Friday Financial — 13F Holdings

2026 Q3  ·  123 Positions

2026 Q3 Portfolio Activity

In 2026 Q3, Friday Financial maintained a portfolio of 123 distinct positions. The most significant new addition was SPDR SERIES TRUST, now representing 0.14% of the total fund value. They heavily accumulated shares in VANGUARD STAR FDS, increasing the position by 185.4%. Conversely, Friday Financial completely exited their position in DIMENSIONAL ETF TRUST.
Position History hover any row below to update
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Friday Financial Overland Park, KS RIA AUM $504M
PCA Score Concentration Risk
Risk ENB
Total Positions
123
Quarter
2026 Q3
Top Holding
ITOT (21.4%)
Top 10 Concentration
59.0%
Turnover Rate
23.4%
Sector HHI
0.18
Items per page:
Showing 1-50 of 123

Friday Financial Full Holdings List — 2026 Q3

Stock History Sector / Type Port % Prev % Rank / Prev Conviction
Freshness
Change % Change Influence Shares Mkt Value Avg Cost Price Held 1st Owned Source Source Date Date Reported
ITOT
ISHARES TR
ETF 21.43% 23.00% #1
Prev: #1
8.5
—
126,961 24.3%
P
S
650,357 $108,394,923
$141.33 +15.9%
$166.28 -1.5%
2024 Q4 13F Filing 2026-09-30 2026-10-09
SCHG
SCHWAB STRATEGI...
ETF 8.03% 6.95% #2
Prev: #2
7.2
—
372,166 49.2%
P
S
1,128,895 $40,640,204 2024 Q4 13F Filing 2026-09-30 2026-10-09
BSVO
EA SERIES TRUST
ETF 5.40% 6.24% #3
Prev: #3
5.2
—
156,424 19.3%
P
S
966,800 $27,290,940 2024 Q4 13F Filing 2026-09-30 2026-10-09
SCHV
SCHWAB STRATEGI...
ETF 4.14% 3.57% #4 3
Prev: #7
5.2
—
239,513 61.7%
P
S
627,761 $20,954,653 2024 Q4 13F Filing 2026-09-30 2026-10-09
VGIT
VANGUARD SCOTTS...
Bond/Debt 3.98% 4.44% #5 1
Prev: #4
4.6
—
72,729 25.7%
P
S
355,593 $20,140,791 2024 Q4 13F Filing 2026-09-30 2026-10-09
IDEV
ISHARES TR
Bond/Debt 3.50% 4.00% #6 1
Prev: #5
3.4
—
32,233 19.3%
P
S
199,509 $17,690,495 2024 Q4 13F Filing 2026-09-30 2026-10-09
AVDV
AMERICAN CENTY ...
Bond/Debt 3.31% 3.64% #7 1
Prev: #6
3.3
—
24,248 18.5%
P
S
155,085 $16,758,491 2024 Q4 13F Filing 2026-09-30 2026-10-09
SCHF
SCHWAB STRATEGI...
Bond/Debt 3.21% 2.52% #8 4
Prev: #12
4.3
—
253,854 74.1%
P
S
596,469 $16,253,780 2024 Q4 13F Filing 2026-09-30 2026-10-09
SCHD
SCHWAB STRATEGI...
ETF 3.04% 3.17% #9
Prev: #9
3.7
—
106,524 29.3%
P
S
470,332 $15,361,038 2024 Q4 13F Filing 2026-09-30 2026-10-09
DFSD
DIMENSIONAL ETF...
ETF 2.93% 3.51% #10 2
Prev: #8
3.2
—
43,880 16.0%
P
S
318,461 $14,827,539 2024 Q4 13F Filing 2026-09-30 2026-10-09
CWI
SPDR INDEX SHS ...
ETF 2.92% 2.86% #11
Prev: #11
3.7
—
102,739 38.7%
P
S
368,299 $14,790,888 2024 Q4 13F Filing 2026-09-30 2026-10-09
DFEM
DIMENSIONAL ETF...
ETF 2.85% 3.12% #12 2
Prev: #10
3.6
—
65,129 21.9%
P
S
362,352 $14,396,249 2024 Q4 13F Filing 2026-09-30 2026-10-09
VXUS
VANGUARD STAR F...
Bond/Debt 2.17% 1.03% #13 10
Prev: #23
3.9
—
84,405 185.4%
P
S
129,934 $10,974,249 2024 Q4 13F Filing 2026-09-30 2026-10-09
VTIP
VANGUARD MALVER...
ETF 1.78% 1.99% #14 1
Prev: #13
3.2
—
35,770 23.9%
P
S
185,693 $8,989,401 2024 Q4 13F Filing 2026-09-30 2026-10-09
IWF
ISHARES TR
ETF 1.77% 1.21% #15 2
Prev: #17
3.7
—
33,862 91.1%
P
S
71,042 $8,932,111 2024 Q4 13F Filing 2026-09-30 2026-10-09
AAPL
APPLE INC
Technology 1.61% 1.70% #16 2
Prev: #14
3.1
—
4,250 20.8%
P
S
24,653 $8,143,319 2024 Q4 13F Filing 2026-09-30 2026-10-09
VIG
VANGUARD SPECIA...
ETF 1.24% 1.34% #17 1
Prev: #16
3.0
—
5,871 28.0%
P
S
26,852 $6,270,748 2024 Q4 13F Filing 2026-09-30 2026-10-09
VTI
VANGUARD INDEX ...
ETF 1.19% 1.62% #18 3
Prev: #15
1.0
—
-228 -1.4%
P
S
16,097 $6,039,202 2024 Q4 13F Filing 2026-09-30 2026-10-09
SPYV
SPDR SERIES TRU...
Unknown 1.11% 1.08% #19 1
Prev: #20
2.9
—
27,014 41.6%
P
S
91,983 $5,633,039 2024 Q4 13F Filing 2026-09-30 2026-10-09
AVUV
AMERICAN CENTY ...
ETF 1.10% 1.20% #20 2
Prev: #18
2.9
—
10,492 28.9%
P
S
46,854 $5,580,275 2024 Q4 13F Filing 2026-09-30 2026-10-09
DIHP
DIMENSIONAL ETF...
Bond/Debt 0.97% 1.06% #21 1
Prev: #22
2.9
—
30,575 26.4%
P
S
146,327 $4,899,035 2024 Q4 13F Filing 2026-09-30 2026-10-09
HYMB
SPDR SERIES TRU...
ETF 0.93% 0.63% #22 3
Prev: #25
3.4
—
108,164 117.0%
P
S
200,591 $4,699,847 2024 Q4 13F Filing 2026-09-30 2026-10-09
VYM
VANGUARD WHITEH...
ETF 0.93% 0.15% #23 46
Prev: #69
3.4
—
26,709 763.3%
P
S
30,208 $4,692,813 2025 Q2 13F Filing 2026-09-30 2026-10-09
VBK
VANGUARD INDEX ...
ETF 0.74% 0.44% #24 13
Prev: #37
3.3
—
6,275 134.9%
P
S
10,927 $3,719,114 2024 Q4 13F Filing 2026-09-30 2026-10-09
IWP
ISHARES TR
ETF 0.73% 0.51% #25 1
Prev: #26
3.3
—
12,990 95.9%
P
S
26,536 $3,705,487 2024 Q4 13F Filing 2026-09-30 2026-10-09
IWS
ISHARES TR
ETF 0.73% 0.31% #26 19
Prev: #45
3.3
—
15,922 228.6%
P
S
22,888 $3,702,592 2024 Q4 13F Filing 2026-09-30 2026-10-09
UMBF
UMB FINL CORP
Financial Services 0.71% 1.07% #27 6
Prev: #21
0.8
—
87 0.3%
P
S
27,532 $3,573,437 2025 Q1 13F Filing 2026-09-30 2026-10-09
DFNM
DIMENSIONAL ETF...
ETF 0.60% 0.22% #28 29
Prev: #57
3.2
—
49,182 294.2%
P
S
65,899 $3,047,170 2024 Q4 13F Filing 2026-09-30 2026-10-09
AVEM
AMERICAN CENTY ...
Bond/Debt 0.60% 0.49% #29 1
Prev: #28
3.2
—
12,569 64.0%
P
S
32,208 $3,029,484 2025 Q2 13F Filing 2026-09-30 2026-10-09
SLYV
SPDR SERIES TRU...
Unknown 0.60% 0.20% #30 28
Prev: #58
3.2
—
22,261 319.1%
P
S
29,238 $3,011,222 2024 Q4 13F Filing 2026-09-30 2026-10-09
QQQ
INVESCO QQQ TR
ETF 0.59% 0.75% #31 7
Prev: #24
0.7
—
62 1.6%
P
S
4,028 $2,989,168 2024 Q4 13F Filing 2026-09-30 2026-10-09
EEM
ISHARES TR
ETF 0.55% 0.26% #32 19
Prev: #51
3.2
—
27,075 183.1%
P
S
41,866 $2,797,067 2024 Q4 13F Filing 2026-09-30 2026-10-09
IVW
ISHARES TR
Warrant 0.52% 0.44% #33 5
Prev: #38
3.2
—
6,313 52.4%
P
S
18,355 $2,616,108 2024 Q4 13F Filing 2026-09-30 2026-10-09
VOO
VANGUARD INDEX ...
ETF 0.50% 0.27% #34 16
Prev: #50
3.2
—
2,118 143.4%
P
S
3,595 $2,524,737 2026 Q2 13F Filing 2026-09-30 2026-10-09
VWO
VANGUARD INTL E...
ETF 0.49% 0.47% #35 3
Prev: #32
2.7
—
11,974 40.0%
P
S
41,872 $2,471,704 2024 Q4 13F Filing 2026-09-30 2026-10-09
SLYG
SPDR SERIES TRU...
ETF 0.47% 0.49% #36 7
Prev: #29
2.7
—
6,488 41.8%
P
S
22,021 $2,366,597 2024 Q4 13F Filing 2026-09-30 2026-10-09
MDYV
SPDR SERIES TRU...
ETF 0.42% 0.35% #37 5
Prev: #42
3.2
—
9,948 71.5%
P
S
23,863 $2,133,352 2024 Q4 13F Filing 2026-09-30 2026-10-09
VOT
VANGUARD INDEX ...
ETF 0.41% 0.39% #38 2
Prev: #40
2.7
—
2,170 44.4%
P
S
7,057 $2,081,392 2024 Q4 13F Filing 2026-09-30 2026-10-09
DE
DEERE & CO
Industrials 0.40% 0.48% #39 8
Prev: #31
0.7
—
64 2.2%
P
S
3,023 $2,017,243 2024 Q4 13F Filing 2026-09-30 2026-10-09
IBIT
ISHARES BITCOIN...
Bond/Debt 0.40% 0.46% #40 7
Prev: #33
0.7
—
-5,960 -12.5%
P
S
41,674 $1,998,701 2024 Q4 13F Filing 2026-09-30 2026-10-09
JPEF
J P MORGAN EXCH...
ETF 0.38% 0.18% #41 20
Prev: #61
3.2
—
15,501 186.3%
P
S
23,823 $1,933,889 2026 Q2 13F Filing 2026-09-30 2026-10-09
SPY
STATE STR SPDR ...
ETF 0.38% 0.06% #42 60
Prev: #102
3.2
—
2,200 728.5%
P
S
2,502 $1,911,577 2026 Q2 13F Filing 2026-09-30 2026-10-09
VOE
VANGUARD INDEX ...
ETF 0.38% 0.37% #43 2
Prev: #41
2.7
—
2,765 40.3%
P
S
9,630 $1,899,999 2024 Q4 13F Filing 2026-09-30 2026-10-09
MSFT
MICROSOFT CORP
Technology 0.37% 0.12% #44 34
Prev: #78
3.1
—
2,512 222.9%
P
S
3,639 $1,866,324 2025 Q1 13F Filing 2026-09-30 2026-10-09
VBR
VANGUARD INDEX ...
ETF 0.36% 0.44% #45 9
Prev: #36
2.1
—
1,105 16.2%
P
S
7,920 $1,841,242 2024 Q4 13F Filing 2026-09-30 2026-10-09
IEMG
ISHARES INC
ETF 0.36% 0.45% #46 11
Prev: #35
2.1
—
1,114 5.3%
P
S
22,220 $1,804,708 2024 Q4 13F Filing 2026-09-30 2026-10-09
FMB
FIRST TR EXCH T...
ETF 0.36% 0.49% #47 20
Prev: #27
0.6
—
1,519 4.2%
P
S
37,373 $1,799,510 2024 Q4 13F Filing 2026-09-30 2026-10-09
TSLA
TESLA INC
Consumer Cyclical 0.34% 0.48% #48 18
Prev: #30
2.1
—
373 8.3%
P
S
4,856 $1,719,534 2024 Q4 13F Filing 2026-09-30 2026-10-09
JMUB
J P MORGAN EXCH...
ETF 0.33% 0.41% #49 10
Prev: #39
2.1
—
4,968 16.4%
P
S
35,216 $1,679,451 2024 Q4 13F Filing 2026-09-30 2026-10-09
HYD
VANECK ETF TRUS...
ETF 0.32% 0.45% #50 16
Prev: #34
0.6
—
668 2.0%
P
S
33,652 $1,617,315 2024 Q4 13F Filing 2026-09-30 2026-10-09
Showing 1-50 of 123 holdings

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