Matthew Goff Investment Advisor, LLC

All Holdings — 2025 Q4

Portfolio Concentration Analytics: 7.6
Risk-based ENB:
Total Positions
104
Quarter
2025 Q4
Top Holding
MSFT (9.7%)
Top 10 Concentration
51.5%
Turnover Rate
23.4%
Sector HHI
0.18
Items per page:
1-25 of 104
Stock History Sector / Type Port % Prev % Rank / Prev Conviction Change % Change Influence Shares Mkt Value Avg Cost Price Held 1st Owned Source Source Date Date Reported
MSFT
MICROSOFT CORP
Technology 9.67% 10.26% #1
Prev: #1
3.9 -3,019 -2.6%
P
S
112,861 $54,581,952 2017 Q1 13F Filing 2025-12-31 2026-02-14 (Est.)
BRK/B
BERKSHIRE HATHA...
Financial Services 8.03% 8.01% #2
Prev: #2
3.2 -3,146 -3.4%
P
S
90,112 $45,294,573 2017 Q1 13F Filing 2025-12-31 2026-02-14 (Est.)
GOOG
ALPHABET INC
Communication Services 6.83% 5.22% #3
Prev: #3
2.7 -2,557 -2.0%
P
S
122,857 $38,552,385 2017 Q4 13F Filing 2025-12-31 2026-02-14 (Est.)
BK
BANK NEW YORK M...
Financial Services 5.37% 5.08% #4
Prev: #4
2.2 -11,949 -4.4%
P
S
261,011 $30,300,785 2017 Q1 13F Filing 2025-12-31 2026-02-14 (Est.)
BAC
BANK AMERICA CO...
Financial Services 4.65% 4.34% #5
Prev: #5
1.9 -15,254 -3.1%
P
S
476,902 $26,229,595 2017 Q1 13F Filing 2025-12-31 2026-02-14 (Est.)
V
VISA INC
Financial Services 4.22% 4.08% #6
Prev: #6
1.7 -2,014 -2.9%
P
S
67,851 $23,795,971 2017 Q1 13F Filing 2025-12-31 2026-02-14 (Est.)
AXP
AMERICAN EXPRES...
Financial Services 3.40% 3.05% #7 2
Prev: #9
1.4 -1,878 -3.5%
P
S
51,925 $19,209,477 2017 Q1 13F Filing 2025-12-31 2026-02-14 (Est.)
SHYG
ISHARES TR
ETF 3.38% 2.93% #8 3
Prev: #11
3.4 49,059 12.4%
P
S
445,011 $19,077,630 2020 Q4 13F Filing 2025-12-31 2026-02-14 (Est.)
IVE
ISHARES TR
ETF 3.17% 2.99% #9 1
Prev: #10
1.3 -477 -0.6%
P
S
84,241 $17,864,912 2017 Q3 13F Filing 2025-12-31 2026-02-14 (Est.)
ORCL
ORACLE CORP
Technology 2.80% 3.94% #10 3
Prev: #7
1.1 -723 -0.9%
P
S
81,186 $15,824,030 2017 Q1 13F Filing 2025-12-31 2026-02-14 (Est.)
RSP
INVESCO EXCHANG...
Unknown 2.48% 2.41% #11 1
Prev: #12
1.0 -1,448 -1.9%
P
S
72,944 $13,973,166 2020 Q4 13F Filing 2025-12-31 2026-02-14 (Est.)
RTX
RTX CORPORATION
Industrials 2.35% 2.12% #12 1
Prev: #13
0.9 -2,036 -2.7%
P
S
72,227 $13,246,387 2020 Q2 13F Filing 2025-12-31 2026-02-14 (Est.)
MRK
MERCK & CO INC
Healthcare 2.17% 1.69% #13 6
Prev: #19
0.9 -1,728 -1.5%
P
S
116,367 $12,248,778 2017 Q1 13F Filing 2025-12-31 2026-02-14 (Est.)
JPST
J P MORGAN EXCH...
ETF 2.14% 1.27% #14 10
Prev: #24
3.0 91,981 62.7%
P
S
238,607 $12,071,123 2022 Q2 13F Filing 2025-12-31 2026-02-14 (Est.)
NVS
NOVARTIS AG
Healthcare 2.10% 1.93% #15 1
Prev: #16
0.8 -2,422 -2.7%
P
S
85,855 $11,836,885 2017 Q1 13F Filing 2025-12-31 2026-02-14 (Est.)
DIS
DISNEY WALT CO
Communication Services 2.04% 2.03% #16 2
Prev: #14
0.8 -2,630 -2.5%
P
S
101,112 $11,503,502 2018 Q2 13F Filing 2025-12-31 2026-02-14 (Est.)
INTC
INTEL CORP
Technology 1.99% 1.80% #17
Prev: #17
0.8 -10,208 -3.3%
P
S
303,552 $11,201,070 2017 Q1 13F Filing 2025-12-31 2026-02-14 (Est.)
UL
UNILEVER PLC
Consumer Defensive 1.93% 1.94% #18 3
Prev: #15
0.8 -25,377 -13.2%
P
S
166,234 $10,871,696 2017 Q1 13F Filing 2025-12-31 2026-02-14 (Est.)
SPLV
INVESCO EXCH TR...
Unknown 1.80% #19
Prev: #—
2.7 417,234 no change
NEW
417,234 $10,151,314 2025 Q4 13F Filing 2025-12-31 2026-02-14 (Est.)
PEP
PEPSICO INC
Consumer Defensive 1.65% 1.58% #20 1
Prev: #21
0.7 -1,334 -2.0%
P
S
64,681 $9,282,992 2017 Q1 13F Filing 2025-12-31 2026-02-14 (Est.)
BSCQ
INVESCO EXCH TR...
ETF 1.60% 1.27% #21 4
Prev: #25
2.7 82,821 21.8%
P
S
461,925 $9,042,174 2022 Q4 13F Filing 2025-12-31 2026-02-14 (Est.)
SRLN
SSGA ACTIVE ETF...
ETF 1.60% 1.60% #22 2
Prev: #20
0.6 -6,786 -3.0%
P
S
218,611 $9,022,089 2021 Q1 13F Filing 2025-12-31 2026-02-14 (Est.)
BKLN
INVESCO EXCH TR...
ETF 1.57% 1.18% #23 4
Prev: #27
2.7 91,507 27.8%
P
S
420,692 $8,834,534 2024 Q4 13F Filing 2025-12-31 2026-02-14 (Est.)
IEMG
ISHARES INC
ETF 1.51% 1.44% #24 2
Prev: #22
0.6 -1,409 -1.1%
P
S
126,637 $8,512,538 2017 Q3 13F Filing 2025-12-31 2026-02-14 (Est.)
XLF
SELECT SECTOR S...
Unknown 1.29% 1.31% #25 2
Prev: #23
0.5 -8,457 -6.0%
P
S
133,289 $7,300,212 2018 Q3 13F Filing 2025-12-31 2026-02-14 (Est.)
IBDQ
ISHARES TR
Bond/Debt 0.00% 3.28%
Sold All 😨
(Was: #8)
0.3 -760,736 -100.0%
CLOSED
$— 2020 Q1 13F Filing 2025-12-31 2026-02-14 (Est.)
VRP
INVESCO EXCH TR...
Preferred 0.00% 1.79%
Sold All 😨
(Was: #18)
0.3 -424,656 -100.0%
CLOSED
$— 2022 Q1 13F Filing 2025-12-31 2026-02-14 (Est.)
IBDS
ISHARES TR
Bond/Debt 0.00% 0.64%
Sold All 😨
(Was: #37)
0.3 -153,758 -100.0%
CLOSED
$— 2020 Q4 13F Filing 2025-12-31 2026-02-14 (Est.)
IBDT
ISHARES TR
ETF 0.00% 0.62%
Sold All 😨
(Was: #39)
0.3 -142,349 -100.0%
CLOSED
$— 2021 Q3 13F Filing 2025-12-31 2026-02-14 (Est.)
BSCR
INVESCO EXCH TR...
ETF 0.00% 0.55%
Sold All 😨
(Was: #41)
0.3 -164,488 -100.0%
CLOSED
$— 2022 Q4 13F Filing 2025-12-31 2026-02-14 (Est.)
IBDU
ISHARES TR
Bond/Debt 0.00% 0.52%
Sold All 😨
(Was: #42)
0.3 -130,049 -100.0%
CLOSED
$— 2021 Q3 13F Filing 2025-12-31 2026-02-14 (Est.)
SCHV
SCHWAB STRATEGI...
ETF 0.00% 0.39%
Sold All 😨
(Was: #45)
0.3 -78,514 -100.0%
CLOSED
$— 2022 Q2 13F Filing 2025-12-31 2026-02-14 (Est.)
IYK
ISHARES TR
ETF 0.00% 0.31%
Sold All 😨
(Was: #50)
0.3 -26,135 -100.0%
CLOSED
$— 2017 Q3 13F Filing 2025-12-31 2026-02-14 (Est.)
IBDR
ISHARES TR
Bond/Debt 0.00% 0.28%
Sold All 😨
(Was: #51)
0.3 -67,055 -100.0%
CLOSED
$— 2020 Q4 13F Filing 2025-12-31 2026-02-14 (Est.)
IYF
ISHARES TR
ETF 0.00% 0.21%
Sold All 😨
(Was: #55)
0.3 -9,669 -100.0%
CLOSED
$— 2017 Q3 13F Filing 2025-12-31 2026-02-14 (Est.)
BSCP
INVESCO EXCH TR...
ETF 0.00% 0.12%
Sold All 😨
(Was: #69)
0.3 -33,234 -100.0%
CLOSED
$— 2022 Q4 13F Filing 2025-12-31 2026-02-14 (Est.)
IHE
ISHARES TR
ETF 0.00% 0.04%
Sold All 😨
(Was: #87)
0.3 -3,615 -100.0%
CLOSED
$— 2018 Q2 13F Filing 2025-12-31 2026-02-14 (Est.)
HYDB
ISHARES TR
ETF 0.00% 0.04%
Sold All 😨
(Was: #89)
0.3 -5,321 -100.0%
CLOSED
$— 2020 Q4 13F Filing 2025-12-31 2026-02-14 (Est.)
IYJ
ISHARES TR
ETF 0.00% 0.04%
Sold All 😨
(Was: #91)
0.3 -1,620 -100.0%
CLOSED
$— 2018 Q3 13F Filing 2025-12-31 2026-02-14 (Est.)
RSG
REPUBLIC SVCS I...
Industrials 0.00% 0.04%
Sold All 😨
(Was: #94)
0.3 -976 -100.0%
CLOSED
$— 2018 Q2 13F Filing 2025-12-31 2026-02-14 (Est.)
MOAT
VANECK ETF TRUS...
ETF 0.00% 0.04%
Sold All 😨
(Was: #95)
0.3 -2,115 -100.0%
CLOSED
$— 2025 Q3 13F Filing 2025-12-31 2026-02-14 (Est.)
PGX
INVESCO EXCH TR...
Preferred 0.00% 0.02%
Sold All 😨
(Was: #96)
0.3 -11,764 -100.0%
CLOSED
$— 2019 Q2 13F Filing 2025-12-31 2026-02-14 (Est.)
Showing 1-25 of 104 holdings

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