Heritage Financial Services, LLC GOOGL Google Class A

Ownership history in Heritage Financial Services, LLC  ·  15 quarters on record

AI Ownership Summary

Heritage Financial Services, LLC reported Google Class A (GOOGL) in 15 quarterly 13F filings from 2023 Q4 through 2025 Q4. Peak portfolio weight reached 0.09% in 2024 Q2. The latest visible filing shows GOOGL at 0.08% of the fund.

This page tracks quarterly shares, estimated market value, portfolio weight, filing dates, and disclosure-aligned stock prices directly from SEC EDGAR 13F filings. Older history is available after unlock; the visible window still shows the most recent pattern.

What this GOOGL ownership page tells you

This page is designed to answer the real investor question behind a 13F filing: how meaningful was Heritage Financial Services, LLC's position in Google Class A, and how did that conviction change over time? You can read the holding window, peak weight, latest reported size, disclosure timing, and quarter-by-quarter changes without piecing the story together from raw SEC rows.

Freshest filing
Latest Reported Filing
2025 Q4

GOOGL was reported at 0.08% of portfolio in the most recent visible filing.

High-water mark
Peak Conviction
0.09% in 2024 Q2

Peak weight helps separate a token disclosure from a real conviction holding the fund genuinely cared about.

Time in book
Holding Window
2023 Q4 to 2025 Q4

Longer holding windows often tell a very different story from short-lived tactical trades or one-quarter experiments.

Decision context
Why It Matters
Position size beats headlines

Knowing that a fund owned a stock is useful. Knowing whether it was a 0.20% placeholder or a true high-conviction position is where the signal actually starts.

How Heritage Financial Services, LLC held GOOGL — position size vs. price
% of Fund (quarterly)    GOOGL price (quarter-end, indexed to 100)    SPY (indexed to 100)    QQQ (indexed to 100)
📋 Quarterly Holdings History 9 quarters  
Quarter Action Sold % After 3M Timing Shares Change Chg % % of Fund Mkt Value Filed Price (Filed)
2025 Q4 REDUCED 8.2% -8.1% 3,061 -273 -8.2% 0.08% $958K 2026-02-14 (Est.) $305.50
2025 Q3 ADDED 3,334 +130 +4.1% 0.07% $810K 2025-10-30 $281.10
2025 Q2 REDUCED 24.8% +38.6% 3,204 -1,055 -24.8% 0.05% $565K 2025-07-18 $184.64
2025 Q1 ADDED 4,259 +804 +23.3% 0.07% $659K 2025-05-14 $164.80
2024 Q4 ADDED 3,455 +220 +6.8% 0.09% $654K 2025-01-23 $197.07
2024 Q3 REDUCED 3,235 -130 -3.9% 0.07% $537K 2024-10-23 $161.85
2024 Q2 REDUCED 5.4% -8.8% 3,365 -191 -5.4% 0.09% $613K 2024-07-23 $180.51
2024 Q1 ADDED 3,556 +516 +17.0% 0.08% $537K 2024-05-14 $168.94
2023 Q4 UNCHANGED 3,040 0% 0.07% $425K 2024-02-02 $141.21
6 older quarters hidden  —  Sign in free or upgrade to Premium to see full history

FAQ About Heritage Financial Services, LLC and GOOGL

These are the practical questions this page is built to answer before you even open the full history table.

How long has Heritage Financial Services, LLC reported owning GOOGL?

Heritage Financial Services, LLC reported GOOGL across 9 quarterly 13F filings, from 2023 Q4 through 2025 Q4.

What was the largest reported GOOGL position in Heritage Financial Services, LLC's portfolio?

The largest reported portfolio weight for GOOGL was 0.09% in 2024 Q2.

What is the latest reported GOOGL position on this page?

The most recent filing on this page is 2025 Q4, when Heritage Financial Services, LLC reported 3,061 shares, equal to 0.08% of portfolio, with an estimated market value of $958K.

What does the chart on this GOOGL ownership page compare?

The chart compares Heritage Financial Services, LLC's quarterly GOOGL portfolio weight with the stock's indexed share price, so you can see whether the fund was building, trimming, or holding the position as price moved.

How well did Heritage Financial Services, LLC time their GOOGL position?

Based on 13F filing dates vs. subsequent GOOGL price moves, Heritage Financial Services, LLC correctly timed 6 out of 13 reported position changes (46%). The annualised alpha on GOOGL relative to SPY over the holding period was +14.0%.

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