2026 Q3 Portfolio Activity
In 2026 Q3, BIRINYI ASSOCIATES INC maintained a portfolio of 64 distinct positions. The most significant new addition was Fortinet Inc, now representing 1.03% of the total fund value. They heavily accumulated shares in Charles Schwab Corp/The, increasing the position by 176.5%. The fund also reduced its exposure to International Business Machine by 86.5%.
Position History
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Total Positions
64
Quarter
2026 Q3
Top Holding
AAPL (25.3%)
Top 10 Concentration
75.6%
Turnover Rate
23.4%
Sector HHI
0.18
Items per page:
Showing 1-50 of 64
BIRINYI ASSOCIATES INC Full Holdings List — 2026 Q3
| Stock | History | Sector / Type | Port % | Prev % | Rank / Prev | Conviction | Change | % Change | Influence | Shares | Mkt Value | Avg Cost | Price Held | 1st Owned | Source | Source Date | Date Reported | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
AAPL
Apple Inc
|
Technology | 25.30% | 22.35% |
#1
Prev: #1
|
6.5 |
—
|
-5,065 | -1.6% |
P
S
|
321,445 | $107,047 | 1999 Q1 | 13F Filing | 2026-09-30 | 2026-10-28 | |||
|
GOOGL
Alphabet Inc
|
Communication Services | 11.04% | 11.91% |
#2
Prev: #2
|
6.0 |
—
|
-5,040 | -3.6% |
P
S
|
135,796 | $46,725 | 2015 Q4 | 13F Filing | 2026-09-30 | 2026-10-28 | |||
|
SPY
State Street SP...
|
ETF | 8.63% | 8.72% |
#3
Prev: #3
|
5.0 |
—
|
-1,450 | -2.9% |
P
S
|
47,896 | $36,519 | 1999 Q1 | 13F Filing | 2026-09-30 | 2026-10-28 | |||
|
AMZN
Amazon.com Inc
|
Consumer Cyclical | 7.93% | 7.87% |
#4
Prev: #4
|
4.2 |
—
|
-5,010 | -3.6% |
P
S
|
134,624 | $33,542 | 1999 Q1 | 13F Filing | 2026-09-30 | 2026-10-28 | |||
|
MA
Mastercard Inc
|
Financial Services | 5.45% | 5.25% |
#5
Prev: #5
|
3.2 |
—
|
-1,450 | -3.4% |
P
S
|
41,786 | $23,044 | 2007 Q1 | 13F Filing | 2026-09-30 | 2026-10-28 | |||
|
NVDA
NVIDIA Corp
|
Technology | 5.31% | 4.73% |
#6
Prev: #6
|
2.6 |
—
|
-1,590 | -1.6% |
P
S
|
98,350 | $22,461 | 2001 Q4 | 13F Filing | 2026-09-30 | 2026-10-28 | |||
|
MSFT
Microsoft Corp
|
Technology | 4.21% | 3.20% |
#7
1
Prev: #8
|
2.2 |
—
|
-1,578 | -4.3% |
P
S
|
34,742 | $17,819 | 1999 Q1 | 13F Filing | 2026-09-30 | 2026-10-28 | |||
|
C
Citigroup Inc
|
Financial Services | 2.96% | 3.39% |
#8
1
Prev: #7
|
1.7 |
—
|
-5,684 | -5.6% |
P
S
|
96,717 | $12,528 | 1999 Q1 | 13F Filing | 2026-09-30 | 2026-10-28 | |||
|
GS
Goldman Sachs G...
|
Financial Services | 2.50% | 2.85% |
#9
Prev: #9
|
1.5 |
—
|
-137 | -1.2% |
P
S
|
11,757 | $10,585 | 1999 Q2 | 13F Filing | 2026-09-30 | 2026-10-28 | |||
|
GOOG
Alphabet Inc
|
Communication Services | 2.25% | 2.33% |
#10
1
Prev: #11
|
1.4 |
—
|
-4 | -0.0% |
P
S
|
27,901 | $9,507 | 2004 Q3 | 13F Filing | 2026-09-30 | 2026-10-28 | |||
|
AVGO
Broadcom Inc
|
Technology | 1.83% | 1.92% |
#11
1
Prev: #12
|
1.2 |
—
|
494 | 2.3% |
P
S
|
22,001 | $7,726 | 2018 Q1 | 13F Filing | 2026-09-30 | 2026-10-28 | |||
|
DELL
Dell Technologi...
|
Technology | 1.78% | 1.87% |
#12
1
Prev: #13
|
0.7 |
—
|
-4,312 | -23.5% |
P
S
|
14,013 | $7,543 | 1999 Q1 | 13F Filing | 2026-09-30 | 2026-10-28 | |||
|
BKNG
Booking Holding...
|
Consumer Cyclical | 1.74% | 2.59% |
#13
3
Prev: #10
|
0.7 |
—
|
-16,425 | -26.7% |
P
S
|
45,075 | $7,343 | 2018 Q1 | 13F Filing | 2026-09-30 | 2026-10-28 | |||
|
BRK/B
Berkshire Hatha...
|
Financial Services | 1.71% | 1.79% |
#14
Prev: #14
|
1.2 |
—
|
-600 | -4.0% |
P
S
|
14,533 | $7,243 | 2010 Q1 | 13F Filing | 2026-09-30 | 2026-10-28 | |||
|
DIA
State Street SP...
|
ETF | 1.39% | 1.42% |
#15
Prev: #15
|
1.1 |
—
|
5 | 0.0% |
P
S
|
11,530 | $5,863 | 2010 Q1 | 13F Filing | 2026-09-30 | 2026-10-28 | |||
|
VOO
Vanguard S&P 50...
|
ETF | 1.06% | 1.17% |
#16
Prev: #16
|
0.9 |
—
|
-796 | -11.1% |
P
S
|
6,404 | $4,488 | 2025 Q1 | 13F Filing | 2026-09-30 | 2026-10-28 | |||
|
BRK/A
Berkshire Hatha...
|
Financial Services | 1.06% | 1.06% |
#17
Prev: #17
|
1.4 |
—
|
no change | no change |
P
S
|
6 | $4,483 | 1999 Q1 | 13F Filing | 2026-09-30 | 2026-10-28 | |||
|
FTNT
Fortinet Inc
|
Technology | 1.03% | — |
#18
Prev: #—
|
3.9 |
—
|
24,266 | — |
NEW
|
24,266 | $4,338 | 2026 Q3 | 13F Filing | 2026-09-30 | 2026-10-28 | |||
|
JNJ
Johnson & Johns...
|
Healthcare | 1.00% | 1.01% |
#19
1
Prev: #18
|
0.9 |
—
|
-865 | -5.1% |
P
S
|
15,991 | $4,233 | 1999 Q1 | 13F Filing | 2026-09-30 | 2026-10-28 | |||
|
MU
Micron Technolo...
|
Technology | 0.83% | 0.90% |
#20
2
Prev: #22
|
1.3 |
—
|
no change | no change |
P
S
|
3,310 | $3,526 | 1999 Q1 | 13F Filing | 2026-09-30 | 2026-10-28 | |||
|
SCHW
Charles Schwab ...
|
Financial Services | 0.81% | 0.28% |
#21
15
Prev: #36
|
3.3 |
—
|
22,249 | 176.5% |
P
S
|
34,856 | $3,407 | 1999 Q1 | 13F Filing | 2026-09-30 | 2026-10-28 | |||
|
JPM
JPMorgan Chase ...
|
Financial Services | 0.80% | 0.83% |
#22
2
Prev: #24
|
0.8 |
—
|
-496 | -4.6% |
P
S
|
10,230 | $3,384 | 1999 Q1 | 13F Filing | 2026-09-30 | 2026-10-28 | |||
|
BMY
Bristol-Myers S...
|
Healthcare | 0.79% | — |
#23
Prev: #—
|
3.8 |
—
|
53,255 | — |
NEW
|
53,255 | $3,323 | 1999 Q1 | 13F Filing | 2026-09-30 | 2026-10-28 | |||
|
AXP
American Expres...
|
Financial Services | 0.74% | 0.91% |
#24
3
Prev: #21
|
0.8 |
—
|
-1,020 | -9.0% |
P
S
|
10,340 | $3,145 | 1999 Q1 | 13F Filing | 2026-09-30 | 2026-10-28 | |||
|
ADI
Analog Devices ...
|
Technology | 0.71% | 0.99% |
#25
5
Prev: #20
|
0.3 |
—
|
-2,904 | -27.6% |
P
S
|
7,604 | $3,016 | 2000 Q1 | 13F Filing | 2026-09-30 | 2026-10-28 | |||
|
WMT
Walmart Inc
|
Consumer Defensive | 0.70% | 0.79% |
#26
Prev: #26
|
0.8 |
—
|
-1,000 | -3.4% |
P
S
|
28,300 | $2,941 | 1999 Q1 | 13F Filing | 2026-09-30 | 2026-10-28 | |||
|
RSP
Invesco S&P 500...
|
ETF | 0.60% | 0.75% |
#27
1
Prev: #28
|
0.7 |
—
|
-2,728 | -18.4% |
P
S
|
12,116 | $2,520 | 2018 Q4 | 13F Filing | 2026-09-30 | 2026-10-28 | |||
|
SBUX
Starbucks Corp
|
Consumer Cyclical | 0.53% | 0.64% |
#28
1
Prev: #29
|
0.7 |
—
|
-2,471 | -9.4% |
P
S
|
23,914 | $2,247 | 2005 Q1 | 13F Filing | 2026-09-30 | 2026-10-28 | |||
|
CAT
Caterpillar Inc
|
Industrials | 0.43% | 0.76% |
#29
2
Prev: #27
|
0.2 |
—
|
-750 | -25.0% |
P
S
|
2,250 | $1,824 | 1999 Q1 | 13F Filing | 2026-09-30 | 2026-10-28 | |||
|
LLY
Eli Lilly & Co
|
Healthcare | 0.40% | 0.31% |
#30
4
Prev: #34
|
2.7 |
—
|
359 | 32.6% |
P
S
|
1,460 | $1,689 | 1999 Q1 | 13F Filing | 2026-09-30 | 2026-10-28 | |||
|
AMGN
Amgen Inc
|
Healthcare | 0.38% | 0.33% |
#31
1
Prev: #32
|
1.2 |
—
|
no change | no change |
P
S
|
3,827 | $1,613 | 1999 Q1 | 13F Filing | 2026-09-30 | 2026-10-28 | |||
|
XLV
State Street He...
|
ETF | 0.33% | 0.31% |
#32
3
Prev: #35
|
0.6 |
—
|
166 | 2.0% |
P
S
|
8,331 | $1,403 | 2006 Q3 | 13F Filing | 2026-09-30 | 2026-10-28 | |||
|
CMG
Chipotle Mexica...
|
Consumer Cyclical | 0.30% | 0.32% |
#33
Prev: #33
|
1.1 |
—
|
no change | no change |
P
S
|
40,000 | $1,278 | 2010 Q1 | 13F Filing | 2026-09-30 | 2026-10-28 | |||
|
DE
Deere & Co
|
Industrials | 0.25% | 0.23% |
#34
5
Prev: #39
|
1.1 |
—
|
no change | no change |
P
S
|
1,550 | $1,041 | 1999 Q3 | 13F Filing | 2026-09-30 | 2026-10-28 | |||
|
AMD
Advanced Micro ...
|
Technology | 0.24% | 0.20% |
#35
6
Prev: #41
|
2.1 |
—
|
200 | 13.8% |
P
S
|
1,650 | $1,009 | 2000 Q2 | 13F Filing | 2026-09-30 | 2026-10-28 | |||
|
MCD
McDonald's Corp
|
Consumer Cyclical | 0.24% | 0.38% |
#36
6
Prev: #30
|
0.1 |
—
|
-1,697 | -28.2% |
P
S
|
4,311 | $995 | 1999 Q1 | 13F Filing | 2026-09-30 | 2026-10-28 | |||
|
LRCX
Lam Research Co...
|
Technology | 0.20% | 0.87% |
#37
14
Prev: #23
|
0.1 |
—
|
-5,867 | -69.2% |
P
S
|
2,613 | $858 | 2018 Q1 | 13F Filing | 2026-09-30 | 2026-10-28 | |||
|
HD
Home Depot Inc/...
|
Consumer Cyclical | 0.20% | 0.25% |
#38
Prev: #38
|
1.1 |
—
|
no change | no change |
P
S
|
3,000 | $853 | 1999 Q1 | 13F Filing | 2026-09-30 | 2026-10-28 | |||
|
COST
Costco Wholesal...
|
Consumer Defensive | 0.19% | 0.25% |
#39
2
Prev: #37
|
0.1 |
—
|
-250 | -21.7% |
P
S
|
900 | $819 | 1999 Q4 | 13F Filing | 2026-09-30 | 2026-10-28 | |||
|
V
Visa Inc
|
Financial Services | 0.19% | 0.20% |
#40
Prev: #40
|
0.6 |
—
|
-274 | -11.1% |
P
S
|
2,203 | $791 | 2014 Q4 | 13F Filing | 2026-09-30 | 2026-10-28 | |||
|
AIQ
Global X Artifi...
|
ETF | 0.17% | 0.17% |
#41
2
Prev: #43
|
1.1 |
—
|
no change | no change |
P
S
|
11,048 | $720 | 2024 Q2 | 13F Filing | 2026-09-30 | 2026-10-28 | |||
|
PG
Procter & Gambl...
|
Consumer Defensive | 0.17% | 0.18% |
#42
Prev: #42
|
0.6 |
—
|
-146 | -2.9% |
P
S
|
4,926 | $716 | 1999 Q1 | 13F Filing | 2026-09-30 | 2026-10-28 | |||
|
MSCI
MSCI Inc
|
Financial Services | 0.13% | 0.13% |
#43
3
Prev: #46
|
1.1 |
—
|
no change | no change |
P
S
|
1,000 | $539 | 2017 Q1 | 13F Filing | 2026-09-30 | 2026-10-28 | |||
|
TSLA
Tesla Inc
|
Consumer Cyclical | 0.13% | 0.15% |
#44
Prev: #44
|
1.1 |
—
|
no change | no change |
P
S
|
1,500 | $532 | 2017 Q2 | 13F Filing | 2026-09-30 | 2026-10-28 | |||
|
BX
Blackstone Inc
|
Financial Services | 0.12% | 0.13% |
#45
2
Prev: #47
|
0.5 |
—
|
24 | 0.5% |
P
S
|
4,714 | $528 | 2013 Q3 | 13F Filing | 2026-09-30 | 2026-10-28 | |||
|
LMT
Lockheed Martin...
|
Industrials | 0.12% | 0.12% |
#46
2
Prev: #48
|
1.0 |
—
|
no change | no change |
P
S
|
1,000 | $509 | 2014 Q1 | 13F Filing | 2026-09-30 | 2026-10-28 | |||
|
META
Meta Platforms ...
|
Communication Services | 0.12% | 0.10% |
#47
3
Prev: #50
|
0.5 |
—
|
-69 | -9.1% |
P
S
|
691 | $501 | 2014 Q1 | 13F Filing | 2026-09-30 | 2026-10-28 | |||
|
UNH
UnitedHealth Gr...
|
Healthcare | 0.12% | 0.13% |
#48
3
Prev: #45
|
1.0 |
—
|
no change | no change |
P
S
|
1,350 | $496 | 2007 Q2 | 13F Filing | 2026-09-30 | 2026-10-28 | |||
|
IBM
International B...
|
Technology | 0.10% | 0.99% |
#49
30
Prev: #19
|
0.0 |
—
|
-12,839 | -86.5% |
P
S
|
2,000 | $440 | 1999 Q1 | 13F Filing | 2026-09-30 | 2026-10-28 | |||
|
IWM
iShares Russell...
|
ETF | 0.10% | 0.11% |
#50
1
Prev: #49
|
1.0 |
—
|
no change | no change |
P
S
|
1,510 | $420 | 2006 Q2 | 13F Filing | 2026-09-30 | 2026-10-28 |
Showing 1-50 of 64 holdings