2026 Q1 Portfolio Activity
In 2026 Q1, Wills Financial Group LLC maintained a portfolio of 80 distinct positions. The most significant new addition was ISHARES TR, now representing 0.97% of the total fund value. They heavily accumulated shares in PFIZER INC, increasing the position by 39.7%. Conversely, Wills Financial Group LLC completely exited their position in S&P GLOBAL INC.
Position History
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Wills Financial Group LLC
AUM $265M
Total Positions
80
Quarter
2026 Q1
Top Holding
BRK/B (8.1%)
Top 10 Concentration
48.1%
Turnover Rate
23.4%
Sector HHI
0.18
Items per page:
Showing 1-50 of 80
Wills Financial Group LLC Full Holdings List — 2026 Q1
| Stock | History | Sector / Type | Port % | Prev % | Rank / Prev | Conviction | Change | % Change | Influence | Shares | Mkt Value | Avg Cost | Price Held | 1st Owned | Source | Source Date | Date Reported | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
BRK/B
BERKSHIRE HATHA...
|
Financial Services | 8.06% | 8.64% |
#1
Prev: #1
|
5.7 |
—
|
-900 | -2.0% |
P
S
|
44,072 | $21,397,837 | 2025 Q1 | 13F Filing | 2026-03-31 | 2026-05-14 | |||
|
AAPL
APPLE INC
|
Technology | 6.33% | 5.88% |
#2
1
Prev: #3
|
4.5 |
—
|
-383 | -0.7% |
P
S
|
56,201 | $16,796,899 | 2025 Q1 | 13F Filing | 2026-03-31 | 2026-05-14 | |||
|
MSFT
MICROSOFT CORP
|
Technology | 5.38% | 6.55% |
#3
1
Prev: #2
|
3.7 |
—
|
-194 | -0.5% |
P
S
|
35,261 | $14,288,256 | 2025 Q1 | 13F Filing | 2026-03-31 | 2026-05-14 | |||
|
GOOGL
ALPHABET INC
|
Communication Services | 5.20% | 4.89% |
#4
Prev: #4
|
3.1 |
—
|
-6,577 | -16.1% |
P
S
|
34,282 | $13,802,739 | 2025 Q1 | 13F Filing | 2026-03-31 | 2026-05-14 | |||
|
IAU
ISHARES GOLD TR
|
ETF | 4.86% | 4.56% |
#5
Prev: #5
|
2.9 |
—
|
-863 | -0.6% |
P
S
|
146,271 | $12,899,639 | 2025 Q1 | 13F Filing | 2026-03-31 | 2026-05-14 | |||
|
PANW
PALO ALTO NETWO...
|
Technology | 4.25% | 3.41% |
#6
1
Prev: #7
|
2.2 |
—
|
1,025 | 2.1% |
P
S
|
49,507 | $11,277,200 | 2025 Q1 | 13F Filing | 2026-03-31 | 2026-05-14 | |||
|
LMT
LOCKHEED MARTIN...
|
Industrials | 4.04% | 3.92% |
#7
1
Prev: #6
|
2.1 |
—
|
-599 | -2.8% |
P
S
|
20,625 | $10,723,596 | 2025 Q1 | 13F Filing | 2026-03-31 | 2026-05-14 | |||
|
AMZN
AMAZON COM INC
|
Consumer Cyclical | 3.83% | 3.39% |
#8
Prev: #8
|
2.0 |
—
|
-726 | -1.9% |
P
S
|
37,654 | $10,171,475 | 2025 Q1 | 13F Filing | 2026-03-31 | 2026-05-14 | |||
|
JPST
J P MORGAN EXCH...
|
ETF | 3.27% | 3.28% |
#9
Prev: #9
|
1.8 |
—
|
2,166 | 1.3% |
P
S
|
171,644 | $8,671,455 | 2025 Q2 | 13F Filing | 2026-03-31 | 2026-05-14 | |||
|
CVX
CHEVRON CORPORA...
|
Energy | 2.89% | 2.44% |
#10
4
Prev: #14
|
1.7 |
—
|
-562 | -1.3% |
P
S
|
41,270 | $7,676,294 | 2025 Q1 | 13F Filing | 2026-03-31 | 2026-05-14 | |||
|
PEP
PEPSICO INC
|
Consumer Defensive | 2.81% | 2.79% |
#11
1
Prev: #12
|
1.6 |
—
|
-1,029 | -2.0% |
P
S
|
49,883 | $7,446,076 | 2025 Q1 | 13F Filing | 2026-03-31 | 2026-05-14 | |||
|
PG
PROCTER & GAMBL...
|
Consumer Defensive | 2.67% | 2.80% |
#12
1
Prev: #11
|
1.6 |
—
|
-1,368 | -2.7% |
P
S
|
49,726 | $7,073,022 | 2025 Q1 | 13F Filing | 2026-03-31 | 2026-05-14 | |||
|
AVGO
BROADCOM INC
|
Technology | 2.60% | 2.64% |
#13
Prev: #13
|
1.5 |
—
|
-3,358 | -16.9% |
P
S
|
16,566 | $6,904,544 | 2025 Q1 | 13F Filing | 2026-03-31 | 2026-05-14 | |||
|
UNP
UNION PAC CORP
|
Industrials | 2.54% | 2.25% |
#14
2
Prev: #16
|
1.5 |
—
|
-76 | -0.3% |
P
S
|
25,429 | $6,729,862 | 2025 Q1 | 13F Filing | 2026-03-31 | 2026-05-14 | |||
|
WTRG
ESSENTIAL UTILS...
|
Utilities | 2.18% | 2.31% |
#15
Prev: #15
|
1.4 |
—
|
-4,416 | -2.8% |
P
S
|
152,897 | $5,794,794 | 2025 Q1 | 13F Filing | 2026-03-31 | 2026-05-14 | |||
|
JPM
JPMORGAN CHASE ...
|
Financial Services | 2.06% | 2.06% |
#16
1
Prev: #17
|
2.8 |
—
|
1,505 | 9.0% |
P
S
|
18,245 | $5,478,045 | 2025 Q1 | 13F Filing | 2026-03-31 | 2026-05-14 | |||
|
DHR
DANAHER CORP DE...
|
Healthcare | 1.97% | 3.25% |
#17
7
Prev: #10
|
1.3 |
—
|
-5,682 | -15.3% |
P
S
|
31,426 | $5,216,449 | 2025 Q1 | 13F Filing | 2026-03-31 | 2026-05-14 | |||
|
MOG/A
MOOG INC
|
Industrials | 1.88% | 1.56% |
#18
5
Prev: #23
|
1.3 |
—
|
-529 | -3.2% |
P
S
|
16,245 | $5,001,743 | 2025 Q2 | 13F Filing | 2026-03-31 | 2026-05-14 | |||
|
D
DOMINION ENERGY...
|
Utilities | 1.74% | 1.66% |
#19
3
Prev: #22
|
1.2 |
—
|
-449 | -0.6% |
P
S
|
73,521 | $4,611,268 | 2025 Q1 | 13F Filing | 2026-03-31 | 2026-05-14 | |||
|
SHW
SHERWIN WILLIAM...
|
Basic Materials | 1.71% | 1.86% |
#20
2
Prev: #18
|
1.2 |
—
|
-246 | -1.6% |
P
S
|
14,785 | $4,529,117 | 2025 Q1 | 13F Filing | 2026-03-31 | 2026-05-14 | |||
|
KMB
KIMBERLY-CLARK ...
|
Consumer Defensive | 1.69% | 1.86% |
#21
2
Prev: #19
|
1.2 |
—
|
-2,004 | -4.2% |
P
S
|
46,172 | $4,480,531 | 2025 Q4 | 13F Filing | 2026-03-31 | 2026-05-14 | |||
|
CF
CF INDUSTRIES H...
|
Basic Materials | 1.58% | 1.20% |
#22
6
Prev: #28
|
1.1 |
—
|
-6,950 | -17.2% |
P
S
|
33,509 | $4,205,414 | 2025 Q1 | 13F Filing | 2026-03-31 | 2026-05-14 | |||
|
SO
SOUTHERN CO
|
Utilities | 1.57% | 1.50% |
#23
1
Prev: #24
|
1.1 |
—
|
-305 | -0.7% |
P
S
|
44,711 | $4,164,360 | 2025 Q1 | 13F Filing | 2026-03-31 | 2026-05-14 | |||
|
AMLP
ALPS ETF TR
|
ETF | 1.52% | 1.30% |
#24
2
Prev: #26
|
1.1 |
—
|
3,412 | 4.7% |
P
S
|
75,773 | $4,028,850 | 2025 Q4 | 13F Filing | 2026-03-31 | 2026-05-14 | |||
|
PFE
PFIZER INC
|
Healthcare | 1.49% | 1.04% |
#25
6
Prev: #31
|
3.1 |
—
|
43,318 | 39.7% |
P
S
|
152,471 | $3,958,151 | 2025 Q1 | 13F Filing | 2026-03-31 | 2026-05-14 | |||
|
MPC
MARATHON PETE C...
|
Energy | 1.29% | 0.87% |
#26
8
Prev: #34
|
1.0 |
—
|
-223 | -1.6% |
P
S
|
13,721 | $3,417,683 | 2025 Q1 | 13F Filing | 2026-03-31 | 2026-05-14 | |||
|
NEE
NEXTERA ENERGY ...
|
Utilities | 1.23% | 1.06% |
#27
3
Prev: #30
|
1.0 |
—
|
-163 | -0.5% |
P
S
|
34,363 | $3,259,342 | 2025 Q1 | 13F Filing | 2026-03-31 | 2026-05-14 | |||
|
JMST
J P MORGAN EXCH...
|
ETF | 1.15% | 1.17% |
#28
1
Prev: #29
|
1.0 |
—
|
-400 | -0.7% |
P
S
|
59,849 | $3,045,117 | 2025 Q4 | 13F Filing | 2026-03-31 | 2026-05-14 | |||
|
VZ
VERIZON COMMUNI...
|
Communication Services | 1.11% | 0.97% |
#29
3
Prev: #32
|
0.9 |
—
|
63 | 0.1% |
P
S
|
62,585 | $2,954,650 | 2025 Q1 | 13F Filing | 2026-03-31 | 2026-05-14 | |||
|
AUB
ATLANTIC UN BAN...
|
Financial Services | 1.09% | 0.87% |
#30
3
Prev: #33
|
2.9 |
—
|
14,529 | 22.5% |
P
S
|
79,169 | $2,888,096 | 2025 Q4 | 13F Filing | 2026-03-31 | 2026-05-14 | |||
|
ICSH
ISHARES TR
|
ETF | 0.97% | — |
#31
Prev: #—
|
3.9 |
—
|
50,907 | — |
NEW
|
50,907 | $2,571,822 | 2026 Q1 | 13F Filing | 2026-03-31 | 2026-05-14 | |||
|
GSST
GOLDMAN SACHS E...
|
Bond/Debt | 0.96% | — |
#32
Prev: #—
|
3.9 |
—
|
50,465 | — |
NEW
|
50,465 | $2,546,969 | 2026 Q1 | 13F Filing | 2026-03-31 | 2026-05-14 | |||
|
V
VISA INC
|
Financial Services | 0.87% | 1.27% |
#33
6
Prev: #27
|
0.3 |
—
|
-2,253 | -23.8% |
P
S
|
7,223 | $2,313,637 | 2025 Q1 | 13F Filing | 2026-03-31 | 2026-05-14 | |||
|
BRC
BRADY CORP
|
Industrials | 0.78% | 0.81% |
#34
1
Prev: #35
|
0.8 |
—
|
1,302 | 4.8% |
P
S
|
28,353 | $2,076,574 | 2025 Q4 | 13F Filing | 2026-03-31 | 2026-05-14 | |||
|
SCHD
SCHWAB STRATEGI...
|
ETF | 0.75% | 0.66% |
#35
3
Prev: #38
|
0.8 |
—
|
515 | 0.8% |
P
S
|
63,009 | $2,000,529 | 2025 Q1 | 13F Filing | 2026-03-31 | 2026-05-14 | |||
|
HON
HONEYWELL INTL ...
|
Industrials | 0.75% | 0.55% |
#36
4
Prev: #40
|
2.8 |
—
|
1,703 | 23.0% |
P
S
|
9,098 | $1,983,085 | 2025 Q2 | 13F Filing | 2026-03-31 | 2026-05-14 | |||
|
NTAP
NETAPP INC
|
Technology | 0.72% | 0.52% |
#37
6
Prev: #43
|
2.8 |
—
|
3,488 | 27.5% |
P
S
|
16,161 | $1,916,422 | 2025 Q4 | 13F Filing | 2026-03-31 | 2026-05-14 | |||
|
MRK
MERCK & CO INC
|
Healthcare | 0.71% | 0.68% |
#38
1
Prev: #37
|
0.8 |
—
|
-339 | -2.0% |
P
S
|
16,616 | $1,885,134 | 2025 Q1 | 13F Filing | 2026-03-31 | 2026-05-14 | |||
|
NSC
NORFOLK SOUTHN ...
|
Industrials | 0.70% | 0.69% |
#39
3
Prev: #36
|
0.8 |
—
|
-277 | -4.4% |
P
S
|
5,992 | $1,861,001 | 2025 Q1 | 13F Filing | 2026-03-31 | 2026-05-14 | |||
|
GOOG
ALPHABET INC
|
Communication Services | 0.66% | 0.54% |
#40
1
Prev: #41
|
0.8 |
—
|
-85 | -1.9% |
P
S
|
4,385 | $1,749,790 | 2025 Q1 | 13F Filing | 2026-03-31 | 2026-05-14 | |||
|
XOM
EXXON MOBIL COR...
|
Energy | 0.63% | 0.52% |
#41
1
Prev: #42
|
0.8 |
—
|
-251 | -2.2% |
P
S
|
11,043 | $1,673,731 | 2025 Q1 | 13F Filing | 2026-03-31 | 2026-05-14 | |||
|
IVV
ISHARES TR
|
ETF | 0.63% | 0.59% |
#42
3
Prev: #39
|
0.8 |
—
|
5 | 0.2% |
P
S
|
2,243 | $1,672,695 | 2025 Q1 | 13F Filing | 2026-03-31 | 2026-05-14 | |||
|
DUK
DUKE ENERGY COR...
|
Utilities | 0.45% | 0.38% |
#43
4
Prev: #47
|
2.2 |
—
|
1,113 | 13.0% |
P
S
|
9,656 | $1,196,385 | 2025 Q1 | 13F Filing | 2026-03-31 | 2026-05-14 | |||
|
JNJ
JOHNSON & JOHNS...
|
Healthcare | 0.44% | 0.38% |
#44
2
Prev: #46
|
2.2 |
—
|
262 | 5.4% |
P
S
|
5,105 | $1,176,356 | 2025 Q1 | 13F Filing | 2026-03-31 | 2026-05-14 | |||
|
RDVY
FIRST TR EXCHAN...
|
ETF | 0.44% | 0.41% |
#45
Prev: #45
|
0.7 |
—
|
222 | 1.4% |
P
S
|
15,854 | $1,171,642 | 2025 Q1 | 13F Filing | 2026-03-31 | 2026-05-14 | |||
|
TSCO
TRACTOR SUPPLY ...
|
Consumer Cyclical | 0.42% | 0.48% |
#46
2
Prev: #44
|
2.7 |
—
|
11,913 | 47.2% |
P
S
|
37,164 | $1,109,338 | 2025 Q2 | 13F Filing | 2026-03-31 | 2026-05-14 | |||
|
LLY
ELI LILLY & CO
|
Healthcare | 0.39% | 0.34% |
#47
1
Prev: #48
|
2.7 |
—
|
181 | 21.6% |
P
S
|
1,019 | $1,034,965 | 2025 Q3 | 13F Filing | 2026-03-31 | 2026-05-14 | |||
|
TGT
TARGET CORP
|
Consumer Defensive | 0.37% | — |
#48
Prev: #—
|
3.6 |
—
|
8,004 | — |
NEW
|
8,004 | $972,326 | 2026 Q1 | 13F Filing | 2026-03-31 | 2026-05-14 | |||
|
NVDA
NVIDIA CORPORAT...
|
Technology | 0.34% | 0.28% |
#49
3
Prev: #52
|
0.6 |
—
|
94 | 2.4% |
P
S
|
4,012 | $906,030 | 2025 Q1 | 13F Filing | 2026-03-31 | 2026-05-14 | |||
|
CME
CME GROUP INC
|
Financial Services | 0.32% | 0.30% |
#50
1
Prev: #51
|
0.6 |
—
|
-42 | -1.5% |
P
S
|
2,825 | $839,365 | 2025 Q1 | 13F Filing | 2026-03-31 | 2026-05-14 |
Showing 1-50 of 80 holdings