Stock Analysis
Data Source: SEC EDGAR 13F
Updated Hourly

Urban Outfitters Inc (URBN)

406 + Investors. Track Smart Money conviction in URBN. See who's accumulating, reducing, or initiating positions.

Current Price
-- USD
Analyst Target
-- (0 analysts)
Upside
0.00%
Net Flow Q/Q
↓ -23
Streak
1Q ▼
Buyers last Q
49%

Smart Money Signals — URBN

Based on 409 hedge funds · latest filing: 2026 Q1 · updated quarterly

📉

Selling streak — 1 quarter in a row

last 6Q
For 1 consecutive quarter, more hedge funds reduced or closed their URBN positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.
🏔️

At the ownership peak (95% of max)

95% of all-time peak
409 hedge funds hold URBN right now — the highest count in 3.0 years. When ownership is this concentrated, any bad news can trigger a chain reaction: one big fund sells, others follow. This is a classic 'crowded trade' — high popularity doesn't equal safety.
📶

Steady growth — +18% more funds vs a year ago

fund count last 6Q
+63 new funds entered over the past year (+18% YoY). Gradual, steady growth in institutional ownership is generally a healthy signal — not a speculative rush, but consistent conviction.
🟠

More sellers than buyers — 49% buying

213 buying218 selling
Last quarter: 218 funds reduced or exited vs 213 that bought or added. When more than half of active funds are selling, it's a caution flag — especially if the stock price hasn't moved down yet.
⚠️

Fewer new buyers each quarter (-28 vs last Q)

new funds entering per quarter
Funds opening this position for the first time: 91 → 67 → 84 → 56. Each quarter fewer new institutions are entering. This usually means most funds that wanted in are already in — the stock is well-known but the pool of potential new buyers is shrinking.
🔒

63% of holders stayed for 2+ years

■ 63% conviction (2yr+) ■ 19% medium ■ 18% new
256 out of 409 hedge funds have held URBN for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.
💎

Buying through price weakness — shares -7%, value -25%

Value
-24%
Shares
-7%
Last quarter: funds added -7% more shares while total portfolio value only changed -25%. Institutions were buying while the price was falling — a high-conviction accumulation signal. They're deliberately loading up on the dip.
➡️

Steady discovery — ~56 new funds/quarter

79 → 91 → 67 → 84 → 56 new funds/Q
New funds entering each quarter: 91 → 67 → 84 → 56. Consistent flow of new institutional buyers without clear acceleration or slowdown.
🏛️

Veteran-anchored — 69% veterans vs 24% newcomers

■ 69% veterans ■ 6% 1-2yr ■ 24% new
Entry-cohort mix of 421 holders: 292 (69%) are 2+ year veterans, 26 entered 1–2 years ago, and 103 (24%) joined within the past year. A veteran-weighted cap table skews toward institutional memory over fresh momentum.
🏆

Elite ownership — 45% AUM from top-100 funds

45% from top-100 AUM funds
55 of 408 holders are among the 100 largest funds by AUM, controlling 45% of total institutional value in URBN. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.
3.4
out of 10
Low Exit Risk
Exit risk score 3.4/10 — low institutional crowding. Ownership is below peak levels, holder base is relatively sticky, and buying momentum is positive.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Institutional Sentiment Summary — URBN

In 2026 Q1, 213 hedge funds were net buyers of URBN (56 opened a new position, 157 added to an existing one), while 218 reduced or exited (139 trimmed, 79 sold completely) — a 49% buyer ratio, indicating roughly balanced activity. 45% of total institutional value in URBN is held by top-100 AUM funds, reflecting elite-tier ownership quality. Net fund flow last quarter: -23 funds (more exits than new entries). Total institutional holders: 409.

Hedge Fund Ownership: URBN

How many hedge funds hold URBN — quarterly history vs. share price
Quarterly hedge fund ownership of URBN vs. share price

Market Analysis: URBN

Analyst Price Targets

Avg. Price Target
--

Analyst Recommendations

Stock Performance

Real-time

Company Profile: URBN

-- --

Institutional ownership data sourced from SEC EDGAR Form 13F-HR filings.

Is It Too Late to Buy Urban Outfitters Inc (URBN) Based on Hedge Fund 13F Filings?

Signal Freshness measures how much URBN has moved relative to its sector benchmark (XLY) since the 2026 Q1 13F filing. A stock that has barely outrun its sector is still a relatively fresh entry point — the fund's thesis has not yet been priced in by the broader market.

Since Quarter End March 31, 2026 · 78d ago
URBN
+14.1%
XLY
+8.9%

URBN outperformed XLY by +5.2% since March 31, 2026.

Since 13F Filing Date May 15, 2026 · 33d ago
URBN
+4.9%
XLY
+1.9%

Since the filing became public, URBN outperformed XLY by +3.0% .

Interpretation: The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference. Learn more →

Smart Money Signal ?
Limited Smart Money Interest

No strong consensus or elite conviction detected among institutional holders.

29 top-rated funds 1 high-conviction
Consensus
6.4
/ 10
breadth
×
Elite
1.7
/ 10
conviction
Hedge Fund Positioning: URBN
406 + Investors

Track Smart Money conviction in URBN. See who's accumulating, reducing, or initiating positions.

Metric All 13F Filers (2026 Q1) Prior (2025 Q4) Change
Funds Holding 406 432 -6.02%
13F Shares 64M 69M -7.25%
Total Value $3.88B $5.18B -24.97%
New Positions 54 84 -30
Increased Positions 149 146 +3
Closed Positions 80 63 +17
Reduced Positions 137 146 -9
Total Calls 7 14 -50.0%
Total Puts 6 16 -62.5%
PUT/CALL Ratio 0.86 1.14 Neutral

Statistics: URBN

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Short % of Float --

Financial Highlights

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Institutional Holders (2026 Q1)

406 + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in URBN. Verified SEC 13F-HR filings.

QUARTER:
Top 25 URBN holders by conviction (% of portfolio weight) — 2026 Q1 · Source: SEC Form 13F
# Investor % of Portfolio Shares Mkt Value
1 Abrams Bison Investments, LLC 6.10% 2,226,000 $141.0M
2 Hook Mill Capital Partners, LP 2.54% 453,829 $28.8M
3 Tabor Asset Management, LP 2.27% 89,208 $5.7M
4 Aurora Investment Counsel 1.34% 38,029 $2.4M
5 III Capital Management 1.01% 54,837 $3.5M
6 Systematic Financial Management LP 0.97% 668,686 $42.4M
7 Phocas Financial Corp. 0.91% 91,209 $5.8M
8 Interval Partners, LP 0.90% 541,133 $34.3M
9 AIMZ Investment Advisors, LLC 0.80% 40,839 $2.6M
10 Almanack Investment Partners, LLC. 0.69% 64,674 $4.1M
11 Wedge Capital Management L L P/Nc 0.59% 505,611 $32.0M
12 Oberweis Asset Management Inc/ 0.59% 314,792 $19.9M
13 Hussman Strategic Advisors, INC. 0.58% 42,000 $2.7M
14 Livforsakringsbolaget Skandia, Omsesidigt 0.57% 204,100 $14.6M
15 Braun Stacey Associates Inc 0.56% 265,442 $16.8M
16 J. Goldman & Co LP 0.47% 255,152 $16.2M
17 Nebula Research & Development LLC 0.42% 68,218 $4.9M
18 Oliver Luxxe Assets LLC 0.42% 43,798 $2.8M
19 Integrated Quantitative Investments LLC 0.35% 30,228 $1.9M
20 Leeward Investments, LLC - MA 0.34% 107,301 $6.8M
21 Scopus Asset Management, L.P. 0.33% 300,000 $19.0M
22 Mirabella Financial Services LLP 0.30% 50,846 $3.2M
23 Leuthold Group, LLC 0.27% 40,328 $2.6M
24 Scopus Asset Management, L.P. 0.27% 244,062 $15.5M
25 Truvestments Capital LLC 0.27% 23,254 $1.5M
Investor Ownership
History 		% of Portfolio Prev % Rank Conviction Avg Buy Price 13F Score™ 3Y / 7Y Sell Timing Shares Mkt Value Change Change % Source Quarter Filed

Frequently Asked Questions — Urban Outfitters Inc (URBN)

What does the Smart Money Trend signal show for URBN?

Selling streak — 1 quarter in a row: For 1 consecutive quarter, more hedge funds reduced or closed their URBN positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.

What is the institutional breadth score for URBN?

More sellers than buyers — 49% buying: Last quarter: 218 funds reduced or exited vs 213 that bought or added. When more than half of active funds are selling, it's a caution flag — especially if the stock price hasn't moved down yet.

What is the fund quality score for URBN holders?

Elite ownership — 45% AUM from top-100 funds: 55 of 408 holders are among the 100 largest funds by AUM, controlling 45% of total institutional value in URBN. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.

How long have hedge funds held URBN?

63% of holders stayed for 2+ years: 256 out of 409 hedge funds have held URBN for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.

Is it too late to buy Urban Outfitters Inc (URBN) following the 2026 Q1 hedge fund 13F filings?

As of today, URBN has moved +4.9% since the 2026 Q1 13F filing date (May 15, 2026), compared to +1.9% for the XLY sector ETF — an outperformance of +3.0%. Since the quarter end (March 31, 2026), URBN has gained +14.1% vs +8.9% for XLY. The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

Disclaimer: The information on this page is for informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any security. Institutional holdings data is sourced from SEC Form 13F filings and reflects positions as of the filing date. Past performance of any fund or portfolio is not indicative of future results. 13Foresight is not a registered investment adviser. Always conduct your own due diligence before making investment decisions.

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