Madden Advisory Services, Inc. — 13F Holdings

2026 Q2  ·  110 Positions

2026 Q2 Portfolio Activity

In 2026 Q2, Madden Advisory Services, Inc. maintained a portfolio of 110 distinct positions. The most significant new addition was FIRST TR EXCHANGE-TRADED FD, now representing 0.08% of the total fund value. They heavily accumulated shares in VANGUARD WORLD FD, increasing the position by 698.7%.
Position History hover any row below to update
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Madden Advisory Services, Inc. Naperville, IL RIA AUM $274M
Fund Overview SEC EDGAR
PCA Score Concentration Risk
Risk ENB
To Excel To CSV
Total Positions
110
Quarter
2026 Q2
Top Holding
VOO (7.3%)
Top 10 Concentration
42.7%
Turnover Rate
23.4%
Sector HHI
0.18
Items per page:
Showing 1-50 of 110
Stock History Sector / Type Port % Prev % Rank / Prev Conviction
Freshness
Change % Change Influence Shares Mkt Value Avg Cost Price Held 1st Owned Source Source Date Date Reported
VOO
VANGUARD INDEX ...
ETF 7.35% 7.69% #1
Prev: #1
5.4
—
-2,849 -8.7%
P
S
29,840 $20,494,443 2016 Q3 13F Filing 2026-06-30 2026-08-04
VGT
VANGUARD WORLD ...
ETF 7.29% 5.85% #2 1
Prev: #3
7.4
—
148,706 698.7%
P
S
169,988 $20,316,972 2011 Q4 13F Filing 2026-06-30 2026-08-04
SCHB
SCHWAB STRATEGI...
ETF 6.19% 5.96% #3 1
Prev: #2
4.0
—
-6,741 -1.1%
P
S
595,799 $17,254,349 2011 Q4 13F Filing 2026-06-30 2026-08-04
VTV
VANGUARD INDEX ...
ETF 5.33% 4.99% #4
Prev: #4
4.6
—
3,633 5.6%
P
S
68,169 $14,856,145 2014 Q1 13F Filing 2026-06-30 2026-08-04
EFA
ISHARES TR
ETF 3.93% 4.01% #5
Prev: #5
2.6
—
762 0.7%
P
S
105,547 $10,964,263 2011 Q4 13F Filing 2026-06-30 2026-08-04
IBDR
ISHARES TR
Bond/Debt 2.83% 3.15% #6
Prev: #6
1.6
—
-4,742 -1.4%
P
S
325,410 $7,884,701 2023 Q3 13F Filing 2026-06-30 2026-08-04
SCHX
SCHWAB STRATEGI...
ETF 2.60% 2.58% #7 2
Prev: #9
1.5
—
-9,135 -3.6%
P
S
246,436 $7,252,624 2011 Q4 13F Filing 2026-06-30 2026-08-04
IBDS
ISHARES TR
Bond/Debt 2.42% 2.68% #8
Prev: #8
1.5
—
-2,385 -0.9%
P
S
278,182 $6,737,568 2023 Q4 13F Filing 2026-06-30 2026-08-04
SCHM
SCHWAB STRATEGI...
ETF 2.40% 2.21% #9 3
Prev: #12
1.5
—
619 0.3%
P
S
181,685 $6,698,742 2011 Q4 13F Filing 2026-06-30 2026-08-04
IAU
ISHARES GOLD TR
ETF 2.40% 3.05% #10 3
Prev: #7
1.5
—
724 0.8%
P
S
88,555 $6,686,788 2011 Q4 13F Filing 2026-06-30 2026-08-04
VHT
VANGUARD WORLD ...
ETF 2.29% 2.28% #11 1
Prev: #10
1.4
—
105 0.5%
P
S
21,316 $6,373,910 2011 Q4 13F Filing 2026-06-30 2026-08-04
VXUS
VANGUARD STAR F...
Bond/Debt 2.26% 2.25% #12 1
Prev: #11
1.4
—
-356 -0.5%
P
S
73,824 $6,311,254 2022 Q2 13F Filing 2026-06-30 2026-08-04
SCHG
SCHWAB STRATEGI...
ETF 2.22% 2.12% #13
Prev: #13
1.4
—
-1,354 -0.7%
P
S
183,325 $6,203,733 2011 Q4 13F Filing 2026-06-30 2026-08-04
QQQ
INVESCO QQQ TR
ETF 1.98% 1.75% #14 5
Prev: #19
1.3
—
-201 -2.6%
P
S
7,501 $5,524,201 2011 Q4 13F Filing 2026-06-30 2026-08-04
SHYG
ISHARES TR
ETF 1.87% 2.01% #15 2
Prev: #17
1.2
—
2,281 1.9%
P
S
123,071 $5,219,444 2018 Q4 13F Filing 2026-06-30 2026-08-04
VCSH
VANGUARD SCOTTS...
ETF 1.87% 2.02% #16
Prev: #16
1.2
—
1,021 1.6%
P
S
65,868 $5,205,603 2014 Q1 13F Filing 2026-06-30 2026-08-04
VDC
VANGUARD WORLD ...
ETF 1.86% 2.03% #17 2
Prev: #15
1.2
—
86 0.4%
P
S
23,035 $5,194,179 2011 Q4 13F Filing 2026-06-30 2026-08-04
SCHI
SCHWAB STRATEGI...
ETF 1.83% 2.06% #18 4
Prev: #14
1.2
—
-5,349 -2.3%
P
S
224,990 $5,093,791 2024 Q2 13F Filing 2026-06-30 2026-08-04
SPY
STATE STR SPDR ...
ETF 1.80% 1.77% #19 1
Prev: #18
1.2
—
-172 -2.5%
P
S
6,725 $5,022,460 2011 Q4 13F Filing 2026-06-30 2026-08-04
IJR
ISHARES TR
ETF 1.66% 1.57% #20
Prev: #20
1.2
—
-782 -2.4%
P
S
31,306 $4,642,994 2011 Q4 13F Filing 2026-06-30 2026-08-04
VCR
VANGUARD WORLD ...
ETF 1.41% 1.42% #21 1
Prev: #22
1.1
—
-106 -1.1%
P
S
9,909 $3,930,145 2014 Q1 13F Filing 2026-06-30 2026-08-04
IBDT
ISHARES TR
ETF 1.39% 1.53% #22 1
Prev: #21
1.1
—
-14 -0.0%
P
S
153,604 $3,878,501 2024 Q3 13F Filing 2026-06-30 2026-08-04
VTI
VANGUARD INDEX ...
ETF 1.35% 1.29% #23 1
Prev: #24
1.0
—
-54 -0.5%
P
S
10,185 $3,768,857 2016 Q2 13F Filing 2026-06-30 2026-08-04
VIS
VANGUARD WORLD ...
ETF 1.24% 1.16% #24 5
Prev: #29
1.0
—
124 1.3%
P
S
9,577 $3,451,548 2014 Q1 13F Filing 2026-06-30 2026-08-04
STIP
ISHARES TR
ETF 1.23% 1.37% #25 2
Prev: #23
1.0
—
165 0.5%
P
S
33,682 $3,441,034 2011 Q4 13F Filing 2026-06-30 2026-08-04
FQAL
FIDELITY COVING...
ETF 1.22% 1.21% #26
Prev: #26
1.0
—
-569 -1.3%
P
S
41,701 $3,392,884 2022 Q2 13F Filing 2026-06-30 2026-08-04
VIG
VANGUARD SPECIA...
ETF 1.21% 1.21% #27 2
Prev: #25
1.0
—
-47 -0.3%
P
S
14,293 $3,382,093 2011 Q4 13F Filing 2026-06-30 2026-08-04
VUG
VANGUARD INDEX ...
Warrant 1.16% 0.73% #28 7
Prev: #35
3.5
—
33,201 785.5%
P
S
37,428 $3,224,128 2014 Q1 13F Filing 2026-06-30 2026-08-04
VPU
VANGUARD WORLD ...
ETF 1.08% 1.19% #29 2
Prev: #27
0.9
—
107 0.7%
P
S
15,379 $3,010,231 2011 Q4 13F Filing 2026-06-30 2026-08-04
SCHD
SCHWAB STRATEGI...
ETF 1.07% 1.13% #30
Prev: #30
0.9
—
-34 -0.0%
P
S
93,747 $2,972,744 2012 Q1 13F Filing 2026-06-30 2026-08-04
FLTR
VANECK ETF TRUS...
ETF 1.06% 1.17% #31 3
Prev: #28
0.9
—
-716 -0.6%
P
S
115,648 $2,961,760 2018 Q4 13F Filing 2026-06-30 2026-08-04
IBDU
ISHARES TR
Bond/Debt 0.93% 0.99% #32 1
Prev: #31
0.9
—
3,016 2.8%
P
S
111,466 $2,581,553 2024 Q4 13F Filing 2026-06-30 2026-08-04
SCHH
SCHWAB STRATEGI...
ETF 0.91% 0.92% #33 1
Prev: #32
0.9
—
-1,013 -0.9%
P
S
107,454 $2,544,534 2013 Q1 13F Filing 2026-06-30 2026-08-04
VFH
VANGUARD WORLD ...
ETF 0.86% 0.85% #34 1
Prev: #33
0.8
—
370 2.1%
P
S
18,233 $2,399,493 2014 Q1 13F Filing 2026-06-30 2026-08-04
XLK
SELECT SECTOR S...
ETF 0.79% 0.64% #35 4
Prev: #39
0.8
—
-603 -5.0%
P
S
11,551 $2,200,811 2011 Q4 13F Filing 2026-06-30 2026-08-04
VOX
VANGUARD WORLD ...
ETF 0.66% 0.68% #36 1
Prev: #37
0.8
—
328 3.4%
P
S
9,942 $1,828,839 2011 Q4 13F Filing 2026-06-30 2026-08-04
IJH
ISHARES TR
ETF 0.64% 0.62% #37 3
Prev: #40
0.8
—
-165 -0.7%
P
S
23,224 $1,790,868 2011 Q4 13F Filing 2026-06-30 2026-08-04
VB
VANGUARD INDEX ...
ETF 0.63% 0.59% #38 3
Prev: #41
0.8
—
3 0.1%
P
S
5,766 $1,748,040 2020 Q1 13F Filing 2026-06-30 2026-08-04
SMH
VANECK ETF TRUS...
ETF 0.61% 0.40% #39 15
Prev: #54
0.7
—
-94 -3.5%
P
S
2,586 $1,696,177 2023 Q4 13F Filing 2026-06-30 2026-08-04
TIP
ISHARES TR
ETF 0.59% 0.70% #40 4
Prev: #36
0.7
—
-893 -5.6%
P
S
15,162 $1,659,222 2011 Q4 13F Filing 2026-06-30 2026-08-04
IHI
ISHARES TR
ETF 0.59% 0.74% #41 7
Prev: #34
0.7
—
-1,562 -4.5%
P
S
33,420 $1,651,282 2011 Q4 13F Filing 2026-06-30 2026-08-04
HDV
ISHARES TR
ETF 0.58% 0.65% #42 4
Prev: #38
3.2
—
46,864 386.5%
P
S
58,990 $1,616,916 2020 Q1 13F Filing 2026-06-30 2026-08-04
XLY
SELECT SECTOR S...
ETF 0.55% 0.57% #43
Prev: #43
0.7
—
-204 -1.5%
P
S
13,090 $1,535,305 2011 Q4 13F Filing 2026-06-30 2026-08-04
EFV
ISHARES TR
ETF 0.54% 0.58% #44 2
Prev: #42
0.7
—
-122 -0.6%
P
S
19,775 $1,513,829 2020 Q1 13F Filing 2026-06-30 2026-08-04
VWO
VANGUARD INTL E...
ETF 0.52% 0.50% #45 2
Prev: #47
0.7
—
644 2.7%
P
S
24,261 $1,448,195 2011 Q4 13F Filing 2026-06-30 2026-08-04
RSP
INVESCO EXCHANG...
Unknown 0.51% 0.52% #46 1
Prev: #45
0.7
—
-185 -2.7%
P
S
6,686 $1,422,705 2024 Q3 13F Filing 2026-06-30 2026-08-04
SCHE
SCHWAB STRATEGI...
ETF 0.51% 0.51% #47 1
Prev: #46
0.7
—
-169 -0.4%
P
S
38,841 $1,408,375 2013 Q1 13F Filing 2026-06-30 2026-08-04
XLP
SELECT SECTOR S...
ETF 0.48% 0.54% #48 4
Prev: #44
0.7
—
-484 -2.9%
P
S
16,089 $1,336,513 2011 Q4 13F Filing 2026-06-30 2026-08-04
XLI
SELECT SECTOR S...
ETF 0.46% 0.44% #49 1
Prev: #50
0.7
—
-25 -0.4%
P
S
6,919 $1,281,701 2011 Q4 13F Filing 2026-06-30 2026-08-04
SCHF
SCHWAB STRATEGI...
Bond/Debt 0.46% 0.45% #50 2
Prev: #48
0.7
—
-419 -0.9%
P
S
46,244 $1,280,970 2013 Q1 13F Filing 2026-06-30 2026-08-04
Showing 1-50 of 110 holdings

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