Co (HSY)

What does the Smart Money Trend signal show for HSY?

Buying streak — 3 quarters in a row: For 3 consecutive quarters, more hedge funds added HSY than sold it. That's a consistent pattern of professional buying — not a one-time trade. When institutions keep buying quarter after quarter, it usually means they see a multi-year opportunity, not just a short-term momentum flip.

What is the institutional breadth score for HSY?

Slight buying edge — 55% buying: Last quarter: 742 funds bought or added vs 613 that reduced or exited. It's nearly a 50/50 split — some institutions are convinced, others are taking profits. This mixed picture is normal near price highs.

What is the fund quality score for HSY holders?

Elite ownership — 47% AUM from top-100 funds: 65 of 1465 holders are among the 100 largest funds by AUM, controlling 47% of total institutional value in HSY. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.

How long have hedge funds held HSY?

66% of holders stayed for 2+ years: 974 out of 1,471 hedge funds have held HSY for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.

Is it too late to buy Hershey Co (HSY) following the 2026 Q1 hedge fund 13F filings?

As of today, HSY has moved -2.7% since the 2026 Q1 13F filing date (May 15, 2026), compared to -1.1% for the XLP sector ETF — an outperformance of -1.6%. Since the quarter end (March 31, 2026), HSY has gained -12.5% vs +2.1% for XLP. The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

Disclaimer: The information on this page is for informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any security. Institutional holdings data is sourced from SEC Form 13F filings and reflects positions as of the filing date. Past performance of any fund or portfolio is not indicative of future results. 13Foresight is not a registered investment adviser. Always conduct your own due diligence before making investment decisions.

Full history →