Friday Financial — 13F Holdings

2026 Q2  ·  110 Positions

2026 Q2 Portfolio Activity

In 2026 Q2, Friday Financial maintained a portfolio of 110 distinct positions. The most significant new addition was VANGUARD INDEX FDS, now representing 0.27% of the total fund value. They heavily accumulated shares in SCHWAB STRATEGIC TR, increasing the position by 72.0%.
Position History hover any row below to update
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Friday Financial Overland Park, KS RIA AUM $373M
Fund Overview SEC EDGAR
PCA Score Concentration Risk
Risk ENB
To Excel To CSV
Total Positions
110
Quarter
2026 Q2
Top Holding
ITOT (23.0%)
Top 10 Concentration
61.6%
Turnover Rate
23.4%
Sector HHI
0.18
Items per page:
Showing 1-50 of 110
Stock History Sector / Type Port % Prev % Rank / Prev Conviction
Freshness
Change % Change Influence Shares Mkt Value Avg Cost Price Held 1st Owned Source Source Date Date Reported
ITOT
ISHARES TR
ETF 23.00% 22.80% #1
Prev: #1
8.0
—
58,792 12.7%
P
S
523,396 $85,899,734 2024 Q4 13F Filing 2026-06-30 2026-07-09
SCHG
SCHWAB STRATEGI...
ETF 6.95% 6.32% #2 1
Prev: #3
6.8
—
126,739 20.1%
P
S
756,729 $25,963,365 2024 Q4 13F Filing 2026-06-30 2026-07-09
BSVO
EA SERIES TRUST
ETF 6.24% 6.74% #3 1
Prev: #2
5.5
—
39,431 5.1%
P
S
810,376 $23,290,220 2024 Q4 13F Filing 2026-06-30 2026-07-09
VGIT
VANGUARD SCOTTS...
Bond/Debt 4.44% 4.60% #4
Prev: #4
4.8
—
58,861 26.3%
P
S
282,864 $16,578,672 2024 Q4 13F Filing 2026-06-30 2026-07-09
IDEV
ISHARES TR
Bond/Debt 4.00% 4.22% #5
Prev: #5
4.1
—
20,610 14.1%
P
S
167,276 $14,956,179 2024 Q4 13F Filing 2026-06-30 2026-07-09
AVDV
AMERICAN CENTY ...
Bond/Debt 3.64% 4.05% #6
Prev: #6
3.5
—
13,142 11.2%
P
S
130,837 $13,578,308 2024 Q4 13F Filing 2026-06-30 2026-07-09
SCHV
SCHWAB STRATEGI...
ETF 3.57% 3.30% #7 3
Prev: #10
3.9
—
73,888 23.5%
P
S
388,248 $13,328,544 2024 Q4 13F Filing 2026-06-30 2026-07-09
DFSD
DIMENSIONAL ETF...
ETF 3.51% 3.63% #8 1
Prev: #7
3.9
—
54,710 24.9%
P
S
274,581 $13,094,774 2024 Q4 13F Filing 2026-06-30 2026-07-09
SCHD
SCHWAB STRATEGI...
ETF 3.17% 3.50% #9 1
Prev: #8
3.3
—
32,399 9.8%
P
S
363,808 $11,838,316 2024 Q4 13F Filing 2026-06-30 2026-07-09
DFEM
DIMENSIONAL ETF...
ETF 3.12% 3.22% #10 1
Prev: #11
3.2
—
27,141 10.0%
P
S
297,223 $11,645,211 2024 Q4 13F Filing 2026-06-30 2026-07-09
CWI
SPDR INDEX SHS ...
ETF 2.86% 3.31% #11 2
Prev: #9
1.6
—
2,944 1.1%
P
S
265,560 $10,662,234 2024 Q4 13F Filing 2026-06-30 2026-07-09
SCHF
SCHWAB STRATEGI...
Bond/Debt 2.52% 1.70% #12 2
Prev: #14
4.0
—
143,386 72.0%
P
S
342,615 $9,415,060 2024 Q4 13F Filing 2026-06-30 2026-07-09
VTIP
VANGUARD MALVER...
ETF 1.99% 2.17% #13 1
Prev: #12
2.8
—
23,756 18.8%
P
S
149,923 $7,442,180 2024 Q4 13F Filing 2026-06-30 2026-07-09
AAPL
APPLE INC
Technology 1.70% 1.60% #14 1
Prev: #15
2.7
—
2,162 11.9%
P
S
20,403 $6,338,340 2024 Q4 13F Filing 2026-06-30 2026-07-09
VTI
VANGUARD INDEX ...
ETF 1.62% 1.83% #15 2
Prev: #13
1.1
—
-246 -1.5%
P
S
16,325 $6,033,813 2024 Q4 13F Filing 2026-06-30 2026-07-09
VIG
VANGUARD SPECIA...
ETF 1.34% 1.40% #16
Prev: #16
2.5
—
2,068 10.9%
P
S
20,981 $5,011,941 2024 Q4 13F Filing 2026-06-30 2026-07-09
IWF
ISHARES TR
ETF 1.21% 1.22% #17 1
Prev: #18
3.5
—
28,851 346.4%
P
S
37,180 $4,511,793 2024 Q4 13F Filing 2026-06-30 2026-07-09
AVUV
AMERICAN CENTY ...
ETF 1.20% 1.16% #18 3
Prev: #21
2.5
—
5,802 19.0%
P
S
36,362 $4,478,035 2024 Q4 13F Filing 2026-06-30 2026-07-09
DUHP
DIMENSIONAL ETF...
ETF 1.18% 1.23% #19 2
Prev: #17
2.5
—
9,110 9.3%
P
S
106,557 $4,422,100 2024 Q4 13F Filing 2026-06-30 2026-07-09
SPYV
SPDR SERIES TRU...
Unknown 1.08% 1.16% #20
Prev: #20
2.4
—
5,260 8.8%
P
S
64,969 $4,015,084 2024 Q4 13F Filing 2026-06-30 2026-07-09
UMBF
UMB FINL CORP
Financial Services 1.07% 1.01% #21 2
Prev: #23
2.4
—
1,533 5.9%
P
S
27,445 $4,007,073 2025 Q1 13F Filing 2026-06-30 2026-07-09
DIHP
DIMENSIONAL ETF...
Bond/Debt 1.06% 1.16% #22
Prev: #22
2.4
—
11,249 10.8%
P
S
115,752 $3,948,291 2024 Q4 13F Filing 2026-06-30 2026-07-09
VXUS
VANGUARD STAR F...
Bond/Debt 1.03% 1.19% #23 4
Prev: #19
0.9
—
672 1.5%
P
S
45,529 $3,854,049 2024 Q4 13F Filing 2026-06-30 2026-07-09
QQQ
INVESCO QQQ TR
ETF 0.75% 0.20% #24 33
Prev: #57
3.3
—
2,976 300.6%
P
S
3,966 $2,813,245 2024 Q4 13F Filing 2026-06-30 2026-07-09
HYMB
SPDR SERIES TRU...
ETF 0.63% 0.77% #25 1
Prev: #24
0.8
—
2,289 2.5%
P
S
92,427 $2,335,630 2024 Q4 13F Filing 2026-06-30 2026-07-09
IWP
ISHARES TR
ETF 0.51% 0.50% #26 6
Prev: #32
2.2
—
2,255 20.0%
P
S
13,546 $1,922,719 2024 Q4 13F Filing 2026-06-30 2026-07-09
FMB
FIRST TR EXCH T...
ETF 0.49% 0.55% #27 1
Prev: #28
2.2
—
4,425 14.1%
P
S
35,854 $1,838,593 2024 Q4 13F Filing 2026-06-30 2026-07-09
AVEM
AMERICAN CENTY ...
Bond/Debt 0.49% 0.36% #28 12
Prev: #40
3.2
—
6,830 53.3%
P
S
19,639 $1,818,375 2025 Q2 13F Filing 2026-06-30 2026-07-09
SLYG
SPDR SERIES TRU...
ETF 0.49% 0.41% #29 8
Prev: #37
2.7
—
3,139 25.3%
P
S
15,533 $1,812,701 2024 Q4 13F Filing 2026-06-30 2026-07-09
TSLA
TESLA INC
Consumer Cyclical 0.48% 0.57% #30 4
Prev: #26
0.7
—
-3 -0.1%
P
S
4,483 $1,806,201 2024 Q4 13F Filing 2026-06-30 2026-07-09
DE
DEERE & CO
Industrials 0.48% 0.57% #31 4
Prev: #27
1.2
—
no change no change
P
S
2,959 $1,786,003 2024 Q4 13F Filing 2026-06-30 2026-07-09
VWO
VANGUARD INTL E...
ETF 0.47% 0.54% #32 3
Prev: #29
0.7
—
784 2.7%
P
S
29,898 $1,760,394 2024 Q4 13F Filing 2026-06-30 2026-07-09
IBIT
ISHARES BITCOIN...
Bond/Debt 0.46% 0.61% #33 8
Prev: #25
0.7
—
1,346 2.9%
P
S
47,634 $1,721,969 2024 Q4 13F Filing 2026-06-30 2026-07-09
HYD
VANECK ETF TRUS...
ETF 0.45% 0.46% #34 1
Prev: #35
2.7
—
6,523 24.7%
P
S
32,984 $1,697,357 2024 Q4 13F Filing 2026-06-30 2026-07-09
IEMG
ISHARES INC
ETF 0.45% 0.51% #35 4
Prev: #31
0.7
—
42 0.2%
P
S
21,106 $1,684,048 2024 Q4 13F Filing 2026-06-30 2026-07-09
VBR
VANGUARD INDEX ...
ETF 0.44% 0.51% #36 6
Prev: #30
0.7
—
-2 -0.0%
P
S
6,815 $1,651,411 2024 Q4 13F Filing 2026-06-30 2026-07-09
VBK
VANGUARD INDEX ...
ETF 0.44% 0.47% #37 4
Prev: #33
0.7
—
144 3.2%
P
S
4,652 $1,647,785 2024 Q4 13F Filing 2026-06-30 2026-07-09
IVW
ISHARES TR
Warrant 0.44% 0.46% #38 4
Prev: #34
0.7
—
298 2.5%
P
S
12,042 $1,638,406 2024 Q4 13F Filing 2026-06-30 2026-07-09
JMUB
J P MORGAN EXCH...
ETF 0.41% 0.33% #39 4
Prev: #43
3.2
—
10,814 55.6%
P
S
30,248 $1,525,104 2024 Q4 13F Filing 2026-06-30 2026-07-09
VOT
VANGUARD INDEX ...
ETF 0.39% 0.39% #40 2
Prev: #38
2.2
—
455 10.3%
P
S
4,887 $1,469,619 2024 Q4 13F Filing 2026-06-30 2026-07-09
VOE
VANGUARD INDEX ...
ETF 0.37% 0.44% #41 5
Prev: #36
0.6
—
-45 -0.7%
P
S
6,865 $1,377,806 2024 Q4 13F Filing 2026-06-30 2026-07-09
MDYV
SPDR SERIES TRU...
ETF 0.35% 0.18% #42 22
Prev: #64
3.1
—
7,868 130.1%
P
S
13,915 $1,304,810 2024 Q4 13F Filing 2026-06-30 2026-07-09
SPTM
SPDR SERIES TRU...
ETF 0.34% 0.38% #43 4
Prev: #39
0.6
—
1 0.0%
P
S
14,090 $1,279,090 2025 Q2 13F Filing 2026-06-30 2026-07-09
PWR
QUANTA SVCS INC
Industrials 0.32% 0.34% #44 3
Prev: #41
1.1
—
no change no change
P
S
1,819 $1,194,701 2025 Q1 13F Filing 2026-06-30 2026-07-09
IWS
ISHARES TR
ETF 0.31% 0.34% #45 3
Prev: #42
0.6
—
114 1.7%
P
S
6,966 $1,154,475 2024 Q4 13F Filing 2026-06-30 2026-07-09
DFAE
DIMENSIONAL ETF...
ETF 0.30% 0.22% #46 5
Prev: #51
3.1
—
9,599 50.7%
P
S
28,545 $1,105,262 2025 Q4 13F Filing 2026-06-30 2026-07-09
IWO
ISHARES TR
ETF 0.29% 0.21% #47 6
Prev: #53
2.6
—
826 41.8%
P
S
2,804 $1,081,556 2025 Q2 13F Filing 2026-06-30 2026-07-09
DFSV
DIMENSIONAL ETF...
ETF 0.28% 0.19% #48 11
Prev: #59
3.1
—
10,914 68.1%
P
S
26,941 $1,039,114 2025 Q2 13F Filing 2026-06-30 2026-07-09
MUB
ISHARES TR
ETF 0.28% 0.19% #49 11
Prev: #60
3.1
—
4,436 86.0%
P
S
9,592 $1,028,646 2024 Q4 13F Filing 2026-06-30 2026-07-09
VOO
VANGUARD INDEX ...
ETF 0.27% — #50
Prev: #—
3.6
—
1,477 —
NEW
 1,477 $1,014,777 2026 Q2 13F Filing 2026-06-30 2026-07-09
Showing 1-50 of 110 holdings

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