2025 Q4 Portfolio Activity
In 2025 Q4, Heritage Financial Services, LLC maintained a portfolio of 140 distinct positions. The most significant new addition was AMERICAN CENTY ETF TR, now representing 0.03% of the total fund value. They heavily accumulated shares in VANGUARD SCOTTSDALE FDS, increasing the position by 18.0%. The fund also reduced its exposure to NVIDIA CORPORATION by 41.3%.
Position History
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Total Positions
140
Quarter
2025 Q4
Top Holding
VGIT (26.0%)
Top 10 Concentration
89.1%
Turnover Rate
23.4%
Sector HHI
0.18
Items per page:
Showing 1-50 of 140
Heritage Financial Services, LLC Full Holdings List — 2025 Q4
| Stock | History | Sector / Type | Port % | Prev % | Rank / Prev | Conviction | Change | % Change | Influence | Shares | Mkt Value | Avg Cost | Price Held | 1st Owned | Source | Source Date | Date Reported | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
VGIT
VANGUARD SCOTTS...
|
Bond/Debt | 26.03% | 23.79% |
#1
Prev: #1
|
8.0 |
—
|
793,311 | 18.0% |
P
S
|
5,202,760 | $311,801,401 | 2022 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
IDEV
ISHARES TR
|
Bond/Debt | 22.57% | 23.22% |
#2
Prev: #2
|
6.0 |
—
|
56,256 | 1.7% |
P
S
|
3,278,313 | $270,395,226 | 2022 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
DFAC
DIMENSIONAL ETF...
|
ETF | 14.94% | 16.02% |
#3
Prev: #3
|
5.5 |
—
|
-100,620 | -2.2% |
P
S
|
4,520,404 | $178,962,777 | 2022 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
JPIE
J P MORGAN EXCH...
|
ETF | 11.01% | 9.62% |
#4
Prev: #4
|
7.0 |
—
|
543,246 | 23.6% |
P
S
|
2,848,628 | $131,862,993 | 2022 Q3 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
DFEM
DIMENSIONAL ETF...
|
ETF | 4.81% | 5.16% |
#5
Prev: #5
|
2.9 |
—
|
-49,235 | -2.7% |
P
S
|
1,741,258 | $57,600,831 | 2024 Q1 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
USRT
ISHARES TR
|
ETF | 4.13% | 4.11% |
#6
Prev: #6
|
3.7 |
—
|
89,348 | 11.5% |
P
S
|
867,698 | $49,424,059 | 2022 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
AVUV
AMERICAN CENTY ...
|
ETF | 1.67% | 1.61% |
#7
1
Prev: #8
|
2.7 |
—
|
16,007 | 8.9% |
P
S
|
195,964 | $19,984,448 | 2025 Q1 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
ITOT
ISHARES TR
|
ETF | 1.52% | 1.72% |
#8
1
Prev: #7
|
1.1 |
—
|
-9,210 | -7.0% |
P
S
|
122,164 | $18,164,508 | 2022 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
DFSU
DIMENSIONAL ETF...
|
ETF | 1.32% | 1.29% |
#9
Prev: #9
|
2.5 |
—
|
26,056 | 7.7% |
P
S
|
364,066 | $15,811,387 | 2022 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
JPST
J P MORGAN EXCH...
|
ETF | 1.08% | 1.18% |
#10
Prev: #10
|
0.9 |
—
|
-3,511 | -1.4% |
P
S
|
255,596 | $12,930,610 | 2022 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
AAPL
APPLE INC
|
Technology | 0.89% | 0.96% |
#11
Prev: #11
|
0.9 |
—
|
-2,885 | -6.9% |
P
S
|
39,019 | $10,607,805 | 2022 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
AGG
ISHARES TR
|
ETF | 0.70% | 0.71% |
#12
Prev: #12
|
2.3 |
—
|
4,935 | 6.3% |
P
S
|
83,382 | $8,328,181 | 2022 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
DFSI
DIMENSIONAL ETF...
|
Bond/Debt | 0.64% | 0.63% |
#13
1
Prev: #14
|
0.8 |
—
|
6,616 | 3.8% |
P
S
|
178,466 | $7,646,376 | 2022 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
DFAI
DIMENSIONAL ETF...
|
Bond/Debt | 0.42% | 0.41% |
#14
2
Prev: #16
|
2.2 |
—
|
7,244 | 5.7% |
P
S
|
133,568 | $5,090,261 | 2022 Q3 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
NVDA
NVIDIA CORPORAT...
|
Technology | 0.37% | 0.69% |
#15
2
Prev: #13
|
0.1 |
—
|
-16,872 | -41.3% |
P
S
|
24,012 | $4,478,239 | 2023 Q1 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
MSFT
MICROSOFT CORP
|
Technology | 0.33% | 0.43% |
#16
1
Prev: #15
|
0.6 |
—
|
-877 | -9.6% |
P
S
|
8,267 | $3,998,199 | 2022 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
VTI
VANGUARD INDEX ...
|
ETF | 0.32% | 0.31% |
#17
1
Prev: #18
|
2.1 |
—
|
808 | 7.6% |
P
S
|
11,466 | $3,844,344 | 2022 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
IEMG
ISHARES INC
|
ETF | 0.28% | 0.33% |
#18
1
Prev: #17
|
0.6 |
—
|
-5,964 | -10.8% |
P
S
|
49,274 | $3,312,190 | 2022 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
DFAE
DIMENSIONAL ETF...
|
ETF | 0.27% | 0.27% |
#19
Prev: #19
|
0.6 |
—
|
3,375 | 3.6% |
P
S
|
98,200 | $3,198,362 | 2023 Q3 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
DFEV
DIMENSIONAL ETF...
|
ETF | 0.23% | 0.24% |
#20
1
Prev: #21
|
0.6 |
—
|
-1,750 | -2.1% |
P
S
|
82,590 | $2,786,587 | 2022 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
DFSE
DIMENSIONAL ETF...
|
ETF | 0.21% | 0.22% |
#21
3
Prev: #24
|
0.6 |
—
|
877 | 1.5% |
P
S
|
59,733 | $2,477,725 | 2022 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
VOO
VANGUARD INDEX ...
|
ETF | 0.20% | 0.24% |
#22
Prev: #22
|
0.6 |
—
|
-497 | -11.5% |
P
S
|
3,828 | $2,400,762 | 2022 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
IVV
ISHARES TR
|
ETF | 0.20% | 0.21% |
#23
2
Prev: #25
|
0.6 |
—
|
-141 | -4.0% |
P
S
|
3,422 | $2,343,865 | 2022 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
VUG
VANGUARD INDEX ...
|
Warrant | 0.19% | 0.20% |
#24
4
Prev: #28
|
1.1 |
—
|
no change | no change |
P
S
|
4,617 | $2,252,450 | 2022 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
IVW
ISHARES TR
|
Warrant | 0.18% | 0.20% |
#25
1
Prev: #26
|
0.6 |
—
|
-1,366 | -7.4% |
P
S
|
17,172 | $2,116,621 | 2022 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
AVGO
BROADCOM INC
|
Technology | 0.17% | 0.24% |
#26
6
Prev: #20
|
0.1 |
—
|
-2,191 | -26.6% |
P
S
|
6,035 | $2,088,714 | 2023 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
PG
PROCTER AND GAM...
|
Consumer Defensive | 0.17% | 0.20% |
#27
Prev: #27
|
0.6 |
—
|
-151 | -1.0% |
P
S
|
14,271 | $2,045,160 | 2022 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
IWV
ISHARES TR
|
ETF | 0.17% | 0.18% |
#28
1
Prev: #29
|
0.6 |
—
|
-163 | -3.0% |
P
S
|
5,232 | $2,024,093 | 2022 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
SPY
SPDR S&P 500 ET...
|
ETF | 0.17% | 0.23% |
#29
6
Prev: #23
|
0.1 |
—
|
-861 | -22.7% |
P
S
|
2,928 | $1,996,861 | 2022 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
LLY
ELI LILLY & CO
|
Healthcare | 0.16% | 0.13% |
#30
5
Prev: #35
|
0.6 |
—
|
-27 | -1.5% |
P
S
|
1,800 | $1,934,424 | 2022 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
IWF
ISHARES TR
|
ETF | 0.15% | 0.17% |
#31
1
Prev: #30
|
0.6 |
—
|
-244 | -6.0% |
P
S
|
3,854 | $1,824,099 | 2022 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
JNJ
JOHNSON & JOHNS...
|
Healthcare | 0.15% | 0.15% |
#32
2
Prev: #34
|
0.6 |
—
|
7 | 0.1% |
P
S
|
8,783 | $1,817,607 | 2022 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
IVE
ISHARES TR
|
ETF | 0.15% | 0.16% |
#33
Prev: #33
|
1.1 |
—
|
no change | no change |
P
S
|
8,411 | $1,783,721 | 2022 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
IBM
INTERNATIONAL B...
|
Technology | 0.14% | 0.12% |
#34
3
Prev: #37
|
2.1 |
—
|
814 | 16.9% |
P
S
|
5,630 | $1,667,663 | 2022 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
XOM
EXXON MOBIL COR...
|
Energy | 0.12% | 0.12% |
#35
3
Prev: #38
|
0.5 |
—
|
461 | 3.9% |
P
S
|
12,384 | $1,490,290 | 2022 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
KO
COCA COLA CO
|
Consumer Defensive | 0.12% | 0.12% |
#36
Prev: #36
|
0.5 |
—
|
457 | 2.2% |
P
S
|
20,995 | $1,467,761 | 2022 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
BRK/B
BERKSHIRE HATHA...
|
Financial Services | 0.12% | 0.16% |
#37
6
Prev: #31
|
0.5 |
—
|
-698 | -19.8% |
P
S
|
2,829 | $1,421,997 | 2022 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
GOOG
ALPHABET INC
|
Communication Services | 0.12% | 0.10% |
#38
3
Prev: #41
|
0.5 |
—
|
-321 | -6.8% |
P
S
|
4,428 | $1,389,507 | 2022 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
AMZN
AMAZON COM INC
|
Consumer Cyclical | 0.11% | 0.11% |
#39
1
Prev: #40
|
0.5 |
—
|
-143 | -2.5% |
P
S
|
5,503 | $1,270,203 | 2022 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
COST
COSTCO WHSL COR...
|
Consumer Defensive | 0.10% | 0.12% |
#40
1
Prev: #39
|
0.5 |
—
|
9 | 0.6% |
P
S
|
1,458 | $1,256,871 | 2022 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
VEA
VANGUARD TAX-MA...
|
ETF | 0.10% | 0.10% |
#41
1
Prev: #42
|
0.5 |
—
|
466 | 2.4% |
P
S
|
19,673 | $1,228,973 | 2022 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
MCD
MCDONALDS CORP
|
Consumer Cyclical | 0.10% | 0.16% |
#42
10
Prev: #32
|
0.0 |
—
|
-1,838 | -32.0% |
P
S
|
3,913 | $1,195,931 | 2022 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
AMAT
APPLIED MATLS I...
|
Technology | 0.10% | 0.08% |
#43
3
Prev: #46
|
0.5 |
—
|
-25 | -0.6% |
P
S
|
4,517 | $1,160,925 | 2022 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
AVUS
AMERICAN CENTY ...
|
ETF | 0.09% | 0.05% |
#44
20
Prev: #64
|
3.0 |
—
|
3,886 | 69.7% |
P
S
|
9,459 | $1,057,306 | 2022 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
TJX
TJX COS INC NEW
|
Consumer Cyclical | 0.09% | 0.09% |
#45
Prev: #45
|
0.5 |
—
|
20 | 0.3% |
P
S
|
6,662 | $1,023,350 | 2024 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
BND
VANGUARD BD IND...
|
ETF | 0.08% | 0.09% |
#46
3
Prev: #43
|
0.5 |
—
|
105 | 0.8% |
P
S
|
13,655 | $1,011,426 | 2022 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
VTEB
VANGUARD MUN BD...
|
ETF | 0.08% | 0.09% |
#47
3
Prev: #44
|
0.5 |
—
|
46 | 0.2% |
P
S
|
19,303 | $970,748 | 2022 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
GOOGL
ALPHABET INC
|
Communication Services | 0.08% | 0.07% |
#48
3
Prev: #51
|
0.5 |
—
|
-273 | -8.2% |
P
S
|
3,061 | $958,093 | 2022 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
NEE
NEXTERA ENERGY ...
|
Utilities | 0.08% | 0.08% |
#49
Prev: #49
|
0.5 |
—
|
498 | 4.4% |
P
S
|
11,811 | $948,188 | 2022 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
JPM
JPMORGAN CHASE ...
|
Financial Services | 0.07% | 0.08% |
#50
3
Prev: #47
|
0.5 |
—
|
-185 | -6.5% |
P
S
|
2,646 | $852,595 | 2022 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) |
Showing 1-50 of 140 holdings