2026 Q3 Portfolio Activity
In 2026 Q3, MOGY JOEL R INVESTMENT COUNSEL INC maintained a portfolio of 129 distinct positions. The most significant new addition was CBIZ INC, now representing 0.05% of the total fund value. They heavily accumulated shares in ISHARES TR, increasing the position by 94.8%. The fund also reduced its exposure to INTUIT by 45.9%.
Position History
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Total Positions
129
Quarter
2026 Q3
Top Holding
NVDA (15.6%)
Top 10 Concentration
68.6%
Turnover Rate
23.4%
Sector HHI
0.18
Items per page:
Showing 1-50 of 129
MOGY JOEL R INVESTMENT COUNSEL INC Full Holdings List — 2026 Q3
| Stock | History | Sector / Type | Port % | Prev % | Rank / Prev | Conviction | Change | % Change | Influence | Shares | Mkt Value | Avg Cost | Price Held | 1st Owned | Source | Source Date | Date Reported | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
NVDA
NVIDIA CORPORAT...
|
Technology | 15.58% | 14.66% |
#1
Prev: #1
|
6.5 |
—
|
-4,599 | -0.4% |
P
S
|
1,274,442 | $291,057,149 | 2018 Q2 | 13F Filing | 2026-09-30 | 2026-10-13 | |||
|
AAPL
APPLE INC
|
Technology | 10.47% | 9.79% |
#2
Prev: #2
|
6.0 |
—
|
-3,112 | -0.5% |
P
S
|
587,528 | $195,658,484 | 2000 Q3 | 13F Filing | 2026-09-30 | 2026-10-13 | |||
|
MSFT
MICROSOFT CORP
|
Technology | 7.88% | 6.12% |
#3
2
Prev: #5
|
4.7 |
—
|
769 | 0.3% |
P
S
|
287,081 | $147,243,870 | 2000 Q3 | 13F Filing | 2026-09-30 | 2026-10-13 | |||
|
PANW
PALO ALTO NETWO...
|
Technology | 6.50% | 6.02% |
#4
2
Prev: #6
|
3.6 |
—
|
-2,370 | -0.8% |
P
S
|
305,649 | $121,437,404 | 2015 Q1 | 13F Filing | 2026-09-30 | 2026-10-13 | |||
|
GOOG
ALPHABET INC
|
Communication Services | 5.98% | 6.62% |
#5
2
Prev: #3
|
3.4 |
—
|
842 | 0.3% |
P
S
|
327,977 | $111,754,831 | 2005 Q3 | 13F Filing | 2026-09-30 | 2026-10-13 | |||
|
GOOGL
ALPHABET INC
|
Communication Services | 5.60% | 6.26% |
#6
2
Prev: #4
|
2.7 |
—
|
-1,277 | -0.4% |
P
S
|
304,220 | $104,675,970 | 2015 Q4 | 13F Filing | 2026-09-30 | 2026-10-13 | |||
|
COST
COSTCO WHOLESAL...
|
Consumer Defensive | 4.74% | 5.23% |
#7
Prev: #7
|
2.4 |
—
|
-314 | -0.3% |
P
S
|
97,282 | $88,559,934 | 2000 Q3 | 13F Filing | 2026-09-30 | 2026-10-13 | |||
|
AMZN
AMAZON COM INC
|
Consumer Cyclical | 4.66% | 4.71% |
#8
Prev: #8
|
2.4 |
—
|
4,479 | 1.3% |
P
S
|
349,335 | $87,036,815 | 2011 Q2 | 13F Filing | 2026-09-30 | 2026-10-13 | |||
|
META
META PLATFORMS ...
|
Communication Services | 3.66% | 3.08% |
#9
2
Prev: #11
|
2.0 |
—
|
-1,008 | -1.1% |
P
S
|
94,347 | $68,418,557 | 2013 Q3 | 13F Filing | 2026-09-30 | 2026-10-13 | |||
|
V
VISA INC
|
Financial Services | 3.54% | 3.63% |
#10
Prev: #10
|
1.9 |
—
|
-656 | -0.4% |
P
S
|
184,146 | $66,169,163 | 2011 Q4 | 13F Filing | 2026-09-30 | 2026-10-13 | |||
|
BRK/B
BERKSHIRE HATHA...
|
Financial Services | 3.44% | 3.73% |
#11
2
Prev: #9
|
1.9 |
—
|
-758 | -0.6% |
P
S
|
129,212 | $64,341,115 | 2010 Q1 | 13F Filing | 2026-09-30 | 2026-10-13 | |||
|
LLY
ELI LILLY & CO
|
Healthcare | 2.46% | 2.72% |
#12
Prev: #12
|
1.5 |
—
|
117 | 0.3% |
P
S
|
39,762 | $46,007,815 | 2000 Q3 | 13F Filing | 2026-09-30 | 2026-10-13 | |||
|
IDXX
IDEXX LABS INC
|
Healthcare | 2.39% | 2.58% |
#13
Prev: #13
|
1.5 |
—
|
41 | 0.0% |
P
S
|
85,486 | $44,639,934 | 2010 Q3 | 13F Filing | 2026-09-30 | 2026-10-13 | |||
|
CRM
SALESFORCE INC
|
Technology | 2.18% | 1.67% |
#14
1
Prev: #15
|
1.4 |
—
|
-8,354 | -4.5% |
P
S
|
177,638 | $40,780,356 | 2007 Q2 | 13F Filing | 2026-09-30 | 2026-10-13 | |||
|
ISRG
INTUITIVE SURGI...
|
Healthcare | 1.52% | 1.58% |
#15
1
Prev: #16
|
1.1 |
—
|
295 | 0.4% |
P
S
|
69,829 | $28,394,566 | 2010 Q4 | 13F Filing | 2026-09-30 | 2026-10-13 | |||
|
SYK
STRYKER CORPORA...
|
Healthcare | 1.45% | 1.80% |
#16
2
Prev: #14
|
1.1 |
—
|
-1,488 | -1.5% |
P
S
|
98,542 | $27,137,361 | 2003 Q3 | 13F Filing | 2026-09-30 | 2026-10-13 | |||
|
MA
MASTERCARD INCO...
|
Financial Services | 1.17% | 1.16% |
#17
1
Prev: #18
|
1.0 |
—
|
64 | 0.2% |
P
S
|
39,529 | $21,798,915 | 2014 Q2 | 13F Filing | 2026-09-30 | 2026-10-13 | |||
|
ORLY
OREILLY AUTOMOT...
|
Consumer Cyclical | 1.16% | 1.36% |
#18
1
Prev: #17
|
1.0 |
—
|
-2,142 | -0.8% |
P
S
|
254,705 | $21,754,354 | 2014 Q3 | 13F Filing | 2026-09-30 | 2026-10-13 | |||
|
NFLX
NETFLIX INC.
|
Communication Services | 1.04% | 1.09% |
#19
1
Prev: #20
|
0.9 |
—
|
12,678 | 4.8% |
P
S
|
278,246 | $19,360,357 | 2015 Q3 | 13F Filing | 2026-09-30 | 2026-10-13 | |||
|
AZO
AUTOZONE INC
|
Consumer Cyclical | 0.93% | 1.14% |
#20
1
Prev: #19
|
0.9 |
—
|
-100 | -1.6% |
P
S
|
6,140 | $17,376,323 | 2014 Q2 | 13F Filing | 2026-09-30 | 2026-10-13 | |||
|
ORCL
ORACLE CORP
|
Technology | 0.91% | 1.05% |
#21
Prev: #21
|
0.9 |
—
|
-1,050 | -0.8% |
P
S
|
123,911 | $17,012,980 | 2000 Q3 | 13F Filing | 2026-09-30 | 2026-10-13 | |||
|
BLK
BLACKROCK INC
|
Financial Services | 0.85% | 0.84% |
#22
3
Prev: #25
|
0.8 |
—
|
-329 | -2.1% |
P
S
|
15,002 | $15,876,467 | 2007 Q3 | 13F Filing | 2026-09-30 | 2026-10-13 | |||
|
CSCO
CISCO SYS INC
|
Technology | 0.78% | 0.91% |
#23
1
Prev: #22
|
1.3 |
—
|
no change | no change |
P
S
|
135,231 | $14,554,919 | 2000 Q3 | 13F Filing | 2026-09-30 | 2026-10-13 | |||
|
MSCI
MSCI INC
|
Financial Services | 0.71% | 0.86% |
#24
Prev: #24
|
0.8 |
—
|
-2,181 | -8.2% |
P
S
|
24,577 | $13,238,647 | 2023 Q1 | 13F Filing | 2026-09-30 | 2026-10-13 | |||
|
HD
HOME DEPOT INC
|
Consumer Cyclical | 0.60% | 0.80% |
#25
1
Prev: #26
|
0.7 |
—
|
-22 | -0.1% |
P
S
|
39,656 | $11,281,793 | 2000 Q3 | 13F Filing | 2026-09-30 | 2026-10-13 | |||
|
ABBV
ABBVIE INC
|
Healthcare | 0.58% | 0.60% |
#26
1
Prev: #27
|
0.7 |
—
|
-318 | -0.8% |
P
S
|
41,601 | $10,882,406 | 2013 Q1 | 13F Filing | 2026-09-30 | 2026-10-13 | |||
|
GWW
WW GRAINGER INC
|
Industrials | 0.51% | 0.59% |
#27
1
Prev: #28
|
0.7 |
—
|
153 | 2.0% |
P
S
|
7,721 | $9,618,680 | 2024 Q3 | 13F Filing | 2026-09-30 | 2026-10-13 | |||
|
BKNG
BOOKING HOLDING...
|
Consumer Cyclical | 0.49% | 0.59% |
#28
1
Prev: #29
|
0.7 |
—
|
-1,293 | -2.2% |
P
S
|
56,327 | $9,176,232 | 2018 Q1 | 13F Filing | 2026-09-30 | 2026-10-13 | |||
|
INTU
INTUIT
|
Technology | 0.48% | 0.90% |
#29
6
Prev: #23
|
0.2 |
—
|
-27,550 | -45.9% |
P
S
|
32,478 | $8,954,509 | 2000 Q3 | 13F Filing | 2026-09-30 | 2026-10-13 | |||
|
UNP
UNION PAC CORP
|
Industrials | 0.45% | 0.49% |
#30
1
Prev: #31
|
1.2 |
—
|
no change | no change |
P
S
|
31,238 | $8,500,692 | 2012 Q1 | 13F Filing | 2026-09-30 | 2026-10-13 | |||
|
JNJ
JOHNSON & JOHNS...
|
Healthcare | 0.43% | 0.45% |
#31
1
Prev: #32
|
0.7 |
—
|
-110 | -0.4% |
P
S
|
30,620 | $8,106,339 | 2000 Q3 | 13F Filing | 2026-09-30 | 2026-10-13 | |||
|
IVV
ISHARES TR
|
ETF | 0.42% | 0.22% |
#32
9
Prev: #41
|
3.2 |
—
|
4,955 | 94.8% |
P
S
|
10,184 | $7,799,416 | 2020 Q2 | 13F Filing | 2026-09-30 | 2026-10-13 | |||
|
BRK/A
BERKSHIRE HATHA...
|
Financial Services | 0.36% | 0.39% |
#33
1
Prev: #34
|
1.1 |
—
|
no change | no change |
P
S
|
9 | $6,723,045 | 2000 Q3 | 13F Filing | 2026-09-30 | 2026-10-13 | |||
|
WMT
WALMART INC
|
Consumer Defensive | 0.32% | 0.39% |
#34
1
Prev: #33
|
0.6 |
—
|
-1,498 | -2.5% |
P
S
|
58,342 | $6,062,901 | 2000 Q3 | 13F Filing | 2026-09-30 | 2026-10-13 | |||
|
ABT
ABBOTT LABORATO...
|
Healthcare | 0.28% | 0.29% |
#35
2
Prev: #37
|
0.6 |
—
|
-2,850 | -5.1% |
P
S
|
52,816 | $5,219,805 | 2000 Q3 | 13F Filing | 2026-09-30 | 2026-10-13 | |||
|
PG
PROCTER & GAMBL...
|
Consumer Defensive | 0.27% | 0.29% |
#36
Prev: #36
|
1.1 |
—
|
no change | no change |
P
S
|
34,786 | $5,053,652 | 2000 Q3 | 13F Filing | 2026-09-30 | 2026-10-13 | |||
|
SBUX
STARBUCKS CORP
|
Consumer Cyclical | 0.26% | 0.31% |
#37
2
Prev: #35
|
0.6 |
—
|
-570 | -1.1% |
P
S
|
52,441 | $4,927,356 | 2000 Q3 | 13F Filing | 2026-09-30 | 2026-10-13 | |||
|
XOM
EXXONMOBIL HOLD...
|
Energy | 0.26% | 0.23% |
#38
2
Prev: #40
|
1.1 |
—
|
no change | no change |
P
S
|
29,918 | $4,869,146 | 2000 Q3 | 13F Filing | 2026-09-30 | 2026-10-13 | |||
|
MRK
MERCK & CO INC
|
Healthcare | 0.21% | 0.20% |
#39
3
Prev: #42
|
0.6 |
—
|
300 | 1.1% |
P
S
|
26,983 | $3,920,933 | 2000 Q3 | 13F Filing | 2026-09-30 | 2026-10-13 | |||
|
PEP
PEPSICO INC
|
Consumer Defensive | 0.21% | 0.24% |
#40
1
Prev: #39
|
0.6 |
—
|
-29 | -0.1% |
P
S
|
30,472 | $3,861,372 | 2000 Q3 | 13F Filing | 2026-09-30 | 2026-10-13 | |||
|
ACN
ACCENTURE PLC I...
|
Technology | 0.21% | 0.53% |
#41
11
Prev: #30
|
0.1 |
—
|
-53,129 | -71.6% |
P
S
|
21,028 | $3,855,904 | 2010 Q4 | 13F Filing | 2026-09-30 | 2026-10-13 | |||
|
ADBE
ADOBE INC
|
Technology | 0.20% | 0.24% |
#42
4
Prev: #38
|
0.1 |
—
|
-4,765 | -23.3% |
P
S
|
15,716 | $3,770,897 | 2000 Q3 | 13F Filing | 2026-09-30 | 2026-10-13 | |||
|
EMXC
ISHARES INC
|
ETF | 0.19% | 0.09% |
#43
14
Prev: #57
|
3.1 |
—
|
21,170 | 141.0% |
P
S
|
36,188 | $3,585,507 | 2026 Q2 | 13F Filing | 2026-09-30 | 2026-10-13 | |||
|
AVGO
BROADCOM INC
|
Technology | 0.18% | 0.07% |
#44
16
Prev: #60
|
3.1 |
—
|
6,167 | 178.4% |
P
S
|
9,623 | $3,379,501 | 2026 Q2 | 13F Filing | 2026-09-30 | 2026-10-13 | |||
|
NATO
THEMES ETF TR
|
ETF | 0.17% | 0.11% |
#45
9
Prev: #54
|
3.1 |
—
|
41,130 | 90.8% |
P
S
|
86,445 | $3,179,908 | 2026 Q2 | 13F Filing | 2026-09-30 | 2026-10-13 | |||
|
DIS
DISNEY WALT CO
|
Communication Services | 0.14% | 0.14% |
#46
1
Prev: #45
|
1.1 |
—
|
no change | no change |
P
S
|
24,750 | $2,596,275 | 2000 Q3 | 13F Filing | 2026-09-30 | 2026-10-13 | |||
|
AMGN
AMGEN INC
|
Healthcare | 0.13% | 0.12% |
#47
5
Prev: #52
|
1.1 |
—
|
no change | no change |
P
S
|
5,923 | $2,496,604 | 2000 Q3 | 13F Filing | 2026-09-30 | 2026-10-13 | |||
|
PLD
PROLOGIS INC.
|
Real Estate | 0.13% | 0.15% |
#48
4
Prev: #44
|
1.1 |
—
|
no change | no change |
P
S
|
18,804 | $2,441,543 | 2017 Q2 | 13F Filing | 2026-09-30 | 2026-10-13 | |||
|
VUG
VANGUARD INDEX ...
|
Warrant | 0.13% | 0.13% |
#49
1
Prev: #48
|
1.1 |
—
|
no change | no change |
P
S
|
25,998 | $2,342,680 | 2012 Q4 | 13F Filing | 2026-09-30 | 2026-10-13 | |||
|
VOO
VANGUARD INDEX ...
|
ETF | 0.13% | 0.14% |
#50
4
Prev: #46
|
0.6 |
—
|
-98 | -2.8% |
P
S
|
3,342 | $2,342,274 | 2020 Q2 | 13F Filing | 2026-09-30 | 2026-10-13 |
Showing 1-50 of 129 holdings