Stock Analysis
Data Source: SEC EDGAR 13F
Updated Hourly

Ulta Beauty Inc (ULTA)

1K + Investors. Track Smart Money conviction in ULTA. See who's accumulating, reducing, or initiating positions.

Current Price
-- USD
Analyst Target
-- (0 analysts)
Upside
0.00%
Net Flow Q/Q
↓ -22
Streak
1Q ▼
Buyers last Q
48%

Smart Money Signals — ULTA

Based on 1095 hedge funds · latest filing: 2026 Q1 · updated quarterly

📉

Selling streak — 1 quarter in a row

last 6Q
For 1 consecutive quarter, more hedge funds reduced or closed their ULTA positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.
🏔️

At the ownership peak (98% of max)

98% of all-time peak
1,095 hedge funds hold ULTA right now — the highest count in 3.0 years. When ownership is this concentrated, any bad news can trigger a chain reaction: one big fund sells, others follow. This is a classic 'crowded trade' — high popularity doesn't equal safety.
📶

Steady growth — +18% more funds vs a year ago

fund count last 6Q
+166 new funds entered over the past year (+18% YoY). Gradual, steady growth in institutional ownership is generally a healthy signal — not a speculative rush, but consistent conviction.
🟠

More sellers than buyers — 48% buying

531 buying571 selling
Last quarter: 571 funds reduced or exited vs 531 that bought or added. When more than half of active funds are selling, it's a caution flag — especially if the stock price hasn't moved down yet.
⚠️

Fewer new buyers each quarter (-43 vs last Q)

new funds entering per quarter
Funds opening this position for the first time: 191 → 139 → 178 → 135. Each quarter fewer new institutions are entering. This usually means most funds that wanted in are already in — the stock is well-known but the pool of potential new buyers is shrinking.
🔒

63% of holders stayed for 2+ years

■ 63% conviction (2yr+) ■ 19% medium ■ 17% new
694 out of 1,095 hedge funds have held ULTA for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.
💎

Buying through price weakness — shares -2%, value -22%

Value
-21%
Shares
-2%
Last quarter: funds added -2% more shares while total portfolio value only changed -22%. Institutions were buying while the price was falling — a high-conviction accumulation signal. They're deliberately loading up on the dip.
➡️

Steady discovery — ~135 new funds/quarter

106 → 191 → 139 → 178 → 135 new funds/Q
New funds entering each quarter: 191 → 139 → 178 → 135. Consistent flow of new institutional buyers without clear acceleration or slowdown.
🏛️

Veteran-anchored — 68% veterans vs 21% newcomers

■ 68% veterans ■ 11% 1-2yr ■ 21% new
Entry-cohort mix of 1,139 holders: 777 (68%) are 2+ year veterans, 121 entered 1–2 years ago, and 241 (21%) joined within the past year. A veteran-weighted cap table skews toward institutional memory over fresh momentum.
✅

Strong quality — 39% AUM from major funds

39% from top-100 AUM funds
61 of 1087 holders rank in the top 100 by AUM, accounting for 39% of total institutional value held. A meaningful share of the ownership value comes from the most well-resourced institutions.
3.7
out of 10
Low Exit Risk
Exit risk score 3.7/10 — low institutional crowding. Ownership is below peak levels, holder base is relatively sticky, and buying momentum is positive.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Institutional Sentiment Summary — ULTA

In 2026 Q1, 531 hedge funds were net buyers of ULTA (135 opened a new position, 396 added to an existing one), while 571 reduced or exited (414 trimmed, 157 sold completely) — a 48% buyer ratio, indicating roughly balanced activity. 39% of total institutional value in ULTA is held by top-100 AUM funds, reflecting strong institutional quality. Net fund flow last quarter: -22 funds (more exits than new entries). Total institutional holders: 1095.

Hedge Fund Ownership: ULTA

How many hedge funds hold ULTA — quarterly history vs. share price
Quarterly hedge fund ownership of ULTA vs. share price

Market Analysis: ULTA

Analyst Price Targets

Avg. Price Target
--

Analyst Recommendations

Stock Performance

Real-time

Company Profile: ULTA

-- --

Institutional ownership data sourced from SEC EDGAR Form 13F-HR filings.

Is It Too Late to Buy Ulta Beauty Inc (ULTA) Based on Hedge Fund 13F Filings?

Signal Freshness measures how much ULTA has moved relative to its sector benchmark (XLY) since the 2026 Q1 13F filing. A stock that has barely outrun its sector is still a relatively fresh entry point — the fund's thesis has not yet been priced in by the broader market.

Since Quarter End March 31, 2026 · 82d ago
ULTA
nan%
XLY
+7.5%

ULTA outperformed XLY by nan% since March 31, 2026.

Since 13F Filing Date May 15, 2026 · 37d ago
ULTA
nan%
XLY
+0.5%

Since the filing became public, ULTA outperformed XLY by nan% .

Interpretation: The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference. Learn more →

Smart Money Signal ?
Broad Consensus, Selective Conviction

Many quality funds hold this stock, but top-tier positions remain relatively small.

72 top-rated funds 8 high-conviction
Consensus
8.1
/ 10
breadth
×
Elite
4.0
/ 10
conviction
Hedge Fund Positioning: ULTA
1K + Investors

Track Smart Money conviction in ULTA. See who's accumulating, reducing, or initiating positions.

Metric All 13F Filers (2026 Q1) Prior (2025 Q4) Change
Funds Holding 1084 1117 -2.95%
13F Shares 44M 45M -2.72%
Total Value $20.77B $26.57B -21.85%
New Positions 130 178 -48
Increased Positions 383 347 +36
Closed Positions 163 103 +60
Reduced Positions 401 401 -
Total Calls 25 27 -7.41%
Total Puts 23 26 -11.54%
PUT/CALL Ratio 0.92 0.96 Neutral

Statistics: ULTA

View More

Valuation Measures Data as of: --

Market Cap --
Enterprise Value --
Trailing P/E --
Forward P/E --
PEG Ratio (5yr expected) --
Price/Sales (ttm) --
Price/Book (mrq) --
Enterprise Value/Revenue --
Enterprise Value/EBITDA --
Beta (5Y Monthly) --
Short Ratio (Days to Cover) --
Short % of Float --

Financial Highlights

Profitability
Profit Margin --
Return on Assets (ttm) --
Return on Equity (ttm) --
Income Statement & Cash Flow
Revenue (ttm) --
Net Income Avi to Common (ttm) --
Diluted EPS (ttm) --
Total Cash (mrq) --
Total Debt/Equity (mrq) --
Levered Free Cash Flow (ttm) --

Institutional Holders (2026 Q1)

1K + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in ULTA. Verified SEC 13F-HR filings.

QUARTER:
Top 25 ULTA holders by conviction (% of portfolio weight) — 2026 Q1 · Source: SEC Form 13F
# Investor % of Portfolio Shares Mkt Value
1 Courant Investment Management LLC 11.06% 21,673 $11.3M
2 Zuckerman Investment Group, LLC 4.28% 87,240 $45.6M
3 FFG Partners, LLC 3.82% 18,446 $9.6M
4 Coerente Capital Management 3.72% 38,287 $20.0M
5 Belfer Management LLC 3.64% 416 $217K
6 Ami Asset Management Corp 3.48% 104,201 $54.5M
7 Summitry LLC 3.41% 149,349 $78.1M
8 Heron Bay Capital Management 3.31% 68,659 $35.9M
9 Rempart Asset Management Inc. 3.27% 29,734 $15.5M
10 Cartenna Capital, LP 3.10% 162,500 $84.9M
11 Bender Robert & Associates 2.64% 21,038 $11.0M
12 Boothe Investment Group, Inc. 2.27% 13,467 $7.0M
13 Evergreen Private Wealth LLC 2.25% 10,668 $5.6M
14 Stanley Capital Management, LLC 2.07% 23,730 $12.4M
15 Andrew Hill Investment Advisors, Inc. 2.00% 4,291 $2.2M
16 Agman Capital LLC 1.84% 4,415 $2.3M
17 Owlhouse Capital LP 1.65% 2,376 $1.2M
18 Broad Bay Capital Management, LP 1.43% 32,100 $16.8M
19 Smead Capital Management, Inc. 1.42% 124,895 $65.3M
20 Fulcrum Capital LLC 1.40% 12,376 $6.5M
21 Processus Wealth & Capital Management, LLC 1.39% 3,929 $2.1M
22 Lifetime Wealth Management P.C. 1.39% 4,677 $2.4M
23 Bell & Brown Wealth Advisors, LLC 1.33% 7,834 $4.1M
24 Tabor Asset Management, LP 1.31% 6,235 $3.3M
25 Blue Jean Financial LLC 1.27% 2,958 $1.5M
Investor Ownership
History 		% of Portfolio Prev % Rank Conviction Avg Buy Price 13F Score™ 3Y / 7Y Sell Timing Shares Mkt Value Change Change % Source Quarter Filed

Frequently Asked Questions — Ulta Beauty Inc (ULTA)

What does the Smart Money Trend signal show for ULTA?

Selling streak — 1 quarter in a row: For 1 consecutive quarter, more hedge funds reduced or closed their ULTA positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.

What is the institutional breadth score for ULTA?

More sellers than buyers — 48% buying: Last quarter: 571 funds reduced or exited vs 531 that bought or added. When more than half of active funds are selling, it's a caution flag — especially if the stock price hasn't moved down yet.

What is the fund quality score for ULTA holders?

Strong quality — 39% AUM from major funds: 61 of 1087 holders rank in the top 100 by AUM, accounting for 39% of total institutional value held. A meaningful share of the ownership value comes from the most well-resourced institutions.

How long have hedge funds held ULTA?

63% of holders stayed for 2+ years: 694 out of 1,095 hedge funds have held ULTA for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.

Is it too late to buy Ulta Beauty Inc (ULTA) following the 2026 Q1 hedge fund 13F filings?

As of today, ULTA has moved nan% since the 2026 Q1 13F filing date (May 15, 2026), compared to +0.5% for the XLY sector ETF — an outperformance of nan%. Since the quarter end (March 31, 2026), ULTA has gained nan% vs +7.5% for XLY. The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

Disclaimer: The information on this page is for informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any security. Institutional holdings data is sourced from SEC Form 13F filings and reflects positions as of the filing date. Past performance of any fund or portfolio is not indicative of future results. 13Foresight is not a registered investment adviser. Always conduct your own due diligence before making investment decisions.

Full history →