PG β€” PROCTER AND GAMBLE CO

Ownership history in NICOLET ADVISORY SERVICES, LLC  Β·  28 quarters on record

This page tracks every 13F SEC filing in which NICOLET ADVISORY SERVICES, LLC reported a position in PROCTER AND GAMBLE CO (PG). Data includes quarterly share count, position size as % of portfolio, estimated market value, and end-of-quarter stock price β€” sourced directly from SEC EDGAR 13F filings.

πŸ” Peak position
2.13% (2025 Q1)
πŸ“Š Avg. % of fund
1.62%
πŸ“… First filed
2019 Q1
πŸ“… Last filed
2025 Q4
⏱ Quarters held
28

Position Intelligence

NICOLET ADVISORY SERVICES, LLC Γ— PG AI Analytics

πŸ“‰ NICOLET ADVISORY SERVICES, LLC underperformed the S&P 500 by –19.2% annually on this PG position. Timing score: 65% (17/26 decisions correct). Average cost basis: $139.84. Maximum drawdown during holding period: –21.5%.

πŸ“ˆ Position Alpha vs SPY
-19.2%
annualised excess return

❌ Significantly underperformed the S&P 500 by 19.2% ann.
11 quarters analyzed

⏱️ Timing Score
65%

βœ… Decent timing β€” more right than wrong on entries and exits.
17 of 26 add/trim decisions correct

πŸ’° Entry Quality
$139.84
+1.8% vs current ($142.30)

Best entry: $92.56 (2019 Q2)  Β·  Worst: $165.87 (2025 Q1)

πŸ›‘οΈ Drawdown Resilience
–21.5%
max drawdown while held

πŸ’ͺ Held through 1 major drawdown (>20%). Strong conviction under pressure.

πŸ’ͺ Fund Conviction
75%
buy-side decisions

21 adds Β· 7 trims. Bought during 9 of 11 down-price quarters. πŸ‚ Consistently bullish β€” fund kept accumulating this position.

πŸ“‘ Position Trajectory
↓ Shrinking
last 4–5 quarters trend

πŸ“‰ Portfolio weight has been declining in recent quarters. Possible distribution phase.
Currently 1.2% of portfolio

⚠ Based on quarterly 13F SEC filings and end-of-quarter closing prices. Timing score = accuracy of add/trim decisions vs next-quarter price direction. Alpha = mean quarterly excess return Γ— 4 (annualised). Not investment advice.

% of Fund (quarterly)    PG price (monthly, adj. close)
πŸ“‹ Quarterly Holdings History 10 quarters  β–Ύ
Quarter Action Shares Change Chg % % of Fund Mkt Value Price (EOQ)
2025 Q4 REDUCED 124,120 -3,968 -3.1% 1.20% $17.8M $142.30
2025 Q3 ADDED 128,088 +2,014 +1.6% 1.52% $19.5M $151.51
2025 Q2 REDUCED 126,074 -5,258 -4.0% 1.62% $19.0M $156.03
2025 Q1 ADDED 131,332 +1,029 +0.8% 2.13% $21.5M $165.87
2024 Q4 ADDED 130,303 +16,808 +14.8% 1.90% $20.7M $162.18
2024 Q3 REDUCED 113,495 -2,269 -2.0% 1.82% $19.3M $166.57
2024 Q2 ADDED 115,764 +1,745 +1.5% 1.85% $19.3M $157.66
2024 Q1 ADDED 114,019 +2,455 +2.2% 1.81% $17.9M $154.11
2023 Q4 REDUCED 111,564 -11,259 -9.2% 1.77% $16.4M $138.32
2023 Q3 ADDED 122,823 +3,513 +2.9% 1.99% $17.9M $136.81
18 older quarters hidden  β€”  Sign in free or upgrade to Premium to see full history
← Back to NICOLET ADVISORY SERVICES, LLC Holdings