Stock Analysis
Data Source: SEC EDGAR 13F
Updated Hourly

Innovator Etfs Trust (UMAY)

60 + Investors. Track Smart Money conviction in UMAY. See who's accumulating, reducing, or initiating positions.

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Current Price
-- USD
Analyst Target
-- (0 analysts)
Upside
0.00%
Net Flow Q/Q
↑ +15
Streak
2Q ▲
Buyers last Q
75%

Smart Money Signals — UMAY

Based on 60 hedge funds · latest filing: 2026 Q2 · updated quarterly

📈

Buying streak — 2 quarters in a row

last 6Q
For 2 consecutive quarters, more hedge funds added UMAY than sold it. That's a consistent pattern of professional buying — not a one-time trade. When institutions keep buying quarter after quarter, it usually means they see a multi-year opportunity, not just a short-term momentum flip.
🏔️

At the ownership peak (100% of max)

100% of all-time peak
60 hedge funds hold UMAY right now — the highest count in 3.0 years. When ownership is this concentrated, any bad news can trigger a chain reaction: one big fund sells, others follow. This is a classic 'crowded trade' — high popularity doesn't equal safety.
🚀

Fast accumulation — +33% more funds vs a year ago

fund count last 6Q
+15 new funds entered over the past year (+33% YoY). That's a rapid rush of institutional money. Fast accumulation often signals a major thesis — but it also means the stock could fall quickly if that thesis breaks.
🟢

More buyers than sellers — 75% buying

38 buying13 selling
Last quarter: 38 funds were net buyers (19 opened a brand new position + 19 added to an existing one). Only 13 were sellers (9 trimmed + 4 sold completely). A clear majority buying is a strong confirmation signal.
📈

More new buyers each quarter (+15 vs last Q)

new funds entering per quarter
Funds opening a new UMAY position: 7 → 7 → 4 → 19. A growing influx of new institutional buyers means the asset is still gathering momentum — the consensus hasn't fully saturated yet.
🔒

50% of holders stayed for 2+ years

50% conviction (2yr+) 17% medium 33% new
30 out of 60 hedge funds have held UMAY for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.
🚀

Acceleration phase — new buyers rushing in

7 → 7 → 7 → 4 → 19 new funds/Q
New funds entering each quarter: 7 → 7 → 4 → 19. The pace of institutional discovery is accelerating sharply. This is the 'hot idea' phase — the thesis is being passed from fund to fund. You are not late — the accumulation wave is still building.
🏛️

Veteran-anchored — 50% veterans vs 33% newcomers

50% veterans 17% 1-2yr 33% new
Entry-cohort mix of 60 holders: 30 (50%) are 2+ year veterans, 10 entered 1–2 years ago, and 20 (33%) joined within the past year. A veteran-weighted cap table skews toward institutional memory over fresh momentum.
📋

Smaller funds dominant — 4% AUM from top-100

4% from top-100 AUM funds
5 of 60 holders rank in the top 100 by AUM, but together hold only 4% of total institutional value. The stock is held primarily by smaller and mid-sized funds.
4.1
out of 10
Moderate Exit Risk
Exit risk score 4.1/10 — some crowding factors present, but no critical concentration. Watch ownership trend over the next 1–2 quarters for direction.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Institutional Sentiment Summary — UMAY

In 2026 Q2, 38 hedge funds were net buyers of UMAY (19 opened a new position, 19 added to an existing one), while 13 reduced or exited (9 trimmed, 4 sold completely) — a 75% buyer ratio, indicating clear institutional accumulation. Net buying has persisted for two consecutive quarters, a positive momentum signal. Net fund flow last quarter: +15 funds (more new holders than closures). Total institutional holders: 60.

Hedge Fund Ownership: UMAY

How many hedge funds hold UMAY — quarterly history vs. share price
Quarterly hedge fund ownership of UMAY vs. share price

Market Analysis: UMAY

Analyst Price Targets

Avg. Price Target
--

Analyst Recommendations

Stock Performance

Real-time

Company Profile: UMAY

-- --

Institutional ownership data sourced from SEC EDGAR Form 13F-HR filings.

Is It Too Late to Buy Innovator Etfs Trust (UMAY) Based on Hedge Fund 13F Filings?

Signal Freshness measures how much UMAY has moved relative to its sector benchmark (SPY) since the 2026 Q2 13F filing. A stock that has barely outrun its sector is still a relatively fresh entry point — the fund's thesis has not yet been priced in by the broader market.

Since Quarter End June 30, 2026 · 74d ago
UMAY
+1.8%
SPY
+2.5%

UMAY outperformed SPY by -0.7% since June 30, 2026.

Since 13F Filing Date August 14, 2026 · 29d ago
UMAY
-0.1%
SPY
-0.4%

Since the filing became public, UMAY outperformed SPY by +0.3% .

Interpretation: The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference. Learn more →

Smart Money Signal ?
Limited Smart Money Interest

No strong consensus or elite conviction detected among institutional holders.

2 top-rated funds 0 high-conviction
Consensus
2.1
/ 10
breadth
×
Elite
0.4
/ 10
conviction
Hedge Fund Positioning: UMAY
60 + Investors

Track Smart Money conviction in UMAY. See who's accumulating, reducing, or initiating positions.

Metric All 13F Filers (2026 Q2) Prior (2026 Q1) Change
Funds Holding 60 45 33.33%
13F Shares 3M 922K 201.2%
Total Value $104M $34M 210.85%
New Positions 19 4 +15
Increased Positions 19 6 +13
Closed Positions 4 3 +1
Reduced Positions 9 19 -10
Total Calls 0 0 -
Total Puts 0 0 -
PUT/CALL Ratio 0.0 0.0 Bullish

Statistics: UMAY

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Short Ratio (Days to Cover) --
Short % of Float --

Financial Highlights

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Institutional Holders (2026 Q2)

60 + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in UMAY. Verified SEC 13F-HR filings.

QUARTER:
Top 25 UMAY holders by conviction (% of portfolio weight) — 2026 Q2 · Source: SEC Form 13F
# Investor % of Portfolio Shares Mkt Value
1 Talon Private Wealth, LLC 3.29% 739,204 $28.1M
2 Central Valley Advisors, LLC 0.64% 65,205 $2.5M
3 Brookstone Capital Management 0.56% 1,468,661 $55.8M
4 O'Connor Financial Group LLC 0.45% 33,343 $1.3M
5 Castle Rock Wealth Management, LLC 0.35% 47,343 $1.8M
6 C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors 0.31% 164,596 $6.3M
7 IMG Wealth Management, Inc. 0.24% 11,400 $433K
8 Lantz Financial LLC 0.21% 29,938 $1.1M
9 Kfg Wealth Management, LLC 0.19% 44,688 $1.7M
10 Foundry Financial Group, Inc. 0.09% 5,375 $204K
11 Chris Bulman Inc 0.09% 6,310 $240K
12 Milestone Asset Management, LLC 0.08% 13,412 $510K
13 Tounjian Advisory Partners, LLC 0.07% 4,355 $166K
14 Spire Wealth Management 0.07% 57,662 $2.2M
15 Evolution Wealth Management INC. 0.05% 2,314 $88K
16 Allegiance Financial Group Advisory Services LLC 0.05% 7,355 $280K
17 Virtue Capital Management, LLC 0.05% 9,201 $350K
18 WealthShield Partners, LLC 0.04% 6,841 $260K
19 Trek Financial, LLC 0.04% 19,203 $730K
20 Wealth Alliance, LLC 0.04% 11,220 $426K
21 Money Concepts Capital Corp 0.03% 18,255 $694K
22 SteelPeak Wealth, LLC 0.02% 21,978 $835K
23 Bedel Financial Consulting, Inc. 0.02% 5,722 $217K
24 Financial Network Wealth Advisors LLC 0.02% 462 $18K
25 Old Mission Capital LLC 0.01% 24,230 $921K
Investor Ownership
History
% of Portfolio Prev % Rank Conviction Avg Buy Price 13F Score™ 3Y / 7Y Sell Timing Shares Mkt Value Change Change % Source Quarter Filed

Frequently Asked Questions — Innovator Etfs Trust (UMAY)

What does the Smart Money Trend signal show for UMAY?

Buying streak — 2 quarters in a row: For 2 consecutive quarters, more hedge funds added UMAY than sold it. That's a consistent pattern of professional buying — not a one-time trade. When institutions keep buying quarter after quarter, it usually means they see a multi-year opportunity, not just a short-term momentum flip.

What is the institutional breadth score for UMAY?

More buyers than sellers — 75% buying: Last quarter: 38 funds were net buyers (19 opened a brand new position + 19 added to an existing one). Only 13 were sellers (9 trimmed + 4 sold completely). A clear majority buying is a strong confirmation signal.

What is the fund quality score for UMAY holders?

Smaller funds dominant — 4% AUM from top-100: 5 of 60 holders rank in the top 100 by AUM, but together hold only 4% of total institutional value. The stock is held primarily by smaller and mid-sized funds.

How long have hedge funds held UMAY?

50% of holders stayed for 2+ years: 30 out of 60 hedge funds have held UMAY for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.

Is it too late to buy Innovator Etfs Trust (UMAY) following the 2026 Q2 hedge fund 13F filings?

As of today, UMAY has moved -0.1% since the 2026 Q2 13F filing date (August 14, 2026), compared to -0.4% for the SPY sector ETF — an outperformance of +0.3%. Since the quarter end (June 30, 2026), UMAY has gained +1.8% vs +2.5% for SPY. The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

Disclaimer: The information on this page is for informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any security. Institutional holdings data is sourced from SEC Form 13F filings and reflects positions as of the filing date. Past performance of any fund or portfolio is not indicative of future results. 13Foresight is not a registered investment adviser. Always conduct your own due diligence before making investment decisions.

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