2026 Q2 Portfolio Activity
In 2026 Q2, Wills Financial Group LLC maintained a portfolio of 82 distinct positions. The most significant new addition was BADGER METER INC, now representing 1.10% of the total fund value. They heavily accumulated shares in ELI LILLY & CO, increasing the position by 29.0%. The fund also reduced its exposure to HONEYWELL INTL INC by 48.8%.
Position History
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Wills Financial Group LLC
AUM $275M
Total Positions
82
Quarter
2026 Q2
Top Holding
BRK/B (7.8%)
Top 10 Concentration
45.0%
Turnover Rate
23.4%
Sector HHI
0.18
Items per page:
Showing 1-50 of 82
Wills Financial Group LLC Full Holdings List — 2026 Q2
| Stock | History | Sector / Type | Port % | Prev % | Rank / Prev | Conviction | Change | % Change | Influence | Shares | Mkt Value | Avg Cost | Price Held | 1st Owned | Source | Source Date | Date Reported | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
BRK/B
BERKSHIRE HATHA...
|
Financial Services | 7.80% | 8.06% |
#1
Prev: #1
|
5.6 |
—
|
-1,269 | -2.9% |
P
S
|
42,803 | $21,418,193 | 2025 Q1 | 13F Filing | 2026-06-30 | 2026-08-14 | |||
|
AAPL
APPLE INC
|
Technology | 5.92% | 6.33% |
#2
Prev: #2
|
4.4 |
—
|
-8 | -0.0% |
P
S
|
56,193 | $16,260,069 | 2025 Q1 | 13F Filing | 2026-06-30 | 2026-08-14 | |||
|
PANW
PALO ALTO NETWO...
|
Technology | 5.61% | 4.25% |
#3
3
Prev: #6
|
3.7 |
—
|
-4,325 | -8.7% |
P
S
|
45,182 | $15,407,966 | 2025 Q1 | 13F Filing | 2026-06-30 | 2026-08-14 | |||
|
MSFT
MICROSOFT CORP
|
Technology | 4.78% | 5.38% |
#4
1
Prev: #3
|
2.9 |
—
|
-72 | -0.2% |
P
S
|
35,189 | $13,126,026 | 2025 Q1 | 13F Filing | 2026-06-30 | 2026-08-14 | |||
|
GOOGL
ALPHABET INC
|
Communication Services | 4.15% | 5.20% |
#5
1
Prev: #4
|
2.7 |
—
|
-2,346 | -6.8% |
P
S
|
31,936 | $11,412,976 | 2025 Q1 | 13F Filing | 2026-06-30 | 2026-08-14 | |||
|
IAU
ISHARES GOLD TR
|
ETF | 3.99% | 4.86% |
#6
1
Prev: #5
|
2.1 |
—
|
-1,140 | -0.8% |
P
S
|
145,131 | $10,958,842 | 2025 Q1 | 13F Filing | 2026-06-30 | 2026-08-14 | |||
|
LMT
LOCKHEED MARTIN...
|
Industrials | 3.80% | 4.04% |
#7
Prev: #7
|
2.0 |
—
|
-137 | -0.7% |
P
S
|
20,488 | $10,437,852 | 2025 Q1 | 13F Filing | 2026-06-30 | 2026-08-14 | |||
|
AMZN
AMAZON COM INC
|
Consumer Cyclical | 3.25% | 3.83% |
#8
Prev: #8
|
1.8 |
—
|
-158 | -0.4% |
P
S
|
37,496 | $8,936,797 | 2025 Q1 | 13F Filing | 2026-06-30 | 2026-08-14 | |||
|
JPST
J P MORGAN EXCH...
|
ETF | 3.08% | 3.27% |
#9
Prev: #9
|
1.7 |
—
|
-4,207 | -2.5% |
P
S
|
167,437 | $8,467,264 | 2025 Q2 | 13F Filing | 2026-06-30 | 2026-08-14 | |||
|
PG
PROCTER & GAMBL...
|
Consumer Defensive | 2.67% | 2.67% |
#10
2
Prev: #12
|
1.6 |
—
|
233 | 0.5% |
P
S
|
49,959 | $7,326,001 | 2025 Q1 | 13F Filing | 2026-06-30 | 2026-08-14 | |||
|
UNP
UNION PAC CORP
|
Industrials | 2.57% | 2.54% |
#11
3
Prev: #14
|
1.5 |
—
|
530 | 2.1% |
P
S
|
25,959 | $7,060,946 | 2025 Q1 | 13F Filing | 2026-06-30 | 2026-08-14 | |||
|
CVX
CHEVRON CORPORA...
|
Energy | 2.50% | 2.89% |
#12
2
Prev: #10
|
1.5 |
—
|
247 | 0.6% |
P
S
|
41,517 | $6,881,937 | 2025 Q1 | 13F Filing | 2026-06-30 | 2026-08-14 | |||
|
MOG/A
MOOG INC
|
Industrials | 2.48% | 1.88% |
#13
5
Prev: #18
|
1.5 |
—
|
-168 | -1.0% |
P
S
|
16,077 | $6,814,207 | 2025 Q2 | 13F Filing | 2026-06-30 | 2026-08-14 | |||
|
PEP
PEPSICO INC
|
Consumer Defensive | 2.46% | 2.81% |
#14
3
Prev: #11
|
1.5 |
—
|
46 | 0.1% |
P
S
|
49,929 | $6,760,449 | 2025 Q1 | 13F Filing | 2026-06-30 | 2026-08-14 | |||
|
JPM
JPMORGAN CHASE ...
|
Financial Services | 2.27% | 2.06% |
#15
1
Prev: #16
|
1.4 |
—
|
802 | 4.4% |
P
S
|
19,047 | $6,234,637 | 2025 Q1 | 13F Filing | 2026-06-30 | 2026-08-14 | |||
|
AVGO
BROADCOM INC
|
Technology | 2.26% | 2.60% |
#16
3
Prev: #13
|
1.4 |
—
|
-107 | -0.6% |
P
S
|
16,459 | $6,217,312 | 2025 Q1 | 13F Filing | 2026-06-30 | 2026-08-14 | |||
|
WTRG
ESSENTIAL UTILS...
|
Utilities | 2.12% | 2.18% |
#17
2
Prev: #15
|
1.3 |
—
|
-590 | -0.4% |
P
S
|
152,307 | $5,834,884 | 2025 Q1 | 13F Filing | 2026-06-30 | 2026-08-14 | |||
|
DHR
DANAHER CORP DE...
|
Healthcare | 1.97% | 1.97% |
#18
1
Prev: #17
|
1.3 |
—
|
-2,995 | -9.5% |
P
S
|
28,431 | $5,415,505 | 2025 Q1 | 13F Filing | 2026-06-30 | 2026-08-14 | |||
|
SHW
SHERWIN WILLIAM...
|
Basic Materials | 1.84% | 1.71% |
#19
1
Prev: #20
|
1.2 |
—
|
-115 | -0.8% |
P
S
|
14,670 | $5,051,034 | 2025 Q1 | 13F Filing | 2026-06-30 | 2026-08-14 | |||
|
D
DOMINION ENERGY...
|
Utilities | 1.83% | 1.74% |
#20
1
Prev: #19
|
1.2 |
—
|
122 | 0.2% |
P
S
|
73,643 | $5,029,105 | 2025 Q1 | 13F Filing | 2026-06-30 | 2026-08-14 | |||
|
KMB
KIMBERLY-CLARK ...
|
Consumer Defensive | 1.83% | 1.69% |
#21
Prev: #21
|
1.2 |
—
|
-480 | -1.0% |
P
S
|
45,692 | $5,015,611 | 2025 Q4 | 13F Filing | 2026-06-30 | 2026-08-14 | |||
|
SO
SOUTHERN CO
|
Utilities | 1.53% | 1.57% |
#22
1
Prev: #23
|
1.1 |
—
|
-693 | -1.5% |
P
S
|
44,018 | $4,212,942 | 2025 Q1 | 13F Filing | 2026-06-30 | 2026-08-14 | |||
|
PFE
PFIZER INC
|
Healthcare | 1.51% | 1.49% |
#23
2
Prev: #25
|
2.6 |
—
|
19,751 | 13.0% |
P
S
|
172,222 | $4,147,117 | 2025 Q1 | 13F Filing | 2026-06-30 | 2026-08-14 | |||
|
AMLP
ALPS ETF TR
|
ETF | 1.47% | 1.52% |
#24
Prev: #24
|
1.1 |
—
|
1,936 | 2.6% |
P
S
|
77,709 | $4,029,233 | 2025 Q4 | 13F Filing | 2026-06-30 | 2026-08-14 | |||
|
CF
CF INDUSTRIES H...
|
Basic Materials | 1.33% | 1.58% |
#25
3
Prev: #22
|
1.0 |
—
|
131 | 0.4% |
P
S
|
33,640 | $3,641,858 | 2025 Q1 | 13F Filing | 2026-06-30 | 2026-08-14 | |||
|
MPC
MARATHON PETE C...
|
Energy | 1.28% | 1.29% |
#26
Prev: #26
|
1.0 |
—
|
-17 | -0.1% |
P
S
|
13,704 | $3,503,684 | 2025 Q1 | 13F Filing | 2026-06-30 | 2026-08-14 | |||
|
AUB
ATLANTIC UN BAN...
|
Financial Services | 1.27% | 1.09% |
#27
3
Prev: #30
|
1.0 |
—
|
2,979 | 3.8% |
P
S
|
82,148 | $3,475,689 | 2025 Q4 | 13F Filing | 2026-06-30 | 2026-08-14 | |||
|
BMI
BADGER METER IN...
|
Technology | 1.10% | — |
#28
Prev: #—
|
3.9 |
—
|
20,301 | — |
NEW
|
20,301 | $3,012,262 | 2026 Q2 | 13F Filing | 2026-06-30 | 2026-08-14 | |||
|
NEE
NEXTERA ENERGY ...
|
Utilities | 1.09% | 1.23% |
#29
2
Prev: #27
|
0.9 |
—
|
-363 | -1.1% |
P
S
|
34,000 | $2,984,174 | 2025 Q1 | 13F Filing | 2026-06-30 | 2026-08-14 | |||
|
JMST
J P MORGAN EXCH...
|
ETF | 1.06% | 1.15% |
#30
2
Prev: #28
|
0.9 |
—
|
-2,725 | -4.6% |
P
S
|
57,124 | $2,913,324 | 2025 Q4 | 13F Filing | 2026-06-30 | 2026-08-14 | |||
|
XYL
XYLEM INC
|
Industrials | 1.00% | — |
#31
Prev: #—
|
3.9 |
—
|
23,135 | — |
NEW
|
23,135 | $2,734,788 | 2026 Q2 | 13F Filing | 2026-06-30 | 2026-08-14 | |||
|
VZ
VERIZON COMMUNI...
|
Communication Services | 0.97% | 1.11% |
#32
3
Prev: #29
|
0.9 |
—
|
570 | 0.9% |
P
S
|
63,155 | $2,673,993 | 2025 Q1 | 13F Filing | 2026-06-30 | 2026-08-14 | |||
|
BRC
BRADY CORP
|
Industrials | 0.94% | 0.78% |
#33
1
Prev: #34
|
0.9 |
—
|
-290 | -1.0% |
P
S
|
28,063 | $2,569,729 | 2025 Q4 | 13F Filing | 2026-06-30 | 2026-08-14 | |||
|
GSST
GOLDMAN SACHS E...
|
ETF | 0.91% | 0.96% |
#34
2
Prev: #32
|
0.9 |
—
|
-1,120 | -2.2% |
P
S
|
49,345 | $2,495,624 | 2026 Q1 | 13F Filing | 2026-06-30 | 2026-08-14 | |||
|
ICSH
ISHARES TR
|
ETF | 0.91% | 0.97% |
#35
4
Prev: #31
|
0.9 |
—
|
-1,690 | -3.3% |
P
S
|
49,217 | $2,489,396 | 2026 Q1 | 13F Filing | 2026-06-30 | 2026-08-14 | |||
|
NTAP
NETAPP INC
|
Technology | 0.90% | 0.72% |
#36
1
Prev: #37
|
0.9 |
—
|
-152 | -0.9% |
P
S
|
16,009 | $2,477,618 | 2025 Q4 | 13F Filing | 2026-06-30 | 2026-08-14 | |||
|
V
VISA INC
|
Financial Services | 0.89% | 0.87% |
#37
4
Prev: #33
|
0.9 |
—
|
-79 | -1.1% |
P
S
|
7,144 | $2,451,129 | 2025 Q1 | 13F Filing | 2026-06-30 | 2026-08-14 | |||
|
MRK
MERCK & CO INC
|
Healthcare | 0.84% | 0.71% |
#38
Prev: #38
|
2.3 |
—
|
1,315 | 7.9% |
P
S
|
17,931 | $2,304,189 | 2025 Q1 | 13F Filing | 2026-06-30 | 2026-08-14 | |||
|
SCHD
SCHWAB STRATEGI...
|
ETF | 0.73% | 0.75% |
#39
4
Prev: #35
|
0.8 |
—
|
271 | 0.4% |
P
S
|
63,280 | $2,006,596 | 2025 Q1 | 13F Filing | 2026-06-30 | 2026-08-14 | |||
|
NSC
NORFOLK SOUTHN ...
|
Industrials | 0.67% | 0.70% |
#40
1
Prev: #39
|
0.8 |
—
|
-169 | -2.8% |
P
S
|
5,823 | $1,831,987 | 2025 Q1 | 13F Filing | 2026-06-30 | 2026-08-14 | |||
|
IVV
ISHARES TR
|
ETF | 0.60% | 0.63% |
#41
1
Prev: #42
|
0.7 |
—
|
-24 | -1.1% |
P
S
|
2,219 | $1,661,787 | 2025 Q1 | 13F Filing | 2026-06-30 | 2026-08-14 | |||
|
TSCO
TRACTOR SUPPLY ...
|
Consumer Cyclical | 0.59% | 0.42% |
#42
4
Prev: #46
|
2.7 |
—
|
14,182 | 38.2% |
P
S
|
51,346 | $1,623,050 | 2025 Q2 | 13F Filing | 2026-06-30 | 2026-08-14 | |||
|
LLY
ELI LILLY & CO
|
Healthcare | 0.57% | 0.39% |
#43
4
Prev: #47
|
2.7 |
—
|
296 | 29.0% |
P
S
|
1,315 | $1,577,731 | 2025 Q3 | 13F Filing | 2026-06-30 | 2026-08-14 | |||
|
GOOG
ALPHABET INC
|
Communication Services | 0.53% | 0.66% |
#44
4
Prev: #40
|
0.7 |
—
|
-242 | -5.5% |
P
S
|
4,143 | $1,463,846 | 2025 Q1 | 13F Filing | 2026-06-30 | 2026-08-14 | |||
|
XOM
EXXON MOBIL COR...
|
Energy | 0.52% | 0.63% |
#45
4
Prev: #41
|
0.7 |
—
|
-543 | -4.9% |
P
S
|
10,500 | $1,435,494 | 2025 Q1 | 13F Filing | 2026-06-30 | 2026-08-14 | |||
|
DECK
DECKERS OUTDOOR...
|
Consumer Cyclical | 0.50% | — |
#46
Prev: #—
|
3.7 |
—
|
13,764 | — |
NEW
|
13,764 | $1,366,628 | 2026 Q2 | 13F Filing | 2026-06-30 | 2026-08-14 | |||
|
RDVY
FIRST TR EXCHAN...
|
ETF | 0.49% | 0.44% |
#47
2
Prev: #45
|
0.7 |
—
|
629 | 4.0% |
P
S
|
16,483 | $1,336,124 | 2025 Q1 | 13F Filing | 2026-06-30 | 2026-08-14 | |||
|
JNJ
JOHNSON & JOHNS...
|
Healthcare | 0.47% | 0.44% |
#48
4
Prev: #44
|
0.7 |
—
|
-70 | -1.4% |
P
S
|
5,035 | $1,278,762 | 2025 Q1 | 13F Filing | 2026-06-30 | 2026-08-14 | |||
|
DUK
DUKE ENERGY COR...
|
Utilities | 0.46% | 0.45% |
#49
6
Prev: #43
|
0.7 |
—
|
374 | 3.9% |
P
S
|
10,030 | $1,269,621 | 2025 Q1 | 13F Filing | 2026-06-30 | 2026-08-14 | |||
|
TGT
TARGET CORP
|
Consumer Defensive | 0.45% | 0.37% |
#50
2
Prev: #48
|
2.2 |
—
|
1,451 | 18.1% |
P
S
|
9,455 | $1,234,918 | 2026 Q1 | 13F Filing | 2026-06-30 | 2026-08-14 |
Showing 1-50 of 82 holdings