Stock Analysis
Data Source: SEC EDGAR 13F
Updated Hourly

Innovator Etfs Trust (UMAY)

45 + Investors. Track Smart Money conviction in UMAY. See who's accumulating, reducing, or initiating positions.

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Current Price
-- USD
Analyst Target
-- (0 analysts)
Upside
0.00%
Net Flow Q/Q
↑ +1
Streak
1Q ▲
Buyers last Q
31%

Smart Money Signals — UMAY

Based on 45 hedge funds · latest filing: 2026 Q1 · updated quarterly

📈

Buying streak — 1 quarter in a row

last 6Q
For 1 consecutive quarter, more hedge funds added UMAY than sold it. That's a consistent pattern of professional buying — not a one-time trade. When institutions keep buying quarter after quarter, it usually means they see a multi-year opportunity, not just a short-term momentum flip.
📊

High ownership — 88% of 3.0Y peak

88% of all-time peak
45 funds currently hold this stock — 88% of the 3.0-year high of 51 funds (reached 2024 Q2). Ownership is elevated but not yet at maximum concentration. Room to grow, but watch if the trend reverses.
📉

Outflows — 4% fewer funds vs a year ago

fund count last 6Q
2 fewer hedge funds hold UMAY compared to a year ago (-4% decline). When institutions consistently reduce their exposure, it's worth exploring the underlying fundamental reasons driving them away.
🔴

Heavy selling pressure — only 31% buying

10 buying22 selling
Last quarter: 22 funds sold vs only 10 buyers. This is widespread institutional distribution — not a few funds rebalancing, but a broad exit. High conviction bearish signal.
➡️

Steady new buyers — ~4 new funds per quarter

new funds entering per quarter
Funds opening this position for the first time: 7 → 7 → 7 → 4. A stable flow of new institutional buyers suggests ongoing interest without signs of either acceleration or slowdown.
🔒

62% of holders stayed for 2+ years

62% conviction (2yr+) 24% medium 13% new
28 out of 45 hedge funds have held UMAY for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.
📊

Peak discovery — momentum slowing

4 → 7 → 7 → 7 → 4 new funds/Q
New funds entering each quarter: 7 → 7 → 7 → 4. UMAY is well-known in the hedge fund world, but fresh entries are gradually declining. The explosive phase of institutional discovery is likely behind us.
🏛️

Veteran-anchored — 69% veterans vs 13% newcomers

69% veterans 18% 1-2yr 13% new
Entry-cohort mix of 45 holders: 31 (69%) are 2+ year veterans, 8 entered 1–2 years ago, and 6 (13%) joined within the past year. A veteran-weighted cap table skews toward institutional memory over fresh momentum.
📋

Smaller funds dominant — 15% AUM from top-100

15% from top-100 AUM funds
6 of 45 holders rank in the top 100 by AUM, but together hold only 15% of total institutional value. The stock is held primarily by smaller and mid-sized funds.
3.7
out of 10
Low Exit Risk
Exit risk score 3.7/10 — low institutional crowding. Ownership is below peak levels, holder base is relatively sticky, and buying momentum is positive.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Institutional Sentiment Summary — UMAY

In 2026 Q1, 10 hedge funds were net buyers of UMAY (4 opened a new position, 6 added to an existing one), while 22 reduced or exited (19 trimmed, 3 sold completely) — a 31% buyer ratio, indicating net institutional distribution. Net fund flow last quarter: +1 funds (more new holders than closures). Total institutional holders: 45.

Hedge Fund Ownership: UMAY

How many hedge funds hold UMAY — quarterly history vs. share price
Quarterly hedge fund ownership of UMAY vs. share price

Market Analysis: UMAY

Analyst Price Targets

Avg. Price Target
--

Analyst Recommendations

Stock Performance

Real-time

Company Profile: UMAY

-- --

Institutional ownership data sourced from SEC EDGAR Form 13F-HR filings.

Is It Too Late to Buy Innovator Etfs Trust (UMAY) Based on Hedge Fund 13F Filings?

Signal Freshness measures how much UMAY has moved relative to its sector benchmark (SPY) since the 2026 Q2 13F filing. A stock that has barely outrun its sector is still a relatively fresh entry point — the fund's thesis has not yet been priced in by the broader market.

Since Quarter End June 30, 2026 · 28d ago
UMAY
-0.2%
SPY
-1.4%

UMAY outperformed SPY by +1.2% since June 30, 2026.

Interpretation: The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference. Learn more →

Smart Money Signal ?
Limited Smart Money Interest

No strong consensus or elite conviction detected among institutional holders.

2 top-rated funds 0 high-conviction
Consensus
2.1
/ 10
breadth
×
Elite
0.3
/ 10
conviction
Hedge Fund Positioning: UMAY
2026 Q2 Stats Unlock in 22 days 45 + Investors

Track Smart Money conviction in UMAY. See who's accumulating, reducing, or initiating positions.

Metric All 13F Filers (2026 Q1) Prior (2025 Q4) Change
Funds Holding 45 44 2.27%
13F Shares 922K 901K 2.3%
Total Value $34M $32M 3.29%
New Positions 4 7 -3
Increased Positions 6 4 +2
Closed Positions 3 10 -7
Reduced Positions 19 19 -
Total Calls 0 0 -
Total Puts 0 0 -
PUT/CALL Ratio 0.0 0.0 Bullish

Statistics: UMAY

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Financial Highlights

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Institutional Holders (2026 Q1)

45 + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in UMAY. Verified SEC 13F-HR filings.

QUARTER:
Top 25 UMAY holders by conviction (% of portfolio weight) — 2026 Q1 · Source: SEC Form 13F
# Investor % of Portfolio Shares Mkt Value
1 Central Valley Advisors, LLC 0.55% 55,206 $2.0M
2 Castle Rock Wealth Management, LLC 0.39% 48,821 $1.8M
3 C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors 0.33% 156,897 $5.8M
4 IMG Wealth Management, Inc. 0.26% 11,066 $407K
5 Kfg Wealth Management, LLC 0.12% 24,567 $904K
6 Milestone Asset Management, LLC 0.10% 14,030 $517K
7 TopTier Wealth Management, LLC 0.08% 3,587 $132K
8 Allegiance Financial Group Advisory Services LLC 0.05% 7,355 $271K
9 Wealth Alliance, LLC 0.04% 11,220 $413K
10 Spire Wealth Management 0.03% 25,865 $952K
11 Bedel Financial Consulting, Inc. 0.02% 5,722 $211K
12 Old Mission Capital LLC 0.02% 37,778 $1.4M
13 Financial Network Wealth Advisors LLC 0.02% 462 $17K
14 Evolution Wealth Management INC. 0.02% 600 $22K
15 Strategic Blueprint, LLC 0.02% 7,347 $270K
16 Noble Wealth Management PBC 0.01% 700 $26K
17 Brookstone Capital Management 0.01% 27,403 $1.0M
18 Foundations Investment Advisors, LLC 0.01% 20,783 $765K
19 Kestra Advisory Services, LLC 0.01% 67,943 $2.5M
20 Capital Investment Advisory Services, LLC 0.01% 3,199 $118K
21 Savvy Advisors, Inc. 0.01% 5,726 $211K
22 Merit Financial Group, LLC 0.00% 15,670 $577K
23 Archer Investment Corp 0.00% 350 $13K
24 Allworth Financial LP 0.00% 15,362 $566K
25 Osaic Holdings, INC. 0.00% 39,119 $1.4M
Investor Ownership
History
% of Portfolio Prev % Rank Conviction Avg Buy Price 13F Score™ 3Y / 7Y Sell Timing Shares Mkt Value Change Change % Source Quarter Filed

Frequently Asked Questions — Innovator Etfs Trust (UMAY)

What does the Smart Money Trend signal show for UMAY?

Buying streak — 1 quarter in a row: For 1 consecutive quarter, more hedge funds added UMAY than sold it. That's a consistent pattern of professional buying — not a one-time trade. When institutions keep buying quarter after quarter, it usually means they see a multi-year opportunity, not just a short-term momentum flip.

What is the institutional breadth score for UMAY?

Heavy selling pressure — only 31% buying: Last quarter: 22 funds sold vs only 10 buyers. This is widespread institutional distribution — not a few funds rebalancing, but a broad exit. High conviction bearish signal.

What is the fund quality score for UMAY holders?

Smaller funds dominant — 15% AUM from top-100: 6 of 45 holders rank in the top 100 by AUM, but together hold only 15% of total institutional value. The stock is held primarily by smaller and mid-sized funds.

How long have hedge funds held UMAY?

62% of holders stayed for 2+ years: 28 out of 45 hedge funds have held UMAY for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.

Is it too late to buy Innovator Etfs Trust (UMAY) following the 2026 Q2 hedge fund 13F filings?

Since the quarter end (June 30, 2026), UMAY has gained -0.2% vs -1.4% for SPY. The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

Disclaimer: The information on this page is for informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any security. Institutional holdings data is sourced from SEC Form 13F filings and reflects positions as of the filing date. Past performance of any fund or portfolio is not indicative of future results. 13Foresight is not a registered investment adviser. Always conduct your own due diligence before making investment decisions.

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