Stock Analysis
Data Source: SEC EDGAR 13F
Updated Hourly

Servicenow Inc (NOW)

2K + Investors. Track Smart Money conviction in NOW. See who's accumulating, reducing, or initiating positions.

Current Price
-- USD
Analyst Target
-- (0 analysts)
Upside
0.00%
Net Flow Q/Q
↓ -95
Streak
1Q ▼
Buyers last Q
54%

Smart Money Signals — NOW

Based on 2200 hedge funds · latest filing: 2026 Q1 · updated quarterly

📉

Selling streak — 1 quarter in a row

last 6Q
For 1 consecutive quarter, more hedge funds reduced or closed their NOW positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.
🏔️

At the ownership peak (96% of max)

96% of all-time peak
2,200 hedge funds hold NOW right now — the highest count in 3.0 years. When ownership is this concentrated, any bad news can trigger a chain reaction: one big fund sells, others follow. This is a classic 'crowded trade' — high popularity doesn't equal safety.
📶

Steady growth — +4% more funds vs a year ago

fund count last 6Q
+81 new funds entered over the past year (+4% YoY). Gradual, steady growth in institutional ownership is generally a healthy signal — not a speculative rush, but consistent conviction.
🟡

Slight buying edge — 54% buying

1359 buying1173 selling
Last quarter: 1,359 funds bought or added vs 1,173 that reduced or exited. It's nearly a 50/50 split — some institutions are convinced, others are taking profits. This mixed picture is normal near price highs.
⚠️

Fewer new buyers each quarter (-21 vs last Q)

new funds entering per quarter
Funds opening this position for the first time: 304 → 197 → 334 → 313. Each quarter fewer new institutions are entering. This usually means most funds that wanted in are already in — the stock is well-known but the pool of potential new buyers is shrinking.
🔒

60% of holders stayed for 2+ years

■ 60% conviction (2yr+) ■ 20% medium ■ 20% new
1,310 out of 2,200 hedge funds have held NOW for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.
💎

Buying through price weakness — shares -6%, value -36%

Value
-36%
Shares
-5%
Last quarter: funds added -6% more shares while total portfolio value only changed -36%. Institutions were buying while the price was falling — a high-conviction accumulation signal. They're deliberately loading up on the dip.
📈

Growing discovery — still being found

224 → 304 → 197 → 334 → 313 new funds/Q
New funds entering each quarter: 304 → 197 → 334 → 313. A growing number of institutions are discovering NOW each quarter. The narrative is still spreading — leaving room for ongoing capital accumulation.
🏛️

Veteran-anchored — 63% veterans vs 24% newcomers

■ 63% veterans ■ 13% 1-2yr ■ 24% new
Entry-cohort mix of 2,320 holders: 1,455 (63%) are 2+ year veterans, 304 entered 1–2 years ago, and 561 (24%) joined within the past year. A veteran-weighted cap table skews toward institutional memory over fresh momentum.
🏆

Elite ownership — 44% AUM from top-100 funds

44% from top-100 AUM funds
68 of 2186 holders are among the 100 largest funds by AUM, controlling 44% of total institutional value in NOW. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.
3.3
out of 10
Low Exit Risk
Exit risk score 3.3/10 — low institutional crowding. Ownership is below peak levels, holder base is relatively sticky, and buying momentum is positive.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Institutional Sentiment Summary — NOW

In 2026 Q1, 1359 hedge funds were net buyers of NOW (313 opened a new position, 1046 added to an existing one), while 1173 reduced or exited (765 trimmed, 408 sold completely) — a 54% buyer ratio, indicating a slight buying edge. 44% of total institutional value in NOW is held by top-100 AUM funds, reflecting elite-tier ownership quality. Net fund flow last quarter: -95 funds (more exits than new entries). Total institutional holders: 2200.

Hedge Fund Ownership: NOW

How many hedge funds hold NOW — quarterly history vs. share price
Quarterly hedge fund ownership of NOW vs. share price

Market Analysis: NOW

Analyst Price Targets

Avg. Price Target
--

Analyst Recommendations

Stock Performance

Real-time

Company Profile: NOW

-- --

Institutional ownership data sourced from SEC EDGAR Form 13F-HR filings.

Is It Too Late to Buy Servicenow Inc (NOW) Based on Hedge Fund 13F Filings?

Signal Freshness measures how much NOW has moved relative to its sector benchmark (XLK) since the 2026 Q1 13F filing. A stock that has barely outrun its sector is still a relatively fresh entry point — the fund's thesis has not yet been priced in by the broader market.

Since Quarter End March 31, 2026 · 78d ago
NOW
-0.4%
XLK
+39.8%

NOW outperformed XLK by -40.2% since March 31, 2026.

Since 13F Filing Date May 15, 2026 · 33d ago
NOW
+9.6%
XLK
+5.4%

Since the filing became public, NOW outperformed XLK by +4.2% .

Interpretation: The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference. Learn more →

Smart Money Signal ?
Broad Consensus, Selective Conviction

Many quality funds hold this stock, but top-tier positions remain relatively small.

127 top-rated funds 36 high-conviction
Consensus
9.1
/ 10
breadth
×
Elite
5.9
/ 10
conviction
Hedge Fund Positioning: NOW
2K + Investors

Track Smart Money conviction in NOW. See who's accumulating, reducing, or initiating positions.

Metric All 13F Filers (2026 Q1) Prior (2025 Q4) Change
Funds Holding 2181 2295 -4.97%
13F Shares 882M 941M -6.23%
Total Value $87.79B $138.58B -36.65%
New Positions 308 334 -26
Increased Positions 1028 1914 -886
Closed Positions 422 257 +165
Reduced Positions 711 33 +678
Total Calls 75 48 56.25%
Total Puts 59 50 18.0%
PUT/CALL Ratio 0.79 1.04 Neutral

Statistics: NOW

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Valuation Measures Data as of: --

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PEG Ratio (5yr expected) --
Price/Sales (ttm) --
Price/Book (mrq) --
Enterprise Value/Revenue --
Enterprise Value/EBITDA --
Beta (5Y Monthly) --
Short Ratio (Days to Cover) --
Short % of Float --

Financial Highlights

Profitability
Profit Margin --
Return on Assets (ttm) --
Return on Equity (ttm) --
Income Statement & Cash Flow
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Net Income Avi to Common (ttm) --
Diluted EPS (ttm) --
Total Cash (mrq) --
Total Debt/Equity (mrq) --
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Institutional Holders (2026 Q1)

2K + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in NOW. Verified SEC 13F-HR filings.

QUARTER:
Top 25 NOW holders by conviction (% of portfolio weight) — 2026 Q1 · Source: SEC Form 13F
# Investor % of Portfolio Shares Mkt Value
1 Bain Capital Venture Investors, LLC 68.41% 1,144,810 $119.7M
2 Lightspeed Management Company, L.L.C. 16.20% 1,530,400 $160.0M
3 Grafton Street Partners Management Company, LLC 12.35% 197,676 $20.7M
4 KPS Global Asset Management UK Ltd 11.83% 700,000 $73.2M
5 CDAM (UK) Ltd 10.06% 433,759 $45.3M
6 Praesidium Investment Management Company, LLC 8.81% 352,756 $36.9M
7 RGM Capital, LLC 8.15% 1,095,795 $167.9M
8 Torrey Growth & Income Advisors 7.40% 166,455 $17.6M
9 Standard Investments LLC 6.26% 1,095,000 $114.5M
10 Grace & Mercy Foundation, Inc. 6.15% 241,000 $25.2M
11 Harber Asset Management LLC 5.49% 82,138 $8.6M
12 Barrier Capital Management, LLC 5.44% 59,273 $6.2M
13 Polen Capital Management LLC 5.26% 7,269,453 $760.0M
14 Sandhill Capital Partners LLC 4.90% 544,634 $56.9M
15 Montaka Global Pty Ltd 4.76% 76,136 $8.0M
16 Clio Asset Management LLC 4.62% 52,731 $5.5M
17 Ithaka Group LLC 4.54% 209,253 $21.9M
18 Manchester Global Management (UK) Ltd 4.06% 291,000 $30.4M
19 Scge Management, L.P. 3.60% 1,135,000 $118.7M
20 Nightview Capital, LLC 3.57% 44,638 $4.7M
21 HMI Capital Management, L.P. 3.46% 249,800 $26.1M
22 Generali Powszechne Towarzystwo Emerytalne 3.35% 181,250 $18.9M
23 Octahedron Capital Management L.P. 3.31% 43,500 $4.5M
24 Boothe Investment Group, Inc. 3.18% 94,466 $9.9M
25 Accuvest Global Advisors 3.16% 32,396 $3.4M
Investor Ownership
History 		% of Portfolio Prev % Rank Conviction Avg Buy Price 13F Score™ 3Y / 7Y Sell Timing Shares Mkt Value Change Change % Source Quarter Filed

Frequently Asked Questions — Servicenow Inc (NOW)

What does the Smart Money Trend signal show for NOW?

Selling streak — 1 quarter in a row: For 1 consecutive quarter, more hedge funds reduced or closed their NOW positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.

What is the institutional breadth score for NOW?

Slight buying edge — 54% buying: Last quarter: 1,359 funds bought or added vs 1,173 that reduced or exited. It's nearly a 50/50 split — some institutions are convinced, others are taking profits. This mixed picture is normal near price highs.

What is the fund quality score for NOW holders?

Elite ownership — 44% AUM from top-100 funds: 68 of 2186 holders are among the 100 largest funds by AUM, controlling 44% of total institutional value in NOW. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.

How long have hedge funds held NOW?

60% of holders stayed for 2+ years: 1,310 out of 2,200 hedge funds have held NOW for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.

Is it too late to buy Servicenow Inc (NOW) following the 2026 Q1 hedge fund 13F filings?

As of today, NOW has moved +9.6% since the 2026 Q1 13F filing date (May 15, 2026), compared to +5.4% for the XLK sector ETF — an outperformance of +4.2%. Since the quarter end (March 31, 2026), NOW has gained -0.4% vs +39.8% for XLK. The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

Disclaimer: The information on this page is for informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any security. Institutional holdings data is sourced from SEC Form 13F filings and reflects positions as of the filing date. Past performance of any fund or portfolio is not indicative of future results. 13Foresight is not a registered investment adviser. Always conduct your own due diligence before making investment decisions.

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