AFRM β€” AFFIRM HLDGS INC

Ownership history in PRINCIPAL SECURITIES, INC.  Β·  8 quarters on record

This page tracks every 13F SEC filing in which PRINCIPAL SECURITIES, INC. reported a position in AFFIRM HLDGS INC (AFRM). Data includes quarterly share count, position size as % of portfolio, estimated market value, and end-of-quarter stock price β€” sourced directly from SEC EDGAR 13F filings.

Position Intelligence

PRINCIPAL SECURITIES, INC. Γ— AFRM AI Analytics

πŸ“ˆ PRINCIPAL SECURITIES, INC. outperformed the S&P 500 by +47.4% annually on this AFRM position. Timing score: 100% (5/5 decisions correct). Average cost basis: $53.87. Maximum drawdown during holding period: –25.8%.

πŸ“ˆ Position Alpha vs SPY
+47.4%
annualised excess return

πŸ”₯ Exceptional β€” beat the S&P 500 by 47.4% per year on this position.
6 quarters analyzed

⏱️ Timing Score
100%

🎯 Smart timing β€” consistently buying dips and trimming near peaks.
5 of 5 add/trim decisions correct

πŸ’° Entry Quality
$53.87
+35.7% vs current ($73.08)

Best entry: $30.21 (2024 Q2)  Β·  Worst: $73.08 (2025 Q3)

πŸ›‘οΈ Drawdown Resilience
–25.8%
max drawdown while held

πŸ’ͺ Held through 1 major drawdown (>20%). Strong conviction under pressure.

πŸ’ͺ Fund Conviction
71%
buy-side decisions

5 adds Β· 2 trims. Bought during 1 of 2 down-price quarters. πŸ‚ Consistently bullish β€” fund kept accumulating this position.

πŸ“‘ Position Trajectory
β†’ Stable
last 4–5 quarters trend

βš–οΈ Portfolio weight has remained relatively stable β€” conviction maintained.
Currently 0.0% of portfolio

⚠ Based on quarterly 13F SEC filings and end-of-quarter closing prices. Timing score = accuracy of add/trim decisions vs next-quarter price direction. Alpha = mean quarterly excess return Γ— 4 (annualised). Not investment advice.

% of Fund (quarterly)    AFRM price (monthly, adj. close)
πŸ“‹ Quarterly Holdings History 8 quarters  β–Ύ
Quarter Action Shares Change Chg % % of Fund Mkt Value Price (EOQ)
2025 Q3 ADDED 563 +58 +11.5% 0.00% $41K $73.08
2025 Q2 ADDED 505 +96 +23.5% 0.00% $35K $69.14
2025 Q1 UNCHANGED 409 β€” 0% 0.00% $25K $45.19
2024 Q4 REDUCED 409 -666 -62.0% 0.00% $25K $60.90
2024 Q3 ADDED 1,075 +78 +7.8% 0.00% $44K $40.82
2024 Q2 ADDED 997 +66 +7.1% 0.00% $30K $30.21
2024 Q1 REDUCED 931 -56 -5.7% 0.00% $35K $37.26
2023 Q4 INITIATED 987 β€” β€” 0.00% $49K β€”
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