Stock Analysis
Data Source: SEC EDGAR 13F
Updated Hourly

DIAGEO PLC (DEO)

761 + Investors. Track Smart Money conviction in DEO. See who's accumulating, reducing, or initiating positions.

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Current Price
-- USD
Analyst Target
-- (0 analysts)
Upside
0.00%
Net Flow Q/Q
↓ -26
Streak
5Q ▼
Buyers last Q
40%

Smart Money Signals — DEO

Based on 742 hedge funds · latest filing: 2025 Q4 · updated quarterly

📉

Selling streak — 5 quarters in a row

last 6Q
For 5 consecutive quarters, more hedge funds reduced or closed their DEO positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.
📊

High ownership — 80% of 3.0Y peak

80% of all-time peak
742 funds currently hold this stock — 80% of the 3.0-year high of 928 funds (reached 2024 Q1). Ownership is elevated but not yet at maximum concentration. Room to grow, but watch if the trend reverses.
📉

Outflows — 18% fewer funds vs a year ago

fund count last 6Q
160 fewer hedge funds hold DEO compared to a year ago (-18% decline). When institutions consistently reduce their exposure, it's worth exploring the underlying fundamental reasons driving them away.
🟠

More sellers than buyers — 40% buying

304 buying461 selling
Last quarter: 461 funds reduced or exited vs 304 that bought or added. When more than half of active funds are selling, it's a caution flag — especially if the stock price hasn't moved down yet.
📈

More new buyers each quarter (+20 vs last Q)

new funds entering per quarter
Funds opening a new DEO position: 81 → 65 → 77 → 97. A growing influx of new institutional buyers means the asset is still gathering momentum — the consensus hasn't fully saturated yet.
🔒

71% of holders stayed for 2+ years

71% conviction (2yr+) 16% medium 13% new
527 out of 742 hedge funds have held DEO for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.
📈

Growing discovery — still being found

109 → 81 → 65 → 77 → 97 new funds/Q
New funds entering each quarter: 81 → 65 → 77 → 97. A growing number of institutions are discovering DEO each quarter. The narrative is still spreading — leaving room for ongoing capital accumulation.
🏛️

Deep conviction — 71% of holders stayed 2+ years

71% veterans 12% 1-2yr 17% new
Of 761 current holders: 540 (71%) have held for over 2 years without selling. These are not momentum buyers — they have lived through drawdowns and stayed. A large veteran base acts as a stabilizing force during selloffs.
🏆

Elite ownership — 43% AUM from top-100 funds

43% from top-100 AUM funds
35 of 742 holders are among the 100 largest funds by AUM, controlling 43% of total institutional value in DEO. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.
2.8
out of 10
Low Exit Risk
Exit risk score 2.8/10 — low institutional crowding. Ownership is below peak levels, holder base is relatively sticky, and buying momentum is positive.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Hedge Fund Ownership: DEO

How many hedge funds hold DEO — quarterly history vs. share price
Quarterly hedge fund ownership of DEO vs. share price

Market Analysis: DEO

Analyst Price Targets

Avg. Price Target
--

Analyst Recommendations

Stock Performance

Real-time

Company Profile: DEO

-- --
Smart Money Signal ?
Broad Consensus, Selective Conviction

Many quality funds hold this stock, but top-tier positions remain relatively small.

56 top-rated funds 2 high-conviction
Consensus
7.6
/ 10
breadth
×
Elite
3.1
/ 10
conviction
Hedge Fund Positioning: DEO
2026 Q1 Stats Unlock in 22 days 761 + Investors

Track Smart Money conviction in DEO. See who's accumulating, reducing, or initiating positions.

Metric All 13F Filers (2025 Q4) Prior (2025 Q3) Change
Funds Holding 761 789 -3.55%
13F Shares 55M 57M -2.79%
Total Value $4.74B $5.40B -12.13%
New Positions 97 77 +20
Increased Positions 242 271 -29
Closed Positions 125 106 +19
Reduced Positions 361 349 +12
Total Calls 12 14 -14.29%
Total Puts 10 10 -
PUT/CALL Ratio 0.83 0.71 Neutral

Statistics: DEO

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Financial Highlights

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Institutional Holders (2026 Q1)

761 + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in DEO. Verified SEC 13F-HR filings.

Top 25 institutional holders of DEO — 2025 Q4 · Source: SEC Form 13F
# Investor % of Portfolio Shares Mkt Value
1 FOUNDATION RESOURCE MANAGEMENT INC 2.01% 240,164 $17.9M
2 CONFLUENCE INVESTMENT MANAGEMENT LLC 1.56% 1,353,434 $100.8M
3 R.H. Investment Group, LLC 1.56% 26,246 $2.0M
4 Poehling Capital Management, INC. 1.52% 97,075 $7.2M
5 Eldred Rock Partners, LLC 1.38% 72,709 $5.4M
6 Allied Investment Advisors, LLC 1.21% 113,421 $8.4M
7 Live Oak Private Wealth LLC 0.99% 95,352 $7.1M
8 CHIRON CAPITAL MANAGEMENT, LLC 0.90% 11,806 $879K
9 Lafayette Investments, Inc. 0.55% 36,681 $2.7M
10 Douglas Lane & Associates, LLC 0.52% 486,902 $36.2M
11 Arlington Partners LLC 0.48% 3,205 $239K
12 Westhampton Capital, LLC 0.39% 11,214 $835K
13 BENEDICT FINANCIAL ADVISORS INC 0.39% 25,063 $1.9M
14 Old Port Advisors 0.35% 20,529 $1.5M
15 FNY Investment Advisers, LLC 0.33% 10,000
16 REXFORD CAPITAL INC 0.31% 5,918 $441K
17 Bull Street Advisors, LLC 0.31% 8,410
18 Sage Investment Counsel LLC 0.31% 3,700 $275K
19 LAZARI CAPITAL MANAGEMENT, INC. 0.27% 10,517 $783K
20 DecisionMap Wealth Management, LLC 0.27% 5,507 $410K
21 CMH Wealth Management LLC 0.26% 20,563 $1.5M
22 SHRIER WEALTH MANAGEMENT, LLC 0.26% 9,544 $711K
23 MITCHELL & PAHL PRIVATE WEALTH, LLC 0.25% 8,111 $604K
24 MQS Management LLC 0.24% 4,770 $355K
25 Value Partners Investments Inc. 0.23% 40,214 $3.0M
Investor Ownership
History
% of Portfolio Prev % Rank Conviction Avg Buy Price 13F Score™ 3Y / 7Y Sell Timing Shares Mkt Value Change Change % Source Quarter Filed

Frequently Asked Questions — DIAGEO PLC (DEO)

What does the Smart Money Trend signal show for DEO?

Selling streak — 5 quarters in a row: For 5 consecutive quarters, more hedge funds reduced or closed their DEO positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.

What is the institutional breadth score for DEO?

More sellers than buyers — 40% buying: Last quarter: 461 funds reduced or exited vs 304 that bought or added. When more than half of active funds are selling, it's a caution flag — especially if the stock price hasn't moved down yet.

What is the fund quality score for DEO holders?

Elite ownership — 43% AUM from top-100 funds: 35 of 742 holders are among the 100 largest funds by AUM, controlling 43% of total institutional value in DEO. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.

How long have hedge funds held DEO?

71% of holders stayed for 2+ years: 527 out of 742 hedge funds have held DEO for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

Disclaimer: The information on this page is for informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any security. Institutional holdings data is sourced from SEC Form 13F filings and reflects positions as of the filing date. Past performance of any fund or portfolio is not indicative of future results. 13Foresight is not a registered investment adviser. Always conduct your own due diligence before making investment decisions.