Stock Analysis
Data Source: SEC EDGAR 13F
Updated Hourly

Booking Holdings Inc (BKNG)

2K + Investors. Track Smart Money conviction in BKNG. See who's accumulating, reducing, or initiating positions.

Current Price
-- USD
Analyst Target
-- (0 analysts)
Upside
0.00%
Net Flow Q/Q
↓ -92
Streak
1Q ▼
Buyers last Q
48%

Smart Money Signals — BKNG

Based on 1911 hedge funds · latest filing: 2026 Q1 · updated quarterly

📉

Selling streak — 1 quarter in a row

last 6Q
For 1 consecutive quarter, more hedge funds reduced or closed their BKNG positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.
🏔️

At the ownership peak (95% of max)

95% of all-time peak
1,911 hedge funds hold BKNG right now — the highest count in 3.0 years. When ownership is this concentrated, any bad news can trigger a chain reaction: one big fund sells, others follow. This is a classic 'crowded trade' — high popularity doesn't equal safety.
📶

Steady growth — +4% more funds vs a year ago

fund count last 6Q
+75 new funds entered over the past year (+4% YoY). Gradual, steady growth in institutional ownership is generally a healthy signal — not a speculative rush, but consistent conviction.
🟠

More sellers than buyers — 48% buying

924 buying1016 selling
Last quarter: 1,016 funds reduced or exited vs 924 that bought or added. When more than half of active funds are selling, it's a caution flag — especially if the stock price hasn't moved down yet.
⚠️

Fewer new buyers each quarter (-66 vs last Q)

new funds entering per quarter
Funds opening this position for the first time: 220 → 139 → 244 → 178. Each quarter fewer new institutions are entering. This usually means most funds that wanted in are already in — the stock is well-known but the pool of potential new buyers is shrinking.
🔒

66% of holders stayed for 2+ years

■ 66% conviction (2yr+) ■ 19% medium ■ 15% new
1,265 out of 1,911 hedge funds have held BKNG for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.
💎

Buying through price weakness — shares -4%, value -29%

Value
-29%
Shares
-4%
Last quarter: funds added -4% more shares while total portfolio value only changed -29%. Institutions were buying while the price was falling — a high-conviction accumulation signal. They're deliberately loading up on the dip.
📈

Growing discovery — still being found

168 → 220 → 139 → 244 → 178 new funds/Q
New funds entering each quarter: 220 → 139 → 244 → 178. A growing number of institutions are discovering BKNG each quarter. The narrative is still spreading — leaving room for ongoing capital accumulation.
🏛️

Veteran-anchored — 67% veterans vs 19% newcomers

■ 67% veterans ■ 13% 1-2yr ■ 19% new
Entry-cohort mix of 1,979 holders: 1,331 (67%) are 2+ year veterans, 266 entered 1–2 years ago, and 382 (19%) joined within the past year. A veteran-weighted cap table skews toward institutional memory over fresh momentum.
🏆

Elite ownership — 59% AUM from top-100 funds

59% from top-100 AUM funds
73 of 1900 holders are among the 100 largest funds by AUM, controlling 59% of total institutional value in BKNG. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.
3.3
out of 10
Low Exit Risk
Exit risk score 3.3/10 — low institutional crowding. Ownership is below peak levels, holder base is relatively sticky, and buying momentum is positive.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Institutional Sentiment Summary — BKNG

In 2026 Q1, 924 hedge funds were net buyers of BKNG (178 opened a new position, 746 added to an existing one), while 1016 reduced or exited (746 trimmed, 270 sold completely) — a 48% buyer ratio, indicating roughly balanced activity. 59% of total institutional value in BKNG is held by top-100 AUM funds, reflecting elite-tier ownership quality. Net fund flow last quarter: -92 funds (more exits than new entries). Total institutional holders: 1911.

Hedge Fund Ownership: BKNG

How many hedge funds hold BKNG — quarterly history vs. share price
Quarterly hedge fund ownership of BKNG vs. share price

Market Analysis: BKNG

Analyst Price Targets

Avg. Price Target
--

Analyst Recommendations

Stock Performance

Real-time

Company Profile: BKNG

-- --

Institutional ownership data sourced from SEC EDGAR Form 13F-HR filings.

Is It Too Late to Buy Booking Holdings Inc (BKNG) Based on Hedge Fund 13F Filings?

Signal Freshness measures how much BKNG has moved relative to its sector benchmark (XLY) since the 2026 Q2 13F filing. A stock that has barely outrun its sector is still a relatively fresh entry point — the fund's thesis has not yet been priced in by the broader market.

Since Quarter End June 30, 2026 · 45d ago
BKNG
+19.7%
XLY
+1.0%

BKNG outperformed XLY by +18.7% since June 30, 2026.

Since 13F Filing Date August 14, 2026 · 0d ago
BKNG
+0.0%
XLY
+0.0%

Since the filing became public, BKNG outperformed XLY by +0.0% .

Interpretation: The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference. Learn more →

Smart Money Signal ?
Strong Institutional Conviction

Multiple high-quality funds hold meaningful positions with strong conviction.

99 top-rated funds 39 high-conviction
Consensus
8.7
/ 10
breadth
×
Elite
6.1
/ 10
conviction
Hedge Fund Positioning: BKNG
2026 Q2 Stats Unlock in 5 days 2K + Investors

Track Smart Money conviction in BKNG. See who's accumulating, reducing, or initiating positions.

Metric All 13F Filers (2026 Q1) Prior (2025 Q4) Change
Funds Holding 1885 2000 -5.75%
13F Shares 33M 35M -5.51%
Total Value $113.85B $164.81B -30.92%
New Positions 167 244 -77
Increased Positions 728 720 +8
Closed Positions 282 152 +130
Reduced Positions 713 687 +26
Total Calls 32 34 -5.88%
Total Puts 42 38 10.53%
PUT/CALL Ratio 1.31 1.12 Bearish

Statistics: BKNG

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Beta (5Y Monthly) --
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Short % of Float --

Financial Highlights

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Institutional Holders (2026 Q2)

2K + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in BKNG. Verified SEC 13F-HR filings.

QUARTER:
2026 Q2 filings are still coming in. Only funds that have filed so far are shown — top holders may not have reported yet. Full 13F data typically settles by ~50 days after quarter-end.
Top 25 BKNG holders by conviction (% of portfolio weight) — 2026 Q1 · Source: SEC Form 13F
# Investor % of Portfolio Shares Mkt Value
1 Metropolis Capital Ltd 11.16% 2,284,646 $384.8M
2 Rothschild & Co Wealth Management UK Ltd 11.04% 4,290,423 $764.7M
3 Investidor Profissional Gestao de Recursos Ltda. 9.93% 95,997 $17.1M
4 GUARDCAP ASSET MANAGEMENT Ltd 8.65% 646,216 $121.6M
5 Jackson Hill Advisors, LLC 8.35% 92,500 $16.5M
6 Timucuan Asset Management Inc/Fl 7.75% 1,181,664 $210.6M
7 Mayar Capital Ltd. 7.69% 38,470 $6.9M
8 Cortland Associates Inc/Mo 7.39% 286,968 $51.1M
9 Rit Capital Partners plc 6.25% 217,500 $38.8M
10 L1 Capital International Pty Ltd 5.97% 571,760 $101.9M
11 Bennett Selby Investments LP 5.90% 103,654 $18.5M
12 Sunriver Management LLC 5.44% 194,470 $34.7M
13 Pekao Towarzystwo Funduszy Inwestycyjnych S.A. 5.17% 45,691 $8.1M
14 Katamaran Capital LLP 5.16% 36,341 $6.5M
15 Luma Capital S.A. - SPF 4.96% 31,175 $5.6M
16 BloombergSen Inc. 4.95% 372,486 $66.4M
17 Fiduciary Management Inc /Wi/ 4.71% 1,858,189 $331.2M
18 Motley Fool Wealth Management, LLC 4.60% 1,700 $303K
19 Longview Partners (Guernsey) LTD 4.26% 1,473,080 $262.6M
20 Infusive Asset Management Inc. 4.24% 52,272 $9.3M
21 Hendershot Investments Inc. 4.16% 178,850 $31.9M
22 Ninety One North America, Inc. 3.72% 445,385 $79.4M
23 Local Pensions Partnership Investment Ltd 3.69% 987,339 $176.0M
24 HS Management Partners, LLC 3.65% 59,575 $10.6M
25 Foyston, Gordon & Payne Inc 3.59% 93,349 $16.8M
Investor Ownership
History 		% of Portfolio Prev % Rank Conviction Avg Buy Price 13F Score™ 3Y / 7Y Sell Timing Shares Mkt Value Change Change % Source Quarter Filed

Frequently Asked Questions — Booking Holdings Inc (BKNG)

What does the Smart Money Trend signal show for BKNG?

Selling streak — 1 quarter in a row: For 1 consecutive quarter, more hedge funds reduced or closed their BKNG positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.

What is the institutional breadth score for BKNG?

More sellers than buyers — 48% buying: Last quarter: 1,016 funds reduced or exited vs 924 that bought or added. When more than half of active funds are selling, it's a caution flag — especially if the stock price hasn't moved down yet.

What is the fund quality score for BKNG holders?

Elite ownership — 59% AUM from top-100 funds: 73 of 1900 holders are among the 100 largest funds by AUM, controlling 59% of total institutional value in BKNG. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.

How long have hedge funds held BKNG?

66% of holders stayed for 2+ years: 1,265 out of 1,911 hedge funds have held BKNG for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.

Is it too late to buy Booking Holdings Inc (BKNG) following the 2026 Q2 hedge fund 13F filings?

As of today, BKNG has moved +0.0% since the 2026 Q2 13F filing date (August 14, 2026), compared to +0.0% for the XLY sector ETF — an outperformance of +0.0%. Since the quarter end (June 30, 2026), BKNG has gained +19.7% vs +1.0% for XLY. The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

Disclaimer: The information on this page is for informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any security. Institutional holdings data is sourced from SEC Form 13F filings and reflects positions as of the filing date. Past performance of any fund or portfolio is not indicative of future results. 13Foresight is not a registered investment adviser. Always conduct your own due diligence before making investment decisions.

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