Stock Analysis
Data Source: SEC EDGAR 13F
Updated Hourly

Innovator Etfs Trust (XBJL)

41 + Investors. Track Smart Money conviction in XBJL. See who's accumulating, reducing, or initiating positions.

Fetching live quote...
Current Price
-- USD
Analyst Target
-- (0 analysts)
Upside
0.00%
Net Flow Q/Q
↓ -10
Streak
1Q ▼
Buyers last Q
21%

Smart Money Signals — XBJL

Based on 41 hedge funds · latest filing: 2026 Q1 · updated quarterly

📉

Selling streak — 1 quarter in a row

last 6Q
For 1 consecutive quarter, more hedge funds reduced or closed their XBJL positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.
📊

High ownership — 80% of 3.0Y peak

80% of all-time peak
41 funds currently hold this stock — 80% of the 3.0-year high of 51 funds (reached 2025 Q4). Ownership is elevated but not yet at maximum concentration. Room to grow, but watch if the trend reverses.
📉

Outflows — 11% fewer funds vs a year ago

fund count last 6Q
5 fewer hedge funds hold XBJL compared to a year ago (-11% decline). When institutions consistently reduce their exposure, it's worth exploring the underlying fundamental reasons driving them away.
🔴

Heavy selling pressure — only 21% buying

9 buying33 selling
Last quarter: 33 funds sold vs only 9 buyers. This is widespread institutional distribution — not a few funds rebalancing, but a broad exit. High conviction bearish signal.
➡️

Steady new buyers — ~1 new funds per quarter

new funds entering per quarter
Funds opening this position for the first time: 5 → 11 → 5 → 1. A stable flow of new institutional buyers suggests ongoing interest without signs of either acceleration or slowdown.
🔒

51% of holders stayed for 2+ years

51% conviction (2yr+) 32% medium 17% new
21 out of 41 hedge funds have held XBJL for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.
⚠️

Saturation — most institutions already know this story

6 → 5 → 11 → 5 → 1 new funds/Q
New funds entering each quarter: 5 → 11 → 5 → 1. Far fewer institutions are entering now vs. a year ago. When the pool of potential new buyers shrinks this fast, future price support from institutional inflows weakens significantly.
🏛️

Veteran-anchored — 56% veterans vs 17% newcomers

56% veterans 27% 1-2yr 17% new
Entry-cohort mix of 41 holders: 23 (56%) are 2+ year veterans, 11 entered 1–2 years ago, and 7 (17%) joined within the past year. A veteran-weighted cap table skews toward institutional memory over fresh momentum.
📋

Smaller funds dominant — 4% AUM from top-100

4% from top-100 AUM funds
6 of 41 holders rank in the top 100 by AUM, but together hold only 4% of total institutional value. The stock is held primarily by smaller and mid-sized funds.
3.9
out of 10
Low Exit Risk
Exit risk score 3.9/10 — low institutional crowding. Ownership is below peak levels, holder base is relatively sticky, and buying momentum is positive.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Institutional Sentiment Summary — XBJL

In 2026 Q1, 9 hedge funds were net buyers of XBJL (1 opened a new position, 8 added to an existing one), while 33 reduced or exited (22 trimmed, 11 sold completely) — a 21% buyer ratio, indicating net institutional distribution. Net fund flow last quarter: -10 funds (more exits than new entries). Total institutional holders: 41.

Hedge Fund Ownership: XBJL

How many hedge funds hold XBJL — quarterly history vs. share price
Quarterly hedge fund ownership of XBJL vs. share price

Market Analysis: XBJL

Analyst Price Targets

Avg. Price Target
--

Analyst Recommendations

Stock Performance

Real-time

Company Profile: XBJL

-- --

Institutional ownership data sourced from SEC EDGAR Form 13F-HR filings.

Is It Too Late to Buy Innovator Etfs Trust (XBJL) Based on Hedge Fund 13F Filings?

Signal Freshness measures how much XBJL has moved relative to its sector benchmark (SPY) since the 2026 Q1 13F filing. A stock that has barely outrun its sector is still a relatively fresh entry point — the fund's thesis has not yet been priced in by the broader market.

Since Quarter End March 31, 2026 · 80d ago
XBJL
nan%
SPY
+13.9%

XBJL outperformed SPY by nan% since March 31, 2026.

Since 13F Filing Date May 15, 2026 · 35d ago
XBJL
nan%
SPY
+0.2%

Since the filing became public, XBJL outperformed SPY by nan% .

Interpretation: The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference. Learn more →

Smart Money Signal ?
Limited Smart Money Interest

No strong consensus or elite conviction detected among institutional holders.

1 top-rated funds 1 high-conviction
Consensus
1.3
/ 10
breadth
×
Elite
1.6
/ 10
conviction
Hedge Fund Positioning: XBJL
41 + Investors

Track Smart Money conviction in XBJL. See who's accumulating, reducing, or initiating positions.

Metric All 13F Filers (2026 Q1) Prior (2025 Q4) Change
Funds Holding 41 51 -19.61%
13F Shares 1M 3M -52.69%
Total Value $54M $123M -56.35%
New Positions 1 5 -4
Increased Positions 8 13 -5
Closed Positions 11 4 +7
Reduced Positions 22 23 -1
Total Calls 0 0 -
Total Puts 0 0 -
PUT/CALL Ratio 0.0 0.0 Bullish

Statistics: XBJL

View More

Valuation Measures Data as of: --

Market Cap --
Enterprise Value --
Trailing P/E --
Forward P/E --
PEG Ratio (5yr expected) --
Price/Sales (ttm) --
Price/Book (mrq) --
Enterprise Value/Revenue --
Enterprise Value/EBITDA --
Beta (5Y Monthly) --
Short Ratio (Days to Cover) --
Short % of Float --

Financial Highlights

Profitability
Profit Margin --
Return on Assets (ttm) --
Return on Equity (ttm) --
Income Statement & Cash Flow
Revenue (ttm) --
Net Income Avi to Common (ttm) --
Diluted EPS (ttm) --
Total Cash (mrq) --
Total Debt/Equity (mrq) --
Levered Free Cash Flow (ttm) --

Institutional Holders (2026 Q1)

41 + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in XBJL. Verified SEC 13F-HR filings.

QUARTER:
Top 25 XBJL holders by conviction (% of portfolio weight) — 2026 Q1 · Source: SEC Form 13F
# Investor % of Portfolio Shares Mkt Value
1 Welch Financial Planning, LLC 4.83% 176,603 $6.7M
2 Crosspoint Financial, LLC 2.13% 22,250 $846K
3 Millington Financial Advisors, LLC 2.04% 122,928 $4.8M
4 Weaver Consulting Group 0.62% 68,815 $2.6M
5 Blue Bell Private Wealth Management, LLC 0.46% 83,365 $3.2M
6 Gwn Securities INC. 0.27% 37,134 $1.4M
7 Brookwood Investment Group LLC 0.21% 45,395 $1.7M
8 Global Trust Wealth Management LLC 0.17% 6,015 $229K
9 Orion Capital Management LLC 0.16% 12,407 $472K
10 First Commonwealth Financial Corp /Pa/ 0.15% 24,843 $944K
11 Diligent Investors, LLC 0.06% 6,800 $259K
12 DHJJ Financial Advisors, Ltd. 0.06% 4,726 $180K
13 Chicago Partners Investment Group LLC 0.03% 39,804 $1.6M
14 Snowden Capital Advisors LLC 0.03% 33,243 $1.3M
15 Evolution Wealth Advisors, LLC 0.03% 7,265 $276K
16 Brookstone Capital Management 0.02% 40,948 $1.6M
17 Visionary Wealth Advisors 0.02% 10,380 $395K
18 Centaurus Financial, INC. 0.02% 9,381 $357K
19 Sunbelt Securities, Inc. 0.02% 6,477 $246K
20 Old Mission Capital LLC 0.01% 17,106 $650K
21 Woodard & Co Asset Management Group Inc /Adv 0.01% 1,670 $63K
22 Cetera Investment Advisers 0.01% 247,207 $9.4M
23 Kestra Advisory Services, LLC 0.01% 36,150 $1.4M
24 HighTower Advisors, LLC 0.01% 126,466 $4.8M
25 Gradient Investments LLC 0.00% 8,348 $317K
Investor Ownership
History
% of Portfolio Prev % Rank Conviction Avg Buy Price 13F Score™ 3Y / 7Y Sell Timing Shares Mkt Value Change Change % Source Quarter Filed

Frequently Asked Questions — Innovator Etfs Trust (XBJL)

What does the Smart Money Trend signal show for XBJL?

Selling streak — 1 quarter in a row: For 1 consecutive quarter, more hedge funds reduced or closed their XBJL positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.

What is the institutional breadth score for XBJL?

Heavy selling pressure — only 21% buying: Last quarter: 33 funds sold vs only 9 buyers. This is widespread institutional distribution — not a few funds rebalancing, but a broad exit. High conviction bearish signal.

What is the fund quality score for XBJL holders?

Smaller funds dominant — 4% AUM from top-100: 6 of 41 holders rank in the top 100 by AUM, but together hold only 4% of total institutional value. The stock is held primarily by smaller and mid-sized funds.

How long have hedge funds held XBJL?

51% of holders stayed for 2+ years: 21 out of 41 hedge funds have held XBJL for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.

Is it too late to buy Innovator Etfs Trust (XBJL) following the 2026 Q1 hedge fund 13F filings?

As of today, XBJL has moved nan% since the 2026 Q1 13F filing date (May 15, 2026), compared to +0.2% for the SPY sector ETF — an outperformance of nan%. Since the quarter end (March 31, 2026), XBJL has gained nan% vs +13.9% for SPY. The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

Disclaimer: The information on this page is for informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any security. Institutional holdings data is sourced from SEC Form 13F filings and reflects positions as of the filing date. Past performance of any fund or portfolio is not indicative of future results. 13Foresight is not a registered investment adviser. Always conduct your own due diligence before making investment decisions.

Full history →