Stock Analysis
Data Source: SEC EDGAR 13F
Updated Hourly

Nike Inc (NKE)

2K + Investors. Track Smart Money conviction in NKE. See who's accumulating, reducing, or initiating positions.

Current Price
-- USD
Analyst Target
-- (0 analysts)
Upside
0.00%
Net Flow Q/Q
↓ -143
Streak
1Q ▼
Buyers last Q
44%

Smart Money Signals — NKE

Based on 1910 hedge funds · latest filing: 2026 Q1 · updated quarterly

📉

Selling streak — 1 quarter in a row

last 6Q
For 1 consecutive quarter, more hedge funds reduced or closed their NKE positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.
📊

High ownership — 83% of 3.0Y peak

83% of all-time peak
1,910 funds currently hold this stock — 83% of the 3.0-year high of 2,293 funds (reached 2023 Q4). Ownership is elevated but not yet at maximum concentration. Room to grow, but watch if the trend reverses.
📉

Outflows — 7% fewer funds vs a year ago

fund count last 6Q
154 fewer hedge funds hold NKE compared to a year ago (-7% decline). When institutions consistently reduce their exposure, it's worth exploring the underlying fundamental reasons driving them away.
🟠

More sellers than buyers — 44% buying

896 buying1145 selling
Last quarter: 1,145 funds reduced or exited vs 896 that bought or added. When more than half of active funds are selling, it's a caution flag — especially if the stock price hasn't moved down yet.
⚠️

Fewer new buyers each quarter (-108 vs last Q)

new funds entering per quarter
Funds opening this position for the first time: 216 → 188 → 267 → 159. Each quarter fewer new institutions are entering. This usually means most funds that wanted in are already in — the stock is well-known but the pool of potential new buyers is shrinking.
🔒

73% of holders stayed for 2+ years

■ 73% conviction (2yr+) ■ 16% medium ■ 12% new
1,389 out of 1,910 hedge funds have held NKE for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.
➡️

Steady discovery — ~159 new funds/quarter

211 → 216 → 188 → 267 → 159 new funds/Q
New funds entering each quarter: 216 → 188 → 267 → 159. Consistent flow of new institutional buyers without clear acceleration or slowdown.
🏛️

Veteran-anchored — 75% veterans vs 15% newcomers

■ 75% veterans ■ 10% 1-2yr ■ 15% new
Entry-cohort mix of 2,020 holders: 1,519 (75%) are 2+ year veterans, 197 entered 1–2 years ago, and 304 (15%) joined within the past year. A veteran-weighted cap table skews toward institutional memory over fresh momentum.
🏆

Elite ownership — 52% AUM from top-100 funds

52% from top-100 AUM funds
70 of 1896 holders are among the 100 largest funds by AUM, controlling 52% of total institutional value in NKE. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.
2.7
out of 10
Low Exit Risk
Exit risk score 2.7/10 — low institutional crowding. Ownership is below peak levels, holder base is relatively sticky, and buying momentum is positive.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Institutional Sentiment Summary — NKE

In 2026 Q1, 896 hedge funds were net buyers of NKE (159 opened a new position, 737 added to an existing one), while 1145 reduced or exited (843 trimmed, 302 sold completely) — a 44% buyer ratio, indicating roughly balanced activity. 52% of total institutional value in NKE is held by top-100 AUM funds, reflecting elite-tier ownership quality. Net fund flow last quarter: -143 funds (more exits than new entries). Total institutional holders: 1910.

Hedge Fund Ownership: NKE

How many hedge funds hold NKE — quarterly history vs. share price
Quarterly hedge fund ownership of NKE vs. share price

Market Analysis: NKE

Analyst Price Targets

Avg. Price Target
--

Analyst Recommendations

Stock Performance

Real-time

Company Profile: NKE

-- --

Institutional ownership data sourced from SEC EDGAR Form 13F-HR filings.

Is It Too Late to Buy Nike Inc (NKE) Based on Hedge Fund 13F Filings?

Signal Freshness measures how much NKE has moved relative to its sector benchmark (XLY) since the 2026 Q1 13F filing. A stock that has barely outrun its sector is still a relatively fresh entry point — the fund's thesis has not yet been priced in by the broader market.

Since Quarter End March 31, 2026 · 78d ago
NKE
-16.3%
XLY
+8.9%

NKE outperformed XLY by -25.2% since March 31, 2026.

Since 13F Filing Date May 15, 2026 · 33d ago
NKE
+6.5%
XLY
+1.9%

Since the filing became public, NKE outperformed XLY by +4.6% .

Interpretation: The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference. Learn more →

Smart Money Signal ?
Broad Consensus, Selective Conviction

Many quality funds hold this stock, but top-tier positions remain relatively small.

87 top-rated funds 17 high-conviction
Consensus
8.4
/ 10
breadth
×
Elite
4.2
/ 10
conviction
Hedge Fund Positioning: NKE
2K + Investors

Track Smart Money conviction in NKE. See who's accumulating, reducing, or initiating positions.

Metric All 13F Filers (2026 Q1) Prior (2025 Q4) Change
Funds Holding 1893 2053 -7.79%
13F Shares 1.02B 1.12B -9.05%
Total Value $52.52B $68.39B -23.2%
New Positions 155 267 -112
Increased Positions 710 689 +21
Closed Positions 315 252 +63
Reduced Positions 798 881 -83
Total Calls 69 70 -1.43%
Total Puts 54 53 1.89%
PUT/CALL Ratio 0.78 0.76 Neutral

Statistics: NKE

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Valuation Measures Data as of: --

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PEG Ratio (5yr expected) --
Price/Sales (ttm) --
Price/Book (mrq) --
Enterprise Value/Revenue --
Enterprise Value/EBITDA --
Beta (5Y Monthly) --
Short Ratio (Days to Cover) --
Short % of Float --

Financial Highlights

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Total Cash (mrq) --
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Institutional Holders (2026 Q1)

2K + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in NKE. Verified SEC 13F-HR filings.

QUARTER:
Top 25 NKE holders by conviction (% of portfolio weight) — 2026 Q1 · Source: SEC Form 13F
# Investor % of Portfolio Shares Mkt Value
1 Mayar Capital Ltd. 9.40% 149,200 $7.9M
2 44 Wealth Management LLC 6.18% 334,410 $17.7M
3 Pacifica Capital Investments, LLC 5.89% 327,315 $17.3M
4 Jasper Ridge Partners, L.P. 5.74% 4,883,229 $257.9M
5 GUARDCAP ASSET MANAGEMENT Ltd 5.26% 1,723,994 $91.8M
6 Bridger Management, LLC 4.95% 119,965 $6.3M
7 Harbor Island Capital LLC 4.77% 242,915 $12.8M
8 HS Management Partners, LLC 4.17% 225,597 $11.9M
9 J. Stern & Co. LLP 3.95% 771,224 $40.7M
10 Longview Partners (Guernsey) LTD 3.79% 5,067,578 $267.7M
11 Ravenswood Partners LP 3.47% 177,588 $9.4M
12 Bayesian Capital Management, LP 3.29% 51,100 $2.7M
13 Sky-Mountain Capital Management, INC. 3.15% 83,024 $4.4M
14 Susquehanna Advisors Group, INC. 3.12% 1,800,000 $95.1M
15 Susquehanna Advisors Group, INC. 3.12% 1,800,000 $95.1M
16 Absher Wealth Management, LLC 3.10% 500,596 $26.4M
17 Lone Peak Global Investors LLC 3.02% 343,045 $18.1M
18 Flossbach von Storch Se 3.00% 12,188,384 $643.8M
19 Capitol Family Office, Inc. 2.98% 39,616 $2.5M
20 Skba Capital Management LLC 2.92% 402,170 $21.2M
21 Mcdonald Capital Investors Inc/Ca 2.90% 803,021 $42.4M
22 EagleClaw Capital Managment, LLC 2.90% 392,130 $20.7M
23 Intesa Sanpaolo S.p.A. 2.86% 916,250 $48.4M
24 Hillman Capital Management, Inc. 2.86% 77,906 $4.1M
25 Provident Co of the Employees of the Hebrew University LTD 2.82% 33,628 $1.8M
Investor Ownership
History 		% of Portfolio Prev % Rank Conviction Avg Buy Price 13F Score™ 3Y / 7Y Sell Timing Shares Mkt Value Change Change % Source Quarter Filed

Frequently Asked Questions — Nike Inc (NKE)

What does the Smart Money Trend signal show for NKE?

Selling streak — 1 quarter in a row: For 1 consecutive quarter, more hedge funds reduced or closed their NKE positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.

What is the institutional breadth score for NKE?

More sellers than buyers — 44% buying: Last quarter: 1,145 funds reduced or exited vs 896 that bought or added. When more than half of active funds are selling, it's a caution flag — especially if the stock price hasn't moved down yet.

What is the fund quality score for NKE holders?

Elite ownership — 52% AUM from top-100 funds: 70 of 1896 holders are among the 100 largest funds by AUM, controlling 52% of total institutional value in NKE. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.

How long have hedge funds held NKE?

73% of holders stayed for 2+ years: 1,389 out of 1,910 hedge funds have held NKE for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.

Is it too late to buy Nike Inc (NKE) following the 2026 Q1 hedge fund 13F filings?

As of today, NKE has moved +6.5% since the 2026 Q1 13F filing date (May 15, 2026), compared to +1.9% for the XLY sector ETF — an outperformance of +4.6%. Since the quarter end (March 31, 2026), NKE has gained -16.3% vs +8.9% for XLY. The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

Disclaimer: The information on this page is for informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any security. Institutional holdings data is sourced from SEC Form 13F filings and reflects positions as of the filing date. Past performance of any fund or portfolio is not indicative of future results. 13Foresight is not a registered investment adviser. Always conduct your own due diligence before making investment decisions.

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