Based on 1549 hedge funds · latest filing: 2025 Q4 · updated quarterly
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Selling streak — 3 quarters in a row
For 3 consecutive quarters, more hedge funds reduced or closed their KMB positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.
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High ownership — 94% of 3.0Y peak
94% of all-time peak
1,549 funds currently hold this stock — 94% of the 3.0-year high of 1,653 funds (reached 2025 Q1). Ownership is elevated but not yet at maximum concentration. Room to grow, but watch if the trend reverses.
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Outflows — 5% fewer funds vs a year ago
fund count last 6Q
77 fewer hedge funds hold KMB compared to a year ago (-5% decline). When institutions consistently reduce their exposure, it's worth exploring the underlying fundamental reasons driving them away.
🟠
More sellers than buyers — 45% buying
726 buying898 selling
Last quarter: 898 funds reduced or exited vs 726 that bought or added. When more than half of active funds are selling, it's a caution flag — especially if the stock price hasn't moved down yet.
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More new buyers each quarter (+106 vs last Q)
new funds entering per quarter
Funds opening a new KMB position: 156 → 130 → 118 → 224. A growing influx of new institutional buyers means the asset is still gathering momentum — the consensus hasn't fully saturated yet.
🔒
75% of holders stayed for 2+ years
■ 75% conviction (2yr+)
■ 13% medium
■ 12% new
1,163 out of 1,549 hedge funds have held KMB for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.
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Buying through price weakness — shares +14%, value -5%
Last quarter: funds added +14% more shares while total portfolio value only changed -5%. Institutions were buying while the price was falling — a high-conviction accumulation signal. They're deliberately loading up on the dip.
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Growing discovery — still being found
150 → 156 → 130 → 118 → 224 new funds/Q
New funds entering each quarter: 156 → 130 → 118 → 224. A growing number of institutions are discovering KMB each quarter. The narrative is still spreading — leaving room for ongoing capital accumulation.
🏛️
Deep conviction — 76% of holders stayed 2+ years
■ 76% veterans
■ 8% 1-2yr
■ 16% new
Of 1,603 current holders: 1,213 (76%) have held for over 2 years without selling. These are not momentum buyers — they have lived through drawdowns and stayed. A large veteran base acts as a stabilizing force during selloffs.
🏆
Elite ownership — 55% AUM from top-100 funds
55% from top-100 AUM funds
43 of 1549 holders are among the 100 largest funds by AUM, controlling 55% of total institutional value in KMB. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.
Exit risk score 3.3/10 — low institutional crowding. Ownership is below peak levels, holder base is relatively sticky, and buying momentum is positive.