2026 Q3 Portfolio Activity
In 2026 Q3, Sterling Investment Counsel, LLC maintained a portfolio of 207 distinct positions. The most significant new addition was ISHARES TR, now representing 1.53% of the total fund value. They heavily accumulated shares in SERVICENOW INC, increasing the position by 21261.0%. The fund also reduced its exposure to J P MORGAN EXCHANGE TRADED F by 20.5%.
Position History
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Total Positions
207
Quarter
2026 Q3
Top Holding
IVW (9.2%)
Top 10 Concentration
49.3%
Turnover Rate
23.4%
Sector HHI
0.18
Items per page:
Showing 1-50 of 207
Sterling Investment Counsel, LLC Full Holdings List — 2026 Q3
| Stock | History | Sector / Type | Port % | Prev % | Rank / Prev | Conviction | Change | % Change | Influence | Shares | Mkt Value | Avg Cost | Price Held | 1st Owned | Source | Source Date | Date Reported | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
IVW
ISHARES TR
|
Warrant | 9.16% | 9.32% |
#1
Prev: #1
|
6.2 |
—
|
-6,688 | -2.3% |
P
S
|
281,178 | $40,000,331 | 2022 Q1 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
QQQM
INVESCO EXCH TR...
|
ETF | 8.31% | 8.76% |
#2
Prev: #2
|
5.3 |
—
|
-3,663 | -3.0% |
P
S
|
119,191 | $36,310,266 | 2022 Q2 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
JEPI
J P MORGAN EXCH...
|
ETF | 7.49% | 7.33% |
#3
Prev: #3
|
6.0 |
—
|
30,890 | 5.6% |
P
S
|
582,131 | $32,727,416 | 2024 Q1 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
CGXU
CAPITAL GROUP I...
|
Unknown | 6.84% | 7.14% |
#4
Prev: #4
|
3.7 |
—
|
-5,522 | -0.6% |
P
S
|
871,061 | $29,868,669 | 2022 Q2 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
AAPL
APPLE INC
|
Technology | 4.46% | 4.03% |
#5
Prev: #5
|
2.8 |
—
|
-595 | -1.0% |
P
S
|
58,565 | $19,503,241 | 2022 Q1 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
IJH
ISHARES TR
|
ETF | 3.39% | 3.68% |
#6
Prev: #6
|
1.9 |
—
|
3,254 | 1.6% |
P
S
|
205,839 | $14,810,133 | 2022 Q1 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
NVDA
NVIDIA CORPORAT...
|
Technology | 2.64% | 2.27% |
#7
4
Prev: #11
|
1.6 |
—
|
2,287 | 4.7% |
P
S
|
50,515 | $11,536,524 | 2022 Q1 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
GOOGL
ALPHABET INC
|
Communication Services | 2.58% | 2.70% |
#8
Prev: #8
|
1.5 |
—
|
629 | 2.0% |
P
S
|
32,756 | $11,270,587 | 2022 Q1 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
MSFT
MICROSOFT CORP
|
Technology | 2.22% | 1.58% |
#9
6
Prev: #15
|
2.9 |
—
|
935 | 5.2% |
P
S
|
18,875 | $9,681,009 | 2022 Q1 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
FTEC
FIDELITY COVING...
|
ETF | 2.21% | 2.39% |
#10
Prev: #10
|
1.4 |
—
|
-3,296 | -9.3% |
P
S
|
32,245 | $9,675,520 | 2024 Q2 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
IJR
ISHARES TR
|
ETF | 2.18% | 2.42% |
#11
2
Prev: #9
|
1.4 |
—
|
692 | 1.0% |
P
S
|
69,910 | $9,510,579 | 2022 Q2 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
N/A
J P MORGAN EXCH...
|
|
Unknown | 2.17% | 3.00% |
#12
5
Prev: #7
|
0.9 |
—
|
-52,130 | -20.5% |
P
S
|
201,556 | $9,496,980 | — | 13F Filing | 2026-09-30 | 2026-10-19 | ||
|
IVV
ISHARES TR
|
ETF | 2.03% | 2.04% |
#13
Prev: #13
|
1.3 |
—
|
4 | 0.0% |
P
S
|
11,585 | $8,872,020 | 2022 Q1 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
EMXC
ISHARES INC
|
ETF | 1.98% | 2.26% |
#14
2
Prev: #12
|
1.3 |
—
|
-6,535 | -7.0% |
P
S
|
87,172 | $8,637,028 | 2022 Q4 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
AMZN
AMAZON COM INC
|
Consumer Cyclical | 1.79% | 1.73% |
#15
1
Prev: #14
|
1.2 |
—
|
653 | 2.1% |
P
S
|
31,424 | $7,829,278 | 2022 Q1 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
MUB
ISHARES TR
|
ETF | 1.53% | — |
#16
Prev: #—
|
4.1 |
—
|
66,138 | — |
NEW
|
66,138 | $6,686,552 | 2022 Q2 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
META
META PLATFORMS ...
|
Communication Services | 1.27% | 1.04% |
#17
2
Prev: #19
|
1.0 |
—
|
-184 | -2.4% |
P
S
|
7,643 | $5,542,772 | 2022 Q1 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
BRK/B
BERKSHIRE HATHA...
|
Financial Services | 1.26% | 1.29% |
#18
2
Prev: #16
|
1.0 |
—
|
48 | 0.4% |
P
S
|
11,017 | $5,485,992 | 2022 Q1 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
JPM
JPMORGAN CHASE ...
|
Financial Services | 1.10% | 1.12% |
#19
2
Prev: #17
|
0.9 |
—
|
-27 | -0.2% |
P
S
|
14,485 | $4,792,059 | 2022 Q1 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
V
VISA INC
|
Financial Services | 0.91% | 0.92% |
#20
1
Prev: #21
|
0.9 |
—
|
-287 | -2.5% |
P
S
|
11,072 | $3,978,502 | 2022 Q1 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
PANW
PALO ALTO NETWO...
|
Technology | 0.90% | 1.05% |
#21
3
Prev: #18
|
0.4 |
—
|
-3,169 | -24.2% |
P
S
|
9,914 | $3,938,932 | 2022 Q2 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
WMT
WALMART INC
|
Consumer Defensive | 0.86% | 0.95% |
#22
2
Prev: #20
|
0.8 |
—
|
505 | 1.4% |
P
S
|
35,988 | $3,739,855 | 2022 Q1 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
KO
COCA COLA CO
|
Consumer Defensive | 0.80% | 0.76% |
#23
Prev: #23
|
0.8 |
—
|
607 | 1.5% |
P
S
|
40,553 | $3,490,814 | 2022 Q1 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
SPY
STATE STR SPDR ...
|
ETF | 0.72% | 0.71% |
#24
Prev: #24
|
0.8 |
—
|
83 | 2.0% |
P
S
|
4,150 | $3,165,181 | 2022 Q1 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
AVGO
BROADCOM INC
|
Technology | 0.71% | 0.61% |
#25
3
Prev: #28
|
2.8 |
—
|
1,977 | 29.0% |
P
S
|
8,792 | $3,087,758 | 2024 Q3 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
GEV
GE VERNOVA INC
|
Industrials | 0.66% | 0.84% |
#26
4
Prev: #22
|
0.8 |
—
|
19 | 0.6% |
P
S
|
3,055 | $2,903,785 | 2025 Q2 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
NOW
SERVICENOW INC
|
Technology | 0.66% | 0.47% |
#27
11
Prev: #38
|
2.3 |
—
|
1,214 | 6.0% |
P
S
|
21,361 | $2,862,588 | 2022 Q2 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
LLY
ELI LILLY & CO
|
Healthcare | 0.61% | 0.66% |
#28
3
Prev: #25
|
0.7 |
—
|
-7 | -0.3% |
P
S
|
2,320 | $2,684,419 | 2022 Q1 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
IWF
ISHARES TR
|
ETF | 0.61% | 0.62% |
#29
2
Prev: #27
|
1.2 |
—
|
no change | no change |
P
S
|
21,357 | $2,675,130 | 2022 Q1 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
GOOG
ALPHABET INC
|
Communication Services | 0.60% | 0.65% |
#30
4
Prev: #26
|
0.7 |
—
|
-152 | -2.0% |
P
S
|
7,630 | $2,599,846 | 2022 Q1 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
IXUS
ISHARES TR
|
ETF | 0.57% | 0.54% |
#31
Prev: #31
|
2.2 |
—
|
2,092 | 8.7% |
P
S
|
26,101 | $2,479,340 | 2022 Q2 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
ABBV
ABBVIE INC
|
Healthcare | 0.56% | 0.55% |
#32
3
Prev: #29
|
0.7 |
—
|
78 | 0.8% |
P
S
|
9,319 | $2,437,759 | 2022 Q1 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
IVE
ISHARES TR
|
ETF | 0.52% | 0.52% |
#33
1
Prev: #34
|
0.7 |
—
|
263 | 2.7% |
P
S
|
10,003 | $2,283,560 | 2022 Q1 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
DGRO
ISHARES TR
|
Warrant | 0.52% | 0.54% |
#34
2
Prev: #32
|
0.7 |
—
|
-53 | -0.2% |
P
S
|
30,133 | $2,271,721 | 2022 Q1 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
IUSG
ISHARES TR
|
Warrant | 0.52% | 0.49% |
#35
Prev: #35
|
2.2 |
—
|
557 | 5.0% |
P
S
|
11,686 | $2,264,243 | 2022 Q1 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
ETN
EATON CORP PLC
|
Industrials | 0.52% | 0.52% |
#36
3
Prev: #33
|
0.7 |
—
|
39 | 0.7% |
P
S
|
5,261 | $2,260,863 | 2023 Q1 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
TMO
THERMO FISHER S...
|
Healthcare | 0.49% | 0.36% |
#37
12
Prev: #49
|
0.7 |
—
|
57 | 1.8% |
P
S
|
3,147 | $2,124,384 | 2022 Q1 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
CFG
CITIZENS FINL G...
|
Financial Services | 0.49% | 0.54% |
#38
8
Prev: #30
|
0.7 |
—
|
372 | 1.1% |
P
S
|
33,256 | $2,120,403 | 2022 Q1 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
APH
AMPHENOL CORP
|
Technology | 0.48% | 0.48% |
#39
2
Prev: #37
|
3.2 |
—
|
13,268 | 113.6% |
P
S
|
24,950 | $2,103,285 | 2025 Q1 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
ADI
ANALOG DEVICES ...
|
Technology | 0.48% | 0.48% |
#40
4
Prev: #36
|
0.7 |
—
|
110 | 2.1% |
P
S
|
5,297 | $2,101,373 | 2023 Q3 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
NYF
ISHARES TR
|
ETF | 0.47% | 0.09% |
#41
83
Prev: #124
|
3.2 |
—
|
33,501 | 456.5% |
P
S
|
40,839 | $2,063,186 | 2022 Q3 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
XLE
SELECT SECTOR S...
|
ETF | 0.45% | 0.39% |
#42
3
Prev: #45
|
0.7 |
—
|
326 | 1.0% |
P
S
|
31,841 | $1,958,205 | 2022 Q2 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
MRK
MERCK & CO INC
|
Healthcare | 0.44% | 0.40% |
#43
1
Prev: #42
|
0.7 |
—
|
-89 | -0.7% |
P
S
|
13,255 | $1,926,146 | 2022 Q1 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
ARKW
ARK ETF TR
|
ETF | 0.43% | 0.39% |
#44
2
Prev: #46
|
0.7 |
—
|
224 | 2.0% |
P
S
|
11,604 | $1,858,265 | 2022 Q1 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
C
CITIGROUP INC
|
Financial Services | 0.41% | 0.46% |
#45
6
Prev: #39
|
0.7 |
—
|
83 | 0.6% |
P
S
|
13,944 | $1,805,515 | 2024 Q1 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
MU
MICRON TECHNOLO...
|
Technology | 0.40% | 0.30% |
#46
14
Prev: #60
|
2.7 |
—
|
539 | 48.7% |
P
S
|
1,645 | $1,752,367 | 2025 Q4 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
QQQ
INVESCO QQQ TR
|
ETF | 0.40% | 0.39% |
#47
Prev: #47
|
0.7 |
—
|
106 | 4.8% |
P
S
|
2,336 | $1,728,113 | 2022 Q2 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
HD
HOME DEPOT INC
|
Consumer Cyclical | 0.38% | 0.41% |
#48
7
Prev: #41
|
2.2 |
—
|
915 | 18.7% |
P
S
|
5,811 | $1,653,304 | 2022 Q1 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
BOTZ
GLOBAL X FDS
|
Bond/Debt | 0.38% | 0.40% |
#49
6
Prev: #43
|
0.7 |
—
|
1,465 | 3.3% |
P
S
|
46,521 | $1,638,935 | 2022 Q1 | 13F Filing | 2026-09-30 | 2026-10-19 | |||
|
AEP
AMERICAN ELEC P...
|
Utilities | 0.37% | 0.43% |
#50
10
Prev: #40
|
0.6 |
—
|
160 | 1.2% |
P
S
|
13,515 | $1,603,418 | 2022 Q1 | 13F Filing | 2026-09-30 | 2026-10-19 |
Showing 1-50 of 207 holdings