Stock Analysis
Data Source: SEC EDGAR 13F
Updated Hourly

Innovator Etfs Trust (UNOV)

69 + Investors. Track Smart Money conviction in UNOV. See who's accumulating, reducing, or initiating positions.

Current Price
-- USD
Analyst Target
-- (0 analysts)
Upside
0.00%
Net Flow Q/Q
↑ +2
Streak
2Q ▲
Buyers last Q
42%

Smart Money Signals — UNOV

Based on 69 hedge funds · latest filing: 2026 Q1 · updated quarterly

📈

Buying streak — 2 quarters in a row

last 6Q
For 2 consecutive quarters, more hedge funds added UNOV than sold it. That's a consistent pattern of professional buying — not a one-time trade. When institutions keep buying quarter after quarter, it usually means they see a multi-year opportunity, not just a short-term momentum flip.
🏔️

At the ownership peak (100% of max)

100% of all-time peak
69 hedge funds hold UNOV right now — the highest count in 3.0 years. When ownership is this concentrated, any bad news can trigger a chain reaction: one big fund sells, others follow. This is a classic 'crowded trade' — high popularity doesn't equal safety.
🚀

Fast accumulation — +41% more funds vs a year ago

fund count last 6Q
+20 new funds entered over the past year (+41% YoY). That's a rapid rush of institutional money. Fast accumulation often signals a major thesis — but it also means the stock could fall quickly if that thesis breaks.
🟠

More sellers than buyers — 42% buying

24 buying33 selling
Last quarter: 33 funds reduced or exited vs 24 that bought or added. When more than half of active funds are selling, it's a caution flag — especially if the stock price hasn't moved down yet.
⚠️

Fewer new buyers each quarter (-12 vs last Q)

new funds entering per quarter
Funds opening this position for the first time: 11 → 4 → 22 → 10. Each quarter fewer new institutions are entering. This usually means most funds that wanted in are already in — the stock is well-known but the pool of potential new buyers is shrinking.
📌

Mixed — 36% long-term, 36% new

■ 36% conviction (2yr+) ■ 28% medium ■ 36% new
Of the 69 current holders: 25 (36%) held >2 years, 19 held 1–2 years, and 25 entered in the last year. A mixed base — the stock has long-term believers but also recent buyers who haven't been tested by a downturn yet.
➡️

Steady discovery — ~10 new funds/quarter

9 → 11 → 4 → 22 → 10 new funds/Q
New funds entering each quarter: 11 → 4 → 22 → 10. Consistent flow of new institutional buyers without clear acceleration or slowdown.
🏛️

Veteran-anchored — 45% veterans vs 42% newcomers

■ 45% veterans ■ 13% 1-2yr ■ 42% new
Entry-cohort mix of 69 holders: 31 (45%) are 2+ year veterans, 9 entered 1–2 years ago, and 29 (42%) joined within the past year. A veteran-weighted cap table skews toward institutional memory over fresh momentum.
📋

Smaller funds dominant — 4% AUM from top-100

4% from top-100 AUM funds
9 of 69 holders rank in the top 100 by AUM, but together hold only 4% of total institutional value. The stock is held primarily by smaller and mid-sized funds.
4.9
out of 10
Moderate Exit Risk
Exit risk score 4.9/10 — some crowding factors present, but no critical concentration. Watch ownership trend over the next 1–2 quarters for direction.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Institutional Sentiment Summary — UNOV

In 2026 Q1, 24 hedge funds were net buyers of UNOV (10 opened a new position, 14 added to an existing one), while 33 reduced or exited (25 trimmed, 8 sold completely) — a 42% buyer ratio, indicating roughly balanced activity. Net buying has persisted for two consecutive quarters, a positive momentum signal. Net fund flow last quarter: +2 funds (more new holders than closures). Total institutional holders: 69.

Hedge Fund Ownership: UNOV

How many hedge funds hold UNOV — quarterly history vs. share price
Quarterly hedge fund ownership of UNOV vs. share price

Market Analysis: UNOV

Analyst Price Targets

Avg. Price Target
--

Analyst Recommendations

Stock Performance

Real-time

Company Profile: UNOV

-- --

Institutional ownership data sourced from SEC EDGAR Form 13F-HR filings.

Is It Too Late to Buy Innovator Etfs Trust (UNOV) Based on Hedge Fund 13F Filings?

Signal Freshness measures how much UNOV has moved relative to its sector benchmark (SPY) since the 2026 Q1 13F filing. A stock that has barely outrun its sector is still a relatively fresh entry point — the fund's thesis has not yet been priced in by the broader market.

Since Quarter End March 31, 2026 · 78d ago
UNOV
+7.8%
SPY
+15.9%

UNOV outperformed SPY by -8.1% since March 31, 2026.

Since 13F Filing Date May 15, 2026 · 33d ago
UNOV
+1.2%
SPY
+2.0%

Since the filing became public, UNOV outperformed SPY by -0.8% .

Interpretation: The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference. Learn more →

Smart Money Signal ?
Limited Smart Money Interest

No strong consensus or elite conviction detected among institutional holders.

1 top-rated funds 1 high-conviction
Consensus
1.3
/ 10
breadth
×
Elite
1.3
/ 10
conviction
Hedge Fund Positioning: UNOV
69 + Investors

Track Smart Money conviction in UNOV. See who's accumulating, reducing, or initiating positions.

Metric All 13F Filers (2026 Q1) Prior (2025 Q4) Change
Funds Holding 69 67 2.99%
13F Shares 5M 4M 27.37%
Total Value $169M $136M 23.95%
New Positions 10 22 -12
Increased Positions 14 23 -9
Closed Positions 8 6 +2
Reduced Positions 25 15 +10
Total Calls 0 0 -
Total Puts 0 0 -
PUT/CALL Ratio 0.0 0.0 Bullish

Statistics: UNOV

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Financial Highlights

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Institutional Holders (2026 Q1)

69 + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in UNOV. Verified SEC 13F-HR filings.

QUARTER:
Top 25 UNOV holders by conviction (% of portfolio weight) — 2026 Q1 · Source: SEC Form 13F
# Investor % of Portfolio Shares Mkt Value
1 Talon Private Wealth, LLC 4.79% 966,804 $36.0M
2 Kellett Wealth Advisors, LLC 1.43% 70,769 $2.6M
3 4J Wealth Management LLC 1.20% 56,848 $2.1M
4 Central Valley Advisors, LLC 0.82% 80,984 $3.0M
5 Brookstone Capital Management 0.73% 1,707,236 $63.6M
6 O'Connor Financial Group LLC 0.55% 35,972 $1.3M
7 C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors 0.32% 152,967 $5.7M
8 IMG Wealth Management, Inc. 0.30% 12,822 $478K
9 ATX Financial Planning, LLC 0.23% 8,113 $302K
10 CWC Advisors, LLC. 0.22% 12,446 $464K
11 Atticus Wealth Management, LLC 0.22% 21,778 $812K
12 Kfg Wealth Management, LLC 0.21% 44,361 $1.7M
13 Buska Wealth Management, LLC 0.20% 13,663 $509K
14 Castle Rock Wealth Management, LLC 0.20% 24,649 $922K
15 Triumph Capital Management 0.17% 22,181 $827K
16 Three Seasons Wealth, LLC 0.16% 11,117 $414K
17 Lantz Financial LLC 0.13% 17,087 $637K
18 Lakeridge Wealth Management LLC 0.11% 6,881 $256K
19 Chris Bulman Inc 0.11% 6,597 $246K
20 RK Capital Management, LLC/FL 0.10% 66,637 $2.5M
21 Spire Wealth Management 0.08% 63,716 $2.4M
22 Trek Financial, LLC 0.08% 39,665 $1.5M
23 FC Advisory LLC 0.07% 6,845 $255K
24 IFP Advisors, Inc 0.07% 94,801 $3.5M
25 DHJJ Financial Advisors, Ltd. 0.07% 5,532 $206K
Investor Ownership
History 		% of Portfolio Prev % Rank Conviction Avg Buy Price 13F Score™ 3Y / 7Y Sell Timing Shares Mkt Value Change Change % Source Quarter Filed

Frequently Asked Questions — Innovator Etfs Trust (UNOV)

What does the Smart Money Trend signal show for UNOV?

Buying streak — 2 quarters in a row: For 2 consecutive quarters, more hedge funds added UNOV than sold it. That's a consistent pattern of professional buying — not a one-time trade. When institutions keep buying quarter after quarter, it usually means they see a multi-year opportunity, not just a short-term momentum flip.

What is the institutional breadth score for UNOV?

More sellers than buyers — 42% buying: Last quarter: 33 funds reduced or exited vs 24 that bought or added. When more than half of active funds are selling, it's a caution flag — especially if the stock price hasn't moved down yet.

What is the fund quality score for UNOV holders?

Smaller funds dominant — 4% AUM from top-100: 9 of 69 holders rank in the top 100 by AUM, but together hold only 4% of total institutional value. The stock is held primarily by smaller and mid-sized funds.

How long have hedge funds held UNOV?

Mixed — 36% long-term, 36% new: Of the 69 current holders: 25 (36%) held >2 years, 19 held 1–2 years, and 25 entered in the last year. A mixed base — the stock has long-term believers but also recent buyers who haven't been tested by a downturn yet.

Is it too late to buy Innovator Etfs Trust (UNOV) following the 2026 Q1 hedge fund 13F filings?

As of today, UNOV has moved +1.2% since the 2026 Q1 13F filing date (May 15, 2026), compared to +2.0% for the SPY sector ETF — an outperformance of -0.8%. Since the quarter end (March 31, 2026), UNOV has gained +7.8% vs +15.9% for SPY. The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

Disclaimer: The information on this page is for informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any security. Institutional holdings data is sourced from SEC Form 13F filings and reflects positions as of the filing date. Past performance of any fund or portfolio is not indicative of future results. 13Foresight is not a registered investment adviser. Always conduct your own due diligence before making investment decisions.

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