2026 Q2 Portfolio Activity
In 2026 Q2, Sterling Investment Counsel, LLC maintained a portfolio of 207 distinct positions. The most significant new addition was J P MORGAN EXCHANGE TRADED F, now representing 3.00% of the total fund value. They heavily accumulated shares in GLOBAL X FDS, increasing the position by 7.8%. The fund also reduced its exposure to CARDINAL HEALTH INC by 49.8%.
Position History
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Total Positions
207
Quarter
2026 Q2
Top Holding
IVW (9.3%)
Top 10 Concentration
50.8%
Turnover Rate
23.4%
Sector HHI
0.18
Items per page:
Showing 1-50 of 207
Sterling Investment Counsel, LLC Full Holdings List — 2026 Q2
| Stock | History | Sector / Type | Port % | Prev % | Rank / Prev | Conviction | Change | % Change | Influence | Shares | Mkt Value | Avg Cost | Price Held | 1st Owned | Source | Source Date | Date Reported | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
IVW
ISHARES TR
|
Warrant | 9.32% | 8.98% |
#1
Prev: #1
|
6.2 |
—
|
4,694 | 1.7% |
P
S
|
287,866 | $39,590,164 | 2022 Q1 | 13F Filing | 2026-06-30 | 2026-07-20 | |||
|
QQQM
INVESCO EXCH TR...
|
ETF | 8.76% | 8.05% |
#2
1
Prev: #3
|
5.5 |
—
|
1,955 | 1.6% |
P
S
|
122,854 | $37,221,186 | 2022 Q2 | 13F Filing | 2026-06-30 | 2026-07-20 | |||
|
JEPI
J P MORGAN EXCH...
|
ETF | 7.33% | 8.46% |
#3
1
Prev: #2
|
4.4 |
—
|
18,883 | 3.5% |
P
S
|
551,241 | $31,134,101 | 2024 Q1 | 13F Filing | 2026-06-30 | 2026-07-20 | |||
|
CGXU
CAPITAL GROUP I...
|
Unknown | 7.14% | 7.06% |
#4
Prev: #4
|
3.9 |
—
|
22,159 | 2.6% |
P
S
|
876,583 | $30,347,311 | 2022 Q2 | 13F Filing | 2026-06-30 | 2026-07-20 | |||
|
AAPL
APPLE INC
|
Technology | 4.03% | 4.31% |
#5
Prev: #5
|
2.6 |
—
|
-1,471 | -2.4% |
P
S
|
59,160 | $17,118,670 | 2022 Q1 | 13F Filing | 2026-06-30 | 2026-07-20 | |||
|
IJH
ISHARES TR
|
ETF | 3.68% | 3.76% |
#6
Prev: #6
|
2.0 |
—
|
3,676 | 1.8% |
P
S
|
202,585 | $15,621,295 | 2022 Q1 | 13F Filing | 2026-06-30 | 2026-07-20 | |||
|
N/A
J P MORGAN EXCH...
|
|
Unknown | 3.00% | — |
#7
Prev: #—
|
4.7 |
—
|
253,686 | — |
NEW
|
253,686 | $12,730,902 | — | 13F Filing | 2026-06-30 | 2026-07-20 | ||
|
GOOGL
ALPHABET INC
|
Communication Services | 2.70% | 2.59% |
#8
1
Prev: #7
|
1.6 |
—
|
-10 | -0.0% |
P
S
|
32,127 | $11,481,107 | 2022 Q1 | 13F Filing | 2026-06-30 | 2026-07-20 | |||
|
IJR
ISHARES TR
|
ETF | 2.42% | 2.38% |
#9
1
Prev: #8
|
1.5 |
—
|
931 | 1.4% |
P
S
|
69,218 | $10,265,782 | 2022 Q2 | 13F Filing | 2026-06-30 | 2026-07-20 | |||
|
FTEC
FIDELITY COVING...
|
ETF | 2.39% | 2.02% |
#10
2
Prev: #12
|
1.5 |
—
|
974 | 2.8% |
P
S
|
35,541 | $10,149,830 | 2024 Q2 | 13F Filing | 2026-06-30 | 2026-07-20 | |||
|
NVDA
NVIDIA CORPORAT...
|
Technology | 2.27% | 2.25% |
#11
2
Prev: #9
|
1.4 |
—
|
2,137 | 4.6% |
P
S
|
48,228 | $9,649,862 | 2022 Q1 | 13F Filing | 2026-06-30 | 2026-07-20 | |||
|
EMXC
ISHARES INC
|
ETF | 2.26% | 2.06% |
#12
1
Prev: #11
|
1.4 |
—
|
394 | 0.4% |
P
S
|
93,707 | $9,586,267 | 2022 Q4 | 13F Filing | 2026-06-30 | 2026-07-20 | |||
|
IVV
ISHARES TR
|
ETF | 2.04% | 2.14% |
#13
3
Prev: #10
|
1.3 |
—
|
-90 | -0.8% |
P
S
|
11,581 | $8,673,249 | 2022 Q1 | 13F Filing | 2026-06-30 | 2026-07-20 | |||
|
AMZN
AMAZON COM INC
|
Consumer Cyclical | 1.73% | 1.76% |
#14
Prev: #14
|
1.2 |
—
|
545 | 1.8% |
P
S
|
30,771 | $7,333,948 | 2022 Q1 | 13F Filing | 2026-06-30 | 2026-07-20 | |||
|
MSFT
MICROSOFT CORP
|
Technology | 1.58% | 1.80% |
#15
2
Prev: #13
|
1.1 |
—
|
557 | 3.2% |
P
S
|
17,940 | $6,692,076 | 2022 Q1 | 13F Filing | 2026-06-30 | 2026-07-20 | |||
|
BRK/B
BERKSHIRE HATHA...
|
Financial Services | 1.29% | 1.49% |
#16
1
Prev: #15
|
1.0 |
—
|
-90 | -0.8% |
P
S
|
10,969 | $5,488,856 | 2022 Q1 | 13F Filing | 2026-06-30 | 2026-07-20 | |||
|
JPM
JPMORGAN CHASE ...
|
Financial Services | 1.12% | 1.23% |
#17
Prev: #17
|
0.9 |
—
|
-392 | -2.6% |
P
S
|
14,512 | $4,750,161 | 2022 Q1 | 13F Filing | 2026-06-30 | 2026-07-20 | |||
|
PANW
PALO ALTO NETWO...
|
Technology | 1.05% | 0.56% |
#18
14
Prev: #32
|
0.9 |
—
|
550 | 4.4% |
P
S
|
13,083 | $4,461,564 | 2022 Q2 | 13F Filing | 2026-06-30 | 2026-07-20 | |||
|
META
META PLATFORMS ...
|
Communication Services | 1.04% | 1.16% |
#19
1
Prev: #18
|
2.4 |
—
|
583 | 8.0% |
P
S
|
7,827 | $4,408,841 | 2022 Q1 | 13F Filing | 2026-06-30 | 2026-07-20 | |||
|
WMT
WALMART INC
|
Consumer Defensive | 0.95% | 1.24% |
#20
4
Prev: #16
|
0.9 |
—
|
-32 | -0.1% |
P
S
|
35,483 | $4,018,779 | 2022 Q1 | 13F Filing | 2026-06-30 | 2026-07-20 | |||
|
V
VISA INC
|
Financial Services | 0.92% | 0.97% |
#21
2
Prev: #19
|
0.9 |
—
|
-74 | -0.6% |
P
S
|
11,359 | $3,897,157 | 2022 Q1 | 13F Filing | 2026-06-30 | 2026-07-20 | |||
|
GEV
GE VERNOVA INC
|
Industrials | 0.84% | 0.74% |
#22
1
Prev: #21
|
0.8 |
—
|
-3 | -0.1% |
P
S
|
3,036 | $3,566,922 | 2025 Q2 | 13F Filing | 2026-06-30 | 2026-07-20 | |||
|
KO
COCA COLA CO
|
Consumer Defensive | 0.76% | 0.84% |
#23
3
Prev: #20
|
0.8 |
—
|
555 | 1.4% |
P
S
|
39,946 | $3,246,376 | 2022 Q1 | 13F Filing | 2026-06-30 | 2026-07-20 | |||
|
SPY
STATE STR SPDR ...
|
ETF | 0.71% | 0.74% |
#24
2
Prev: #22
|
0.8 |
—
|
-5 | -0.1% |
P
S
|
4,067 | $3,037,375 | 2022 Q1 | 13F Filing | 2026-06-30 | 2026-07-20 | |||
|
LLY
ELI LILLY & CO
|
Healthcare | 0.66% | 0.59% |
#25
4
Prev: #29
|
0.8 |
—
|
21 | 0.9% |
P
S
|
2,327 | $2,791,068 | 2022 Q1 | 13F Filing | 2026-06-30 | 2026-07-20 | |||
|
GOOG
ALPHABET INC
|
Communication Services | 0.65% | 0.63% |
#26
1
Prev: #27
|
0.8 |
—
|
-98 | -1.2% |
P
S
|
7,782 | $2,749,614 | 2022 Q1 | 13F Filing | 2026-06-30 | 2026-07-20 | |||
|
IWF
ISHARES TR
|
ETF | 0.62% | 0.66% |
#27
3
Prev: #24
|
3.2 |
—
|
15,864 | 288.8% |
P
S
|
21,357 | $2,651,851 | 2022 Q1 | 13F Filing | 2026-06-30 | 2026-07-20 | |||
|
AVGO
BROADCOM INC
|
Technology | 0.61% | 0.57% |
#28
3
Prev: #31
|
0.7 |
—
|
292 | 4.5% |
P
S
|
6,815 | $2,574,470 | 2024 Q3 | 13F Filing | 2026-06-30 | 2026-07-20 | |||
|
ABBV
ABBVIE INC
|
Healthcare | 0.55% | 0.54% |
#29
6
Prev: #35
|
0.7 |
—
|
431 | 4.9% |
P
S
|
9,241 | $2,325,405 | 2022 Q1 | 13F Filing | 2026-06-30 | 2026-07-20 | |||
|
CFG
CITIZENS FINL G...
|
Financial Services | 0.54% | 0.54% |
#30
4
Prev: #34
|
0.7 |
—
|
580 | 1.8% |
P
S
|
32,884 | $2,304,181 | 2022 Q1 | 13F Filing | 2026-06-30 | 2026-07-20 | |||
|
IXUS
ISHARES TR
|
ETF | 0.54% | 0.65% |
#31
6
Prev: #25
|
0.7 |
—
|
-2,699 | -10.1% |
P
S
|
24,009 | $2,291,419 | 2022 Q2 | 13F Filing | 2026-06-30 | 2026-07-20 | |||
|
DGRO
ISHARES TR
|
Warrant | 0.54% | 0.60% |
#32
4
Prev: #28
|
0.7 |
—
|
-470 | -1.5% |
P
S
|
30,186 | $2,287,775 | 2022 Q1 | 13F Filing | 2026-06-30 | 2026-07-20 | |||
|
ETN
EATON CORP PLC
|
Industrials | 0.52% | 0.53% |
#33
3
Prev: #36
|
0.7 |
—
|
-51 | -1.0% |
P
S
|
5,222 | $2,225,036 | 2023 Q1 | 13F Filing | 2026-06-30 | 2026-07-20 | |||
|
IVE
ISHARES TR
|
ETF | 0.52% | 0.58% |
#34
4
Prev: #30
|
0.7 |
—
|
-71 | -0.7% |
P
S
|
9,740 | $2,211,639 | 2022 Q1 | 13F Filing | 2026-06-30 | 2026-07-20 | |||
|
IUSG
ISHARES TR
|
Warrant | 0.49% | 0.55% |
#35
2
Prev: #33
|
0.7 |
—
|
-1,481 | -11.7% |
P
S
|
11,129 | $2,093,254 | 2022 Q1 | 13F Filing | 2026-06-30 | 2026-07-20 | |||
|
ADI
ANALOG DEVICES ...
|
Technology | 0.48% | 0.47% |
#36
3
Prev: #39
|
0.7 |
—
|
-31 | -0.6% |
P
S
|
5,187 | $2,060,121 | 2023 Q3 | 13F Filing | 2026-06-30 | 2026-07-20 | |||
|
APH
AMPHENOL CORP
|
Technology | 0.48% | 0.40% |
#37
10
Prev: #47
|
0.7 |
—
|
362 | 3.2% |
P
S
|
11,682 | $2,059,770 | 2025 Q1 | 13F Filing | 2026-06-30 | 2026-07-20 | |||
|
NOW
SERVICENOW INC
|
Technology | 0.47% | 0.50% |
#38
1
Prev: #37
|
2.2 |
—
|
3,207 | 18.9% |
P
S
|
20,147 | $2,000,194 | 2022 Q2 | 13F Filing | 2026-06-30 | 2026-07-20 | |||
|
C
CITIGROUP INC
|
Financial Services | 0.46% | 0.43% |
#39
5
Prev: #44
|
0.7 |
—
|
242 | 1.8% |
P
S
|
13,861 | $1,939,948 | 2024 Q1 | 13F Filing | 2026-06-30 | 2026-07-20 | |||
|
AEP
AMERICAN ELEC P...
|
Utilities | 0.43% | 0.48% |
#40
2
Prev: #38
|
0.7 |
—
|
335 | 2.6% |
P
S
|
13,355 | $1,827,098 | 2022 Q1 | 13F Filing | 2026-06-30 | 2026-07-20 | |||
|
HD
HOME DEPOT INC
|
Consumer Cyclical | 0.41% | 0.44% |
#41
1
Prev: #42
|
0.7 |
—
|
119 | 2.5% |
P
S
|
4,896 | $1,726,570 | 2022 Q1 | 13F Filing | 2026-06-30 | 2026-07-20 | |||
|
MRK
MERCK & CO INC
|
Healthcare | 0.40% | 0.44% |
#42
1
Prev: #41
|
0.7 |
—
|
265 | 2.0% |
P
S
|
13,344 | $1,714,761 | 2022 Q1 | 13F Filing | 2026-06-30 | 2026-07-20 | |||
|
BOTZ
GLOBAL X FDS
|
Bond/Debt | 0.40% | 0.40% |
#43
6
Prev: #49
|
2.2 |
—
|
2,245 | 5.2% |
P
S
|
45,056 | $1,709,425 | 2022 Q1 | 13F Filing | 2026-06-30 | 2026-07-20 | |||
|
STX
SEAGATE TECHNOL...
|
Technology | 0.40% | 0.20% |
#44
36
Prev: #80
|
0.7 |
—
|
-30 | -1.7% |
P
S
|
1,749 | $1,687,785 | 2025 Q4 | 13F Filing | 2026-06-30 | 2026-07-20 | |||
|
XLE
SELECT SECTOR S...
|
ETF | 0.39% | 0.64% |
#45
19
Prev: #26
|
0.7 |
—
|
-5,633 | -15.2% |
P
S
|
31,515 | $1,673,753 | 2022 Q2 | 13F Filing | 2026-06-30 | 2026-07-20 | |||
|
ARKW
ARK ETF TR
|
Bond/Debt | 0.39% | 0.36% |
#46
7
Prev: #53
|
2.2 |
—
|
611 | 5.7% |
P
S
|
11,380 | $1,648,507 | 2022 Q1 | 13F Filing | 2026-06-30 | 2026-07-20 | |||
|
QQQ
INVESCO QQQ TR
|
ETF | 0.39% | 0.36% |
#47
7
Prev: #54
|
0.7 |
—
|
2 | 0.1% |
P
S
|
2,230 | $1,642,182 | 2022 Q2 | 13F Filing | 2026-06-30 | 2026-07-20 | |||
|
SHYG
ISHARES TR
|
ETF | 0.37% | 0.43% |
#48
3
Prev: #45
|
0.6 |
—
|
571 | 1.6% |
P
S
|
37,038 | $1,570,783 | 2022 Q4 | 13F Filing | 2026-06-30 | 2026-07-20 | |||
|
TMO
THERMO FISHER S...
|
Healthcare | 0.36% | 0.40% |
#49
1
Prev: #48
|
2.1 |
—
|
190 | 6.6% |
P
S
|
3,090 | $1,549,203 | 2022 Q1 | 13F Filing | 2026-06-30 | 2026-07-20 | |||
|
VOO
VANGUARD INDEX ...
|
ETF | 0.36% | 0.40% |
#50
4
Prev: #46
|
0.6 |
—
|
-190 | -7.9% |
P
S
|
2,215 | $1,521,285 | 2023 Q1 | 13F Filing | 2026-06-30 | 2026-07-20 |
Showing 1-50 of 207 holdings