Based on 1940 hedge funds · latest filing: 2025 Q4 · updated quarterly
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Buying streak — 1 quarter in a row
For 1 consecutive quarter, more hedge funds added NKE than sold it. That's a consistent pattern of professional buying — not a one-time trade. When institutions keep buying quarter after quarter, it usually means they see a multi-year opportunity, not just a short-term momentum flip.
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High ownership — 87% of 3.0Y peak
87% of all-time peak
1,940 funds currently hold this stock — 87% of the 3.0-year high of 2,227 funds (reached 2023 Q4). Ownership is elevated but not yet at maximum concentration. Room to grow, but watch if the trend reverses.
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Outflows — 5% fewer funds vs a year ago
fund count last 6Q
97 fewer hedge funds hold NKE compared to a year ago (-5% decline). When institutions consistently reduce their exposure, it's worth exploring the underlying fundamental reasons driving them away.
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More sellers than buyers — 46% buying
944 buying1107 selling
Last quarter: 1,107 funds reduced or exited vs 944 that bought or added. When more than half of active funds are selling, it's a caution flag — especially if the stock price hasn't moved down yet.
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More new buyers each quarter (+70 vs last Q)
new funds entering per quarter
Funds opening a new NKE position: 198 → 207 → 176 → 246. A growing influx of new institutional buyers means the asset is still gathering momentum — the consensus hasn't fully saturated yet.
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74% of holders stayed for 2+ years
■ 74% conviction (2yr+)
■ 14% medium
■ 12% new
1,441 out of 1,940 hedge funds have held NKE for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.
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Buying through price weakness — shares +5%, value -16%
Last quarter: funds added +5% more shares while total portfolio value only changed -16%. Institutions were buying while the price was falling — a high-conviction accumulation signal. They're deliberately loading up on the dip.
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Steady discovery — ~246 new funds/quarter
244 → 198 → 207 → 176 → 246 new funds/Q
New funds entering each quarter: 198 → 207 → 176 → 246. Consistent flow of new institutional buyers without clear acceleration or slowdown.
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Deep conviction — 75% of holders stayed 2+ years
■ 75% veterans
■ 9% 1-2yr
■ 17% new
Of 2,046 current holders: 1,525 (75%) have held for over 2 years without selling. These are not momentum buyers — they have lived through drawdowns and stayed. A large veteran base acts as a stabilizing force during selloffs.
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Elite ownership — 53% AUM from top-100 funds
53% from top-100 AUM funds
48 of 1940 holders are among the 100 largest funds by AUM, controlling 53% of total institutional value in NKE. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.
Exit risk score 2.8/10 — low institutional crowding. Ownership is below peak levels, holder base is relatively sticky, and buying momentum is positive.