First Heartland Consultants, Inc. reported INNOVATOR ETFS TR (UDEC) in 8 quarterly 13F filings from 2025 Q1 through 2026 Q1. Peak portfolio weight reached 0.05% in 2025 Q1. The latest visible filing shows UDEC at 0.02% of the fund.
This page tracks quarterly shares, estimated market value, portfolio weight, filing dates, and disclosure-aligned stock prices directly from SEC EDGAR 13F filings. Older history is available after unlock; the visible window still shows the most recent pattern.
This page is designed to answer the real investor question behind a 13F filing: how meaningful was First Heartland Consultants, Inc.'s position in INNOVATOR ETFS TR, and how did that conviction change over time? You can read the holding window, peak weight, latest reported size, disclosure timing, and quarter-by-quarter changes without piecing the story together from raw SEC rows.
UDEC was reported at 0.02% of portfolio in the most recent visible filing.
Peak weight helps separate a token disclosure from a real conviction holding the fund genuinely cared about.
Longer holding windows often tell a very different story from short-lived tactical trades or one-quarter experiments.
Knowing that a fund owned a stock is useful. Knowing whether it was a 0.20% placeholder or a true high-conviction position is where the signal actually starts.
As of 2026 Q1 — sorted by position size
These are the practical questions this page is built to answer before you even open the full history table.
First Heartland Consultants, Inc. reported UDEC across 5 quarterly 13F filings, from 2025 Q1 through 2026 Q1.
The largest reported portfolio weight for UDEC was 0.05% in 2025 Q1.
The most recent filing on this page is 2026 Q1, when First Heartland Consultants, Inc. reported 8,024 shares, equal to 0.02% of portfolio, with an estimated market value of $312K.
The chart compares First Heartland Consultants, Inc.'s quarterly UDEC portfolio weight with the stock's indexed share price, so you can see whether the fund was building, trimming, or holding the position as price moved.
Based on 13F filing dates vs. subsequent UDEC price moves, First Heartland Consultants, Inc. correctly timed 3 out of 5 reported position changes (60%). The annualised alpha on UDEC relative to SPY over the holding period was -13.1%.