AI Portfolio Summary
In 2025 Q4, NICOLET ADVISORY SERVICES, LLC maintained a portfolio of 448 distinct positions. The most significant new addition to the portfolio was VANGUARD SCOTTSDALE , which now represents 0.34% of the total fund value. They heavily accumulated shares in SPDR SERIES TRUST, increasing their position by 10918.7%. The fund also reduced its exposure to SPDR SERIES TRUST by 62.0%.
Total Positions
448
Quarter
2025 Q4
Top Holding
SPLG (19.9%)
Top 10 Concentration
49.4%
Turnover Rate
23.4%
Sector HHI
0.18
Items per page:
Showing 1-50 of 448
| Stock | History | Sector / Type | Port % | Prev % | Rank / Prev | Conviction | Change | % Change | Influence | Shares | Mkt Value | Avg Cost | Price Held | 1st Owned | Source | Source Date | Date Reported |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
SPLG
SPDR SERIES TRU...
|
ETF | 19.90% | 0.20% |
#1
65
Prev: #66
|
9.0 | 3,577,727 | 10918.7% |
P
S
|
3,610,494 | $295,338,372 | 2019 Q1 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
SPYV
SPDR SERIES TRU...
|
Unknown | 4.74% | 13.74% |
#2
1
Prev: #1
|
3.4 | -1,960,787 | -61.9% |
P
S
|
1,208,677 | $70,308,741 | 2019 Q1 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
SPYG
SPDR SERIES TRU...
|
Unknown | 4.27% | 12.54% |
#3
1
Prev: #2
|
2.7 | -953,384 | -62.0% |
P
S
|
585,065 | $63,356,694 | 2019 Q1 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
AVEM
AMERICAN CENTY ...
|
Bond/Debt | 4.12% | 2.88% |
#4
1
Prev: #5
|
5.1 | 266,256 | 54.5% |
P
S
|
754,863 | $61,136,329 | 2024 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
AAPL
APPLE INC
|
Technology | 3.53% | 3.80% |
#5
2
Prev: #3
|
3.9 | 11,187 | 5.9% |
P
S
|
201,637 | $52,476,083 | 2019 Q1 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
ITOT
ISHARES TR
|
ETF | 3.15% | 3.07% |
#6
2
Prev: #4
|
3.3 | 38,473 | 14.3% |
P
S
|
307,968 | $46,829,644 | 2019 Q1 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
VEA
VANGUARD TAX-MA...
|
ETF | 3.15% | 2.66% |
#7
1
Prev: #6
|
3.8 | 156,856 | 27.8% |
P
S
|
720,525 | $46,776,482 | 2019 Q1 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
VTEB
VANGUARD MUN BD...
|
ETF | 2.37% | 2.19% |
#8
Prev: #8
|
3.4 | 133,935 | 23.9% |
P
S
|
695,282 | $35,153,438 | 2022 Q1 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
VO
VANGUARD INDEX ...
|
ETF | 2.17% | 2.12% |
#9
Prev: #9
|
2.9 | 14,938 | 16.1% |
P
S
|
107,901 | $32,280,792 | 2019 Q1 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
BRK/B
BERKSHIRE HATHA...
|
Financial Services | 1.95% | 2.27% |
#10
3
Prev: #7
|
1.3 | 23 | 0.0% |
P
S
|
58,069 | $28,957,268 | 2019 Q1 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
FBND
FIDELITY MERRIM...
|
ETF | 1.84% | 2.02% |
#11
Prev: #11
|
2.7 | 32,356 | 5.8% |
P
S
|
591,999 | $27,308,914 | 2024 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
MSFT
MICROSOFT CORP
|
Technology | 1.77% | 2.07% |
#12
2
Prev: #10
|
2.7 | 4,447 | 8.8% |
P
S
|
55,206 | $26,343,212 | 2019 Q1 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
VOO
VANGUARD INDEX ...
|
ETF | 1.63% | 1.30% |
#13
5
Prev: #18
|
3.2 | 10,656 | 39.1% |
P
S
|
37,910 | $24,237,654 | 2021 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
JPM
JPMORGAN CHASE ...
|
Financial Services | 1.53% | 1.59% |
#14
1
Prev: #13
|
2.6 | 3,709 | 5.6% |
P
S
|
70,008 | $22,716,833 | 2019 Q1 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
NVDA
NVIDIA CORPORAT...
|
Technology | 1.46% | 1.41% |
#15
1
Prev: #16
|
2.6 | 19,323 | 19.7% |
P
S
|
117,178 | $21,670,827 | 2020 Q3 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
BND
VANGUARD BD IND...
|
ETF | 1.30% | 1.47% |
#16
1
Prev: #15
|
1.0 | 6,767 | 2.7% |
P
S
|
260,374 | $19,324,953 | 2019 Q1 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
UITB
VICTORY PORTFOL...
|
Bond/Debt | 1.24% | 1.31% |
#17
Prev: #17
|
2.5 | 35,216 | 9.9% |
P
S
|
389,946 | $18,481,498 | 2024 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
PG
PROCTER AND GAM...
|
Consumer Defensive | 1.20% | 1.52% |
#18
4
Prev: #14
|
1.0 | -3,968 | -3.1% |
P
S
|
124,120 | $17,806,258 | 2019 Q1 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
AVRE
AMERICAN CENTY ...
|
ETF | 1.15% | 1.64% |
#19
7
Prev: #12
|
1.0 | -89,828 | -18.8% |
P
S
|
388,797 | $17,126,503 | 2023 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
AMZN
AMAZON COM INC
|
Consumer Cyclical | 1.08% | 0.94% |
#20
1
Prev: #21
|
2.4 | 10,391 | 19.1% |
P
S
|
64,931 | $16,003,544 | 2019 Q1 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
GOOGL
ALPHABET INC
|
Communication Services | 1.07% | 0.91% |
#21
3
Prev: #24
|
0.9 | 104 | 0.2% |
P
S
|
47,777 | $15,855,353 | 2019 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
WEC
WEC ENERGY GROU...
|
Utilities | 0.98% | 1.21% |
#22
3
Prev: #19
|
0.9 | 3,692 | 2.7% |
P
S
|
138,208 | $14,511,797 | 2019 Q1 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
VB
VANGUARD INDEX ...
|
ETF | 0.92% | 0.81% |
#23
4
Prev: #27
|
2.9 | 9,415 | 23.2% |
P
S
|
50,012 | $13,613,684 | 2019 Q1 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
IVV
ISHARES TR
|
ETF | 0.85% | 0.93% |
#24
1
Prev: #23
|
0.8 | 165 | 0.9% |
P
S
|
18,022 | $12,583,790 | 2019 Q1 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
VTV
VANGUARD INDEX ...
|
ETF | 0.83% | 0.81% |
#25
Prev: #25
|
2.3 | 7,074 | 12.7% |
P
S
|
62,921 | $12,389,101 | 2019 Q1 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
VGSH
VANGUARD SCOTTS...
|
ETF | 0.77% | 0.94% |
#26
4
Prev: #22
|
0.8 | -11,774 | -5.7% |
P
S
|
194,125 | $11,402,895 | 2022 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
GOOG
ALPHABET INC
|
Communication Services | 0.76% | 0.45% |
#27
11
Prev: #38
|
2.8 | 10,156 | 43.1% |
P
S
|
33,704 | $11,214,181 | 2019 Q1 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
MUB
ISHARES TR
|
ETF | 0.72% | 0.80% |
#28
Prev: #28
|
0.8 | 2,947 | 3.1% |
P
S
|
99,281 | $10,677,672 | 2019 Q1 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
SPY
SPDR S&P 500 ET...
|
ETF | 0.68% | 0.73% |
#29
1
Prev: #30
|
0.8 | 396 | 2.8% |
P
S
|
14,510 | $10,086,837 | 2019 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
SUB
ISHARES TR
|
ETF | 0.56% | 0.56% |
#30
3
Prev: #33
|
2.2 | 9,629 | 14.2% |
P
S
|
77,478 | $8,283,979 | 2019 Q1 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
YLD
PRINCIPAL EXCHA...
|
ETF | 0.56% | 0.81% |
#31
5
Prev: #26
|
0.7 | -106,235 | -19.7% |
P
S
|
433,302 | $8,269,580 | 2023 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
VUG
VANGUARD INDEX ...
|
Warrant | 0.56% | 0.68% |
#32
1
Prev: #31
|
0.7 | -1,460 | -8.0% |
P
S
|
16,740 | $8,244,930 | 2019 Q1 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
HD
HOME DEPOT INC
|
Consumer Cyclical | 0.55% | 0.63% |
#33
1
Prev: #32
|
0.7 | 607 | 2.9% |
P
S
|
21,667 | $8,123,978 | 2019 Q1 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
KO
COCA COLA CO
|
Consumer Defensive | 0.54% | 0.50% |
#34
1
Prev: #35
|
2.2 | 18,426 | 19.2% |
P
S
|
114,363 | $8,062,614 | 2019 Q1 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
AMLP
ALPS ETF TR
|
ETF | 0.52% | 0.77% |
#35
6
Prev: #29
|
0.2 | -53,450 | -24.9% |
P
S
|
160,871 | $7,787,768 | 2019 Q3 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
META
META PLATFORMS ...
|
Communication Services | 0.49% | 0.54% |
#36
2
Prev: #34
|
2.2 | 1,663 | 17.0% |
P
S
|
11,446 | $7,348,071 | 2019 Q1 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
AMJB
JPMORGAN CHASE ...
|
Unknown | 0.44% | 1.11% |
#37
17
Prev: #20
|
0.2 | -280,701 | -57.0% |
P
S
|
211,761 | $6,546,611 | 2024 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
OSK
OSHKOSH CORP
|
Industrials | 0.43% | 0.43% |
#38
1
Prev: #39
|
0.7 | -130 | -0.3% |
P
S
|
42,601 | $6,375,267 | 2019 Q1 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
WMT
WALMART INC
|
Consumer Defensive | 0.40% | 0.38% |
#39
2
Prev: #41
|
0.7 | 2,088 | 4.4% |
P
S
|
49,948 | $5,892,372 | 2019 Q1 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
AVGO
BROADCOM INC
|
Technology | 0.38% | 0.35% |
#40
4
Prev: #44
|
2.7 | 2,815 | 21.3% |
P
S
|
16,047 | $5,651,940 | 2022 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
VONE
VANGUARD SCOTTS...
|
ETF | 0.34% | — |
#41
Prev: #—
|
3.6 | 16,135 | no change |
NEW
|
16,135 | $5,089,624 | 2025 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
MDY
SPDR S&P MIDCAP...
|
ETF | 0.34% | 0.33% |
#42
6
Prev: #48
|
2.1 | 961 | 13.6% |
P
S
|
8,023 | $5,073,224 | 2019 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
BFC
BANK FIRST CORP
|
Financial Services | 0.34% | 0.46% |
#43
6
Prev: #37
|
0.6 | -4,460 | -9.9% |
P
S
|
40,765 | $5,019,808 | 2019 Q3 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
PEP
PEPSICO INC
|
Consumer Defensive | 0.33% | 0.47% |
#44
8
Prev: #36
|
0.6 | -7,565 | -17.7% |
P
S
|
35,081 | $4,958,981 | 2019 Q1 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
BA
BOEING CO
|
Industrials | 0.33% | 0.32% |
#45
5
Prev: #50
|
2.1 | 1,851 | 10.0% |
P
S
|
20,406 | $4,893,563 | 2019 Q1 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
ABT
ABBOTT LABS
|
Healthcare | 0.31% | 0.41% |
#46
6
Prev: #40
|
0.6 | -2,984 | -7.6% |
P
S
|
36,484 | $4,547,309 | 2019 Q1 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
XOM
EXXON MOBIL COR...
|
Energy | 0.31% | 0.31% |
#47
4
Prev: #51
|
2.1 | 2,148 | 6.2% |
P
S
|
36,660 | $4,546,970 | 2019 Q1 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
TSLA
TESLA INC
|
Consumer Cyclical | 0.31% | 0.32% |
#48
1
Prev: #49
|
2.1 | 489 | 5.1% |
P
S
|
10,109 | $4,538,537 | 2019 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
ETN
EATON CORP PLC
|
Industrials | 0.30% | 0.35% |
#49
6
Prev: #43
|
2.1 | 1,432 | 11.7% |
P
S
|
13,674 | $4,500,243 | 2020 Q1 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
VGIT
VANGUARD SCOTTS...
|
Bond/Debt | 0.30% | 0.33% |
#50
3
Prev: #47
|
2.1 | 3,598 | 5.1% |
P
S
|
74,685 | $4,474,360 | 2022 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) |
Showing 1-50 of 448 holdings