HARBOR INVESTMENT ADVISORY, LLC — 13F Holdings

2026 Q1  ·  1377 Positions

2026 Q1 Portfolio Activity

In 2026 Q1, HARBOR INVESTMENT ADVISORY, LLC maintained a portfolio of 1377 distinct positions. The most significant new addition was NEWMARKET CORP COM, now representing 0.07% of the total fund value. They heavily accumulated shares in APPLE INC COM, increasing the position by 35728.4%. Conversely, HARBOR INVESTMENT ADVISORY, LLC completely exited their position in APPLE INC COM.
Position History hover any row below to update
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PCA Score Concentration Risk
Risk ENB
Total Positions
1377
Quarter
2026 Q1
Top Holding
MAR (13.7%)
Top 10 Concentration
38.3%
Turnover Rate
23.4%
Sector HHI
0.18
Items per page:
Showing 1-50 of 1377

HARBOR INVESTMENT ADVISORY, LLC Full Holdings List — 2026 Q1

Stock History Sector / Type Port % Prev % Rank / Prev Conviction
Freshness
Change % Change Influence Shares Mkt Value Avg Cost Price Held 1st Owned Source Source Date Date Reported
MAR
MARRIOTT INTL I...
Consumer Cyclical 13.74% 13.19% #1
Prev: #1
6.5
-32,458 -5.7%
P
S
533,911 $174,626,323
$193.72 +104.5%
$326.43 +21.4%
2019 Q4 13F Filing 2026-03-31 2026-04-23
AAPL
APPLE INC COM
Technology 6.44% 6.99% #2
Prev: #2
4.6
-37,381 -10.4%
P
S
322,456 $81,836,097 2019 Q4 13F Filing 2026-03-31 2026-04-23
GOOGL
ALPHABET INC CA...
Communication Services 3.88% 4.24% #3
Prev: #3
3.1
-9,023 -5.0%
P
S
171,347 $49,272,533 2019 Q4 13F Filing 2026-03-31 2026-04-23
AMZN
AMAZON COM INC ...
Consumer Cyclical 3.78% 4.22% #4
Prev: #4
2.0
-78,791 -25.4%
P
S
230,906 $48,090,711 2019 Q4 13F Filing 2026-03-31 2026-04-23
MSFT
MICROSOFT CORP ...
Technology 2.77% 3.57% #5
Prev: #5
1.6
-57,096 -37.5%
P
S
94,967 $35,154,070 2019 Q4 13F Filing 2026-03-31 2026-04-23
BRK/B
BERKSHIRE HATHA...
Financial Services 2.42% 2.52% #6
Prev: #6
1.0
-172,792 -72.9%
P
S
64,207 $30,768,006 2019 Q4 13F Filing 2026-03-31 2026-04-23
GOOG
ALPHABET INC CA...
Communication Services 1.46% 1.66% #7
Prev: #7
1.1
-14,469 -18.3%
P
S
64,489 $18,499,315 2019 Q4 13F Filing 2026-03-31 2026-04-23
JPM
JPMORGAN CHASE ...
Financial Services 1.29% 1.34% #8
Prev: #8
1.0
-13,416 -19.4%
P
S
55,828 $16,422,281 2019 Q4 13F Filing 2026-03-31 2026-04-23
IVV
ISHARES CORE S&...
ETF 1.27% 1.26% #9
Prev: #9
1.0
198 0.8%
P
S
24,701 $16,134,866 2019 Q4 13F Filing 2026-03-31 2026-04-23
GLDM
SPDR GOLD MINIS...
ETF 1.24% 1.18% #10 2
Prev: #12
1.0
-12,879 -7.0%
P
S
170,467 $15,800,586 2019 Q4 13F Filing 2026-03-31 2026-04-23
VTI
VANGUARD TOTAL ...
ETF 1.16% 1.15% #11 2
Prev: #13
1.0
138 0.3%
P
S
45,924 $14,732,899 2019 Q4 13F Filing 2026-03-31 2026-04-23
VUG
VANGUARD GROWTH...
ETF 1.16% 1.15% #12 2
Prev: #14
2.5
2,357 7.5%
P
S
33,666 $14,704,958 2019 Q4 13F Filing 2026-03-31 2026-04-23
RSP
INVESCO S&P 500...
ETF 1.09% 0.94% #13 4
Prev: #17
2.4
6,772 10.4%
P
S
71,892 $13,797,510 2019 Q4 13F Filing 2026-03-31 2026-04-23
MA
MASTERCARD INCO...
Financial Services 1.07% 1.19% #14 3
Prev: #11
0.9
-442 -1.6%
P
S
27,288 $13,634,563 2019 Q4 13F Filing 2026-03-31 2026-04-23
NVDA
NVIDIA CORPORAT...
Technology 1.06% 1.20% #15 5
Prev: #10
0.9
-8,544 -10.0%
P
S
77,002 $13,429,218 2019 Q4 13F Filing 2026-03-31 2026-04-23
VTV
VANGUARD VALUE ...
ETF 1.05% 0.86% #16 2
Prev: #18
2.4
8,003 13.3%
P
S
68,035 $13,348,542 2019 Q4 13F Filing 2026-03-31 2026-04-23
VOO
VANGUARD S&P 50...
ETF 1.01% 1.00% #17 1
Prev: #16
0.9
180 0.8%
P
S
21,518 $12,858,105 2019 Q4 13F Filing 2026-03-31 2026-04-23
GLD
SPDR GOLD SHARE...
ETF 0.96% 0.82% #18 2
Prev: #20
0.9
854 3.1%
P
S
28,477 $12,253,368 2019 Q4 13F Filing 2026-03-31 2026-04-23
V
VISA INC COM CL...
Financial Services 0.95% 1.08% #19 4
Prev: #15
0.9
-1,121 -2.7%
P
S
40,057 $12,106,862 2019 Q4 13F Filing 2026-03-31 2026-04-23
IWN
ISHARES RUSSELL...
ETF 0.90% 0.82% #20 1
Prev: #19
0.9
-365 -0.6%
P
S
60,099 $11,394,181 2019 Q4 13F Filing 2026-03-31 2026-04-23
JNJ
JOHNSON & JOHNS...
Healthcare 0.79% 0.66% #21 5
Prev: #26
0.8
-1,409 -3.3%
P
S
40,803 $9,973,902 2019 Q4 13F Filing 2026-03-31 2026-04-23
VOE
VANGUARD MID-CA...
ETF 0.72% 0.57% #22 9
Prev: #31
2.3
6,904 16.2%
P
S
49,603 $9,140,863 2019 Q4 13F Filing 2026-03-31 2026-04-23
LLY
ELI LILLY & CO ...
Healthcare 0.72% 0.81% #23 2
Prev: #21
0.8
-169 -1.7%
P
S
9,879 $9,086,839 2019 Q4 13F Filing 2026-03-31 2026-04-23
BIL
STATE STREET SP...
ETF 0.70% 0.67% #24 1
Prev: #25
0.8
-53 -0.1%
P
S
97,151 $8,902,918 2019 Q4 13F Filing 2026-03-31 2026-04-23
IEFA
ISHARES CORE MS...
ETF 0.66% 0.64% #25 2
Prev: #27
0.8
-2,607 -2.7%
P
S
93,090 $8,427,467 2019 Q4 13F Filing 2026-03-31 2026-04-23
SPY
STATE STREET SP...
ETF 0.66% 0.74% #26 3
Prev: #23
0.8
-1,600 -11.1%
P
S
12,839 $8,349,715 2019 Q4 13F Filing 2026-03-31 2026-04-23
AVGO
BROADCOM INC CO...
Technology 0.64% 0.75% #27 5
Prev: #22
0.8
-2,380 -8.3%
P
S
26,395 $8,169,516 2019 Q4 13F Filing 2026-03-31 2026-04-23
AMGN
AMGEN INC COM
Healthcare 0.63% 0.58% #28 2
Prev: #30
0.8
-583 -2.5%
P
S
22,930 $8,067,777 2019 Q4 13F Filing 2026-03-31 2026-04-23
META
META PLATFORMS ...
Communication Services 0.62% 0.73% #29 5
Prev: #24
0.7
-965 -6.5%
P
S
13,820 $7,907,048 2019 Q4 13F Filing 2026-03-31 2026-04-23
VOT
VANGUARD MID-CA...
ETF 0.61% 0.52% #30 5
Prev: #35
2.2
4,931 19.8%
P
S
29,886 $7,691,253 2019 Q4 13F Filing 2026-03-31 2026-04-23
EFA
ISHARES MSCI EA...
ETF 0.60% 0.56% #31 1
Prev: #32
0.7
-100 -0.1%
P
S
77,932 $7,569,575 2019 Q4 13F Filing 2026-03-31 2026-04-23
VNQ
VANGUARD REAL E...
ETF 0.58% 0.53% #32 1
Prev: #33
0.7
3,525 4.4%
P
S
83,484 $7,405,046 2019 Q4 13F Filing 2026-03-31 2026-04-23
IWY
ISHARES RUSSELL...
ETF 0.58% 0.61% #33 5
Prev: #28
0.7
150 0.5%
P
S
29,391 $7,313,560 2019 Q4 13F Filing 2026-03-31 2026-04-23
GDXJ
VANECK JUNIOR G...
ETF 0.56% 0.44% #34 9
Prev: #43
2.2
7,570 14.6%
P
S
59,432 $7,134,217 2020 Q4 13F Filing 2026-03-31 2026-04-23
BLK
BLACKROCK INC C...
Financial Services 0.55% 0.59% #35 6
Prev: #29
0.7
-124 -1.7%
P
S
7,277 $6,998,391 2019 Q4 13F Filing 2026-03-31 2026-04-23
JAAA
JANUS HENDERSON...
ETF 0.54% 0.53% #36 2
Prev: #34
0.7
-2,736 -2.0%
P
S
137,019 $6,901,670 2023 Q1 13F Filing 2026-03-31 2026-04-23
WMT
WALMART INC COM
Consumer Defensive 0.54% 0.49% #37 1
Prev: #38
0.7
-2,600 -4.5%
P
S
55,530 $6,901,258 2019 Q4 13F Filing 2026-03-31 2026-04-23
DGRO
ISHARES CORE DI...
ETF 0.53% 0.41% #38 6
Prev: #44
2.7
16,036 20.3%
P
S
95,130 $6,676,223 2019 Q4 13F Filing 2026-03-31 2026-04-23
XOM
EXXON MOBIL COR...
Energy 0.53% 0.36% #39 16
Prev: #55
0.7
-302 -0.8%
P
S
39,345 $6,675,331 2019 Q4 13F Filing 2026-03-31 2026-04-23
COST
COSTCO WHOLESAL...
Consumer Defensive 0.52% 0.45% #40 1
Prev: #41
0.7
-274 -3.9%
P
S
6,689 $6,664,648 2019 Q4 13F Filing 2026-03-31 2026-04-23
JSI
JANUS HENDERSON...
ETF 0.49% 0.34% #41 16
Prev: #57
2.7
33,245 38.4%
P
S
119,749 $6,173,061 2025 Q1 13F Filing 2026-03-31 2026-04-23
IWF
ISHARES RUSSELL...
ETF 0.49% 0.51% #42 6
Prev: #36
0.7
109 0.8%
P
S
14,461 $6,166,256 2019 Q4 13F Filing 2026-03-31 2026-04-23
BAC
BANK OF AMER CO...
Financial Services 0.46% 0.46% #43 4
Prev: #39
2.2
10,674 9.7%
P
S
120,986 $5,898,068 2019 Q4 13F Filing 2026-03-31 2026-04-23
DFIS
DIMENSIONAL INT...
ETF 0.45% 0.39% #44 1
Prev: #45
2.2
13,680 8.7%
P
S
171,652 $5,779,512 2025 Q1 13F Filing 2026-03-31 2026-04-23
IWO
ISHARES RUSSELL...
ETF 0.45% 0.45% #45 3
Prev: #42
0.7
-365 -2.0%
P
S
18,130 $5,689,290 2019 Q4 13F Filing 2026-03-31 2026-04-23
RISR
FOLIOBEYOND ALT...
ETF 0.43% 0.27% #46 23
Prev: #69
3.2
52,744 53.6%
P
S
151,069 $5,471,719 2024 Q4 13F Filing 2026-03-31 2026-04-23
IJH
ISHARES CORE S&...
ETF 0.42% 0.38% #47 3
Prev: #50
0.7
3,059 4.0%
P
S
78,873 $5,326,292 2019 Q4 13F Filing 2026-03-31 2026-04-23
GEV
GE VERNOVA INC ...
Industrials 0.41% 0.30% #48 15
Prev: #63
0.7
-27 -0.4%
P
S
6,003 $5,240,019 2024 Q2 13F Filing 2026-03-31 2026-04-23
TSLA
TESLA INC COM
Consumer Cyclical 0.39% 0.45% #49 9
Prev: #40
0.7
-45 -0.3%
P
S
13,400 $4,981,450 2019 Q4 13F Filing 2026-03-31 2026-04-23
GS
GOLDMAN SACHS G...
Financial Services 0.39% 0.30% #50 11
Prev: #61
2.7
1,323 29.0%
P
S
5,887 $4,980,343 2019 Q4 13F Filing 2026-03-31 2026-04-23
Showing 1-50 of 1377 holdings

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