2026 Q2 Portfolio Activity
In 2026 Q2, Holland Advisory Services, Inc. maintained a portfolio of 54 distinct positions. The most significant new addition was FIDELITY COVINGTON TRUST, now representing 7.84% of the total fund value. They heavily accumulated shares in NVIDIA CORPORATION, increasing the position by 61.2%. Conversely, Holland Advisory Services, Inc. completely exited their position in FIDELITY WISE ORIGIN BITCOIN.
Position History
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Total Positions
54
Quarter
2026 Q2
Top Holding
IVV (25.9%)
Top 10 Concentration
79.6%
Turnover Rate
23.4%
Sector HHI
0.18
Items per page:
Showing 1-50 of 54
Holland Advisory Services, Inc. Full Holdings List — 2026 Q2
| Stock | History | Sector / Type | Port % | Prev % | Rank / Prev | Conviction | Change | % Change | Influence | Shares | Mkt Value | Avg Cost | Price Held | 1st Owned | Source | Source Date | Date Reported | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
IVV
ISHARES TR
|
ETF | 25.93% | 28.80% |
#1
Prev: #1
|
6.5 |
—
|
-1,554 | -4.7% |
P
S
|
31,353 | $23,479,810 |
$404.17
+90.1%
|
2021 Q4 | 13F Filing | 2026-06-30 | 2026-07-13 | ||
|
IJH
ISHARES TR
|
ETF | 22.39% | 23.95% |
#2
Prev: #2
|
6.0 |
—
|
-1,845 | -0.7% |
P
S
|
262,847 | $20,268,116 |
$55.93
+37.2%
|
2021 Q4 | 13F Filing | 2026-06-30 | 2026-07-13 | ||
|
IJR
ISHARES TR
|
ETF | 12.56% | 13.22% |
#3
Prev: #3
|
5.5 |
—
|
-2,730 | -3.4% |
P
S
|
76,654 | $11,368,593 |
$98.06
+49.8%
|
2021 Q4 | 13F Filing | 2026-06-30 | 2026-07-13 | ||
|
FIVA
FIDELITY COVING...
|
Bond/Debt | 7.84% | — |
#4
Prev: #—
|
7.1 |
—
|
184,197 | — |
NEW
|
184,197 | $7,095,269 | 2026 Q2 | 13F Filing | 2026-06-30 | 2026-07-13 | |||
|
VTI
VANGUARD INDEX ...
|
ETF | 3.09% | 3.30% |
#5
1
Prev: #4
|
2.2 |
—
|
-119 | -1.5% |
P
S
|
7,567 | $2,800,274 | 2021 Q4 | 13F Filing | 2026-06-30 | 2026-07-13 | |||
|
AAPL
APPLE INC
|
Technology | 2.40% | 2.60% |
#6
1
Prev: #5
|
1.5 |
—
|
-128 | -1.7% |
P
S
|
7,524 | $2,177,287 | 2021 Q4 | 13F Filing | 2026-06-30 | 2026-07-13 | |||
|
MSFT
MICROSOFT CORP
|
Technology | 1.36% | 1.65% |
#7
1
Prev: #6
|
1.0 |
—
|
-20 | -0.6% |
P
S
|
3,302 | $1,231,581 | 2021 Q4 | 13F Filing | 2026-06-30 | 2026-07-13 | |||
|
SMH
VANECK ETF TRUS...
|
ETF | 1.36% | — |
#8
Prev: #—
|
4.0 |
—
|
1,876 | — |
NEW
|
1,876 | $1,230,450 | 2026 Q2 | 13F Filing | 2026-06-30 | 2026-07-13 | |||
|
PM
PHILIP MORRIS I...
|
Consumer Defensive | 1.34% | 1.54% |
#9
2
Prev: #7
|
1.0 |
—
|
-261 | -3.7% |
P
S
|
6,711 | $1,214,116 | 2023 Q3 | 13F Filing | 2026-06-30 | 2026-07-13 | |||
|
JPM
JPMORGAN CHASE ...
|
Financial Services | 1.32% | 1.52% |
#10
2
Prev: #8
|
1.0 |
—
|
-199 | -5.2% |
P
S
|
3,663 | $1,199,155 | 2021 Q4 | 13F Filing | 2026-06-30 | 2026-07-13 | |||
|
DELL
DELL TECHNOLOGI...
|
Technology | 1.30% | 0.62% |
#11
11
Prev: #22
|
1.0 |
—
|
-103 | -3.6% |
P
S
|
2,731 | $1,178,332 | 2024 Q2 | 13F Filing | 2026-06-30 | 2026-07-13 | |||
|
IWP
ISHARES TR
|
ETF | 1.30% | 1.51% |
#12
3
Prev: #9
|
1.0 |
—
|
-781 | -8.8% |
P
S
|
8,044 | $1,177,680 | 2021 Q4 | 13F Filing | 2026-06-30 | 2026-07-13 | |||
|
IEFA
ISHARES TR
|
ETF | 1.18% | 1.32% |
#13
2
Prev: #11
|
1.0 |
—
|
93 | 0.9% |
P
S
|
11,016 | $1,063,959 | 2021 Q4 | 13F Filing | 2026-06-30 | 2026-07-13 | |||
|
CAT
CATERPILLAR INC
|
Industrials | 1.02% | 0.82% |
#14
1
Prev: #15
|
1.4 |
—
|
no change | no change |
P
S
|
865 | $920,966 | 2023 Q3 | 13F Filing | 2026-06-30 | 2026-07-13 | |||
|
WMT
WALMART INC
|
Consumer Defensive | 0.86% | 1.16% |
#15
3
Prev: #12
|
0.8 |
—
|
-127 | -1.8% |
P
S
|
6,866 | $777,653 | 2023 Q2 | 13F Filing | 2026-06-30 | 2026-07-13 | |||
|
MCD
MCDONALDS CORP
|
Consumer Cyclical | 0.75% | 1.04% |
#16
2
Prev: #14
|
0.8 |
—
|
27 | 1.1% |
P
S
|
2,523 | $682,065 | 2021 Q4 | 13F Filing | 2026-06-30 | 2026-07-13 | |||
|
XOM
EXXON MOBIL COR...
|
Energy | 0.75% | 1.12% |
#17
4
Prev: #13
|
0.8 |
—
|
37 | 0.8% |
P
S
|
4,945 | $676,080 | 2023 Q3 | 13F Filing | 2026-06-30 | 2026-07-13 | |||
|
NVDA
NVIDIA CORPORAT...
|
Technology | 0.72% | 0.47% |
#18
11
Prev: #29
|
3.3 |
—
|
1,235 | 61.2% |
P
S
|
3,252 | $650,771 | 2024 Q2 | 13F Filing | 2026-06-30 | 2026-07-13 | |||
|
JNJ
JOHNSON & JOHNS...
|
Healthcare | 0.68% | 0.80% |
#19
3
Prev: #16
|
0.8 |
—
|
1 | 0.0% |
P
S
|
2,430 | $617,175 | 2021 Q4 | 13F Filing | 2026-06-30 | 2026-07-13 | |||
|
VTV
VANGUARD INDEX ...
|
ETF | 0.68% | 0.77% |
#20
3
Prev: #17
|
0.8 |
—
|
-127 | -4.3% |
P
S
|
2,809 | $612,186 | 2021 Q4 | 13F Filing | 2026-06-30 | 2026-07-13 | |||
|
MO
ALTRIA GROUP IN...
|
Consumer Defensive | 0.61% | 0.68% |
#21
Prev: #21
|
1.2 |
—
|
no change | no change |
P
S
|
7,710 | $554,769 | 2023 Q3 | 13F Filing | 2026-06-30 | 2026-07-13 | |||
|
PG
PROCTER & GAMBL...
|
Consumer Defensive | 0.61% | 0.72% |
#22
3
Prev: #19
|
0.7 |
—
|
2 | 0.1% |
P
S
|
3,742 | $548,714 | 2021 Q4 | 13F Filing | 2026-06-30 | 2026-07-13 | |||
|
IVW
ISHARES TR
|
Warrant | 0.57% | 0.62% |
#23
Prev: #23
|
0.7 |
—
|
-338 | -8.3% |
P
S
|
3,755 | $516,449 | 2021 Q4 | 13F Filing | 2026-06-30 | 2026-07-13 | |||
|
AMGN
AMGEN INC
|
Healthcare | 0.54% | 0.69% |
#24
4
Prev: #20
|
0.7 |
—
|
-118 | -8.0% |
P
S
|
1,354 | $490,457 | 2021 Q4 | 13F Filing | 2026-06-30 | 2026-07-13 | |||
|
CSCO
CISCO SYS INC
|
Technology | 0.53% | 0.45% |
#25
5
Prev: #30
|
0.7 |
—
|
-232 | -5.4% |
P
S
|
4,066 | $477,588 | 2023 Q4 | 13F Filing | 2026-06-30 | 2026-07-13 | |||
|
MDLZ
MONDELEZ INTL I...
|
Consumer Defensive | 0.49% | 0.60% |
#26
2
Prev: #24
|
0.7 |
—
|
15 | 0.2% |
P
S
|
7,723 | $446,689 | 2023 Q3 | 13F Filing | 2026-06-30 | 2026-07-13 | |||
|
CVX
CHEVRON CORPORA...
|
Energy | 0.49% | 0.73% |
#27
9
Prev: #18
|
0.7 |
—
|
62 | 2.4% |
P
S
|
2,689 | $445,764 | 2025 Q1 | 13F Filing | 2026-06-30 | 2026-07-13 | |||
|
IWS
ISHARES TR
|
ETF | 0.49% | 0.55% |
#28
2
Prev: #26
|
0.7 |
—
|
-112 | -4.0% |
P
S
|
2,685 | $441,983 | 2021 Q4 | 13F Filing | 2026-06-30 | 2026-07-13 | |||
|
BRO
BROWN & BROWN I...
|
Financial Services | 0.46% | 0.56% |
#29
4
Prev: #25
|
0.7 |
—
|
15 | 0.2% |
P
S
|
6,442 | $413,262 | 2021 Q4 | 13F Filing | 2026-06-30 | 2026-07-13 | |||
|
HUBB
HUBBELL INC
|
Industrials | 0.44% | 0.50% |
#30
2
Prev: #28
|
1.2 |
—
|
no change | no change |
P
S
|
767 | $401,152 | 2021 Q4 | 13F Filing | 2026-06-30 | 2026-07-13 | |||
|
IWO
ISHARES TR
|
ETF | 0.39% | 0.42% |
#31
Prev: #31
|
0.7 |
—
|
-103 | -10.2% |
P
S
|
905 | $356,401 | 2021 Q4 | 13F Filing | 2026-06-30 | 2026-07-13 | |||
|
VIG
VANGUARD SPECIA...
|
ETF | 0.39% | 0.51% |
#32
5
Prev: #27
|
0.7 |
—
|
-280 | -15.7% |
P
S
|
1,500 | $354,930 | 2021 Q4 | 13F Filing | 2026-06-30 | 2026-07-13 | |||
|
VBR
VANGUARD INDEX ...
|
ETF | 0.38% | 0.41% |
#33
Prev: #33
|
0.7 |
—
|
2 | 0.1% |
P
S
|
1,422 | $345,604 | 2021 Q4 | 13F Filing | 2026-06-30 | 2026-07-13 | |||
|
XLF
SELECT SECTOR S...
|
ETF | 0.38% | 0.42% |
#34
2
Prev: #32
|
1.2 |
—
|
no change | no change |
P
S
|
6,370 | $341,496 | 2021 Q4 | 13F Filing | 2026-06-30 | 2026-07-13 | |||
|
PNW
PINNACLE WEST C...
|
Utilities | 0.35% | 0.40% |
#35
1
Prev: #34
|
1.1 |
—
|
no change | no change |
P
S
|
2,976 | $318,432 | 2025 Q2 | 13F Filing | 2026-06-30 | 2026-07-13 | |||
|
V
VISA INC
|
Financial Services | 0.34% | 0.33% |
#36
3
Prev: #39
|
2.1 |
—
|
81 | 9.8% |
P
S
|
906 | $310,695 | 2023 Q4 | 13F Filing | 2026-06-30 | 2026-07-13 | |||
|
MRK
MERCK & CO INC
|
Healthcare | 0.33% | 0.38% |
#37
1
Prev: #36
|
1.1 |
—
|
no change | no change |
P
S
|
2,360 | $303,304 | 2024 Q1 | 13F Filing | 2026-06-30 | 2026-07-13 | |||
|
IBM
INTERNATIONAL B...
|
Technology | 0.32% | 0.38% |
#38
3
Prev: #35
|
0.6 |
—
|
-151 | -12.8% |
P
S
|
1,025 | $288,101 | 2023 Q3 | 13F Filing | 2026-06-30 | 2026-07-13 | |||
|
INTC
INTEL CORP
|
Technology | 0.32% | — |
#39
Prev: #—
|
3.6 |
—
|
2,057 | — |
NEW
|
2,057 | $287,180 | 2026 Q2 | 13F Filing | 2026-06-30 | 2026-07-13 | |||
|
TRV
TRAVELERS COMPA...
|
Financial Services | 0.31% | 0.34% |
#40
2
Prev: #38
|
1.1 |
—
|
no change | no change |
P
S
|
860 | $283,903 | 2026 Q1 | 13F Filing | 2026-06-30 | 2026-07-13 | |||
|
QQQ
INVESCO QQQ TR
|
ETF | 0.29% | 0.27% |
#41
6
Prev: #47
|
1.1 |
—
|
no change | no change |
P
S
|
355 | $261,585 | 2021 Q4 | 13F Filing | 2026-06-30 | 2026-07-13 | |||
|
N/A
CARNIVAL CORP L...
|
|
Unknown | 0.29% | — |
#42
Prev: #—
|
3.6 |
—
|
9,036 | — |
NEW
|
9,036 | $258,146 | — | 13F Filing | 2026-06-30 | 2026-07-13 | ||
|
MMM
3M CO
|
Industrials | 0.28% | 0.31% |
#43
2
Prev: #41
|
1.1 |
—
|
no change | no change |
P
S
|
1,586 | $256,806 | 2025 Q2 | 13F Filing | 2026-06-30 | 2026-07-13 | |||
|
BAC
BANK OF AMER CO...
|
Financial Services | 0.28% | 0.29% |
#44
1
Prev: #45
|
0.6 |
—
|
4 | 0.1% |
P
S
|
4,411 | $251,319 | 2021 Q4 | 13F Filing | 2026-06-30 | 2026-07-13 | |||
|
SOXX
ISHARES TR
|
ETF | 0.28% | — |
#45
Prev: #—
|
3.6 |
—
|
390 | — |
NEW
|
390 | $249,896 | 2026 Q2 | 13F Filing | 2026-06-30 | 2026-07-13 | |||
|
IJJ
ISHARES TR
|
ETF | 0.27% | 0.29% |
#46
3
Prev: #43
|
0.6 |
—
|
1 | 0.1% |
P
S
|
1,627 | $240,298 | 2021 Q4 | 13F Filing | 2026-06-30 | 2026-07-13 | |||
|
DIS
DISNEY WALT CO
|
Communication Services | 0.27% | 0.32% |
#47
7
Prev: #40
|
1.1 |
—
|
no change | no change |
P
S
|
2,494 | $240,026 | 2021 Q4 | 13F Filing | 2026-06-30 | 2026-07-13 | |||
|
DIA
STATE STR SPDR ...
|
ETF | 0.25% | — |
#48
Prev: #—
|
3.6 |
—
|
430 | — |
NEW
|
430 | $224,423 | 2025 Q4 | 13F Filing | 2026-06-30 | 2026-07-13 | |||
|
AMZN
AMAZON COM INC
|
Consumer Cyclical | 0.23% | — |
#49
Prev: #—
|
3.6 |
—
|
876 | — |
NEW
|
876 | $208,786 | 2026 Q2 | 13F Filing | 2026-06-30 | 2026-07-13 | |||
|
CMCSA
COMCAST CORP NE...
|
Communication Services | 0.00% | 0.29% |
Sold All 😨
(Was: #46) |
0.0 |
—
|
-7,411 | -100.0% |
CLOSED
|
— | $— | 2021 Q4 | 13F Filing | 2026-06-30 | 2026-07-13 |
Showing 1-50 of 54 holdings