Stock Analysis
Data Source: SEC EDGAR 13F
Updated Hourly

INNOVATOR ETFS TRUST (UMAY)

44 + Investors. Track Smart Money conviction in UMAY. See who's accumulating, reducing, or initiating positions.

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Current Price
-- USD
Analyst Target
-- (0 analysts)
Upside
0.00%
Net Flow Q/Q
↓ -2
Streak
1Q ▼
Buyers last Q
28%

Smart Money Signals — UMAY

Based on 44 hedge funds · latest filing: 2025 Q4 · updated quarterly

📉

Selling streak — 1 quarter in a row

last 6Q
For 1 consecutive quarter, more hedge funds reduced or closed their UMAY positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.
📊

High ownership — 88% of 3.0Y peak

88% of all-time peak
44 funds currently hold this stock — 88% of the 3.0-year high of 50 funds (reached 2024 Q2). Ownership is elevated but not yet at maximum concentration. Room to grow, but watch if the trend reverses.
📉

Outflows — 8% fewer funds vs a year ago

fund count last 6Q
4 fewer hedge funds hold UMAY compared to a year ago (-8% decline). When institutions consistently reduce their exposure, it's worth exploring the underlying fundamental reasons driving them away.
🔴

Heavy selling pressure — only 28% buying

11 buying28 selling
Last quarter: 28 funds sold vs only 11 buyers. This is widespread institutional distribution — not a few funds rebalancing, but a broad exit. High conviction bearish signal.
➡️

Steady new buyers — ~7 new funds per quarter

new funds entering per quarter
Funds opening this position for the first time: 4 → 6 → 7 → 7. A stable flow of new institutional buyers suggests ongoing interest without signs of either acceleration or slowdown.
🔒

57% of holders stayed for 2+ years

57% conviction (2yr+) 27% medium 16% new
25 out of 44 hedge funds have held UMAY for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.
➡️

Steady discovery — ~7 new funds/quarter

9 → 4 → 6 → 7 → 7 new funds/Q
New funds entering each quarter: 4 → 6 → 7 → 7. Consistent flow of new institutional buyers without clear acceleration or slowdown.
🏛️

Deep conviction — 64% of holders stayed 2+ years

64% veterans 14% 1-2yr 23% new
Of 44 current holders: 28 (64%) have held for over 2 years without selling. These are not momentum buyers — they have lived through drawdowns and stayed. A large veteran base acts as a stabilizing force during selloffs.
📋

Smaller funds dominant — 8% AUM from top-100

8% from top-100 AUM funds
5 of 44 holders rank in the top 100 by AUM, but together hold only 8% of total institutional value. The stock is held primarily by smaller and mid-sized funds.
3.9
out of 10
Low Exit Risk
Exit risk score 3.9/10 — low institutional crowding. Ownership is below peak levels, holder base is relatively sticky, and buying momentum is positive.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Hedge Fund Ownership: UMAY

How many hedge funds hold UMAY — quarterly history vs. share price
Quarterly hedge fund ownership of UMAY vs. share price

Market Analysis: UMAY

Analyst Price Targets

Avg. Price Target
--

Analyst Recommendations

Stock Performance

Real-time

Company Profile: UMAY

-- --
Smart Money Signal ?
Limited Smart Money Interest

No strong consensus or elite conviction detected among institutional holders.

4 top-rated funds 0 high-conviction
Consensus
3.0
/ 10
breadth
×
Elite
0.3
/ 10
conviction
Hedge Fund Positioning: UMAY
2026 Q1 Stats Unlock in 20 days 44 + Investors

Track Smart Money conviction in UMAY. See who's accumulating, reducing, or initiating positions.

Metric All 13F Filers (2025 Q4) Prior (2025 Q3) Change
Funds Holding 44 46 -4.35%
13F Shares 901K 1M -12.3%
Total Value $32M $36M -10.57%
New Positions 7 7 -
Increased Positions 4 6 -2
Closed Positions 9 4 +5
Reduced Positions 19 16 +3
Total Calls 0 0 -
Total Puts 0 0 -
PUT/CALL Ratio 0.0 0.0 Bullish

Statistics: UMAY

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Short Ratio (Days to Cover) --
Short % of Float --

Financial Highlights

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Institutional Holders (2026 Q1)

44 + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in UMAY. Verified SEC 13F-HR filings.

Top 14 institutional holders of UMAY — 2025 Q4 · Source: SEC Form 13F
# Investor % of Portfolio Shares Mkt Value
1 CENTRAL VALLEY ADVISORS, LLC 0.55% 55,206 $2.0M
2 Castle Rock Wealth Management, LLC 0.39% 48,821 $1.8M
3 C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors 0.33% 156,897 $5.8M
4 KFG WEALTH MANAGEMENT, LLC 0.12% 24,567 $904K
5 MILESTONE ASSET MANAGEMENT, LLC 0.10% 14,030 $517K
6 Spire Wealth Management 0.03% 25,865 $952K
7 EVOLUTION WEALTH MANAGEMENT INC. 0.02% 600 $22K
8 Strategic Blueprint, LLC 0.02% 7,347 $270K
9 Noble Wealth Management PBC 0.01% 700 $26K
10 Brookstone Capital Management 0.01% 27,403 $1.0M
11 Merit Financial Group, LLC 0.00% 15,670 $577K
12 COMMONWEALTH EQUITY SERVICES, LLC 0.00% 39,856 $1.5M
13 TRUIST FINANCIAL CORP 0.00% 24,974 $921K
14 CoreCap Advisors, LLC 0.00% 333 $12K
Investor Ownership
History
% of Portfolio Prev % Rank Conviction Avg Buy Price 13F Score™ 3Y / 7Y Sell Timing Shares Mkt Value Change Change % Source Quarter Filed

Frequently Asked Questions — INNOVATOR ETFS TRUST (UMAY)

What does the Smart Money Trend signal show for UMAY?

Selling streak — 1 quarter in a row: For 1 consecutive quarter, more hedge funds reduced or closed their UMAY positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.

What is the institutional breadth score for UMAY?

Heavy selling pressure — only 28% buying: Last quarter: 28 funds sold vs only 11 buyers. This is widespread institutional distribution — not a few funds rebalancing, but a broad exit. High conviction bearish signal.

What is the fund quality score for UMAY holders?

Smaller funds dominant — 8% AUM from top-100: 5 of 44 holders rank in the top 100 by AUM, but together hold only 8% of total institutional value. The stock is held primarily by smaller and mid-sized funds.

How long have hedge funds held UMAY?

57% of holders stayed for 2+ years: 25 out of 44 hedge funds have held UMAY for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

Disclaimer: The information on this page is for informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any security. Institutional holdings data is sourced from SEC Form 13F filings and reflects positions as of the filing date. Past performance of any fund or portfolio is not indicative of future results. 13Foresight is not a registered investment adviser. Always conduct your own due diligence before making investment decisions.