Stock Analysis
Data Source: SEC EDGAR 13F
Updated Hourly

Servicenow Inc (NOW)

2K + Investors. Track Smart Money conviction in NOW. See who's accumulating, reducing, or initiating positions.

Current Price
-- USD
Analyst Target
-- (0 analysts)
Upside
0.00%
Net Flow Q/Q
↑ +43
Streak
1Q ▲
Buyers last Q
54%

Smart Money Signals — NOW

Based on 2248 hedge funds · latest filing: 2026 Q2 · updated quarterly

📈

Buying streak — 1 quarter in a row

last 6Q
For 1 consecutive quarter, more hedge funds added NOW than sold it. That's a consistent pattern of professional buying — not a one-time trade. When institutions keep buying quarter after quarter, it usually means they see a multi-year opportunity, not just a short-term momentum flip.
🏔️

At the ownership peak (98% of max)

98% of all-time peak
2,248 hedge funds hold NOW right now — the highest count in 3.0 years. When ownership is this concentrated, any bad news can trigger a chain reaction: one big fund sells, others follow. This is a classic 'crowded trade' — high popularity doesn't equal safety.
〰️

Stable — ownership unchanged year-over-year

fund count last 6Q
The number of hedge funds holding NOW is almost the same as a year ago (-25 funds, -1% change). No significant rush to buy or sell — institutional backing is holding steady.
🟡

Slight buying edge — 54% buying

1337 buying1143 selling
Last quarter: 1,337 funds bought or added vs 1,143 that reduced or exited. It's nearly a 50/50 split — some institutions are convinced, others are taking profits. This mixed picture is normal near price highs.
📈

More new buyers each quarter (+33 vs last Q)

new funds entering per quarter
Funds opening a new NOW position: 197 → 335 → 316 → 349. A growing influx of new institutional buyers means the asset is still gathering momentum — the consensus hasn't fully saturated yet.
🔒

58% of holders stayed for 2+ years

■ 58% conviction (2yr+) ■ 19% medium ■ 22% new
1,309 out of 2,248 hedge funds have held NOW for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.
💎

Buying through price weakness — shares +23%, value +1%

Value
+0%
Shares
+22%
Last quarter: funds added +23% more shares while total portfolio value only changed +1%. Institutions were buying while the price was falling — a high-conviction accumulation signal. They're deliberately loading up on the dip.
📈

Growing discovery — still being found

306 → 197 → 335 → 316 → 349 new funds/Q
New funds entering each quarter: 197 → 335 → 316 → 349. A growing number of institutions are discovering NOW each quarter. The narrative is still spreading — leaving room for ongoing capital accumulation.
🏛️

Veteran-anchored — 62% veterans vs 25% newcomers

■ 62% veterans ■ 14% 1-2yr ■ 25% new
Entry-cohort mix of 2,420 holders: 1,489 (62%) are 2+ year veterans, 328 entered 1–2 years ago, and 603 (25%) joined within the past year. A veteran-weighted cap table skews toward institutional memory over fresh momentum.
🏆

Elite ownership — 58% AUM from top-100 funds

58% from top-100 AUM funds
70 of 2233 holders are among the 100 largest funds by AUM, controlling 58% of total institutional value in NOW. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.
3.5
out of 10
Low Exit Risk
Exit risk score 3.5/10 — low institutional crowding. Ownership is below peak levels, holder base is relatively sticky, and buying momentum is positive.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Institutional Sentiment Summary — NOW

In 2026 Q2, 1337 hedge funds were net buyers of NOW (349 opened a new position, 988 added to an existing one), while 1143 reduced or exited (837 trimmed, 306 sold completely) — a 54% buyer ratio, indicating a slight buying edge. 58% of total institutional value in NOW is held by top-100 AUM funds, reflecting elite-tier ownership quality. Net fund flow last quarter: +43 funds (more new holders than closures). Total institutional holders: 2248.

Hedge Fund Ownership: NOW

How many hedge funds hold NOW — quarterly history vs. share price
Quarterly hedge fund ownership of NOW vs. share price

Market Analysis: NOW

Analyst Price Targets

Avg. Price Target
--

Analyst Recommendations

Stock Performance

Real-time

Company Profile: NOW

-- --

Institutional ownership data sourced from SEC EDGAR Form 13F-HR filings.

Loading signal freshness…
Smart Money Signal ?
Broad Consensus, Selective Conviction

Many quality funds hold this stock, but top-tier positions remain relatively small.

73 top-rated funds 27 high-conviction
Consensus
8.1
/ 10
breadth
×
Elite
5.1
/ 10
conviction
Hedge Fund Positioning: NOW
2K + Investors

Track Smart Money conviction in NOW. See who's accumulating, reducing, or initiating positions.

Metric All 13F Filers (2026 Q2) Prior (2026 Q1) Change
Funds Holding 2206 2205 0.05%
13F Shares 933M 888M 5.11%
Total Value $88.88B $89.97B -1.21%
New Positions 338 316 +22
Increased Positions 959 1037 -78
Closed Positions 322 408 -86
Reduced Positions 765 718 +47
Total Calls 116 75 54.67%
Total Puts 68 59 15.25%
PUT/CALL Ratio 0.59 0.79 Bullish

Statistics: NOW

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Financial Highlights

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Institutional Holders (2026 Q2)

2K + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in NOW. Verified SEC 13F-HR filings.

QUARTER:
Top 25 NOW holders by conviction (% of portfolio weight) — 2026 Q2 · Source: SEC Form 13F
# Investor % of Portfolio Shares Mkt Value
1 Bain Capital Venture Investors, LLC 85.56% 1,144,810 $113.7M
2 KPS Global Asset Management UK Ltd 12.41% 775,000 $76.9M
3 Grafton Street Partners Management Company, LLC 10.84% 197,676 $19.6M
4 CDAM (UK) Ltd 10.13% 395,457 $39.3M
5 Praesidium Investment Management Company, LLC 9.10% 196,540 $19.5M
6 Standard Investments LLC 7.38% 1,435,000 $142.5M
7 Grace & Mercy Foundation, Inc. 6.08% 246,000 $24.4M
8 HMI Capital Management, L.P. 5.80% 416,100 $41.3M
9 Torrey Growth & Income Advisors 5.56% 167,880 $16.4M
10 Nepsis Inc. 4.73% 140,346 $13.9M
11 Wormser Freres Gestion 4.71% 78,622 $8.3M
12 Polen Capital Management LLC 4.59% 5,370,172 $533.2M
13 First Trust Bank, Ltd. 4.55% 22,859 $2.3M
14 Generali Powszechne Towarzystwo Emerytalne 4.42% 281,250 $27.9M
15 Montaka Global Pty Ltd 4.23% 75,644 $7.5M
16 Ithaka Group LLC 3.53% 195,664 $19.4M
17 Sandhill Capital Partners LLC 3.38% 418,829 $41.6M
18 Nightview Capital, LLC 3.32% 44,638 $4.4M
19 Motley Fool Wealth Management, LLC 3.21% 2,129 $211K
20 Hahn Capital Management LLC 3.14% 52,137 $5.2M
21 Titan Wealth (CI) Ltd 3.13% 84,921 $8.4M
22 Optimus Prime Fund Management Co., Ltd. 3.09% 420,300 $41.7M
23 Harber Asset Management LLC 3.08% 51,674 $5.1M
24 Boothe Investment Group, Inc. 3.08% 98,405 $9.8M
25 Encore Global Management, LP 3.07% 31,500 $3.1M
Investor Ownership
History 		% of Portfolio Prev % Rank Conviction Avg Buy Price 13F Score™ 3Y / 7Y Sell Timing Shares Mkt Value Change Change % Source Quarter Filed

Frequently Asked Questions — Servicenow Inc (NOW)

What does the Smart Money Trend signal show for NOW?

Buying streak — 1 quarter in a row: For 1 consecutive quarter, more hedge funds added NOW than sold it. That's a consistent pattern of professional buying — not a one-time trade. When institutions keep buying quarter after quarter, it usually means they see a multi-year opportunity, not just a short-term momentum flip.

What is the institutional breadth score for NOW?

Slight buying edge — 54% buying: Last quarter: 1,337 funds bought or added vs 1,143 that reduced or exited. It's nearly a 50/50 split — some institutions are convinced, others are taking profits. This mixed picture is normal near price highs.

What is the fund quality score for NOW holders?

Elite ownership — 58% AUM from top-100 funds: 70 of 2233 holders are among the 100 largest funds by AUM, controlling 58% of total institutional value in NOW. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.

How long have hedge funds held NOW?

58% of holders stayed for 2+ years: 1,309 out of 2,248 hedge funds have held NOW for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

Disclaimer: The information on this page is for informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any security. Institutional holdings data is sourced from SEC Form 13F filings and reflects positions as of the filing date. Past performance of any fund or portfolio is not indicative of future results. 13Foresight is not a registered investment adviser. Always conduct your own due diligence before making investment decisions.

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