INNOVATOR ETFS TRUST (XBJL): Hedge Fund Ownership & Smart Money Signals (Q4 2025)

INNOVATOR ETFS TRUST (XBJL)

49 + Investors. Track Smart Money conviction in XBJL. See who's accumulating, reducing, or initiating positions.

Smart Money Signals — XBJL

Based on 49 hedge funds · latest filing: 2025 Q4 · updated quarterly

📈

Buying streak — 2 quarters in a row

last 6Q

For 2 consecutive quarters, more hedge funds added XBJL than sold it. That's a consistent pattern of professional buying — not a one-time trade. When institutions keep buying quarter after quarter, it usually means they see a multi-year opportunity, not just a short-term momentum flip.

🏔️

At the ownership peak (100% of max)

100% of all-time peak

49 hedge funds hold XBJL right now — the highest count in 3.0 years. When ownership is this concentrated, any bad news can trigger a chain reaction: one big fund sells, others follow. This is a classic 'crowded trade' — high popularity doesn't equal safety.

📶

Steady growth — +20% more funds vs a year ago

fund count last 6Q

+8 new funds entered over the past year (+20% YoY). Gradual, steady growth in institutional ownership is generally a healthy signal — not a speculative rush, but consistent conviction.

🔴

Heavy selling pressure — only 38% buying

16 buying26 selling

Last quarter: 26 funds sold vs only 16 buyers. This is widespread institutional distribution — not a few funds rebalancing, but a broad exit. High conviction bearish signal.

⚠️

Fewer new buyers each quarter (-7 vs last Q)

new funds entering per quarter

Funds opening this position for the first time: 5 → 4 → 11 → 4. Each quarter fewer new institutions are entering. This usually means most funds that wanted in are already in — the stock is well-known but the pool of potential new buyers is shrinking.

🔒

45% of holders stayed for 2+ years

■ 45% conviction (2yr+) ■ 39% medium ■ 16% new

22 out of 49 hedge funds have held XBJL for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.

➡️

Steady discovery — ~4 new funds/quarter

11 → 5 → 4 → 11 → 4 new funds/Q

New funds entering each quarter: 5 → 4 → 11 → 4. Consistent flow of new institutional buyers without clear acceleration or slowdown.

🏛️

Deep conviction — 47% of holders stayed 2+ years

■ 47% veterans ■ 27% 1-2yr ■ 27% new

Of 49 current holders: 23 (47%) have held for over 2 years without selling. These are not momentum buyers — they have lived through drawdowns and stayed. A large veteran base acts as a stabilizing force during selloffs.

📋

Smaller funds dominant — 11% AUM from top-100

11% from top-100 AUM funds

5 of 49 holders rank in the top 100 by AUM, but together hold only 11% of total institutional value. The stock is held primarily by smaller and mid-sized funds.

4.2

out of 10

Moderate Exit Risk

Exit risk score 4.2/10 — some crowding factors present, but no critical concentration. Watch ownership trend over the next 1–2 quarters for direction.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Metric	All 13F Filers (2025 Q4)	Prior (2025 Q3)	Change
Funds Holding	49	48	2.08%
13F Shares	3M	3M	-6.68%
Total Value	$115M	$111M	3.74%
New Positions	4	11	-7
Increased Positions	12	18	-6
Closed Positions	3	7	-4
Reduced Positions	23	14	+9
Total Calls	0	0	-
Total Puts	0	0	-
PUT/CALL Ratio	0.0	0.0	Bullish

Metric

All 13F Filers (2025 Q4)

Prior (2025 Q3)

Change

Funds Holding

2.08%

13F Shares

-6.68%

Total Value

$115M

$111M

3.74%

New Positions

-7

Increased Positions

-6

Closed Positions

-4

Reduced Positions

Total Calls

Total Puts

PUT/CALL Ratio

0.0

Bullish

Institutional Holders (2026 Q1)

49 + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in XBJL. Verified SEC 13F-HR filings.

FILTER:All New Added To Reduced No Change | Overweight >5% | SHOW: Active managers + show index funds

Top 12 institutional holders of XBJL — 2025 Q4 · Source: SEC Form 13F
#	Investor	% of Portfolio	Shares	Mkt Value
1	Welch Financial Planning, LLC	4.83%	176,603	$6.7M
2	Global Trust Wealth Management LLC	0.17%	6,015	$229K
3	Diligent Investors, LLC	0.06%	6,800	$259K
4	DHJJ Financial Advisors, Ltd.	0.06%	4,726	$180K
5	Brookstone Capital Management	0.02%	40,948	$1.6M
6	WOODARD & CO ASSET MANAGEMENT GROUP INC /ADV	0.01%	1,670	$63K
7	Kestra Advisory Services, LLC	0.01%	36,150	$1.4M
8	Gradient Investments LLC	0.00%	8,348	$317K
9	Stratos Wealth Partners, LTD.	0.00%	6,012	$229K
10	WEALTH ENHANCEMENT ADVISORY SERVICES, LLC	0.00%	25,442	$971K
11	IFP Advisors, Inc	0.00%	1,849	$70K
12	COMMONWEALTH EQUITY SERVICES, LLC	0.00%	22,210	$844K

Investor	Ownership History	% of Portfolio	Prev %	Rank	Conviction	Avg Buy Price	13F Score™ 3Y / 7Y	Sell Timing	Shares	Mkt Value	Change	Change %	Source	Quarter	Filed

Frequently Asked Questions — INNOVATOR ETFS TRUST (XBJL)

What does the Smart Money Trend signal show for XBJL?

Buying streak — 2 quarters in a row: For 2 consecutive quarters, more hedge funds added XBJL than sold it. That's a consistent pattern of professional buying — not a one-time trade. When institutions keep buying quarter after quarter, it usually means they see a multi-year opportunity, not just a short-term momentum flip.

What is the institutional breadth score for XBJL?

Heavy selling pressure — only 38% buying: Last quarter: 26 funds sold vs only 16 buyers. This is widespread institutional distribution — not a few funds rebalancing, but a broad exit. High conviction bearish signal.

What is the fund quality score for XBJL holders?

Smaller funds dominant — 11% AUM from top-100: 5 of 49 holders rank in the top 100 by AUM, but together hold only 11% of total institutional value. The stock is held primarily by smaller and mid-sized funds.

How long have hedge funds held XBJL?

45% of holders stayed for 2+ years: 22 out of 49 hedge funds have held XBJL for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

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INNOVATOR ETFS TRUST (XBJL)

Smart Money Signals — XBJL

Buying streak — 2 quarters in a row

At the ownership peak (100% of max)

Steady growth — +20% more funds vs a year ago

Heavy selling pressure — only 38% buying

Fewer new buyers each quarter (-7 vs last Q)

45% of holders stayed for 2+ years

Steady discovery — ~4 new funds/quarter

Deep conviction — 47% of holders stayed 2+ years

Smaller funds dominant — 11% AUM from top-100

Hedge Fund Ownership: XBJL

Market Analysis: XBJL

Analyst Price Targets

Analyst Recommendations

Stock Performance

Company Profile: XBJL

Hedge Fund Positioning: XBJL

Statistics: XBJL

Valuation Measures Data as of: --

Financial Highlights

Institutional Holders (2026 Q1)

Frequently Asked Questions — INNOVATOR ETFS TRUST (XBJL)

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