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Analyst Tracker/Kelly Crago
BMO

Kelly Crago

BMO Capital
Wall Street Analyst
★★★★☆
#457
on 13Foresight · ranked by our own returns
66%
Success Rate
+4.8%
Average Return
23 of 35 calls profitable · +3.0% vs benchmark
S&P 500 (SPY)
📈 Across the calls we could measure, roughly 66% of Kelly Crago's ratings turned a profit when each position was held for 1 year — averaging +4.8% per rating. These figures are computed by 13Foresight from historical prices, not supplied by the analyst.

Rating Distribution

7 Buy 14 Hold 7 Sell
Kelly's Stock Coverage 24 ratings · 2026-11-04
Company Date Position Consensus ⓘ Price Target ⓘ 1-Yr Return vs S&P 500 ⓘ
ONON
On Holding AG
 Oct 28, 2026 HOLD Strong Buy
+27.6% avg upside
35 analysts
$35.00
3.66% Upside
 +18.9% ·
DECK
Deckers Outdoor
 Oct 26, 2026 SELL Buy
+61.1% avg upside
33 analysts
$70.00
14.62% Downside
 -10.9% ·
SHOO
Steven Madden
 Oct 19, 2026 BUY Strong Buy
+5.2% avg upside
17 analysts
$60.00
37.98% Upside
 -0.1% ·
LULU
Lululemon Athletica
 Oct 13, 2026 SELL Buy
+62.6% avg upside
48 analysts
$70.00
34.64% Downside
 -13.4% ·
CRI
Carter's
 Oct 12, 2026 BUY Buy
+126.2% avg upside
16 analysts
$40.00
26.76% Upside
 +5.0% ·
NKE
Nike
 Oct 02, 2026 SELL Buy
+56.4% avg upside
51 analysts
$25.00
35.38% Downside
 -15.5% ·
AEO
American Eagle
 Sep 29, 2026 HOLD Hold
-8.7% avg upside
26 analysts
$20.00
1.90% Upside
 +8.9% ·
AS
Amer Sports, Inc.
 Sep 18, 2026 BUY Strong Buy
+58.1% avg upside
19 analysts
$38.00
29.10% Upside
 +19.9% ·
ASO
Academy Sports and Outdoors
 Sep 10, 2026 HOLD Buy
+1.2% avg upside
28 analysts
$47.00
20.53% Downside
 +25.2% ·
URBN
Urban Outfitters
 Sep 09, 2026 HOLD Buy
-21.4% avg upside
28 analysts
$80.00
11.81% Downside
 +14.6% ·
ANF
Abercrombie Fitch
 Sep 09, 2026 BUY Buy
-37.1% avg upside
32 analysts
$170.00
3.36% Upside
 +8.1% ·
DKS
Dick's Sporting Goods
 Sep 09, 2026 SELL Buy
+13.4% avg upside
41 analysts
$110.00
23.44% Downside
 -11.8% ·
GAP
Gap Inc
 Sep 09, 2026 HOLD Buy
+16.0% avg upside
33 analysts
$23.00
2.95% Upside
 +3.7% ·
BBWI
Bath & Body Works
 Sep 09, 2026 HOLD Hold
+36.9% avg upside
30 analysts
$20.00
12.07% Downside
 +28.6% ·
ULTA
Ulta Beauty
 Sep 09, 2026 HOLD Strong Buy
-6.8% avg upside
32 analysts
$580.00
9.38% Downside
 +17.2% ·
VSXY
Victoria's Secret
 Sep 09, 2026 HOLD Buy
-13.0% avg upside
16 analysts
$80.00
17.28% Downside
 +27.6% ·
BIRK
Birkenstock Holding plc
 Sep 09, 2026 HOLD Strong Buy
+53.7% avg upside
21 analysts
$35.00
4.64% Upside
 +12.6% ·
CPRI
Capri Holdings
 Oct 17, 2018 BUY Buy
+89.6% avg upside
28 analysts
$74.00
296.12% Upside
 -50.3% ·
DLTR
Dollar Tree
 Sep 25, 2018 HOLD Buy
-8.9% avg upside
35 analysts
$92.00
31.25% Downside
 +32.5% ·
FIVE
Five Below
 Sep 07, 2018 BUY Strong Buy
+4.6% avg upside
33 analysts
$140.00
41.85% Downside
 -2.8% ·
OLLI
Ollie's Bargain Outlet Holding
 Sep 06, 2018 HOLD Strong Buy
+7.8% avg upside
27 analysts
$90.00
0.21% Downside
 -30.2% ·
W
Wayfair
 Aug 03, 2018 BUY Strong Buy
+3.0% avg upside
55 analysts
$140.00
20.76% Upside
 +14.1% ·
DG
Dollar General
 Dec 13, 2017 HOLD Buy
+5.0% avg upside
34 analysts
$93.00
29.64% Downside
 +17.2% ·
RH
RH
 Nov 15, 2017 BUY Buy
+35.1% avg upside
34 analysts
$112.00
23.54% Downside
 +43.3% ·
🔒 19 more ratings — with price targets, crowd consensus and our measured returns.
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Kelly Crago — Frequently Asked Questions
How accurate are Kelly Crago's stock ratings?
Based on the calls 13Foresight could measure, about 63% of Kelly's ratings were profitable over a one-year hold, with an average return of +4.8% per rating, or +3.9% versus the S&P 500. We score every analyst the same way, from historical prices. Each return is measured in the stock's own trading currency, so for non-US listings the S&P 500 comparison leaves out currency moves.
How is Kelly ranked on 13Foresight?
Kelly Crago is currently ranked #457 with a 4-star rating. Our rank blends hit rate, average return versus the market, and how many calls we have to judge — so a long, consistent record outweighs a few lucky picks. It is our own calculation, updated daily.
Which stocks does Kelly cover?
Kelly most recently has ratings on ONON, DECK, SHOO, LULU, CRI, NKE, AEO, AS, ASO, URBN, ANF, DKS and 12 more. See the full coverage table above for positions, price targets and our measured returns.
Where can I see other analyst ratings?
Browse the full analyst leaderboard to compare Wall Street analysts ranked by their measured performance, success rate and average return.

Disclaimer: 13Foresight compiles analyst ratings and price targets from publicly available sources. Performance metrics, rankings and star ratings shown here are calculated independently by 13Foresight from historical market prices and may differ from figures published elsewhere. This information may be incomplete, delayed or inaccurate, is provided for research and informational purposes only, and is not investment advice. The underlying ratings and opinions are those of the respective analysts and their firms; 13Foresight accepts no liability for any decisions made based on this data.