2026 Q1 Portfolio Activity
In 2026 Q1, Sterling Investment Counsel, LLC maintained a portfolio of 210 distinct positions. The most significant new addition was ISHARES INC, now representing 0.30% of the total fund value. They heavily accumulated shares in FIDELITY COVINGTON TRUST, increasing the position by 2538.7%. Conversely, Sterling Investment Counsel, LLC completely exited their position in DISNEY WALT CO.
Position History
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Total Positions
210
Quarter
2026 Q1
Top Holding
IVW (9.0%)
Top 10 Concentration
50.0%
Turnover Rate
23.4%
Sector HHI
0.18
Items per page:
Showing 1-50 of 210
Sterling Investment Counsel, LLC Full Holdings List — 2026 Q1
| Stock | History | Sector / Type | Port % | Prev % | Rank / Prev | Conviction | Change | % Change | Influence | Shares | Mkt Value | Avg Cost | Price Held | 1st Owned | Source | Source Date | Date Reported | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
IVW
ISHARES TR
|
Warrant | 8.98% | 10.24% |
#1
Prev: #1
|
6.1 |
—
|
-6,720 | -2.3% |
P
S
|
283,172 | $32,029,621 | 2022 Q1 | 13F Filing | 2026-03-31 | 2026-04-16 | |||
|
JEPI
J P MORGAN EXCH...
|
ETF | 8.46% | 7.97% |
#2
1
Prev: #3
|
6.9 |
—
|
46,257 | 9.5% |
P
S
|
532,358 | $30,174,061 | 2024 Q1 | 13F Filing | 2026-03-31 | 2026-04-16 | |||
|
QQQM
INVESCO EXCH TR...
|
ETF | 8.05% | 8.80% |
#3
1
Prev: #2
|
4.7 |
—
|
-501 | -0.4% |
P
S
|
120,899 | $28,728,130 | 2022 Q2 | 13F Filing | 2026-03-31 | 2026-04-16 | |||
|
CGXU
CAPITAL GROUP I...
|
Unknown | 7.06% | 6.07% |
#4
Prev: #4
|
5.3 |
—
|
137,324 | 19.1% |
P
S
|
854,424 | $25,196,970 | 2022 Q2 | 13F Filing | 2026-03-31 | 2026-04-16 | |||
|
AAPL
APPLE INC
|
Technology | 4.31% | 5.02% |
#5
Prev: #5
|
2.7 |
—
|
-4,670 | -7.2% |
P
S
|
60,631 | $15,387,447 | 2022 Q1 | 13F Filing | 2026-03-31 | 2026-04-16 | |||
|
IJH
ISHARES TR
|
ETF | 3.76% | 3.64% |
#6
Prev: #6
|
2.0 |
—
|
6,193 | 3.2% |
P
S
|
198,909 | $13,432,327 | 2022 Q1 | 13F Filing | 2026-03-31 | 2026-04-16 | |||
|
GOOGL
ALPHABET INC
|
Communication Services | 2.59% | 2.79% |
#7
Prev: #7
|
1.5 |
—
|
-1,505 | -4.5% |
P
S
|
32,137 | $9,241,207 | 2022 Q1 | 13F Filing | 2026-03-31 | 2026-04-16 | |||
|
IJR
ISHARES TR
|
ETF | 2.38% | 2.25% |
#8
3
Prev: #11
|
1.5 |
—
|
2,887 | 4.4% |
P
S
|
68,287 | $8,488,728 | 2022 Q2 | 13F Filing | 2026-03-31 | 2026-04-16 | |||
|
NVDA
NVIDIA CORPORAT...
|
Technology | 2.25% | 2.30% |
#9
Prev: #9
|
1.4 |
—
|
1,606 | 3.6% |
P
S
|
46,091 | $8,038,302 | 2022 Q1 | 13F Filing | 2026-03-31 | 2026-04-16 | |||
|
IVV
ISHARES TR
|
ETF | 2.14% | 2.36% |
#10
2
Prev: #8
|
1.4 |
—
|
-361 | -3.0% |
P
S
|
11,671 | $7,623,294 | 2022 Q1 | 13F Filing | 2026-03-31 | 2026-04-16 | |||
|
EMXC
ISHARES INC
|
ETF | 2.06% | 1.87% |
#11
2
Prev: #13
|
1.3 |
—
|
3,454 | 3.8% |
P
S
|
93,313 | $7,339,978 | 2022 Q4 | 13F Filing | 2026-03-31 | 2026-04-16 | |||
|
FTEC
FIDELITY COVING...
|
ETF | 2.02% | 0.08% |
#12
134
Prev: #146
|
3.8 |
—
|
33,257 | 2538.7% |
P
S
|
34,567 | $7,191,684 | 2024 Q2 | 13F Filing | 2026-03-31 | 2026-04-16 | |||
|
MSFT
MICROSOFT CORP
|
Technology | 1.80% | 2.25% |
#13
3
Prev: #10
|
1.2 |
—
|
502 | 3.0% |
P
S
|
17,383 | $6,434,779 | 2022 Q1 | 13F Filing | 2026-03-31 | 2026-04-16 | |||
|
AMZN
AMAZON COM INC
|
Consumer Cyclical | 1.76% | 1.97% |
#14
2
Prev: #12
|
1.2 |
—
|
310 | 1.0% |
P
S
|
30,226 | $6,295,229 | 2022 Q1 | 13F Filing | 2026-03-31 | 2026-04-16 | |||
|
BRK/B
BERKSHIRE HATHA...
|
Financial Services | 1.49% | 1.57% |
#15
1
Prev: #14
|
1.1 |
—
|
87 | 0.8% |
P
S
|
11,059 | $5,299,547 | 2022 Q1 | 13F Filing | 2026-03-31 | 2026-04-16 | |||
|
WMT
WALMART INC
|
Consumer Defensive | 1.24% | 1.10% |
#16
2
Prev: #18
|
1.0 |
—
|
59 | 0.2% |
P
S
|
35,515 | $4,413,761 | 2022 Q1 | 13F Filing | 2026-03-31 | 2026-04-16 | |||
|
JPM
JPMORGAN CHASE ...
|
Financial Services | 1.23% | 1.35% |
#17
2
Prev: #15
|
1.0 |
—
|
-558 | -3.6% |
P
S
|
14,904 | $4,384,044 | 2022 Q1 | 13F Filing | 2026-03-31 | 2026-04-16 | |||
|
META
META PLATFORMS ...
|
Communication Services | 1.16% | 1.28% |
#18
2
Prev: #16
|
2.5 |
—
|
422 | 6.2% |
P
S
|
7,244 | $4,144,776 | 2022 Q1 | 13F Filing | 2026-03-31 | 2026-04-16 | |||
|
V
VISA INC
|
Financial Services | 0.97% | 1.18% |
#19
2
Prev: #17
|
0.9 |
—
|
-518 | -4.3% |
P
S
|
11,433 | $3,455,509 | 2022 Q1 | 13F Filing | 2026-03-31 | 2026-04-16 | |||
|
KO
COCA COLA CO
|
Consumer Defensive | 0.84% | 0.78% |
#20
Prev: #20
|
0.8 |
—
|
-533 | -1.3% |
P
S
|
39,391 | $2,995,669 | 2022 Q1 | 13F Filing | 2026-03-31 | 2026-04-16 | |||
|
GEV
GE VERNOVA INC
|
Industrials | 0.74% | 0.56% |
#21
10
Prev: #31
|
0.8 |
—
|
61 | 2.0% |
P
S
|
3,039 | $2,652,778 | 2025 Q2 | 13F Filing | 2026-03-31 | 2026-04-16 | |||
|
SPY
STATE STR SPDR ...
|
ETF | 0.74% | 0.80% |
#22
3
Prev: #19
|
0.8 |
—
|
-18 | -0.4% |
P
S
|
4,072 | $2,648,412 | 2022 Q1 | 13F Filing | 2026-03-31 | 2026-04-16 | |||
|
CAH
CARDINAL HEALTH...
|
Healthcare | 0.67% | 0.67% |
#23
2
Prev: #25
|
0.8 |
—
|
2 | 0.0% |
P
S
|
11,366 | $2,401,688 | 2022 Q4 | 13F Filing | 2026-03-31 | 2026-04-16 | |||
|
IWF
ISHARES TR
|
ETF | 0.66% | 0.71% |
#24
2
Prev: #22
|
2.3 |
—
|
263 | 5.0% |
P
S
|
5,493 | $2,342,048 | 2022 Q1 | 13F Filing | 2026-03-31 | 2026-04-16 | |||
|
IXUS
ISHARES TR
|
ETF | 0.65% | 0.66% |
#25
1
Prev: #26
|
0.8 |
—
|
-471 | -1.7% |
P
S
|
26,708 | $2,314,009 | 2022 Q2 | 13F Filing | 2026-03-31 | 2026-04-16 | |||
|
XLE
SELECT SECTOR S...
|
Unknown | 0.64% | 0.48% |
#26
11
Prev: #37
|
0.8 |
—
|
-90 | -0.2% |
P
S
|
37,148 | $2,275,693 | 2022 Q2 | 13F Filing | 2026-03-31 | 2026-04-16 | |||
|
GOOG
ALPHABET INC
|
Communication Services | 0.63% | 0.71% |
#27
4
Prev: #23
|
0.8 |
—
|
-700 | -8.2% |
P
S
|
7,880 | $2,260,457 | 2022 Q1 | 13F Filing | 2026-03-31 | 2026-04-16 | |||
|
DGRO
ISHARES TR
|
Warrant | 0.60% | 0.64% |
#28
1
Prev: #27
|
0.7 |
—
|
-1,442 | -4.5% |
P
S
|
30,656 | $2,151,421 | 2022 Q1 | 13F Filing | 2026-03-31 | 2026-04-16 | |||
|
LLY
ELI LILLY & CO
|
Healthcare | 0.59% | 0.70% |
#29
5
Prev: #24
|
0.7 |
—
|
19 | 0.8% |
P
S
|
2,306 | $2,120,985 | 2022 Q1 | 13F Filing | 2026-03-31 | 2026-04-16 | |||
|
IVE
ISHARES TR
|
ETF | 0.58% | 0.64% |
#30
2
Prev: #28
|
0.7 |
—
|
-669 | -6.4% |
P
S
|
9,811 | $2,071,662 | 2022 Q1 | 13F Filing | 2026-03-31 | 2026-04-16 | |||
|
AVGO
BROADCOM INC
|
Technology | 0.57% | 0.60% |
#31
2
Prev: #29
|
0.7 |
—
|
86 | 1.3% |
P
S
|
6,523 | $2,019,018 | 2024 Q3 | 13F Filing | 2026-03-31 | 2026-04-16 | |||
|
PANW
PALO ALTO NETWO...
|
Technology | 0.56% | 0.60% |
#32
2
Prev: #30
|
2.2 |
—
|
1,219 | 10.8% |
P
S
|
12,533 | $2,009,290 | 2022 Q2 | 13F Filing | 2026-03-31 | 2026-04-16 | |||
|
IUSG
ISHARES TR
|
Warrant | 0.55% | 0.73% |
#33
12
Prev: #21
|
0.7 |
—
|
-2,563 | -16.9% |
P
S
|
12,610 | $1,955,970 | 2022 Q1 | 13F Filing | 2026-03-31 | 2026-04-16 | |||
|
CFG
CITIZENS FINL G...
|
Financial Services | 0.54% | 0.50% |
#34
2
Prev: #36
|
0.7 |
—
|
379 | 1.2% |
P
S
|
32,304 | $1,937,266 | 2022 Q1 | 13F Filing | 2026-03-31 | 2026-04-16 | |||
|
ABBV
ABBVIE INC
|
Healthcare | 0.54% | 0.55% |
#35
3
Prev: #32
|
0.7 |
—
|
127 | 1.5% |
P
S
|
8,810 | $1,916,087 | 2022 Q1 | 13F Filing | 2026-03-31 | 2026-04-16 | |||
|
ETN
EATON CORP PLC
|
Industrials | 0.53% | 0.44% |
#36
4
Prev: #40
|
2.2 |
—
|
402 | 8.3% |
P
S
|
5,273 | $1,885,944 | 2023 Q1 | 13F Filing | 2026-03-31 | 2026-04-16 | |||
|
NOW
SERVICENOW INC
|
Technology | 0.50% | 0.45% |
#37
2
Prev: #39
|
3.2 |
—
|
6,710 | 65.6% |
P
S
|
16,940 | $1,771,077 | 2022 Q2 | 13F Filing | 2026-03-31 | 2026-04-16 | |||
|
AEP
AMERICAN ELEC P...
|
Utilities | 0.48% | 0.40% |
#38
10
Prev: #48
|
0.7 |
—
|
12 | 0.1% |
P
S
|
13,020 | $1,706,660 | 2022 Q1 | 13F Filing | 2026-03-31 | 2026-04-16 | |||
|
ADI
ANALOG DEVICES ...
|
Technology | 0.47% | 0.39% |
#39
11
Prev: #50
|
0.7 |
—
|
225 | 4.5% |
P
S
|
5,218 | $1,660,055 | 2023 Q3 | 13F Filing | 2026-03-31 | 2026-04-16 | |||
|
MCD
MCDONALDS CORP
|
Consumer Cyclical | 0.46% | 0.46% |
#40
2
Prev: #38
|
0.7 |
—
|
37 | 0.7% |
P
S
|
5,303 | $1,648,230 | 2022 Q1 | 13F Filing | 2026-03-31 | 2026-04-16 | |||
|
MRK
MERCK & CO INC
|
Healthcare | 0.44% | 0.38% |
#41
10
Prev: #51
|
0.7 |
—
|
181 | 1.4% |
P
S
|
13,079 | $1,573,325 | 2022 Q1 | 13F Filing | 2026-03-31 | 2026-04-16 | |||
|
HD
HOME DEPOT INC
|
Consumer Cyclical | 0.44% | 0.51% |
#42
9
Prev: #33
|
0.7 |
—
|
-249 | -5.0% |
P
S
|
4,777 | $1,571,030 | 2022 Q1 | 13F Filing | 2026-03-31 | 2026-04-16 | |||
|
COST
COSTCO WHOLESAL...
|
Consumer Defensive | 0.44% | 0.51% |
#43
8
Prev: #35
|
0.2 |
—
|
-421 | -21.3% |
P
S
|
1,559 | $1,553,634 | 2022 Q1 | 13F Filing | 2026-03-31 | 2026-04-16 | |||
|
C
CITIGROUP INC
|
Financial Services | 0.43% | 0.41% |
#44
3
Prev: #47
|
0.7 |
—
|
170 | 1.3% |
P
S
|
13,619 | $1,544,550 | 2024 Q1 | 13F Filing | 2026-03-31 | 2026-04-16 | |||
|
SHYG
ISHARES TR
|
ETF | 0.43% | 0.21% |
#45
31
Prev: #76
|
3.2 |
—
|
19,442 | 114.2% |
P
S
|
36,467 | $1,542,919 | 2022 Q4 | 13F Filing | 2026-03-31 | 2026-04-16 | |||
|
VOO
VANGUARD INDEX ...
|
ETF | 0.40% | 0.18% |
#46
38
Prev: #84
|
3.2 |
—
|
1,307 | 119.0% |
P
S
|
2,405 | $1,437,111 | 2023 Q1 | 13F Filing | 2026-03-31 | 2026-04-16 | |||
|
APH
AMPHENOL CORP
|
Technology | 0.40% | 0.43% |
#47
3
Prev: #44
|
0.7 |
—
|
303 | 2.8% |
P
S
|
11,320 | $1,430,282 | 2025 Q1 | 13F Filing | 2026-03-31 | 2026-04-16 | |||
|
TMO
THERMO FISHER S...
|
Healthcare | 0.40% | 0.44% |
#48
6
Prev: #42
|
2.2 |
—
|
185 | 6.8% |
P
S
|
2,900 | $1,425,440 | 2022 Q1 | 13F Filing | 2026-03-31 | 2026-04-16 | |||
|
BOTZ
GLOBAL X FDS
|
Bond/Debt | 0.40% | 0.44% |
#49
6
Prev: #43
|
0.7 |
—
|
579 | 1.4% |
P
S
|
42,811 | $1,422,181 | 2022 Q1 | 13F Filing | 2026-03-31 | 2026-04-16 | |||
|
UBER
UBER TECHNOLOGI...
|
Technology | 0.38% | 0.44% |
#50
9
Prev: #41
|
0.7 |
—
|
-261 | -1.4% |
P
S
|
18,641 | $1,340,847 | 2024 Q1 | 13F Filing | 2026-03-31 | 2026-04-16 |
Showing 1-50 of 210 holdings