Stock Analysis
Data Source: SEC EDGAR 13F
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Wayfair Inc (W)

444 + Investors. Track Smart Money conviction in W. See who's accumulating, reducing, or initiating positions.

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Current Price
-- USD
Analyst Target
-- (0 analysts)
Upside
0.00%
Net Flow Q/Q
↑ +12
Streak
1Q ▲
Buyers last Q
54%

Smart Money Signals — W

Based on 463 hedge funds · latest filing: 2026 Q2 · updated quarterly

📈

Buying streak — 1 quarter in a row

last 6Q
For 1 consecutive quarter, more hedge funds added W than sold it. That's a consistent pattern of professional buying — not a one-time trade. When institutions keep buying quarter after quarter, it usually means they see a multi-year opportunity, not just a short-term momentum flip.
🏔️

At the ownership peak (95% of max)

95% of all-time peak
463 hedge funds hold W right now — the highest count in 3.0 years. When ownership is this concentrated, any bad news can trigger a chain reaction: one big fund sells, others follow. This is a classic 'crowded trade' — high popularity doesn't equal safety.
🚀

Fast accumulation — +37% more funds vs a year ago

fund count last 6Q
+124 new funds entered over the past year (+37% YoY). That's a rapid rush of institutional money. Fast accumulation often signals a major thesis — but it also means the stock could fall quickly if that thesis breaks. The peak was reached in just 3 quarters from the low — a sharp move.
🟡

Slight buying edge — 54% buying

276 buying234 selling
Last quarter: 276 funds bought or added vs 234 that reduced or exited. It's nearly a 50/50 split — some institutions are convinced, others are taking profits. This mixed picture is normal near price highs.
⚠️

Fewer new buyers each quarter (-6 vs last Q)

new funds entering per quarter
Funds opening this position for the first time: 126 → 129 → 102 → 96. Each quarter fewer new institutions are entering. This usually means most funds that wanted in are already in — the stock is well-known but the pool of potential new buyers is shrinking.
🔒

58% of holders stayed for 2+ years

58% conviction (2yr+) 17% medium 25% new
267 out of 463 hedge funds have held W for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.
💰

Value +24% but shares only +8% — price-driven

Value
+24%
Shares
+8%
Last quarter: the total dollar value of institutional holdings rose +24%, but actual share count only changed +8%. The gap is explained by the stock's price rising — not new buying. Strong value growth with weak share growth means the rally is price momentum, not fresh institutional demand.
📊

Peak discovery — momentum slowing

91 → 126 → 129 → 102 → 96 new funds/Q
New funds entering each quarter: 126 → 129 → 102 → 96. W is well-known in the hedge fund world, but fresh entries are gradually declining. The explosive phase of institutional discovery is likely behind us.
🏛️

Veteran-anchored — 68% veterans vs 26% newcomers

68% veterans 6% 1-2yr 26% new
Entry-cohort mix of 510 holders: 347 (68%) are 2+ year veterans, 31 entered 1–2 years ago, and 132 (26%) joined within the past year. A veteran-weighted cap table skews toward institutional memory over fresh momentum.
🏆

Elite ownership — 52% AUM from top-100 funds

52% from top-100 AUM funds
58 of 450 holders are among the 100 largest funds by AUM, controlling 52% of total institutional value in W. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.
3.6
out of 10
Low Exit Risk
Exit risk score 3.6/10 — low institutional crowding. Ownership is below peak levels, holder base is relatively sticky, and buying momentum is positive.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Institutional Sentiment Summary — W

In 2026 Q2, 276 hedge funds were net buyers of W (96 opened a new position, 180 added to an existing one), while 234 reduced or exited (150 trimmed, 84 sold completely) — a 54% buyer ratio, indicating a slight buying edge. 52% of total institutional value in W is held by top-100 AUM funds, reflecting elite-tier ownership quality. Net fund flow last quarter: +12 funds (more new holders than closures). Total institutional holders: 463.

Hedge Fund Ownership: W

How many hedge funds hold W — quarterly history vs. share price
Quarterly hedge fund ownership of W vs. share price

Market Analysis: W

Analyst Price Targets

Avg. Price Target
--

Analyst Recommendations

Stock Performance

Real-time

Company Profile: W

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Institutional ownership data sourced from SEC EDGAR Form 13F-HR filings.

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Smart Money Signal ?
Limited Smart Money Interest

No strong consensus or elite conviction detected among institutional holders.

20 top-rated funds 4 high-conviction
Consensus
5.7
/ 10
breadth
×
Elite
3.5
/ 10
conviction
Hedge Fund Positioning: W
444 + Investors

Track Smart Money conviction in W. See who's accumulating, reducing, or initiating positions.

Metric All 13F Filers (2026 Q2) Prior (2026 Q1) Change
Funds Holding 444 451 -1.55%
13F Shares 141M 140M 0.55%
Total Value $12.92B $10.51B 22.93%
New Positions 93 102 -9
Increased Positions 162 140 +22
Closed Positions 87 135 -48
Reduced Positions 140 154 -14
Total Calls 28 29 -3.45%
Total Puts 31 29 6.9%
PUT/CALL Ratio 1.11 1.0 Neutral

Statistics: W

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Institutional Holders (2026 Q2)

444 + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in W. Verified SEC 13F-HR filings.

QUARTER:
Top 25 W holders by conviction (% of portfolio weight) — 2026 Q2 · Source: SEC Form 13F
# Investor % of Portfolio Shares Mkt Value
1 Great Hill Partners, L.P. 100.00% 2,788,912 $257.8M
2 PHOENIX ASSET MANAGEMENT PARTNERS Ltd 28.49% 469,360 $43.4M
3 Smith Thomas W 18.53% 225,850 $20.9M
4 Prescott General Partners LLC 10.97% 2,322,401 $214.6M
5 Wolf Hill Capital Management, LP 8.11% 1,049,318 $97.0M
6 Spruce House Investment Management LLC 7.91% 2,909,700 $268.9M
7 Hook Mill Capital Partners, LP 7.09% 826,823 $76.4M
8 Tabor Asset Management, LP 6.13% 217,280 $20.1M
9 Goodnow Investment Group, LLC 5.98% 623,772 $57.6M
10 Contour Asset Management LLC 5.24% 2,396,292 $221.5M
11 Octahedron Capital Management L.P. 4.94% 104,500 $9.7M
12 Wolf Hill Capital Management, LP 4.90% 634,300 $58.6M
13 Anomaly Capital Management, LP 4.87% 1,379,204 $127.5M
14 Benchstone Capital Management LP 3.70% 331,642 $30.7M
15 Onex Canada Asset Management Inc. 3.48% 244,785 $22.6M
16 Portman Square Capital LLP 2.49% 569,500 $52.6M
17 Mane Global Capital Management LP 2.27% 297,573 $27.5M
18 Arvin Capital Management LP 1.92% 159,515 $14.7M
19 Cypress Point Investment Management LP 1.82% 108,812 $10.1M
20 Arvin Capital Management LP 1.81% 150,000 $13.9M
21 Portman Square Capital LLP 1.79% 409,349 $37.8M
22 Hennessy Advisors Inc 1.23% 416,500 $38.5M
23 Maytus Capital Management, LLC 1.11% 76,060 $7.0M
24 Panoramic Capital, LLC 1.04% 26,227 $2.4M
25 Castle Hook Partners LP 1.04% 2,455,952 $227.0M
Investor Ownership
History
% of Portfolio Prev % Rank Conviction Avg Buy Price 13F Score™ 3Y / 7Y Sell Timing Shares Mkt Value Change Change % Source Quarter Filed

Frequently Asked Questions — Wayfair Inc (W)

What does the Smart Money Trend signal show for W?

Buying streak — 1 quarter in a row: For 1 consecutive quarter, more hedge funds added W than sold it. That's a consistent pattern of professional buying — not a one-time trade. When institutions keep buying quarter after quarter, it usually means they see a multi-year opportunity, not just a short-term momentum flip.

What is the institutional breadth score for W?

Slight buying edge — 54% buying: Last quarter: 276 funds bought or added vs 234 that reduced or exited. It's nearly a 50/50 split — some institutions are convinced, others are taking profits. This mixed picture is normal near price highs.

What is the fund quality score for W holders?

Elite ownership — 52% AUM from top-100 funds: 58 of 450 holders are among the 100 largest funds by AUM, controlling 52% of total institutional value in W. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.

How long have hedge funds held W?

58% of holders stayed for 2+ years: 267 out of 463 hedge funds have held W for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

Disclaimer: The information on this page is for informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any security. Institutional holdings data is sourced from SEC Form 13F filings and reflects positions as of the filing date. Past performance of any fund or portfolio is not indicative of future results. 13Foresight is not a registered investment adviser. Always conduct your own due diligence before making investment decisions.

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