2026 Q3 Portfolio Activity
In 2026 Q3, Herold Advisors, Inc. maintained a portfolio of 283 distinct positions. The most significant new addition was FLEXSHARES TR, now representing 1.16% of the total fund value. They heavily accumulated shares in AMERICAN CENTY ETF TR, increasing the position by 56.0%. The fund also reduced its exposure to ISHARES TR by 93.9%.
Position History
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Total Positions
283
Quarter
2026 Q3
Top Holding
AAPL (5.3%)
Top 10 Concentration
28.3%
Turnover Rate
23.4%
Sector HHI
0.18
Items per page:
Showing 1-50 of 283
Herold Advisors, Inc. Full Holdings List — 2026 Q3
| Stock | History | Sector / Type | Port % | Prev % | Rank / Prev | Conviction | Change | % Change | Influence | Shares | Mkt Value | Avg Cost | Price Held | 1st Owned | Source | Source Date | Date Reported | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
AAPL
APPLE INC
|
Technology | 5.30% | 4.72% |
#1
Prev: #1
|
4.6 |
—
|
-1,071 | -1.3% |
P
S
|
81,516 | $27,146,312 |
$146.03
+135.2%
|
2021 Q3 | 13F Filing | 2026-09-30 | 2026-10-19 | ||
|
NVDA
NVIDIA CORPORAT...
|
Technology | 4.69% | 4.51% |
#2
Prev: #2
|
3.9 |
—
|
-8,874 | -7.8% |
P
S
|
105,203 | $24,026,302 |
$121.45
+76.3%
|
2021 Q3 | 13F Filing | 2026-09-30 | 2026-10-19 | ||
|
MSFT
MICROSOFT CORP
|
Technology | 3.64% | 2.75% |
#3
Prev: #3
|
3.0 |
—
|
-950 | -2.5% |
P
S
|
36,377 | $18,658,183 | 2021 Q3 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
DFUS
DIMENSIONAL ETF...
|
ETF | 2.50% | 2.41% |
#4
1
Prev: #5
|
2.0 |
—
|
5,544 | 3.7% |
P
S
|
154,403 | $12,820,100 | 2021 Q4 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
LLY
ELI LILLY & CO
|
Healthcare | 2.30% | 2.50% |
#5
1
Prev: #4
|
1.9 |
—
|
-373 | -3.5% |
P
S
|
10,177 | $11,776,140 | 2021 Q3 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
AVUS
AMERICAN CENTY ...
|
ETF | 2.12% | 2.06% |
#6
Prev: #6
|
1.3 |
—
|
3,221 | 4.0% |
P
S
|
84,596 | $10,835,901 | 2021 Q3 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
XOM
EXXONMOBIL HOLD...
|
Energy | 2.09% | 1.77% |
#7
3
Prev: #10
|
1.3 |
—
|
426 | 0.7% |
P
S
|
65,857 | $10,718,287 | 2021 Q3 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
AVLC
AMERICAN CENTY ...
|
Bond/Debt | 2.06% | 1.93% |
#8
1
Prev: #7
|
2.8 |
—
|
8,160 | 7.5% |
P
S
|
116,804 | $10,543,852 | 2024 Q2 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
JPM
JPMORGAN CHASE ...
|
Financial Services | 1.86% | 1.89% |
#9
1
Prev: #8
|
1.2 |
—
|
-445 | -1.5% |
P
S
|
28,766 | $9,516,295 | 2021 Q3 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
ABBV
ABBVIE INC
|
Healthcare | 1.74% | 1.75% |
#10
1
Prev: #11
|
1.2 |
—
|
-1,016 | -2.9% |
P
S
|
34,107 | $8,921,957 | 2021 Q3 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
MA
MASTERCARD INCO...
|
Financial Services | 1.68% | 1.61% |
#11
1
Prev: #12
|
1.2 |
—
|
-258 | -1.6% |
P
S
|
15,644 | $8,627,201 | 2021 Q3 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
GOOGL
ALPHABET INC
|
Communication Services | 1.63% | 1.77% |
#12
3
Prev: #9
|
1.2 |
—
|
-764 | -3.0% |
P
S
|
24,296 | $8,359,824 | 2021 Q3 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
V
VISA INC
|
Financial Services | 1.55% | 1.51% |
#13
3
Prev: #16
|
1.1 |
—
|
-165 | -0.7% |
P
S
|
22,048 | $7,922,534 | 2021 Q3 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
DFCF
DIMENSIONAL ETF...
|
ETF | 1.47% | 1.57% |
#14
Prev: #14
|
1.1 |
—
|
-1,147 | -0.6% |
P
S
|
187,048 | $7,504,361 | 2023 Q4 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
AVIG
AMERICAN CENTY ...
|
Bond/Debt | 1.43% | 1.54% |
#15
Prev: #15
|
1.1 |
—
|
-2,749 | -1.5% |
P
S
|
185,470 | $7,305,648 | 2023 Q4 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
WMT
WALMART INC
|
Consumer Defensive | 1.42% | 1.58% |
#16
3
Prev: #13
|
1.1 |
—
|
-411 | -0.6% |
P
S
|
69,929 | $7,267,024 | 2021 Q3 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
APH
AMPHENOL CORP
|
Technology | 1.24% | 1.42% |
#17
Prev: #17
|
3.5 |
—
|
34,766 | 85.3% |
P
S
|
75,543 | $6,368,275 | 2021 Q3 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
CVX
CHEVRON CORPORA...
|
Energy | 1.19% | 0.97% |
#18
6
Prev: #24
|
1.0 |
—
|
99 | 0.3% |
P
S
|
29,826 | $6,090,610 | 2021 Q3 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
TDTT
FLEXSHARES TR
|
ETF | 1.16% | — |
#19
Prev: #—
|
4.0 |
—
|
256,544 | — |
NEW
|
256,544 | $5,958,250 | 2022 Q1 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
QLC
FLEXSHARES TR
|
ETF | 1.14% | 1.15% |
#20
1
Prev: #19
|
1.0 |
—
|
-590 | -0.9% |
P
S
|
64,105 | $5,831,600 | 2024 Q1 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
AVLV
AMERICAN CENTY ...
|
ETF | 1.14% | 0.74% |
#21
14
Prev: #35
|
3.5 |
—
|
23,104 | 56.0% |
P
S
|
64,335 | $5,818,418 | 2022 Q1 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
SKOR
FLEXSHARES TR
|
ETF | 1.08% | 1.05% |
#22
Prev: #22
|
2.4 |
—
|
8,974 | 8.2% |
P
S
|
118,574 | $5,543,702 | 2024 Q4 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
IQDY
FLEXSHARES TR
|
Bond/Debt | 1.05% | 1.09% |
#23
2
Prev: #21
|
0.9 |
—
|
-714 | -0.6% |
P
S
|
128,168 | $5,386,736 | 2021 Q3 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
AMZN
AMAZON COM INC
|
Consumer Cyclical | 1.03% | 1.02% |
#24
1
Prev: #23
|
0.9 |
—
|
-333 | -1.5% |
P
S
|
21,256 | $5,295,931 | 2021 Q3 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
DFIV
DIMENSIONAL ETF...
|
Bond/Debt | 1.03% | 0.95% |
#25
Prev: #25
|
2.4 |
—
|
4,719 | 5.3% |
P
S
|
94,083 | $5,255,456 | 2023 Q4 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
META
META PLATFORMS ...
|
Communication Services | 1.00% | 0.81% |
#26
3
Prev: #29
|
0.9 |
—
|
-176 | -2.4% |
P
S
|
7,083 | $5,136,630 | 2021 Q3 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
QGRW
WISDOMTREE TR
|
Unknown | 0.95% | 0.88% |
#27
Prev: #27
|
0.9 |
—
|
3,352 | 5.0% |
P
S
|
70,756 | $4,859,524 | 2023 Q4 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
MRK
MERCK & CO INC
|
Healthcare | 0.89% | 0.80% |
#28
2
Prev: #30
|
0.9 |
—
|
-110 | -0.3% |
P
S
|
31,510 | $4,578,725 | 2021 Q3 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
IBM
INTERNATIONAL B...
|
Technology | 0.87% | 1.10% |
#29
9
Prev: #20
|
0.8 |
—
|
488 | 2.5% |
P
S
|
20,236 | $4,450,491 | 2021 Q3 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
JNJ
JOHNSON & JOHNS...
|
Healthcare | 0.81% | 0.77% |
#30
4
Prev: #34
|
0.8 |
—
|
360 | 2.4% |
P
S
|
15,627 | $4,137,189 | 2021 Q3 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
VZ
VERIZON COMMUNI...
|
Communication Services | 0.80% | 0.77% |
#31
2
Prev: #33
|
0.8 |
—
|
-2,750 | -3.0% |
P
S
|
88,781 | $4,072,472 | 2021 Q3 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
AVDE
AMERICAN CENTY ...
|
Bond/Debt | 0.79% | 0.79% |
#32
1
Prev: #31
|
0.8 |
—
|
-143 | -0.3% |
P
S
|
44,689 | $4,026,896 | 2021 Q3 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
PSX
PHILLIPS 66
|
Energy | 0.77% | 0.53% |
#33
17
Prev: #50
|
0.8 |
—
|
-306 | -1.9% |
P
S
|
15,536 | $3,966,497 | 2021 Q3 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
HD
HOME DEPOT INC
|
Consumer Cyclical | 0.75% | 0.91% |
#34
8
Prev: #26
|
0.8 |
—
|
508 | 3.9% |
P
S
|
13,525 | $3,847,563 | 2021 Q3 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
AVUV
AMERICAN CENTY ...
|
ETF | 0.75% | 0.78% |
#35
3
Prev: #32
|
0.8 |
—
|
544 | 1.7% |
P
S
|
32,404 | $3,816,240 | 2021 Q3 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
TSLA
TESLA INC
|
Consumer Cyclical | 0.73% | 0.85% |
#36
8
Prev: #28
|
0.8 |
—
|
208 | 2.0% |
P
S
|
10,488 | $3,721,213 | 2021 Q3 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
XLE
SELECT SECTOR S...
|
ETF | 0.71% | 0.62% |
#37
5
Prev: #42
|
0.8 |
—
|
11 | 0.0% |
P
S
|
59,280 | $3,645,748 | 2021 Q3 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
JEPI
J P MORGAN EXCH...
|
ETF | 0.71% | 0.70% |
#38
2
Prev: #36
|
0.8 |
—
|
1,724 | 2.7% |
P
S
|
64,424 | $3,621,667 | 2021 Q3 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
JPST
J P MORGAN EXCH...
|
ETF | 0.67% | 0.68% |
#39
2
Prev: #37
|
0.8 |
—
|
-60 | -0.1% |
P
S
|
67,820 | $3,416,109 | 2021 Q3 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
ETN
EATON CORP PLC
|
Industrials | 0.63% | 0.64% |
#40
Prev: #40
|
0.8 |
—
|
-109 | -1.4% |
P
S
|
7,540 | $3,240,012 | 2021 Q3 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
BRK/B
BERKSHIRE HATHA...
|
Financial Services | 0.63% | 0.63% |
#41
Prev: #41
|
0.8 |
—
|
45 | 0.7% |
P
S
|
6,449 | $3,211,528 | 2021 Q3 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
BIP
BROOKFIELD INFR...
|
Bond/Debt | 0.63% | 0.65% |
#42
3
Prev: #39
|
1.3 |
—
|
no change | no change |
P
S
|
90,061 | $3,201,646 | 2021 Q3 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
PG
PROCTER & GAMBL...
|
Consumer Defensive | 0.62% | 0.66% |
#43
5
Prev: #38
|
0.7 |
—
|
-1,107 | -4.8% |
P
S
|
21,844 | $3,173,294 | 2021 Q3 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
DSTL
ETF SER SOLUTIO...
|
ETF | 0.61% | 0.58% |
#44
1
Prev: #45
|
0.7 |
—
|
-700 | -1.4% |
P
S
|
48,621 | $3,110,772 | 2021 Q3 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
JEPQ
J P MORGAN EXCH...
|
Unknown | 0.60% | 0.58% |
#45
1
Prev: #46
|
0.7 |
—
|
2,137 | 4.5% |
P
S
|
49,865 | $3,054,738 | 2023 Q3 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
CGDV
CAPITAL GROUP D...
|
Unknown | 0.58% | 0.55% |
#46
3
Prev: #49
|
2.2 |
—
|
4,932 | 8.8% |
P
S
|
61,023 | $2,980,968 | 2025 Q2 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
AVGO
BROADCOM INC
|
Technology | 0.58% | 0.59% |
#47
3
Prev: #44
|
2.2 |
—
|
524 | 6.6% |
P
S
|
8,470 | $2,974,582 | 2021 Q3 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
CB
CHUBB LIMITED
|
Financial Services | 0.55% | 0.61% |
#48
5
Prev: #43
|
0.7 |
—
|
-379 | -4.2% |
P
S
|
8,641 | $2,810,488 | 2022 Q1 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
DFAU
DIMENSIONAL ETF...
|
ETF | 0.54% | 0.55% |
#49
1
Prev: #48
|
0.7 |
—
|
-1,221 | -2.2% |
P
S
|
53,046 | $2,777,484 | 2024 Q2 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
CTAS
CINTAS CORP
|
Industrials | 0.53% | 0.51% |
#50
3
Prev: #53
|
0.7 |
—
|
-1,130 | -7.5% |
P
S
|
13,962 | $2,723,428 | 2021 Q3 | 13F Filing | 2026-09-30 | 2026-10-19 |
Showing 1-50 of 283 holdings