AI Portfolio Summary
In 2025 Q4, Creative Planning maintained a portfolio of 4145 distinct positions. They heavily accumulated shares in ISHARES TR, increasing their position by 1.1%. The fund also reduced its exposure to ISHARES TR by 11.1%.
Total Positions
4145
Quarter
2025 Q4
Top Holding
IVV (11.3%)
Top 10 Concentration
43.1%
Turnover Rate
23.4%
Sector HHI
0.18
Items per page:
Showing 1-50 of 4145
| Stock | History | Sector / Type | Port % | Prev % | Rank / Prev | Conviction | Change | % Change | Influence | Shares | Mkt Value | Avg Cost | Price Held | 1st Owned | Source | Source Date | Date Reported |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
IVV
ISHARES TR
|
ETF | 11.27% | 11.63% |
#1
Prev: #1
|
6.5 | 257,739 | 1.1% |
P
S
|
22,993,006 | $15,748,805,079 | 2011 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
BND
VANGUARD BD IND...
|
ETF | 6.24% | 7.10% |
#2
Prev: #2
|
4.5 | -7,161,766 | -5.7% |
P
S
|
117,781,202 | $8,724,053,591 | 2011 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
VEA
VANGUARD TAX-MA...
|
ETF | 5.55% | 5.86% |
#3
Prev: #3
|
3.7 | -3,909,525 | -3.1% |
P
S
|
124,175,031 | $7,757,214,167 | 2011 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
SPDW
SPDR INDEX SHS ...
|
ETF | 3.98% | 3.69% |
#4
2
Prev: #6
|
4.1 | 12,369,881 | 11.0% |
P
S
|
125,134,437 | $5,557,220,337 | 2014 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
SPMD
SPDR SERIES TRU...
|
ETF | 3.84% | 3.84% |
#5
1
Prev: #4
|
4.0 | 4,702,547 | 5.3% |
P
S
|
92,668,609 | $5,366,439,173 | 2016 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
IEMG
ISHARES INC
|
ETF | 3.67% | 3.78% |
#6
1
Prev: #5
|
2.0 | 1,167,233 | 1.6% |
P
S
|
76,276,642 | $5,127,315,872 | 2012 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
VV
VANGUARD INDEX ...
|
ETF | 2.75% | 2.92% |
#7
Prev: #7
|
1.6 | -177,766 | -1.4% |
P
S
|
12,216,959 | $3,845,898,810 | 2011 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
AAPL
APPLE INC
|
Technology | 2.20% | 2.12% |
#8
Prev: #8
|
1.4 | 426,067 | 3.9% |
P
S
|
11,310,582 | $3,074,894,752 | 2011 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
SPLG
SPDR SERIES TRU...
|
ETF | 1.88% | 1.92% |
#9
Prev: #9
|
1.3 | 770,462 | 2.4% |
P
S
|
32,800,149 | $2,631,227,936 | 2015 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
VO
VANGUARD INDEX ...
|
ETF | 1.75% | 1.87% |
#10
Prev: #10
|
1.2 | 84,258 | 1.0% |
P
S
|
8,415,358 | $2,442,305,051 | 2011 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
NVDA
NVIDIA CORPORAT...
|
Technology | 1.68% | 1.64% |
#11
1
Prev: #12
|
2.7 | 1,067,378 | 9.3% |
P
S
|
12,548,619 | $2,340,317,427 | 2011 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
SCHX
SCHWAB STRATEGI...
|
ETF | 1.61% | 1.62% |
#12
1
Prev: #13
|
1.1 | 3,078,140 | 3.8% |
P
S
|
83,812,325 | $2,255,389,670 | 2011 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
VCIT
VANGUARD SCOTTS...
|
Bond/Debt | 1.59% | 1.70% |
#13
2
Prev: #11
|
1.1 | 129,964 | 0.5% |
P
S
|
26,568,303 | $2,225,095,314 | 2012 Q3 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
AVDV
AMERICAN CENTY ...
|
Bond/Debt | 1.52% | 1.40% |
#14
2
Prev: #16
|
2.6 | 1,970,548 | 9.6% |
P
S
|
22,592,408 | $2,123,008,545 | 2020 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
BSV
VANGUARD BD IND...
|
Bond/Debt | 1.47% | 0.03% |
#15
209
Prev: #224
|
3.6 | 25,588,041 | 4933.4% |
P
S
|
26,106,715 | $2,057,470,175 | 2011 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
SPY
SPDR S&P 500 ET...
|
ETF | 1.47% | 1.52% |
#16
1
Prev: #15
|
1.1 | 30,103 | 1.0% |
P
S
|
3,014,752 | $2,055,819,019 | 2011 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
VTI
VANGUARD INDEX ...
|
ETF | 1.46% | 1.56% |
#17
3
Prev: #14
|
1.1 | -137,259 | -2.2% |
P
S
|
6,067,010 | $2,034,086,290 | 2011 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
AVUV
AMERICAN CENTY ...
|
ETF | 1.38% | 1.28% |
#18
1
Prev: #19
|
2.6 | 2,042,301 | 12.2% |
P
S
|
18,844,762 | $1,921,788,866 | 2020 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
XLRE
SELECT SECTOR S...
|
ETF | 1.29% | 1.31% |
#19
1
Prev: #18
|
2.5 | 3,788,185 | 9.3% |
P
S
|
44,493,176 | $1,795,299,643 | 2016 Q3 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
DFAS
DIMENSIONAL ETF...
|
ETF | 1.24% | 1.19% |
#20
Prev: #20
|
2.5 | 2,150,710 | 9.5% |
P
S
|
24,835,701 | $1,730,303,251 | 2021 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
MSFT
MICROSOFT CORP
|
Technology | 1.22% | 1.32% |
#21
4
Prev: #17
|
2.5 | 173,198 | 5.2% |
P
S
|
3,517,731 | $1,701,245,209 | 2011 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
SPSB
SPDR SERIES TRU...
|
ETF | 1.10% | 1.13% |
#22
1
Prev: #21
|
0.9 | 2,148,265 | 4.4% |
P
S
|
50,904,613 | $1,537,319,331 | 2011 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
MUB
ISHARES TR
|
ETF | 1.04% | 1.07% |
#23
Prev: #23
|
0.9 | 364,157 | 2.8% |
P
S
|
13,555,369 | $1,451,915,586 | 2011 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
IDEV
ISHARES TR
|
Bond/Debt | 1.04% | 1.09% |
#24
2
Prev: #22
|
0.9 | -253,073 | -1.4% |
P
S
|
17,555,598 | $1,447,985,735 | 2020 Q1 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
BRK/B
BERKSHIRE HATHA...
|
Financial Services | 1.03% | 1.07% |
#25
1
Prev: #24
|
0.9 | 61,039 | 2.2% |
P
S
|
2,855,073 | $1,435,102,423 | 2011 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
VTEB
VANGUARD MUN BD...
|
ETF | 0.90% | 1.00% |
#26
1
Prev: #25
|
0.9 | -1,068,772 | -4.1% |
P
S
|
25,032,475 | $1,258,883,175 | 2015 Q3 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
VNQ
VANGUARD INDEX ...
|
ETF | 0.82% | 0.93% |
#27
1
Prev: #26
|
0.8 | -388,155 | -2.9% |
P
S
|
12,870,569 | $1,138,916,639 | 2011 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
VGIT
VANGUARD SCOTTS...
|
Bond/Debt | 0.77% | 0.75% |
#28
2
Prev: #30
|
2.3 | 1,399,393 | 8.5% |
P
S
|
17,856,346 | $1,070,130,793 | 2014 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
AGG
ISHARES TR
|
ETF | 0.76% | 0.92% |
#29
2
Prev: #27
|
0.8 | -1,325,568 | -11.1% |
P
S
|
10,644,543 | $1,063,176,998 | 2011 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
SPEM
SPDR INDEX SHS ...
|
ETF | 0.74% | 0.80% |
#30
2
Prev: #28
|
0.8 | -328,600 | -1.5% |
P
S
|
22,040,467 | $1,031,714,270 | 2011 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
SCHF
SCHWAB STRATEGI...
|
Bond/Debt | 0.72% | 0.73% |
#31
Prev: #31
|
0.8 | 927,877 | 2.3% |
P
S
|
41,856,869 | $1,006,239,121 | 2011 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
VWO
VANGUARD INTL E...
|
ETF | 0.71% | 0.77% |
#32
3
Prev: #29
|
0.8 | -224,714 | -1.2% |
P
S
|
18,380,259 | $988,122,729 | 2011 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
VOO
VANGUARD INDEX ...
|
ETF | 0.68% | 0.65% |
#33
Prev: #33
|
2.3 | 118,341 | 8.5% |
P
S
|
1,513,193 | $948,968,449 | 2013 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
AMZN
AMAZON COM INC
|
Consumer Cyclical | 0.67% | 0.65% |
#34
Prev: #34
|
0.8 | 189,288 | 4.9% |
P
S
|
4,065,394 | $938,374,228 | 2011 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
SCHM
SCHWAB STRATEGI...
|
ETF | 0.66% | 0.67% |
#35
3
Prev: #32
|
0.8 | 908,423 | 3.1% |
P
S
|
30,436,442 | $915,223,832 | 2012 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
GOOGL
ALPHABET INC
|
Communication Services | 0.61% | 0.48% |
#36
2
Prev: #38
|
2.2 | 148,138 | 5.8% |
P
S
|
2,712,504 | $849,013,762 | 2015 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
DFAT
DIMENSIONAL ETF...
|
ETF | 0.58% | 0.62% |
#37
2
Prev: #35
|
0.7 | -199,390 | -1.4% |
P
S
|
13,707,684 | $816,155,541 | 2021 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
SCHE
SCHWAB STRATEGI...
|
ETF | 0.44% | 0.49% |
#38
2
Prev: #36
|
0.7 | -218,542 | -1.1% |
P
S
|
18,906,934 | $619,202,098 | 2011 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
AVGO
BROADCOM INC
|
Technology | 0.42% | 0.38% |
#39
1
Prev: #40
|
2.2 | 183,300 | 12.1% |
P
S
|
1,701,196 | $588,784,143 | 2016 Q1 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
META
META PLATFORMS ...
|
Communication Services | 0.42% | 0.48% |
#40
3
Prev: #37
|
0.7 | 40,826 | 4.8% |
P
S
|
890,294 | $587,673,674 | 2012 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
GOOG
ALPHABET INC
|
Communication Services | 0.40% | 0.33% |
#41
3
Prev: #44
|
0.7 | -12,019 | -0.7% |
P
S
|
1,774,084 | $556,707,475 | 2011 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
VB
VANGUARD INDEX ...
|
ETF | 0.39% | 0.38% |
#42
1
Prev: #41
|
2.2 | 160,780 | 8.2% |
P
S
|
2,125,744 | $548,335,432 | 2011 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
VYM
VANGUARD WHITEH...
|
ETF | 0.37% | 0.38% |
#43
4
Prev: #39
|
0.6 | 43,718 | 1.2% |
P
S
|
3,618,754 | $519,363,606 | 2011 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
JPM
JPMORGAN CHASE ...
|
Financial Services | 0.35% | 0.35% |
#44
1
Prev: #43
|
0.6 | 38,356 | 2.6% |
P
S
|
1,499,252 | $483,089,043 | 2011 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
TSLA
TESLA INC
|
Consumer Cyclical | 0.32% | 0.31% |
#45
1
Prev: #46
|
2.1 | 76,754 | 8.4% |
P
S
|
988,501 | $444,548,779 | 2012 Q2 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
SCHH
SCHWAB STRATEGI...
|
ETF | 0.32% | 0.36% |
#46
4
Prev: #42
|
0.6 | -604,084 | -2.8% |
P
S
|
21,105,120 | $440,885,975 | 2011 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
QQQ
INVESCO QQQ TR
|
ETF | 0.31% | 0.32% |
#47
2
Prev: #45
|
0.6 | 11,352 | 1.6% |
P
S
|
707,024 | $434,331,210 | 2011 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
LLY
ELI LILLY & CO
|
Healthcare | 0.29% | 0.21% |
#48
5
Prev: #53
|
2.1 | 29,765 | 8.4% |
P
S
|
382,846 | $411,437,674 | 2011 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
IJH
ISHARES TR
|
ETF | 0.22% | 0.24% |
#49
1
Prev: #48
|
0.6 | -27,436 | -0.6% |
P
S
|
4,760,563 | $314,197,155 | 2011 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) | |||
|
SCZ
ISHARES TR
|
ETF | 0.22% | 0.24% |
#50
3
Prev: #47
|
0.6 | -144,669 | -3.5% |
P
S
|
4,001,104 | $310,205,536 | 2011 Q4 | 13F Filing | 2025-12-31 | 2026-02-14 (Est.) |
Showing 1-50 of 4145 holdings