2026 Q3 Portfolio Activity
In 2026 Q3, Holland Advisory Services, Inc. maintained a portfolio of 51 distinct positions. The most significant new addition was FIRST TR EXCHNG TRADED FD VI, now representing 6.26% of the total fund value. They heavily accumulated shares in VANECK ETF TRUST, increasing the position by 17.0%. The fund also reduced its exposure to NVIDIA CORPORATION by 47.7%.
Position History
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Total Positions
51
Quarter
2026 Q3
Top Holding
IVV (23.8%)
Top 10 Concentration
79.0%
Turnover Rate
23.4%
Sector HHI
0.18
Items per page:
Showing 1-50 of 51
Holland Advisory Services, Inc. Full Holdings List — 2026 Q3
| Stock | History | Sector / Type | Port % | Prev % | Rank / Prev | Conviction | Change | % Change | Influence | Shares | Mkt Value | Avg Cost | Price Held | 1st Owned | Source | Source Date | Date Reported | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
IVV
ISHARES TR
|
ETF | 23.79% | 25.93% |
#1
Prev: #1
|
6.5 |
—
|
-1,647 | -5.3% |
P
S
|
29,706 | $22,750,241 |
$403.01
+91.1%
|
2021 Q4 | 13F Filing | 2026-09-30 | 2026-10-26 | ||
|
IJH
ISHARES TR
|
ETF | 19.95% | 22.39% |
#2
Prev: #2
|
6.0 |
—
|
2,220 | 0.8% |
P
S
|
265,067 | $19,071,596 | 2021 Q4 | 13F Filing | 2026-09-30 | 2026-10-26 | |||
|
IJR
ISHARES TR
|
ETF | 11.09% | 12.56% |
#3
Prev: #3
|
5.5 |
—
|
1,306 | 1.7% |
P
S
|
77,960 | $10,605,615 | 2021 Q4 | 13F Filing | 2026-09-30 | 2026-10-26 | |||
|
FIVA
FIDELITY COVING...
|
Bond/Debt | 7.40% | 7.84% |
#4
Prev: #4
|
4.0 |
—
|
1,856 | 1.0% |
P
S
|
186,053 | $7,079,298 | 2026 Q2 | 13F Filing | 2026-09-30 | 2026-10-26 | |||
|
BUFR
FIRST TR EXCHNG...
|
ETF | 6.26% | — |
#5
Prev: #—
|
6.5 |
—
|
159,648 | — |
NEW
|
159,648 | $5,982,011 | 2026 Q3 | 13F Filing | 2026-09-30 | 2026-10-26 | |||
|
VTI
VANGUARD INDEX ...
|
ETF | 2.96% | 3.09% |
#6
1
Prev: #5
|
1.7 |
—
|
-15 | -0.2% |
P
S
|
7,552 | $2,826,358 | 2021 Q4 | 13F Filing | 2026-09-30 | 2026-10-26 | |||
|
AAPL
APPLE INC
|
Technology | 2.24% | 2.40% |
#7
1
Prev: #6
|
1.4 |
—
|
-1,095 | -14.6% |
P
S
|
6,429 | $2,141,106 | 2021 Q4 | 13F Filing | 2026-09-30 | 2026-10-26 | |||
|
FMDE
FIDELITY COVING...
|
ETF | 2.20% | — |
#8
Prev: #—
|
4.4 |
—
|
52,082 | — |
NEW
|
52,082 | $2,103,069 | 2026 Q3 | 13F Filing | 2026-09-30 | 2026-10-26 | |||
|
MSFT
MICROSOFT CORP
|
Technology | 1.71% | 1.36% |
#9
2
Prev: #7
|
1.2 |
—
|
-109 | -3.3% |
P
S
|
3,193 | $1,637,619 | 2021 Q4 | 13F Filing | 2026-09-30 | 2026-10-26 | |||
|
SMH
VANECK ETF TRUS...
|
ETF | 1.40% | 1.36% |
#10
2
Prev: #8
|
2.6 |
—
|
318 | 17.0% |
P
S
|
2,194 | $1,335,994 | 2026 Q2 | 13F Filing | 2026-09-30 | 2026-10-26 | |||
|
PM
PHILIP MORRIS I...
|
Consumer Defensive | 1.34% | 1.34% |
#11
2
Prev: #9
|
1.0 |
—
|
3 | 0.0% |
P
S
|
6,714 | $1,281,110 | 2023 Q3 | 13F Filing | 2026-09-30 | 2026-10-26 | |||
|
DELL
DELL TECHNOLOGI...
|
Technology | 1.31% | 1.30% |
#12
1
Prev: #11
|
1.0 |
—
|
-407 | -14.9% |
P
S
|
2,324 | $1,250,051 | 2024 Q2 | 13F Filing | 2026-09-30 | 2026-10-26 | |||
|
JPM
JPMORGAN CHASE ...
|
Financial Services | 1.18% | 1.32% |
#13
3
Prev: #10
|
1.0 |
—
|
-240 | -6.6% |
P
S
|
3,423 | $1,132,593 | 2021 Q4 | 13F Filing | 2026-09-30 | 2026-10-26 | |||
|
IWP
ISHARES TR
|
ETF | 1.15% | 1.30% |
#14
2
Prev: #12
|
1.0 |
—
|
-32 | -0.4% |
P
S
|
8,012 | $1,103,119 | 2021 Q4 | 13F Filing | 2026-09-30 | 2026-10-26 | |||
|
IEFA
ISHARES TR
|
ETF | 1.12% | 1.18% |
#15
2
Prev: #13
|
0.9 |
—
|
-11 | -0.1% |
P
S
|
11,005 | $1,066,165 | 2021 Q4 | 13F Filing | 2026-09-30 | 2026-10-26 | |||
|
CAT
CATERPILLAR INC
|
Industrials | 0.98% | 1.02% |
#16
2
Prev: #14
|
2.9 |
—
|
289 | 33.4% |
P
S
|
1,154 | $935,674 | 2023 Q3 | 13F Filing | 2026-09-30 | 2026-10-26 | |||
|
XOM
EXXONMOBIL HOLD...
|
Energy | 0.84% | 0.75% |
#17
Prev: #17
|
0.8 |
—
|
-37 | -0.7% |
P
S
|
4,908 | $798,777 | 2023 Q3 | 13F Filing | 2026-09-30 | 2026-10-26 | |||
|
WMT
WALMART INC
|
Consumer Defensive | 0.74% | 0.86% |
#18
3
Prev: #15
|
0.8 |
—
|
-101 | -1.5% |
P
S
|
6,765 | $702,991 | 2023 Q2 | 13F Filing | 2026-09-30 | 2026-10-26 | |||
|
JNJ
JOHNSON & JOHNS...
|
Healthcare | 0.65% | 0.68% |
#19
Prev: #19
|
0.8 |
—
|
-76 | -3.1% |
P
S
|
2,354 | $623,269 | 2021 Q4 | 13F Filing | 2026-09-30 | 2026-10-26 | |||
|
VTV
VANGUARD INDEX ...
|
ETF | 0.64% | 0.68% |
#20
Prev: #20
|
0.8 |
—
|
2 | 0.1% |
P
S
|
2,811 | $607,408 | 2021 Q4 | 13F Filing | 2026-09-30 | 2026-10-26 | |||
|
AMGN
AMGEN INC
|
Healthcare | 0.60% | 0.54% |
#21
3
Prev: #24
|
0.7 |
—
|
6 | 0.4% |
P
S
|
1,360 | $573,067 | 2021 Q4 | 13F Filing | 2026-09-30 | 2026-10-26 | |||
|
PG
PROCTER & GAMBL...
|
Consumer Defensive | 0.57% | 0.61% |
#22
Prev: #22
|
0.7 |
—
|
20 | 0.5% |
P
S
|
3,762 | $546,608 | 2021 Q4 | 13F Filing | 2026-09-30 | 2026-10-26 | |||
|
MCD
MCDONALDS CORP
|
Consumer Cyclical | 0.57% | 0.75% |
#23
7
Prev: #16
|
0.7 |
—
|
-160 | -6.3% |
P
S
|
2,363 | $545,604 | 2021 Q4 | 13F Filing | 2026-09-30 | 2026-10-26 | |||
|
CVX
CHEVRON CORPORA...
|
Energy | 0.56% | 0.49% |
#24
3
Prev: #27
|
0.7 |
—
|
-62 | -2.3% |
P
S
|
2,627 | $536,551 | 2025 Q1 | 13F Filing | 2026-09-30 | 2026-10-26 | |||
|
IVW
ISHARES TR
|
Warrant | 0.56% | 0.57% |
#25
2
Prev: #23
|
0.7 |
—
|
4 | 0.1% |
P
S
|
3,759 | $534,704 | 2021 Q4 | 13F Filing | 2026-09-30 | 2026-10-26 | |||
|
MO
ALTRIA GROUP IN...
|
Consumer Defensive | 0.54% | 0.61% |
#26
5
Prev: #21
|
1.2 |
—
|
no change | no change |
P
S
|
7,710 | $519,223 | 2023 Q3 | 13F Filing | 2026-09-30 | 2026-10-26 | |||
|
MDLZ
MONDELEZ INTL I...
|
Consumer Defensive | 0.46% | 0.49% |
#27
1
Prev: #26
|
0.7 |
—
|
-134 | -1.7% |
P
S
|
7,589 | $438,774 | 2023 Q3 | 13F Filing | 2026-09-30 | 2026-10-26 | |||
|
IWS
ISHARES TR
|
ETF | 0.45% | 0.49% |
#28
Prev: #28
|
0.7 |
—
|
7 | 0.3% |
P
S
|
2,692 | $432,692 | 2021 Q4 | 13F Filing | 2026-09-30 | 2026-10-26 | |||
|
CSCO
CISCO SYS INC
|
Technology | 0.42% | 0.53% |
#29
4
Prev: #25
|
0.7 |
—
|
-297 | -7.3% |
P
S
|
3,769 | $405,655 | 2023 Q4 | 13F Filing | 2026-09-30 | 2026-10-26 | |||
|
NVDA
NVIDIA CORPORAT...
|
Technology | 0.41% | 0.72% |
#30
12
Prev: #18
|
0.2 |
—
|
-1,551 | -47.7% |
P
S
|
1,701 | $388,564 | 2024 Q2 | 13F Filing | 2026-09-30 | 2026-10-26 | |||
|
BRO
BROWN & BROWN I...
|
Financial Services | 0.40% | 0.46% |
#31
2
Prev: #29
|
0.7 |
—
|
-157 | -2.4% |
P
S
|
6,285 | $382,748 | 2021 Q4 | 13F Filing | 2026-09-30 | 2026-10-26 | |||
|
VIG
VANGUARD SPECIA...
|
ETF | 0.37% | 0.39% |
#32
Prev: #32
|
1.1 |
—
|
no change | no change |
P
S
|
1,500 | $349,965 | 2021 Q4 | 13F Filing | 2026-09-30 | 2026-10-26 | |||
|
HUBB
HUBBELL INC
|
Industrials | 0.36% | 0.44% |
#33
3
Prev: #30
|
1.1 |
—
|
no change | no change |
P
S
|
767 | $347,788 | 2021 Q4 | 13F Filing | 2026-09-30 | 2026-10-26 | |||
|
MRK
MERCK & CO INC
|
Healthcare | 0.36% | 0.33% |
#34
3
Prev: #37
|
0.6 |
—
|
12 | 0.5% |
P
S
|
2,372 | $344,725 | 2024 Q1 | 13F Filing | 2026-09-30 | 2026-10-26 | |||
|
XLF
SELECT SECTOR S...
|
ETF | 0.36% | 0.38% |
#35
1
Prev: #34
|
1.1 |
—
|
no change | no change |
P
S
|
6,370 | $340,158 | 2021 Q4 | 13F Filing | 2026-09-30 | 2026-10-26 | |||
|
VBR
VANGUARD INDEX ...
|
ETF | 0.34% | 0.38% |
#36
3
Prev: #33
|
0.6 |
—
|
3 | 0.2% |
P
S
|
1,425 | $329,163 | 2021 Q4 | 13F Filing | 2026-09-30 | 2026-10-26 | |||
|
IWO
ISHARES TR
|
ETF | 0.34% | 0.39% |
#37
6
Prev: #31
|
0.6 |
—
|
1 | 0.1% |
P
S
|
906 | $323,237 | 2021 Q4 | 13F Filing | 2026-09-30 | 2026-10-26 | |||
|
TRV
TRAVELERS COMPA...
|
Financial Services | 0.32% | 0.31% |
#38
2
Prev: #40
|
1.1 |
—
|
no change | no change |
P
S
|
860 | $306,599 | 2026 Q1 | 13F Filing | 2026-09-30 | 2026-10-26 | |||
|
V
VISA INC
|
Financial Services | 0.30% | 0.34% |
#39
3
Prev: #36
|
0.6 |
—
|
-96 | -10.6% |
P
S
|
810 | $291,057 | 2023 Q4 | 13F Filing | 2026-09-30 | 2026-10-26 | |||
|
PNW
PINNACLE WEST C...
|
Utilities | 0.29% | 0.35% |
#40
5
Prev: #35
|
0.6 |
—
|
9 | 0.3% |
P
S
|
2,985 | $277,724 | 2025 Q2 | 13F Filing | 2026-09-30 | 2026-10-26 | |||
|
DIS
DISNEY WALT CO
|
Communication Services | 0.28% | 0.27% |
#41
6
Prev: #47
|
0.6 |
—
|
23 | 0.9% |
P
S
|
2,517 | $264,072 | 2021 Q4 | 13F Filing | 2026-09-30 | 2026-10-26 | |||
|
QQQ
INVESCO QQQ TR
|
ETF | 0.27% | 0.29% |
#42
1
Prev: #41
|
1.1 |
—
|
no change | no change |
P
S
|
355 | $262,928 | 2021 Q4 | 13F Filing | 2026-09-30 | 2026-10-26 | |||
|
MMM
3M CO
|
Industrials | 0.27% | 0.28% |
#43
Prev: #43
|
0.6 |
—
|
-35 | -2.2% |
P
S
|
1,551 | $254,614 | 2025 Q2 | 13F Filing | 2026-09-30 | 2026-10-26 | |||
|
INTC
INTEL CORP
|
Technology | 0.26% | 0.32% |
#44
5
Prev: #39
|
1.1 |
—
|
no change | no change |
P
S
|
2,057 | $247,279 | 2026 Q2 | 13F Filing | 2026-09-30 | 2026-10-26 | |||
|
BAC
BANK OF AMER CO...
|
Financial Services | 0.25% | 0.28% |
#45
1
Prev: #44
|
0.6 |
—
|
-62 | -1.4% |
P
S
|
4,349 | $236,724 | 2021 Q4 | 13F Filing | 2026-09-30 | 2026-10-26 | |||
|
IJJ
ISHARES TR
|
ETF | 0.23% | 0.27% |
#46
Prev: #46
|
1.1 |
—
|
no change | no change |
P
S
|
1,627 | $224,112 | 2021 Q4 | 13F Filing | 2026-09-30 | 2026-10-26 | |||
|
SOXX
ISHARES TR
|
ETF | 0.23% | 0.28% |
#47
2
Prev: #45
|
1.1 |
—
|
no change | no change |
P
S
|
390 | $221,770 | 2026 Q2 | 13F Filing | 2026-09-30 | 2026-10-26 | |||
|
IBM
INTERNATIONAL B...
|
Technology | 0.23% | 0.32% |
#48
10
Prev: #38
|
0.6 |
—
|
-24 | -2.3% |
P
S
|
1,001 | $220,226 | 2023 Q3 | 13F Filing | 2026-09-30 | 2026-10-26 | |||
|
DIA
STATE STR SPDR ...
|
ETF | 0.23% | 0.25% |
#49
1
Prev: #48
|
0.6 |
—
|
1 | 0.2% |
P
S
|
431 | $219,304 | 2025 Q4 | 13F Filing | 2026-09-30 | 2026-10-26 | |||
|
CCL
CARNIVAL CORP L...
|
Consumer Cyclical | 0.22% | 0.29% |
#50
8
Prev: #42
|
0.6 |
—
|
-414 | -4.6% |
P
S
|
8,622 | $211,585 | 2022 Q2 | 13F Filing | 2026-09-30 | 2026-10-26 |
Showing 1-50 of 51 holdings