HARBOR INVESTMENT ADVISORY, LLC ULTA ULTA BEAUTY INC COM

Ownership history in HARBOR INVESTMENT ADVISORY, LLC  ·  27 quarters on record

AI Ownership Summary

HARBOR INVESTMENT ADVISORY, LLC reported ULTA BEAUTY INC COM (ULTA) in 27 quarterly 13F filings from 2024 Q1 through 2026 Q2. Peak portfolio weight reached 0.03% in 2024 Q1. The latest visible filing shows ULTA at 0.02% of the fund.

This page tracks quarterly shares, estimated market value, portfolio weight, filing dates, and disclosure-aligned stock prices directly from SEC EDGAR 13F filings. Older history is available after unlock; the visible window still shows the most recent pattern.

What this ULTA ownership page tells you

This page is designed to answer the real investor question behind a 13F filing: how meaningful was HARBOR INVESTMENT ADVISORY, LLC's position in ULTA BEAUTY INC COM, and how did that conviction change over time? You can read the holding window, peak weight, latest reported size, disclosure timing, and quarter-by-quarter changes without piecing the story together from raw SEC rows.

Freshest filing
Latest Reported Filing
2026 Q2

ULTA was reported at 0.02% of portfolio in the most recent visible filing.

High-water mark
Peak Conviction
0.03% in 2024 Q1

Peak weight helps separate a token disclosure from a real conviction holding the fund genuinely cared about.

Time in book
Holding Window
2024 Q1 to 2026 Q2

Longer holding windows often tell a very different story from short-lived tactical trades or one-quarter experiments.

Decision context
Why It Matters
Position size beats headlines

Knowing that a fund owned a stock is useful. Knowing whether it was a 0.20% placeholder or a true high-conviction position is where the signal actually starts.

How HARBOR INVESTMENT ADVISORY, LLC held ULTA — position size vs. price
% of Fund (quarterly)    ULTA price (quarter-end, indexed to 100)    SPY (indexed to 100)    QQQ (indexed to 100)
📋 Quarterly Holdings History 10 quarters  
Quarter Action Sold % After 3M Timing Shares Change Chg % % of Fund Mkt Value Filed Price (Filed)
2026 Q2 UNCHANGED 709 0% 0.02% $320K 2026-07-07 $453.78
2026 Q1 REDUCED 709 -9 -1.3% 0.03% $371K 2026-04-23 $564.44
2025 Q4 UNCHANGED 718 0% 0.03% $434K 2026-01-07 $655.36
2025 Q3 REDUCED 718 -12 -1.6% 0.03% $393K 2025-10-27 $522.82
2025 Q2 REDUCED 730 -8 -1.1% 0.03% $342K 2025-07-01 $473.44
2025 Q1 REDUCED 6.2% +27.6% 738 -49 -6.2% 0.03% $271K 2025-04-09 $363.19
2024 Q4 ADDED 787 +62 +8.6% 0.03% $342K 2025-01-16 $413.33
2024 Q3 ADDED 725 +50 +7.4% 0.03% $282K 2024-10-04 $381.80
2024 Q2 ADDED 675 +56 +9.0% 0.03% $260K 2024-07-19 $390.92
2024 Q1 ADDED 619 +1 +0.2% 0.03% $324K 2024-04-12 $442.32
17 older quarters hidden  —  Sign in free or upgrade to Premium to see full history

FAQ About HARBOR INVESTMENT ADVISORY, LLC and ULTA

These are the practical questions this page is built to answer before you even open the full history table.

How long has HARBOR INVESTMENT ADVISORY, LLC reported owning ULTA?

HARBOR INVESTMENT ADVISORY, LLC reported ULTA across 10 quarterly 13F filings, from 2024 Q1 through 2026 Q2.

What was the largest reported ULTA position in HARBOR INVESTMENT ADVISORY, LLC's portfolio?

The largest reported portfolio weight for ULTA was 0.03% in 2024 Q1.

What is the latest reported ULTA position on this page?

The most recent filing on this page is 2026 Q2, when HARBOR INVESTMENT ADVISORY, LLC reported 709 shares, equal to 0.02% of portfolio, with an estimated market value of $320K.

What does the chart on this ULTA ownership page compare?

The chart compares HARBOR INVESTMENT ADVISORY, LLC's quarterly ULTA portfolio weight with the stock's indexed share price, so you can see whether the fund was building, trimming, or holding the position as price moved.

How well did HARBOR INVESTMENT ADVISORY, LLC time their ULTA position?

Based on 13F filing dates vs. subsequent ULTA price moves, HARBOR INVESTMENT ADVISORY, LLC correctly timed 10 out of 23 reported position changes (43%). The annualised alpha on ULTA relative to SPY over the holding period was -6.3%.

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