Wills Financial Group LLC — 13F Holdings

2026 Q2  ·  83 Positions

2026 Q2 Portfolio Activity

In 2026 Q2, Wills Financial Group LLC maintained a portfolio of 83 distinct positions. The most significant new addition was BADGER METER INC, now representing 1.10% of the total fund value. They heavily accumulated shares in ELI LILLY & CO, increasing the position by 29.0%. Conversely, Wills Financial Group LLC completely exited their position in HONEYWELL INTL INC.
Position History hover any row below to update
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PCA Score Concentration Risk
Risk ENB
Total Positions
83
Quarter
2026 Q2
Top Holding
BRK/B (7.8%)
Top 10 Concentration
45.0%
Turnover Rate
23.4%
Sector HHI
0.18
Items per page:
Showing 1-50 of 83

Wills Financial Group LLC Full Holdings List — 2026 Q2

Stock History Sector / Type Port % Prev % Rank / Prev Conviction
Freshness
Change % Change Influence Shares Mkt Value Avg Cost Price Held 1st Owned Source Source Date Date Reported
BRK/B
BERKSHIRE HATHA...
Financial Services 7.80% 8.06% #1
Prev: #1
5.6
-1,269 -2.9%
P
S
42,803 $21,418,193
$532.58 -5.0%
$500.39 +1.1%
2025 Q1 13F Filing 2026-06-30 2026-08-14
AAPL
APPLE INC
Technology 5.92% 6.33% #2
Prev: #2
4.4
-8 -0.0%
P
S
56,193 $16,260,069 2025 Q1 13F Filing 2026-06-30 2026-08-14
PANW
PALO ALTO NETWO...
Technology 5.61% 4.25% #3 3
Prev: #6
3.7
-4,325 -8.7%
P
S
45,182 $15,407,966 2025 Q1 13F Filing 2026-06-30 2026-08-14
MSFT
MICROSOFT CORP
Technology 4.78% 5.38% #4 1
Prev: #3
2.9
-72 -0.2%
P
S
35,189 $13,126,026 2025 Q1 13F Filing 2026-06-30 2026-08-14
GOOGL
ALPHABET INC
Communication Services 4.15% 5.20% #5 1
Prev: #4
2.7
-2,346 -6.8%
P
S
31,936 $11,412,976 2025 Q1 13F Filing 2026-06-30 2026-08-14
IAU
ISHARES GOLD TR
ETF 3.99% 4.86% #6 1
Prev: #5
2.1
-1,140 -0.8%
P
S
145,131 $10,958,842 2025 Q1 13F Filing 2026-06-30 2026-08-14
LMT
LOCKHEED MARTIN...
Industrials 3.80% 4.04% #7
Prev: #7
2.0
-137 -0.7%
P
S
20,488 $10,437,852 2025 Q1 13F Filing 2026-06-30 2026-08-14
AMZN
AMAZON COM INC
Consumer Cyclical 3.25% 3.83% #8
Prev: #8
1.8
-158 -0.4%
P
S
37,496 $8,936,797 2025 Q1 13F Filing 2026-06-30 2026-08-14
JPST
J P MORGAN EXCH...
ETF 3.08% 3.27% #9
Prev: #9
1.7
-4,207 -2.5%
P
S
167,437 $8,467,264 2025 Q2 13F Filing 2026-06-30 2026-08-14
PG
PROCTER & GAMBL...
Consumer Defensive 2.67% 2.67% #10 2
Prev: #12
1.6
233 0.5%
P
S
49,959 $7,326,001 2025 Q1 13F Filing 2026-06-30 2026-08-14
UNP
UNION PAC CORP
Industrials 2.57% 2.54% #11 3
Prev: #14
1.5
530 2.1%
P
S
25,959 $7,060,946 2025 Q1 13F Filing 2026-06-30 2026-08-14
CVX
CHEVRON CORPORA...
Energy 2.50% 2.89% #12 2
Prev: #10
1.5
247 0.6%
P
S
41,517 $6,881,937 2025 Q1 13F Filing 2026-06-30 2026-08-14
MOG/A
MOOG INC
Industrials 2.48% 1.88% #13 5
Prev: #18
1.5
-168 -1.0%
P
S
16,077 $6,814,207 2025 Q2 13F Filing 2026-06-30 2026-08-14
PEP
PEPSICO INC
Consumer Defensive 2.46% 2.81% #14 3
Prev: #11
1.5
46 0.1%
P
S
49,929 $6,760,449 2025 Q1 13F Filing 2026-06-30 2026-08-14
JPM
JPMORGAN CHASE ...
Financial Services 2.27% 2.06% #15 1
Prev: #16
1.4
802 4.4%
P
S
19,047 $6,234,637 2025 Q1 13F Filing 2026-06-30 2026-08-14
AVGO
BROADCOM INC
Technology 2.26% 2.60% #16 3
Prev: #13
1.4
-107 -0.6%
P
S
16,459 $6,217,312 2025 Q1 13F Filing 2026-06-30 2026-08-14
WTRG
ESSENTIAL UTILS...
Utilities 2.12% 2.18% #17 2
Prev: #15
1.3
-590 -0.4%
P
S
152,307 $5,834,884 2025 Q1 13F Filing 2026-06-30 2026-08-14
DHR
DANAHER CORP DE...
Healthcare 1.97% 1.97% #18 1
Prev: #17
1.3
-2,995 -9.5%
P
S
28,431 $5,415,505 2025 Q1 13F Filing 2026-06-30 2026-08-14
SHW
SHERWIN WILLIAM...
Basic Materials 1.84% 1.71% #19 1
Prev: #20
1.2
-115 -0.8%
P
S
14,670 $5,051,034 2025 Q1 13F Filing 2026-06-30 2026-08-14
D
DOMINION ENERGY...
Utilities 1.83% 1.74% #20 1
Prev: #19
1.2
122 0.2%
P
S
73,643 $5,029,105 2025 Q1 13F Filing 2026-06-30 2026-08-14
KMB
KIMBERLY-CLARK ...
Consumer Defensive 1.83% 1.69% #21
Prev: #21
1.2
-480 -1.0%
P
S
45,692 $5,015,611 2025 Q4 13F Filing 2026-06-30 2026-08-14
SO
SOUTHERN CO
Utilities 1.53% 1.57% #22 1
Prev: #23
1.1
-693 -1.5%
P
S
44,018 $4,212,942 2025 Q1 13F Filing 2026-06-30 2026-08-14
PFE
PFIZER INC
Healthcare 1.51% 1.49% #23 2
Prev: #25
2.6
19,751 13.0%
P
S
172,222 $4,147,117 2025 Q1 13F Filing 2026-06-30 2026-08-14
AMLP
ALPS ETF TR
ETF 1.47% 1.52% #24
Prev: #24
1.1
1,936 2.6%
P
S
77,709 $4,029,233 2025 Q4 13F Filing 2026-06-30 2026-08-14
CF
CF INDUSTRIES H...
Basic Materials 1.33% 1.58% #25 3
Prev: #22
1.0
131 0.4%
P
S
33,640 $3,641,858 2025 Q1 13F Filing 2026-06-30 2026-08-14
MPC
MARATHON PETE C...
Energy 1.28% 1.29% #26
Prev: #26
1.0
-17 -0.1%
P
S
13,704 $3,503,684 2025 Q1 13F Filing 2026-06-30 2026-08-14
AUB
ATLANTIC UN BAN...
Financial Services 1.27% 1.09% #27 3
Prev: #30
1.0
2,979 3.8%
P
S
82,148 $3,475,689 2025 Q4 13F Filing 2026-06-30 2026-08-14
BMI
BADGER METER IN...
Technology 1.10% #28
Prev: #—
3.9
20,301
NEW
20,301 $3,012,262 2026 Q2 13F Filing 2026-06-30 2026-08-14
NEE
NEXTERA ENERGY ...
Utilities 1.09% 1.23% #29 2
Prev: #27
0.9
-363 -1.1%
P
S
34,000 $2,984,174 2025 Q1 13F Filing 2026-06-30 2026-08-14
JMST
J P MORGAN EXCH...
ETF 1.06% 1.15% #30 2
Prev: #28
0.9
-2,725 -4.6%
P
S
57,124 $2,913,324 2025 Q4 13F Filing 2026-06-30 2026-08-14
XYL
XYLEM INC
Industrials 1.00% #31
Prev: #—
3.9
23,135
NEW
23,135 $2,734,788 2026 Q2 13F Filing 2026-06-30 2026-08-14
VZ
VERIZON COMMUNI...
Communication Services 0.97% 1.11% #32 3
Prev: #29
0.9
570 0.9%
P
S
63,155 $2,673,993 2025 Q1 13F Filing 2026-06-30 2026-08-14
BRC
BRADY CORP
Industrials 0.94% 0.78% #33 1
Prev: #34
0.9
-290 -1.0%
P
S
28,063 $2,569,729 2025 Q4 13F Filing 2026-06-30 2026-08-14
GSST
GOLDMAN SACHS E...
ETF 0.91% 0.96% #34 2
Prev: #32
0.9
-1,120 -2.2%
P
S
49,345 $2,495,624 2026 Q1 13F Filing 2026-06-30 2026-08-14
ICSH
ISHARES TR
ETF 0.91% 0.97% #35 4
Prev: #31
0.9
-1,690 -3.3%
P
S
49,217 $2,489,396 2026 Q1 13F Filing 2026-06-30 2026-08-14
NTAP
NETAPP INC
Technology 0.90% 0.72% #36 1
Prev: #37
0.9
-152 -0.9%
P
S
16,009 $2,477,618 2025 Q4 13F Filing 2026-06-30 2026-08-14
V
VISA INC
Financial Services 0.89% 0.87% #37 4
Prev: #33
0.9
-79 -1.1%
P
S
7,144 $2,451,129 2025 Q1 13F Filing 2026-06-30 2026-08-14
MRK
MERCK & CO INC
Healthcare 0.84% 0.71% #38
Prev: #38
2.3
1,315 7.9%
P
S
17,931 $2,304,189 2025 Q1 13F Filing 2026-06-30 2026-08-14
SCHD
SCHWAB STRATEGI...
ETF 0.73% 0.75% #39 4
Prev: #35
0.8
271 0.4%
P
S
63,280 $2,006,596 2025 Q1 13F Filing 2026-06-30 2026-08-14
NSC
NORFOLK SOUTHN ...
Industrials 0.67% 0.70% #40 1
Prev: #39
0.8
-169 -2.8%
P
S
5,823 $1,831,987 2025 Q1 13F Filing 2026-06-30 2026-08-14
IVV
ISHARES TR
ETF 0.60% 0.63% #41 1
Prev: #42
0.7
-24 -1.1%
P
S
2,219 $1,661,787 2025 Q1 13F Filing 2026-06-30 2026-08-14
TSCO
TRACTOR SUPPLY ...
Consumer Cyclical 0.59% 0.42% #42 4
Prev: #46
2.7
14,182 38.2%
P
S
51,346 $1,623,050 2025 Q2 13F Filing 2026-06-30 2026-08-14
LLY
ELI LILLY & CO
Healthcare 0.57% 0.39% #43 4
Prev: #47
2.7
296 29.0%
P
S
1,315 $1,577,731 2025 Q3 13F Filing 2026-06-30 2026-08-14
GOOG
ALPHABET INC
Communication Services 0.53% 0.66% #44 4
Prev: #40
0.7
-242 -5.5%
P
S
4,143 $1,463,846 2025 Q1 13F Filing 2026-06-30 2026-08-14
XOM
EXXON MOBIL COR...
Energy 0.52% 0.63% #45 4
Prev: #41
0.7
-543 -4.9%
P
S
10,500 $1,435,494 2025 Q1 13F Filing 2026-06-30 2026-08-14
DECK
DECKERS OUTDOOR...
Consumer Cyclical 0.50% #46
Prev: #—
3.7
13,764
NEW
13,764 $1,366,628 2026 Q2 13F Filing 2026-06-30 2026-08-14
RDVY
FIRST TR EXCHAN...
ETF 0.49% 0.44% #47 2
Prev: #45
0.7
629 4.0%
P
S
16,483 $1,336,124 2025 Q1 13F Filing 2026-06-30 2026-08-14
JNJ
JOHNSON & JOHNS...
Healthcare 0.47% 0.44% #48 4
Prev: #44
0.7
-70 -1.4%
P
S
5,035 $1,278,762 2025 Q1 13F Filing 2026-06-30 2026-08-14
DUK
DUKE ENERGY COR...
Utilities 0.46% 0.45% #49 6
Prev: #43
0.7
374 3.9%
P
S
10,030 $1,269,621 2025 Q1 13F Filing 2026-06-30 2026-08-14
TGT
TARGET CORP
Consumer Defensive 0.45% 0.37% #50 2
Prev: #48
2.2
1,451 18.1%
P
S
9,455 $1,234,918 2026 Q1 13F Filing 2026-06-30 2026-08-14
Showing 1-50 of 83 holdings

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