Holland Advisory Services, Inc. — 13F Holdings

2026 Q1  ·  49 Positions

2026 Q1 Portfolio Activity

In 2026 Q1, Holland Advisory Services, Inc. maintained a portfolio of 49 distinct positions. The most significant new addition was FIDELITY WISE ORIGIN BITCOIN, now representing 1.35% of the total fund value. They heavily accumulated shares in JPMORGAN CHASE & CO, increasing the position by 7.3%.
Position History hover any row below to update
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Holland Advisory Services, Inc. RIA AUM $75M
Fund Overview SEC EDGAR
PCA Score Concentration Risk
Risk ENB
To Excel To CSV
Total Positions
49
Quarter
2026 Q1
Top Holding
IVV (28.8%)
Top 10 Concentration
79.4%
Turnover Rate
23.4%
Sector HHI
0.18
Items per page:
Showing 1-49 of 49
Stock History Sector / Type Port % Prev % Rank / Prev Conviction
Freshness
Change % Change Influence Shares Mkt Value Avg Cost Price Held 1st Owned Source Source Date Date Reported
IVV
ISHARES TR
ETF 28.80% 30.36% #1
Prev: #1
6.5
—
58 0.2%
P
S
32,907 $21,494,998 2021 Q4 13F Filing 2026-03-31 2026-04-07
IJH
ISHARES TR
ETF 23.95% 23.85% #2
Prev: #2
6.0
—
-3,121 -1.2%
P
S
264,692 $17,874,657 2021 Q4 13F Filing 2026-03-31 2026-04-07
IJR
ISHARES TR
ETF 13.22% 12.94% #3
Prev: #3
5.5
—
-403 -0.5%
P
S
79,384 $9,868,241 2021 Q4 13F Filing 2026-03-31 2026-04-07
VTI
VANGUARD INDEX ...
ETF 3.30% 3.49% #4
Prev: #4
2.3
—
-27 -0.4%
P
S
7,686 $2,465,894 2021 Q4 13F Filing 2026-03-31 2026-04-07
AAPL
APPLE INC
Technology 2.60% 2.81% #5
Prev: #5
2.0
—
2 0.0%
P
S
7,652 $1,941,897 2021 Q4 13F Filing 2026-03-31 2026-04-07
MSFT
MICROSOFT CORP
Technology 1.65% 2.17% #6
Prev: #6
1.2
—
2 0.1%
P
S
3,322 $1,229,690 2021 Q4 13F Filing 2026-03-31 2026-04-07
PM
PHILIP MORRIS I...
Consumer Defensive 1.54% 1.64% #7
Prev: #7
1.1
—
-594 -7.9%
P
S
6,972 $1,152,829 2023 Q3 13F Filing 2026-03-31 2026-04-07
JPM
JPMORGAN CHASE ...
Financial Services 1.52% 1.56% #8 1
Prev: #9
2.6
—
263 7.3%
P
S
3,862 $1,136,124 2021 Q4 13F Filing 2026-03-31 2026-04-07
IWP
ISHARES TR
ETF 1.51% 1.63% #9 1
Prev: #8
1.1
—
3 0.0%
P
S
8,825 $1,130,665 2021 Q4 13F Filing 2026-03-31 2026-04-07
FBTC
FIDELITY WISE O...
Unknown 1.35% — #10
Prev: #—
4.0
—
17,060 —
NEW
 17,060 $1,007,052 2026 Q1 13F Filing 2026-03-31 2026-04-07
IEFA
ISHARES TR
ETF 1.32% 1.34% #11 1
Prev: #10
1.0
—
-150 -1.4%
P
S
10,923 $988,854 2021 Q4 13F Filing 2026-03-31 2026-04-07
WMT
WALMART INC
Consumer Defensive 1.16% 1.06% #12 1
Prev: #11
1.0
—
-38 -0.5%
P
S
6,993 $869,123 2023 Q2 13F Filing 2026-03-31 2026-04-07
XOM
EXXON MOBIL COR...
Energy 1.12% 0.80% #13
Prev: #13
1.4
—
no change no change
P
S
4,908 $832,691 2023 Q3 13F Filing 2026-03-31 2026-04-07
MCD
MCDONALDS CORP
Consumer Cyclical 1.04% 1.04% #14 2
Prev: #12
0.9
—
-14 -0.6%
P
S
2,496 $775,582 2021 Q4 13F Filing 2026-03-31 2026-04-07
CAT
CATERPILLAR INC
Industrials 0.82% 0.67% #15 3
Prev: #18
0.8
—
1 0.1%
P
S
865 $612,583 2023 Q3 13F Filing 2026-03-31 2026-04-07
JNJ
JOHNSON & JOHNS...
Healthcare 0.80% 0.66% #16 3
Prev: #19
0.8
—
80 3.4%
P
S
2,429 $593,682 2021 Q4 13F Filing 2026-03-31 2026-04-07
VTV
VANGUARD INDEX ...
ETF 0.77% 0.78% #17 3
Prev: #14
0.8
—
-91 -3.0%
P
S
2,936 $575,953 2021 Q4 13F Filing 2026-03-31 2026-04-07
CVX
CHEVRON CORPORA...
Energy 0.73% 0.54% #18 5
Prev: #23
1.3
—
no change no change
P
S
2,627 $543,515 2025 Q1 13F Filing 2026-03-31 2026-04-07
PG
PROCTER & GAMBL...
Consumer Defensive 0.72% 0.72% #19 3
Prev: #16
0.8
—
1 0.0%
P
S
3,740 $540,261 2021 Q4 13F Filing 2026-03-31 2026-04-07
AMGN
AMGEN INC
Healthcare 0.69% 0.65% #20
Prev: #20
0.8
—
3 0.2%
P
S
1,472 $518,093 2021 Q4 13F Filing 2026-03-31 2026-04-07
MO
ALTRIA GROUP IN...
Consumer Defensive 0.68% 0.60% #21
Prev: #21
1.3
—
no change no change
P
S
7,710 $508,814 2023 Q3 13F Filing 2026-03-31 2026-04-07
DELL
DELL TECHNOLOGI...
Technology 0.62% 0.48% #22 5
Prev: #27
0.7
—
13 0.5%
P
S
2,834 $465,115 2024 Q2 13F Filing 2026-03-31 2026-04-07
IVW
ISHARES TR
Warrant 0.62% 0.68% #23 6
Prev: #17
0.7
—
4 0.1%
P
S
4,093 $462,950 2021 Q4 13F Filing 2026-03-31 2026-04-07
MDLZ
MONDELEZ INTL I...
Consumer Defensive 0.60% 0.56% #24 2
Prev: #22
0.7
—
16 0.2%
P
S
7,708 $444,268 2023 Q3 13F Filing 2026-03-31 2026-04-07
BRO
BROWN & BROWN I...
Financial Services 0.56% 0.76% #25 10
Prev: #15
0.7
—
-637 -9.0%
P
S
6,427 $419,118 2021 Q4 13F Filing 2026-03-31 2026-04-07
IWS
ISHARES TR
ETF 0.55% 0.53% #26 2
Prev: #24
0.7
—
6 0.2%
P
S
2,797 $407,612 2021 Q4 13F Filing 2026-03-31 2026-04-07
VIG
VANGUARD SPECIA...
ETF 0.51% 0.53% #27 2
Prev: #25
1.2
—
no change no change
P
S
1,780 $382,807 2021 Q4 13F Filing 2026-03-31 2026-04-07
HUBB
HUBBELL INC
Industrials 0.50% 0.46% #28 2
Prev: #30
1.2
—
no change no change
P
S
767 $376,264 2021 Q4 13F Filing 2026-03-31 2026-04-07
NVDA
NVIDIA CORPORAT...
Technology 0.47% 0.51% #29 3
Prev: #26
1.2
—
no change no change
P
S
2,017 $351,789 2024 Q2 13F Filing 2026-03-31 2026-04-07
CSCO
CISCO SYS INC
Technology 0.45% 0.45% #30 1
Prev: #31
0.7
—
14 0.3%
P
S
4,298 $333,506 2023 Q4 13F Filing 2026-03-31 2026-04-07
IWO
ISHARES TR
ETF 0.42% 0.44% #31 1
Prev: #32
0.7
—
1 0.1%
P
S
1,008 $316,174 2021 Q4 13F Filing 2026-03-31 2026-04-07
XLF
SELECT SECTOR S...
Unknown 0.42% 0.47% #32 4
Prev: #28
1.2
—
no change no change
P
S
6,370 $314,487 2021 Q4 13F Filing 2026-03-31 2026-04-07
VBR
VANGUARD INDEX ...
ETF 0.41% 0.40% #33 1
Prev: #34
0.7
—
3 0.2%
P
S
1,420 $308,452 2021 Q4 13F Filing 2026-03-31 2026-04-07
PNW
PINNACLE WEST C...
Utilities 0.40% 0.36% #34 3
Prev: #37
1.2
—
no change no change
P
S
2,976 $299,832 2025 Q2 13F Filing 2026-03-31 2026-04-07
IBM
INTERNATIONAL B...
Technology 0.38% 0.47% #35 6
Prev: #29
0.7
—
6 0.5%
P
S
1,176 $284,965 2023 Q3 13F Filing 2026-03-31 2026-04-07
MRK
MERCK & CO INC
Healthcare 0.38% 0.34% #36 3
Prev: #39
1.2
—
no change no change
P
S
2,360 $283,926 2024 Q1 13F Filing 2026-03-31 2026-04-07
CCL
CARNIVAL CORP
Consumer Cyclical 0.36% 0.43% #37 4
Prev: #33
0.6
—
46 0.4%
P
S
10,437 $270,122 2022 Q2 13F Filing 2026-03-31 2026-04-07
TRV
TRAVELERS COMPA...
Financial Services 0.34% — #38
Prev: #—
3.6
—
860 —
NEW
 860 $250,845 2026 Q1 13F Filing 2026-03-31 2026-04-07
V
VISA INC
Financial Services 0.33% 0.39% #39 3
Prev: #36
1.1
—
no change no change
P
S
825 $249,212 2023 Q4 13F Filing 2026-03-31 2026-04-07
DIS
DISNEY WALT CO
Communication Services 0.32% 0.39% #40 5
Prev: #35
0.6
—
-49 -1.9%
P
S
2,494 $240,350 2021 Q4 13F Filing 2026-03-31 2026-04-07
MMM
3M CO
Industrials 0.31% 0.34% #41 3
Prev: #38
1.1
—
no change no change
P
S
1,586 $230,350 2025 Q2 13F Filing 2026-03-31 2026-04-07
SO
SOUTHERN CO
Utilities 0.31% 0.28% #42 1
Prev: #43
0.6
—
25 1.1%
P
S
2,381 $229,839 2025 Q3 13F Filing 2026-03-31 2026-04-07
IJJ
ISHARES TR
ETF 0.29% 0.29% #43 1
Prev: #42
0.6
—
1 0.1%
P
S
1,626 $215,430 2021 Q4 13F Filing 2026-03-31 2026-04-07
RIO
RIO TINTO PLC
Basic Materials 0.29% — #44
Prev: #—
3.6
—
2,309 —
NEW
 2,309 $215,428 2026 Q1 13F Filing 2026-03-31 2026-04-07
BAC
BANK AMERICA CO...
Financial Services 0.29% 0.33% #45 5
Prev: #40
0.6
—
4 0.1%
P
S
4,407 $214,857 2021 Q4 13F Filing 2026-03-31 2026-04-07
CMCSA
COMCAST CORP NE...
Communication Services 0.29% 0.30% #46 5
Prev: #41
0.6
—
1 0.0%
P
S
7,411 $212,758 2021 Q4 13F Filing 2026-03-31 2026-04-07
QQQ
INVESCO QQQ TR
ETF 0.27% — #47
Prev: #—
3.6
—
355 —
NEW
 355 $205,026 2021 Q4 13F Filing 2026-03-31 2026-04-07
B
BARRICK MNG COR...
Basic Materials 0.00% 0.27%
Sold All 😨
(Was: #45)
 0.0
—
-4,651 -100.0%
CLOSED
 — $— 2025 Q4 13F Filing 2026-03-31 2026-04-07
DIA
SPDR DOW JONES ...
ETF 0.00% 0.28%
Sold All 😨
(Was: #44)
 0.0
—
-427 -100.0%
CLOSED
 — $— 2025 Q4 13F Filing 2026-03-31 2026-04-07
Showing 1-49 of 49 holdings

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