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Analyst Tracker/Sarah Simon
MS
Sarah Simon
Morgan Stanley
Wall Street Analyst
★★★☆☆
#1248
on 13Foresight · ranked by our own returns
57%
Success Rate
-0.3%
Average Return
4 of 7 calls profitable · -12.3% vs benchmark
🔒 3-year track record is Pro. Showing 1-year — upgrade.
📈 Across the calls we could measure, roughly 57% of Sarah Simon's ratings turned a profit when each position was held for 1 year — averaging -0.3% per rating. These figures are computed by 13Foresight from historical prices, not supplied by the analyst.

Rating Distribution

23 Buy 12 Hold 20 Sell
Sarah's Stock Coverage 37 ratings · 2026-06-21
Company Date Position Consensus ⓘ Price Target ⓘ 1-Yr Return
GB:HLN
Haleon PLC
 Jun 15, 2026 BUY Buy
+32.6% avg upside
20 analysts
$430.00
28.83% Upside
 ·
GB:DGE
Diageo
 Jun 09, 2026 SELL Strong Buy
+445.1% avg upside
26 analysts
$1410.00
7.83% Downside
 ·
GB:RKT
Reckitt
 May 15, 2026 BUY Strong Buy
+1115.0% avg upside
21 analysts
$5800.00
25.76% Upside
 ·
NL:HEIA
Heineken NV
 May 13, 2026 HOLD Strong Buy
+29.2% avg upside
19 analysts
$75.00
7.28% Upside
 ·
GB:0RJI
Anheuser Busch InBev SA/NV
 May 12, 2026 BUY Strong Buy
+8.7% avg upside
26 analysts
$74.00
4.80% Upside
 ·
CH:NESN
Nestlé SA
 Apr 30, 2026 SELL Buy
+19.4% avg upside
27 analysts
$74.00
5.97% Downside
 ·
BUD
Anheuser-Busch Inbev Sa
 Apr 08, 2026 BUY Strong Buy
+3.7% avg upside
27 analysts
$82.00
1.50% Upside
 +10.1%
DE:HEN3
Henkel AG & Co. KGaA
 Mar 16, 2026 SELL Hold
+10.3% avg upside
20 analysts
$66.50
5.44% Downside
 ·
FR:OR
L'Oreal
 Mar 16, 2026 HOLD Buy
+1.2% avg upside
25 analysts
$370.00
2.64% Downside
 ·
GB:ULVR
Unilever
 Mar 16, 2026 BUY Buy
+265.6% avg upside
25 analysts
$5350.00
22.61% Upside
 ·
FR:RI
Pernod Ricard
 Feb 25, 2026 SELL Buy
+55.9% avg upside
20 analysts
$78.00
21.65% Upside
 ·
GB:0AI4
Carlsberg AS
 Jan 14, 2026 BUY Strong Buy
+20.4% avg upside
20 analysts
$940.00
12.41% Upside
 ·
UL
Unilever
 Dec 15, 2025 BUY Buy
+12.7% avg upside
14 analysts
$60.10
2.99% Upside
 -9.7%
NSRGY
Nestle SA Reg
 Nov 12, 2025 SELL Buy
+22.1% avg upside
11 analysts
$90.00
8.16% Downside
 -2.7%
FR:BN
DANONE SA
 Aug 06, 2024 BUY Buy
+13.7% avg upside
22 analysts
$67.00
2.94% Upside
 ·
DANOY
Danone SA
 Aug 05, 2024 BUY Hold
+91.3% avg upside
10 analysts
$14.40
4.42% Downside
 +29.8%
DEO
Diageo
 Jun 19, 2024 SELL Buy
+543.0% avg upside
18 analysts
$121.00
50.44% Upside
 +20.0%
GB:AUTO
Auto Trader
 Nov 18, 2022 HOLD Buy
+406.6% avg upside
15 analysts
$635.00
32.78% Upside
 ·
GB:INF
Informa
 Nov 15, 2022 BUY Strong Buy
+577.7% avg upside
17 analysts
$750.00
14.32% Downside
 ·
GB:ITV
ITV plc
 Nov 10, 2022 SELL Buy
+4269.4% avg upside
11 analysts
$56.00
30.52% Downside
 ·
GB:WPP
WPP
 Nov 10, 2022 HOLD Strong Buy
+3264.1% avg upside
14 analysts
$864.00
218.26% Upside
 ·
FR:PUB
Publicis Groupe
 Nov 10, 2022 BUY Strong Buy
+4.5% avg upside
15 analysts
$70.00
22.10% Downside
 ·
DE:G24
Scout24
 Nov 08, 2022 BUY Strong Buy
+15.4% avg upside
19 analysts
$70.00
6.97% Downside
 ·
FR:DEC
JCDecaux SA
 Nov 04, 2022 BUY Strong Buy
+20.0% avg upside
12 analysts
$20.00
1.76% Upside
 ·
DE:PSM
ProSiebenSat.1 Media SE
 Oct 28, 2022 HOLD Hold
+76.1% avg upside
11 analysts
$6.50
78.28% Upside
 ·
DE:HFG
HelloFresh SE
 Oct 28, 2022 BUY Buy
+661.1% avg upside
15 analysts
$49.00
1116.80% Upside
 ·
CRTO
Criteo SA
 Oct 25, 2022 BUY Strong Buy
+103.7% avg upside
24 analysts
$50.00
186.61% Upside
 +6.3%
GB:REL
RELX plc
 Oct 21, 2022 HOLD Strong Buy
+38.7% avg upside
15 analysts
$2330.00
1.96% Downside
 ·
GB:PSON
Pearson
 Sep 23, 2022 HOLD Buy
+412.4% avg upside
14 analysts
$780.00
31.40% Downside
 ·
NL:WKL
Wolters Kluwer N.V.
 Sep 23, 2022 HOLD Buy
+78.8% avg upside
14 analysts
$103.00
75.03% Upside
 ·
DE:DHER
Delivery Hero SE
 Sep 06, 2022 BUY Strong Buy
+43.3% avg upside
21 analysts
$75.00
104.29% Upside
 ·
JMIA
Jumia Technologies AG
 May 18, 2022 HOLD Buy
+90.9% avg upside
10 analysts
$6.90
2.00% Downside
 -56.0%
IT:MFEB
MFE-MediaForEurope NV Class B
 May 03, 2022 HOLD Hold
-11.9% avg upside
8 analysts
$0.90
75.38% Downside
 ·
GB:RMV
Rightmove
 Feb 28, 2022 HOLD Sell
+40.6% avg upside
14 analysts
$740.00
77.14% Upside
 ·
ES:A3M
Atresmedia Corporacion de Medios de Comunicacion, S.A
 Jan 12, 2022 HOLD Sell
-11.2% avg upside
4 analysts
$3.75
25.18% Downside
 ·
FR:SESG
SES S.A.
 Feb 11, 2021 HOLD Buy
+14.0% avg upside
10 analysts
$6.80
5.03% Downside
 ·
DE:RKET
Rocket Internet
 Sep 19, 2019 BUY Buy
-5.9% avg upside
5 analysts
$30.00
16.28% Upside
 ·
🔒 32 more ratings — with price targets, crowd consensus and our measured returns.
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Sarah Simon — Frequently Asked Questions
How accurate are Sarah Simon's stock ratings?
Based on the calls 13Foresight could measure, about 57% of Sarah's ratings were profitable over a one-year hold, with an average return of -0.3% per rating, or -12.3% versus the S&P 500. We score every analyst the same way, from historical prices.
How is Sarah ranked on 13Foresight?
Sarah Simon is currently ranked #1248 with a 3-star rating. Our rank blends hit rate, average return versus the market, and how many calls we have to judge — so a long, consistent record outweighs a few lucky picks. It is our own calculation, updated daily.
Which stocks does Sarah cover?
Sarah most recently has ratings on GB:HLN, GB:DGE, GB:RKT, NL:HEIA, GB:0RJI, CH:NESN, BUD, DE:HEN3, FR:OR, GB:ULVR, FR:RI, GB:0AI4 and 25 more. See the full coverage table above for positions, price targets and our measured returns.
Where can I see other analyst ratings?
Browse the full analyst leaderboard to compare Wall Street analysts ranked by their measured performance, success rate and average return.

Disclaimer: 13Foresight compiles analyst ratings and price targets from publicly available sources. Performance metrics, rankings and star ratings shown here are calculated independently by 13Foresight from historical market prices and may differ from figures published elsewhere. This information may be incomplete, delayed or inaccurate, is provided for research and informational purposes only, and is not investment advice. The underlying ratings and opinions are those of the respective analysts and their firms; 13Foresight accepts no liability for any decisions made based on this data.