AI Portfolio Summary
In 2025 Q4, Holland Advisory Services, Inc. maintained a portfolio of 48 distinct positions. They heavily accumulated shares in ISHARES TR, increasing their position by 1.2%. Conversely, Holland Advisory Services, Inc. completely exited their position in INVESCO QQQ TR.
Total Positions
48
Quarter
2025 Q4
Top Holding
IVV (30.4%)
Top 10 Concentration
81.8%
Turnover Rate
23.4%
Sector HHI
0.18
Items per page:
1-25 of 48
| Stock | History | Sector / Type | Port % | Prev % | Rank / Prev | Conviction | Change | % Change | Influence | Shares | Mkt Value | Avg Cost | Price Held | 1st Owned | Source | Source Date | Date Reported |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
IVV
ISHARES TR
|
ETF | 30.36% | 29.84% |
#1
Prev: #1
|
6.5 | 385 | 1.2% |
P
S
|
32,849 | $22,499,549 | 2021 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
IJH
ISHARES TR
|
ETF | 23.85% | 23.56% |
#2
Prev: #2
|
6.0 | 4,986 | 1.9% |
P
S
|
267,813 | $17,675,678 | 2021 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
IJR
ISHARES TR
|
ETF | 12.94% | 12.54% |
#3
Prev: #3
|
5.5 | 2,948 | 3.8% |
P
S
|
79,787 | $9,588,860 | 2021 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
VTI
VANGUARD INDEX ...
|
ETF | 3.49% | 3.51% |
#4
Prev: #4
|
2.4 | -68 | -0.9% |
P
S
|
7,713 | $2,585,947 | 2021 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
AAPL
APPLE INC
|
Technology | 2.81% | 2.71% |
#5
Prev: #5
|
2.1 | -98 | -1.3% |
P
S
|
7,650 | $2,079,629 | 2021 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
MSFT
MICROSOFT CORP
|
Technology | 2.17% | 2.36% |
#6
Prev: #6
|
1.4 | 2 | 0.1% |
P
S
|
3,320 | $1,605,428 | 2021 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
PM
PHILIP MORRIS I...
|
Consumer Defensive | 1.64% | 1.68% |
#7
1
Prev: #8
|
1.2 | 12 | 0.2% |
P
S
|
7,566 | $1,213,605 | 2023 Q3 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
IWP
ISHARES TR
|
ETF | 1.63% | 1.74% |
#8
1
Prev: #7
|
1.2 | -50 | -0.6% |
P
S
|
8,822 | $1,208,028 | 2021 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
JPM
JPMORGAN CHASE ...
|
Financial Services | 1.56% | 1.61% |
#9
Prev: #9
|
1.1 | -124 | -3.3% |
P
S
|
3,599 | $1,159,696 | 2021 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
IEFA
ISHARES TR
|
ETF | 1.34% | 1.31% |
#10
Prev: #10
|
1.0 | 112 | 1.0% |
P
S
|
11,073 | $990,585 | 2021 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
WMT
WALMART INC
|
Consumer Defensive | 1.06% | 1.00% |
#11
1
Prev: #12
|
1.4 | no change | no change |
P
S
|
7,031 | $783,297 | 2023 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
MCD
MCDONALDS CORP
|
Consumer Cyclical | 1.04% | 1.05% |
#12
1
Prev: #11
|
0.9 | 1 | 0.0% |
P
S
|
2,510 | $767,089 | 2021 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
XOM
EXXON MOBIL COR...
|
Energy | 0.80% | 0.81% |
#13
2
Prev: #15
|
0.8 | -345 | -6.6% |
P
S
|
4,908 | $590,629 | 2023 Q3 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
VTV
VANGUARD INDEX ...
|
ETF | 0.78% | 0.77% |
#14
3
Prev: #17
|
0.8 | 2 | 0.1% |
P
S
|
3,027 | $578,170 | 2021 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
BRO
BROWN & BROWN I...
|
Financial Services | 0.76% | 0.95% |
#15
2
Prev: #13
|
0.8 | -327 | -4.4% |
P
S
|
7,064 | $563,035 | 2021 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
PG
PROCTER AND GAM...
|
Consumer Defensive | 0.72% | 0.79% |
#16
Prev: #16
|
0.8 | 1 | 0.0% |
P
S
|
3,739 | $535,847 | 2021 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
IVW
ISHARES TR
|
Warrant | 0.68% | 0.68% |
#17
2
Prev: #19
|
0.8 | 4 | 0.1% |
P
S
|
4,089 | $504,054 | 2021 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
CAT
CATERPILLAR INC
|
Industrials | 0.67% | 0.57% |
#18
6
Prev: #24
|
1.3 | no change | no change |
P
S
|
864 | $495,232 | 2023 Q3 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
JNJ
JOHNSON & JOHNS...
|
Healthcare | 0.66% | 0.60% |
#19
2
Prev: #21
|
0.8 | 1 | 0.0% |
P
S
|
2,349 | $486,128 | 2021 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
AMGN
AMGEN INC
|
Healthcare | 0.65% | 0.55% |
#20
6
Prev: #26
|
0.8 | 63 | 4.5% |
P
S
|
1,469 | $480,826 | 2021 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
MO
ALTRIA GROUP IN...
|
Consumer Defensive | 0.60% | 0.70% |
#21
3
Prev: #18
|
1.2 | no change | no change |
P
S
|
7,710 | $444,586 | 2023 Q3 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
MDLZ
MONDELEZ INTL I...
|
Consumer Defensive | 0.56% | 0.66% |
#22
2
Prev: #20
|
0.7 | 14 | 0.2% |
P
S
|
7,692 | $414,057 | 2023 Q3 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
CVX
CHEVRON CORP NE...
|
Energy | 0.54% | 0.58% |
#23
Prev: #23
|
0.7 | -86 | -3.2% |
P
S
|
2,627 | $400,334 | 2025 Q1 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
IWS
ISHARES TR
|
ETF | 0.53% | 0.60% |
#24
2
Prev: #22
|
0.7 | -323 | -10.4% |
P
S
|
2,791 | $393,631 | 2021 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
VIG
VANGUARD SPECIA...
|
ETF | 0.53% | 0.53% |
#25
2
Prev: #27
|
1.2 | no change | no change |
P
S
|
1,780 | $391,208 | 2021 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
QQQ
INVESCO QQQ TR
|
ETF | 0.00% | 0.89% |
Sold All 😨
(Was: #14) |
0.0 | -1,075 | -100.0% |
CLOSED
|
— | $— | 2021 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
HD
HOME DEPOT INC
|
Consumer Cyclical | 0.00% | 0.30% |
Sold All 😨
(Was: #42) |
0.0 | -543 | -100.0% |
CLOSED
|
— | $— | 2023 Q3 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
OKE
ONEOK INC NEW
|
Energy | 0.00% | 0.28% |
Sold All 😨
(Was: #45) |
0.0 | -2,771 | -100.0% |
CLOSED
|
— | $— | 2024 Q3 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) |
Showing 1-25 of 48 holdings