DEO β€” DIAGEO P L C

Ownership history in PROFFITT & GOODSON INC  Β·  3 quarters on record

This page tracks every 13F SEC filing in which PROFFITT & GOODSON INC reported a position in DIAGEO P L C (DEO). Data includes quarterly share count, position size as % of portfolio, estimated market value, and end-of-quarter stock price β€” sourced directly from SEC EDGAR 13F filings.

Position Intelligence

PROFFITT & GOODSON INC Γ— DEO AI Analytics

πŸ“‰ PROFFITT & GOODSON INC underperformed the S&P 500 by –281.8% annually on this DEO position. Average cost basis: $100.30. Maximum drawdown during holding period: –22.5%.

πŸ“ˆ Position Alpha vs SPY
-281.8%
annualised excess return

❌ Significantly underperformed the S&P 500 by 281.8% ann.
2 quarters analyzed

πŸ’° Entry Quality
$100.30
-7.3% vs current ($92.99)

Best entry: $92.99 (2025 Q3)  Β·  Worst: $115.35 (2020 Q2)

πŸ›‘οΈ Drawdown Resilience
–22.5%
max drawdown while held

πŸ’ͺ Held through 1 major drawdown (>20%). Strong conviction under pressure.

πŸ’ͺ Fund Conviction
100%
buy-side decisions

2 adds Β· 0 trims. Bought during 1 of 1 down-price quarters. πŸ‚ Consistently bullish β€” fund kept accumulating this position.

πŸ“‘ Position Trajectory
β†’ Stable
last 4–5 quarters trend

βš–οΈ Portfolio weight has remained relatively stable β€” conviction maintained.
Currently 0.0% of portfolio

⚠ Based on quarterly 13F SEC filings and end-of-quarter closing prices. Timing score = accuracy of add/trim decisions vs next-quarter price direction. Alpha = mean quarterly excess return Γ— 4 (annualised). Not investment advice.

% of Fund (quarterly)    DEO price (monthly, adj. close)
πŸ“‹ Quarterly Holdings History 3 quarters  β–Ύ
Quarter Action Shares Change Chg % % of Fund Mkt Value Price (EOQ)
2025 Q3 ADDED 101 +68 +206.1% 0.00% $10K $92.99
2020 Q3 UNCHANGED 33 β€” 0% 0.00% $5K $120.05
2020 Q2 INITIATED 33 β€” β€” 0.00% $4K $115.35

🏒 Other funds also holding DEO

As of 2025 Q4 β€” sorted by position size

Monaco Asset Management SAM 3Y 2.61% Keystone Financial Planning, Inc. 3Y 7Y 2.19% SALT Holding Corp. 2.13% EQUITY INVESTMENT CORP 3Y 7Y 1.98% McGinn Penninger Investment Management, Inc. 3Y 1.92% SKBA CAPITAL MANAGEMENT LLC 3Y 7Y 1.87% R.H. Investment Group, LLC 1.76% Poehling Capital Management, INC. 3Y 7Y 1.67% CAMBIAR INVESTORS LLC 3Y 7Y 1.66% Eldred Rock Partners, LLC 1.64%
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