2026 Q2 Portfolio Activity
In 2026 Q2, First Heartland Consultants, Inc. maintained a portfolio of 609 distinct positions. The most significant new addition was PRINCIPAL EXCHANGE TRADED FD, now representing 0.68% of the total fund value. They heavily accumulated shares in ISHARES TR, increasing the position by 118.6%. The fund also reduced its exposure to VANGUARD BD INDEX FD INC by 30.7%.
Position History
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Total Positions
609
Quarter
2026 Q2
Top Holding
SPLG (3.9%)
Top 10 Concentration
24.7%
Turnover Rate
23.4%
Sector HHI
0.18
Items per page:
Showing 1-50 of 609
First Heartland Consultants, Inc. Full Holdings List — 2026 Q2
| Stock | History | Sector / Type | Port % | Prev % | Rank / Prev | Conviction | Change | % Change | Influence | Shares | Mkt Value | Avg Cost | Price Held | 1st Owned | Source | Source Date | Date Reported | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
SPLG
SPDR SERIES TRU...
|
ETF | 3.88% | 3.54% |
#1
Prev: #1
|
5.6 |
—
|
78,486 | 13.0% |
P
S
|
683,011 | $60,022,978 | 2017 Q4 | 13F Filing | 2026-06-30 | 2026-07-08 | |||
|
ACIO
ETF SER SOLUTIO...
|
ETF | 3.46% | 3.53% |
#2
Prev: #2
|
4.9 |
—
|
60,207 | 5.5% |
P
S
|
1,157,430 | $53,403,815 | 2021 Q4 | 13F Filing | 2026-06-30 | 2026-07-08 | |||
|
QQQ
INVESCO QQQ TR
|
ETF | 2.91% | 2.69% |
#3
Prev: #3
|
2.7 |
—
|
324 | 0.5% |
P
S
|
61,101 | $44,994,479 | 2007 Q4 | 13F Filing | 2026-06-30 | 2026-07-08 | |||
|
RDVY
FIRST TR EXCHAN...
|
ETF | 2.56% | 2.51% |
#4
1
Prev: #5
|
2.0 |
—
|
7,846 | 1.6% |
P
S
|
488,517 | $39,599,168 | 2016 Q4 | 13F Filing | 2026-06-30 | 2026-07-08 | |||
|
SPDW
SPDR INDEX SHS ...
|
ETF | 2.42% | 2.57% |
#5
1
Prev: #4
|
2.0 |
—
|
9,351 | 1.3% |
P
S
|
743,181 | $37,448,885 | 2020 Q2 | 13F Filing | 2026-06-30 | 2026-07-08 | |||
|
SPY
SPDR S&P 500 ET...
|
ETF | 2.04% | 1.88% |
#6
2
Prev: #8
|
2.8 |
—
|
4,460 | 11.8% |
P
S
|
42,275 | $31,570,033 | 2008 Q4 | 13F Filing | 2026-06-30 | 2026-07-08 | |||
|
DRSK
ETF SER SOLUTIO...
|
ETF | 2.02% | 2.07% |
#7
1
Prev: #6
|
2.8 |
—
|
97,717 | 9.9% |
P
S
|
1,085,759 | $31,215,563 | 2021 Q4 | 13F Filing | 2026-06-30 | 2026-07-08 | |||
|
SPYG
SPDR SERIES TRU...
|
Unknown | 1.98% | 1.79% |
#8
2
Prev: #10
|
2.8 |
—
|
19,587 | 8.2% |
P
S
|
257,653 | $30,658,159 | 2007 Q4 | 13F Filing | 2026-06-30 | 2026-07-08 | |||
|
SPYV
SPDR SER TR
|
Unknown | 1.82% | 1.82% |
#9
Prev: #9
|
2.7 |
—
|
44,677 | 10.7% |
P
S
|
463,488 | $28,175,448 | 2007 Q4 | 13F Filing | 2026-06-30 | 2026-07-08 | |||
|
FRDM
EA SERIES TRUST
|
ETF | 1.58% | 1.64% |
#10
3
Prev: #13
|
1.1 |
—
|
-55,907 | -14.3% |
P
S
|
335,216 | $24,437,243 | 2025 Q2 | 13F Filing | 2026-06-30 | 2026-07-08 | |||
|
PYLD
PIMCO ETF TR
|
ETF | 1.53% | 1.78% |
#11
Prev: #11
|
1.1 |
—
|
1,048 | 0.1% |
P
S
|
889,771 | $23,596,716 | 2023 Q3 | 13F Filing | 2026-06-30 | 2026-07-08 | |||
|
FTCB
FIRST TR EXCHAN...
|
Bond/Debt | 1.34% | 1.54% |
#12
3
Prev: #15
|
1.0 |
—
|
32,759 | 3.4% |
P
S
|
991,947 | $20,687,057 | 2025 Q2 | 13F Filing | 2026-06-30 | 2026-07-08 | |||
|
IVW
ISHARES
|
Warrant | 1.29% | 1.56% |
#13
1
Prev: #14
|
1.0 |
—
|
-34,990 | -19.5% |
P
S
|
144,706 | $19,901,402 | 2007 Q4 | 13F Filing | 2026-06-30 | 2026-07-08 | |||
|
CGDV
CAPITAL GROUP D...
|
ETF | 1.27% | 1.28% |
#14
3
Prev: #17
|
1.0 |
—
|
4,280 | 1.1% |
P
S
|
397,262 | $19,577,090 | 2022 Q3 | 13F Filing | 2026-06-30 | 2026-07-08 | |||
|
EEM
ISHARES TR
|
ETF | 1.21% | 1.06% |
#15
7
Prev: #22
|
2.5 |
—
|
31,232 | 12.8% |
P
S
|
274,373 | $18,769,847 | 2007 Q4 | 13F Filing | 2026-06-30 | 2026-07-08 | |||
|
BSV
VANGUARD BD IND...
|
Bond/Debt | 1.15% | 1.98% |
#16
9
Prev: #7
|
0.5 |
—
|
-101,366 | -30.7% |
P
S
|
228,811 | $17,826,658 | 2009 Q1 | 13F Filing | 2026-06-30 | 2026-07-08 | |||
|
GRNY
TIDAL ETF TR
|
ETF | 1.15% | 1.16% |
#17
1
Prev: #18
|
1.0 |
—
|
10,058 | 1.6% |
P
S
|
644,409 | $17,817,909 | 2024 Q4 | 13F Filing | 2026-06-30 | 2026-07-08 | |||
|
VUG
VANGUARD INDEX ...
|
Warrant | 1.13% | 1.16% |
#18
1
Prev: #19
|
3.5 |
—
|
168,337 | 487.7% |
P
S
|
202,854 | $17,473,844 | 2007 Q4 | 13F Filing | 2026-06-30 | 2026-07-08 | |||
|
VOO
VANGUARD INDEX ...
|
ETF | 1.10% | 1.09% |
#19
1
Prev: #20
|
0.9 |
—
|
944 | 4.0% |
P
S
|
24,663 | $16,938,137 | 2015 Q2 | 13F Filing | 2026-06-30 | 2026-07-08 | |||
|
MINT
PIMCO ETF TR
|
ETF | 1.06% | 1.31% |
#20
4
Prev: #16
|
0.9 |
—
|
-7,234 | -4.2% |
P
S
|
163,225 | $16,454,686 | 2011 Q3 | 13F Filing | 2026-06-30 | 2026-07-08 | |||
|
VTV
VANGUARD INDEX ...
|
ETF | 0.97% | 1.06% |
#21
2
Prev: #23
|
0.9 |
—
|
-1,741 | -2.5% |
P
S
|
68,578 | $14,945,281 | 2007 Q4 | 13F Filing | 2026-06-30 | 2026-07-08 | |||
|
AAPL
APPLE INC
|
Technology | 0.94% | 1.00% |
#22
3
Prev: #25
|
0.9 |
—
|
-1,295 | -2.5% |
P
S
|
50,235 | $14,535,935 | 2007 Q4 | 13F Filing | 2026-06-30 | 2026-07-08 | |||
|
UCON
FIRST TR EXCHNG...
|
ETF | 0.93% | 1.08% |
#23
2
Prev: #21
|
0.9 |
—
|
6,589 | 1.2% |
P
S
|
577,736 | $14,374,071 | 2020 Q2 | 13F Filing | 2026-06-30 | 2026-07-08 | |||
|
OSCV
ETF SER SOLUTIO...
|
ETF | 0.93% | 1.67% |
#24
12
Prev: #12
|
0.4 |
—
|
-212,027 | -38.4% |
P
S
|
340,127 | $14,349,962 | 2021 Q4 | 13F Filing | 2026-06-30 | 2026-07-08 | |||
|
NVDA
NVIDIA CORP
|
Technology | 0.91% | 0.98% |
#25
3
Prev: #28
|
0.9 |
—
|
-3,032 | -4.1% |
P
S
|
70,254 | $14,057,200 | 2017 Q3 | 13F Filing | 2026-06-30 | 2026-07-08 | |||
|
GRID
FIRST TR EXCHAN...
|
ETF | 0.90% | 0.91% |
#26
4
Prev: #30
|
0.9 |
—
|
88 | 0.1% |
P
S
|
72,417 | $13,885,913 | 2009 Q4 | 13F Filing | 2026-06-30 | 2026-07-08 | |||
|
VEA
VANGUARD TAX MA...
|
ETF | 0.90% | 0.97% |
#27
2
Prev: #29
|
0.9 |
—
|
-3,137 | -1.6% |
P
S
|
194,806 | $13,879,907 | 2009 Q2 | 13F Filing | 2026-06-30 | 2026-07-08 | |||
|
IWM
ISHARES TR
|
ETF | 0.87% | 0.39% |
#28
38
Prev: #66
|
3.3 |
—
|
24,178 | 118.6% |
P
S
|
44,558 | $13,387,479 | 2007 Q4 | 13F Filing | 2026-06-30 | 2026-07-08 | |||
|
IVV
ISHARES
|
ETF | 0.85% | 0.68% |
#29
9
Prev: #38
|
2.8 |
—
|
4,110 | 30.5% |
P
S
|
17,602 | $13,181,656 | 2007 Q4 | 13F Filing | 2026-06-30 | 2026-07-08 | |||
|
PTRB
PGIM ETF TR
|
ETF | 0.84% | 0.98% |
#30
3
Prev: #27
|
0.8 |
—
|
3,317 | 1.1% |
P
S
|
312,147 | $12,941,615 | 2024 Q4 | 13F Filing | 2026-06-30 | 2026-07-08 | |||
|
VTI
VANGUARD INDEX ...
|
ETF | 0.80% | 0.76% |
#31
2
Prev: #33
|
2.3 |
—
|
2,436 | 7.8% |
P
S
|
33,474 | $12,386,672 | 2009 Q1 | 13F Filing | 2026-06-30 | 2026-07-08 | |||
|
CGIC
CAPITAL GROUP I...
|
Unknown | 0.79% | 1.02% |
#32
8
Prev: #24
|
0.8 |
—
|
-67,457 | -16.8% |
P
S
|
333,462 | $12,134,694 | 2024 Q4 | 13F Filing | 2026-06-30 | 2026-07-08 | |||
|
DIA
SPDR DOW JONES ...
|
ETF | 0.77% | 0.98% |
#33
7
Prev: #26
|
0.8 |
—
|
-4,796 | -17.3% |
P
S
|
22,924 | $11,975,197 | 2010 Q1 | 13F Filing | 2026-06-30 | 2026-07-08 | |||
|
AMZN
AMAZON COM INC
|
Consumer Cyclical | 0.72% | 0.75% |
#34
Prev: #34
|
0.8 |
—
|
-155 | -0.3% |
P
S
|
46,661 | $11,121,289 | 2015 Q1 | 13F Filing | 2026-06-30 | 2026-07-08 | |||
|
PSC
PRINCIPAL EXCHA...
|
ETF | 0.68% | — |
#35
Prev: #—
|
3.8 |
—
|
150,760 | — |
NEW
|
150,760 | $10,571,925 | 2026 Q2 | 13F Filing | 2026-06-30 | 2026-07-08 | |||
|
SCIO
FIRST TR EXCHAN...
|
Unknown | 0.67% | 0.81% |
#36
4
Prev: #32
|
0.8 |
—
|
-13,679 | -2.7% |
P
S
|
500,173 | $10,338,576 | 2026 Q1 | 13F Filing | 2026-06-30 | 2026-07-08 | |||
|
RLY
SSGA ACTIVE ETF...
|
ETF | 0.66% | 0.82% |
#37
6
Prev: #31
|
0.8 |
—
|
-330 | -0.1% |
P
S
|
297,150 | $10,254,656 | 2024 Q4 | 13F Filing | 2026-06-30 | 2026-07-08 | |||
|
GRNJ
TIDAL TRUST III
|
Unknown | 0.64% | 0.55% |
#38
8
Prev: #46
|
2.3 |
—
|
28,968 | 10.1% |
P
S
|
315,578 | $9,921,772 | 2025 Q4 | 13F Filing | 2026-06-30 | 2026-07-08 | |||
|
FESM
FIDELITY COVING...
|
Unknown | 0.64% | 0.40% |
#39
25
Prev: #64
|
2.8 |
—
|
58,707 | 42.6% |
P
S
|
196,379 | $9,843,142 | 2025 Q3 | 13F Filing | 2026-06-30 | 2026-07-08 | |||
|
DYNF
BLACKROCK ETF T...
|
ETF | 0.62% | 0.63% |
#40
Prev: #40
|
0.7 |
—
|
-297 | -0.2% |
P
S
|
140,994 | $9,589,019 | 2024 Q1 | 13F Filing | 2026-06-30 | 2026-07-08 | |||
|
SDVY
FIRST TR EXCHAN...
|
ETF | 0.61% | 0.62% |
#41
Prev: #41
|
0.7 |
—
|
10,287 | 5.0% |
P
S
|
216,902 | $9,357,158 | 2022 Q1 | 13F Filing | 2026-06-30 | 2026-07-08 | |||
|
QSPT
FIRST TR EXCHNG...
|
Unknown | 0.60% | 0.66% |
#42
3
Prev: #39
|
0.7 |
—
|
-13,926 | -5.0% |
P
S
|
267,225 | $9,310,119 | 2022 Q1 | 13F Filing | 2026-06-30 | 2026-07-08 | |||
|
BNDX
VANGUARD BD IND...
|
Bond/Debt | 0.60% | 0.68% |
#43
8
Prev: #35
|
0.7 |
—
|
4,274 | 2.3% |
P
S
|
190,113 | $9,207,196 | 2016 Q4 | 13F Filing | 2026-06-30 | 2026-07-08 | |||
|
FLGV
FRANKLIN TEMPLE...
|
Bond/Debt | 0.59% | 0.68% |
#44
7
Prev: #37
|
0.7 |
—
|
15,683 | 3.6% |
P
S
|
448,314 | $9,091,808 | 2024 Q4 | 13F Filing | 2026-06-30 | 2026-07-08 | |||
|
IJS
ISHARES TR
|
ETF | 0.56% | 0.40% |
#45
18
Prev: #63
|
2.7 |
—
|
19,275 | 43.3% |
P
S
|
63,826 | $8,723,777 | 2007 Q4 | 13F Filing | 2026-06-30 | 2026-07-08 | |||
|
BRK/B
BERKSHIRE HATHA...
|
Financial Services | 0.55% | 0.62% |
#46
4
Prev: #42
|
0.7 |
—
|
-27 | -0.2% |
P
S
|
16,888 | $8,450,586 | 2010 Q3 | 13F Filing | 2026-06-30 | 2026-07-08 | |||
|
FDMO
FIDELITY COVING...
|
Bond/Debt | 0.54% | 0.57% |
#47
3
Prev: #44
|
0.7 |
—
|
-9,133 | -9.8% |
P
S
|
83,981 | $8,278,007 | 2026 Q1 | 13F Filing | 2026-06-30 | 2026-07-08 | |||
|
FMB
FIRST TR EXCHAN...
|
ETF | 0.53% | 0.56% |
#48
3
Prev: #45
|
2.2 |
—
|
13,623 | 9.4% |
P
S
|
158,769 | $8,155,519 | 2016 Q2 | 13F Filing | 2026-06-30 | 2026-07-08 | |||
|
SHY
ISHARES TR
|
ETF | 0.50% | 0.58% |
#49
6
Prev: #43
|
0.7 |
—
|
2,493 | 2.7% |
P
S
|
94,638 | $7,770,726 | 2007 Q4 | 13F Filing | 2026-06-30 | 2026-07-08 | |||
|
QQQM
INVESCO EXCH TR...
|
ETF | 0.50% | 0.42% |
#50
9
Prev: #59
|
2.2 |
—
|
2,160 | 9.3% |
P
S
|
25,461 | $7,713,850 | 2021 Q3 | 13F Filing | 2026-06-30 | 2026-07-08 |
Showing 1-50 of 609 holdings