Stock Analysis
Data Source: SEC EDGAR 13F
Updated Hourly

Ulta Beauty Inc (ULTA)

1K + Investors. Track Smart Money conviction in ULTA. See who's accumulating, reducing, or initiating positions.

Current Price
-- USD
Analyst Target
-- (0 analysts)
Upside
0.00%
Net Flow Q/Q
↓ -73
Streak
2Q ▼
Buyers last Q
41%

Smart Money Signals — ULTA

Based on 1026 hedge funds · latest filing: 2026 Q2 · updated quarterly

📉

Selling streak — 2 quarters in a row

last 6Q
For 2 consecutive quarters, more hedge funds reduced or closed their ULTA positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.
📊

High ownership — 92% of 3.0Y peak

92% of all-time peak
1,026 funds currently hold this stock — 92% of the 3.0-year high of 1,119 funds (reached 2025 Q4). Ownership is elevated but not yet at maximum concentration. Room to grow, but watch if the trend reverses.
〰️

Stable — ownership unchanged year-over-year

fund count last 6Q
The number of hedge funds holding ULTA is almost the same as a year ago (+1 funds, +0% change). No significant rush to buy or sell — institutional backing is holding steady.
🟠

More sellers than buyers — 41% buying

447 buying633 selling
Last quarter: 633 funds reduced or exited vs 447 that bought or added. When more than half of active funds are selling, it's a caution flag — especially if the stock price hasn't moved down yet.
⚠️

Fewer new buyers each quarter (-24 vs last Q)

new funds entering per quarter
Funds opening this position for the first time: 139 → 178 → 137 → 113. Each quarter fewer new institutions are entering. This usually means most funds that wanted in are already in — the stock is well-known but the pool of potential new buyers is shrinking.
🔒

67% of holders stayed for 2+ years

■ 67% conviction (2yr+) ■ 20% medium ■ 13% new
686 out of 1,026 hedge funds have held ULTA for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.
💎

Buying through price weakness — shares +68%, value -8%

Value
-8%
Shares
+68%
Last quarter: funds added +68% more shares while total portfolio value only changed -8%. Institutions were buying while the price was falling — a high-conviction accumulation signal. They're deliberately loading up on the dip.
📊

Peak discovery — momentum slowing

193 → 139 → 178 → 137 → 113 new funds/Q
New funds entering each quarter: 139 → 178 → 137 → 113. ULTA is well-known in the hedge fund world, but fresh entries are gradually declining. The explosive phase of institutional discovery is likely behind us.
🏛️

Veteran-anchored — 72% veterans vs 17% newcomers

■ 72% veterans ■ 11% 1-2yr ■ 17% new
Entry-cohort mix of 1,066 holders: 766 (72%) are 2+ year veterans, 122 entered 1–2 years ago, and 178 (17%) joined within the past year. A veteran-weighted cap table skews toward institutional memory over fresh momentum.
🏆

Elite ownership — 52% AUM from top-100 funds

52% from top-100 AUM funds
63 of 1018 holders are among the 100 largest funds by AUM, controlling 52% of total institutional value in ULTA. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.
3.4
out of 10
Low Exit Risk
Exit risk score 3.4/10 — low institutional crowding. Ownership is below peak levels, holder base is relatively sticky, and buying momentum is positive.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Institutional Sentiment Summary — ULTA

In 2026 Q2, 447 hedge funds were net buyers of ULTA (113 opened a new position, 334 added to an existing one), while 633 reduced or exited (447 trimmed, 186 sold completely) — a 41% buyer ratio, indicating roughly balanced activity. Net selling has persisted for two consecutive quarters. 52% of total institutional value in ULTA is held by top-100 AUM funds, reflecting elite-tier ownership quality. Net fund flow last quarter: -73 funds (more exits than new entries). Total institutional holders: 1026.

Hedge Fund Ownership: ULTA

How many hedge funds hold ULTA — quarterly history vs. share price
Quarterly hedge fund ownership of ULTA vs. share price

Market Analysis: ULTA

Analyst Price Targets

Avg. Price Target
--

Analyst Recommendations

Stock Performance

Real-time

Company Profile: ULTA

-- --

Institutional ownership data sourced from SEC EDGAR Form 13F-HR filings.

Is It Too Late to Buy Ulta Beauty Inc (ULTA) Based on Hedge Fund 13F Filings?

Signal Freshness measures how much ULTA has moved relative to its sector benchmark (XLY) since the 2026 Q2 13F filing. A stock that has barely outrun its sector is still a relatively fresh entry point — the fund's thesis has not yet been priced in by the broader market.

Since Quarter End June 30, 2026 · 87d ago
ULTA
+21.6%
XLY
-6.1%

ULTA outperformed XLY by +27.7% since June 30, 2026.

Since 13F Filing Date August 14, 2026 · 42d ago
ULTA
+7.3%
XLY
-6.8%

Since the filing became public, ULTA outperformed XLY by +14.1% .

Interpretation: The stock has meaningfully outrun its sector. The trade has partially played out; entry is at a premium to the fund's implied reference. Learn more →

Smart Money Signal ?
Broad Consensus, Selective Conviction

Many quality funds hold this stock, but top-tier positions remain relatively small.

43 top-rated funds 5 high-conviction
Consensus
7.1
/ 10
breadth
×
Elite
3.2
/ 10
conviction
Hedge Fund Positioning: ULTA
1K + Investors

Track Smart Money conviction in ULTA. See who's accumulating, reducing, or initiating positions.

Metric All 13F Filers (2026 Q2) Prior (2026 Q1) Change
Funds Holding 1006 1099 -8.46%
13F Shares 46M 45M 2.41%
Total Value $19.22B $21.04B -8.65%
New Positions 107 137 -30
Increased Positions 320 385 -65
Closed Positions 192 156 +36
Reduced Positions 438 406 +32
Total Calls 23 25 -8.0%
Total Puts 22 23 -4.35%
PUT/CALL Ratio 0.96 0.92 Neutral

Statistics: ULTA

View More

Valuation Measures Data as of: --

Market Cap --
Enterprise Value --
Trailing P/E --
Forward P/E --
PEG Ratio (5yr expected) --
Price/Sales (ttm) --
Price/Book (mrq) --
Enterprise Value/Revenue --
Enterprise Value/EBITDA --
Beta (5Y Monthly) --
Short Ratio (Days to Cover) --
Short % of Float --

Financial Highlights

Profitability
Profit Margin --
Return on Assets (ttm) --
Return on Equity (ttm) --
Income Statement & Cash Flow
Revenue (ttm) --
Net Income Avi to Common (ttm) --
Diluted EPS (ttm) --
Total Cash (mrq) --
Total Debt/Equity (mrq) --
Levered Free Cash Flow (ttm) --

Institutional Holders (2026 Q2)

1K + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in ULTA. Verified SEC 13F-HR filings.

QUARTER:
Top 25 ULTA holders by conviction (% of portfolio weight) — 2026 Q2 · Source: SEC Form 13F
# Investor % of Portfolio Shares Mkt Value
1 Baypointe Partners LLC 16.22% 15,000 $6.8M
2 Courant Investment Management LLC 9.49% 21,673 $9.8M
3 Zuckerman Investment Group, LLC 3.74% 98,024 $44.2M
4 Starlite Capital INC 3.47% 732,000 $336.8M
5 Coerente Capital Management 3.26% 39,243 $17.7M
6 Rempart Asset Management Inc. 2.94% 31,838 $14.4M
7 Heron Bay Capital Management 2.93% 71,780 $32.4M
8 Ami Asset Management Corp 2.58% 99,349 $44.8M
9 Draper Asset Management, LLC 2.41% 10,579 $4.8M
10 Summitry LLC 2.24% 150,908 $68.1M
11 Boothe Investment Group, Inc. 2.21% 15,535 $7.0M
12 Bender Robert & Associates 1.98% 21,103 $9.5M
13 Evergreen Private Wealth LLC 1.83% 10,987 $5.0M
14 Warther Private Wealth, LLC 1.49% 15,055 $6.8M
15 Agman Capital LLC 1.42% 5,001 $2.3M
16 Stanley Capital Management, LLC 1.42% 23,730 $10.7M
17 Smead Capital Management, Inc. 1.14% 117,976 $53.2M
18 Fulcrum Capital LLC 1.12% 12,220 $5.5M
19 Sanders Capital, LLC 1.11% 2,460,969 $1.11B
20 Processus Wealth & Capital Management, LLC 1.10% 4,165 $1.9M
21 Lifetime Wealth Management P.C. 1.08% 4,102 $1.8M
22 Bell & Brown Wealth Advisors, LLC 1.03% 7,566 $3.4M
23 Oliver Luxxe Assets LLC 1.02% 15,398 $6.9M
24 Sompo Asset Management Co., Ltd. 0.99% 13,408 $6.0M
25 Buckhead Capital Management LLC 0.98% 6,366 $2.9M
Investor Ownership
History 		% of Portfolio Prev % Rank Conviction Avg Buy Price 13F Score™ 3Y / 7Y Sell Timing Shares Mkt Value Change Change % Source Quarter Filed

Frequently Asked Questions — Ulta Beauty Inc (ULTA)

What does the Smart Money Trend signal show for ULTA?

Selling streak — 2 quarters in a row: For 2 consecutive quarters, more hedge funds reduced or closed their ULTA positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.

What is the institutional breadth score for ULTA?

More sellers than buyers — 41% buying: Last quarter: 633 funds reduced or exited vs 447 that bought or added. When more than half of active funds are selling, it's a caution flag — especially if the stock price hasn't moved down yet.

What is the fund quality score for ULTA holders?

Elite ownership — 52% AUM from top-100 funds: 63 of 1018 holders are among the 100 largest funds by AUM, controlling 52% of total institutional value in ULTA. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.

How long have hedge funds held ULTA?

67% of holders stayed for 2+ years: 686 out of 1,026 hedge funds have held ULTA for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.

Is it too late to buy Ulta Beauty Inc (ULTA) following the 2026 Q2 hedge fund 13F filings?

As of today, ULTA has moved +7.3% since the 2026 Q2 13F filing date (August 14, 2026), compared to -6.8% for the XLY sector ETF — an outperformance of +14.1%. Since the quarter end (June 30, 2026), ULTA has gained +21.6% vs -6.1% for XLY. The stock has meaningfully outrun its sector. The trade has partially played out; entry is at a premium to the fund's implied reference.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

Disclaimer: The information on this page is for informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any security. Institutional holdings data is sourced from SEC Form 13F filings and reflects positions as of the filing date. Past performance of any fund or portfolio is not indicative of future results. 13Foresight is not a registered investment adviser. Always conduct your own due diligence before making investment decisions.

Full history →