AMZN β€” AMAZON COM INC

Ownership history in PROFFITT & GOODSON INC  Β·  40 quarters on record

This page tracks every 13F SEC filing in which PROFFITT & GOODSON INC reported a position in AMAZON COM INC (AMZN). Data includes quarterly share count, position size as % of portfolio, estimated market value, and end-of-quarter stock price β€” sourced directly from SEC EDGAR 13F filings.

πŸ” Peak position
0.75% (2018 Q2)
πŸ“Š Avg. % of fund
0.47%
πŸ“… First filed
2016 Q2
πŸ“… Last filed
2025 Q4
⏱ Quarters held
40

Position Intelligence

PROFFITT & GOODSON INC Γ— AMZN AI Analytics

πŸ“ˆ PROFFITT & GOODSON INC outperformed the S&P 500 by +9.1% annually on this AMZN position. Timing score: 41% (16/39 decisions correct). Average cost basis: $161.52. Maximum drawdown during holding period: –51.2%.

πŸ“ˆ Position Alpha vs SPY
+9.1%
annualised excess return

πŸ”₯ Exceptional β€” beat the S&P 500 by 9.1% per year on this position.
39 quarters analyzed

⏱️ Timing Score
41%

⚠️ Poor timing β€” buys often preceded drops, trims preceded rallies.
16 of 39 add/trim decisions correct

πŸ’° Entry Quality
$161.52
+42.9% vs current ($230.82)

Best entry: $35.78 (2016 Q2)  Β·  Worst: $230.82 (2025 Q4)

πŸ›‘οΈ Drawdown Resilience
–51.2%
max drawdown while held

πŸ’ͺ Held through 2 major drawdowns (>20%).

πŸ’ͺ Fund Conviction
45%
buy-side decisions

18 adds Β· 22 trims. Bought during 6 of 12 down-price quarters. πŸ“‰ Predominantly trimming β€” distribution phase.

πŸ“‘ Position Trajectory
β†’ Stable
last 4–5 quarters trend

βš–οΈ Portfolio weight has remained relatively stable β€” conviction maintained.
Currently 0.64% of portfolio

⚠ Based on quarterly 13F SEC filings and end-of-quarter closing prices. Timing score = accuracy of add/trim decisions vs next-quarter price direction. Alpha = mean quarterly excess return Γ— 4 (annualised). Not investment advice.

% of Fund (quarterly)    AMZN price (monthly, adj. close)
πŸ“‹ Quarterly Holdings History 10 quarters  β–Ύ
Quarter Action Shares Change Chg % % of Fund Mkt Value Price (EOQ)
2025 Q4 ADDED 19,915 +15,315 +332.9% 0.64% $4.6M $230.82
2025 Q4 REDUCED 4,600 -10,799 -70.1% 0.15% $1.1M $230.82
2025 Q3 REDUCED 15,399 -89 -0.6% 0.48% $3.4M $219.57
2025 Q2 ADDED 15,488 +204 +1.3% 0.52% $3.4M $219.39
2025 Q1 REDUCED 15,284 -339 -2.2% 0.48% $2.9M $190.26
2024 Q4 REDUCED 15,623 -150 -1.0% 0.57% $3.4M $219.39
2024 Q3 REDUCED 15,773 -396 -2.4% 0.48% $2.9M $186.33
2024 Q2 ADDED 16,169 +235 +1.5% 0.55% $3.1M $193.25
2024 Q1 REDUCED 15,934 -584 -3.5% 0.51% $2.9M $180.38
2023 Q4 REDUCED 16,518 -57 -0.3% 0.47% $2.5M $151.94
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