Stock Analysis
Data Source: SEC EDGAR 13F
Updated Hourly

Innovator Etfs Trust (UMAR)

81 + Investors. Track Smart Money conviction in UMAR. See who's accumulating, reducing, or initiating positions.

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Current Price
-- USD
Analyst Target
-- (0 analysts)
Upside
0.00%
Net Flow Q/Q
↑ +10
Streak
2Q ▲
Buyers last Q
66%

Smart Money Signals — UMAR

Based on 81 hedge funds · latest filing: 2026 Q1 · updated quarterly

📈

Buying streak — 2 quarters in a row

last 6Q
For 2 consecutive quarters, more hedge funds added UMAR than sold it. That's a consistent pattern of professional buying — not a one-time trade. When institutions keep buying quarter after quarter, it usually means they see a multi-year opportunity, not just a short-term momentum flip.
🏔️

At the ownership peak (100% of max)

100% of all-time peak
81 hedge funds hold UMAR right now — the highest count in 3.0 years. When ownership is this concentrated, any bad news can trigger a chain reaction: one big fund sells, others follow. This is a classic 'crowded trade' — high popularity doesn't equal safety.
📶

Steady growth — +19% more funds vs a year ago

fund count last 6Q
+13 new funds entered over the past year (+19% YoY). Gradual, steady growth in institutional ownership is generally a healthy signal — not a speculative rush, but consistent conviction.
🟢

More buyers than sellers — 66% buying

46 buying24 selling
Last quarter: 46 funds were net buyers (13 opened a brand new position + 33 added to an existing one). Only 24 were sellers (21 trimmed + 3 sold completely). A clear majority buying is a strong confirmation signal.
➡️

Steady new buyers — ~13 new funds per quarter

new funds entering per quarter
Funds opening this position for the first time: 14 → 6 → 10 → 13. A stable flow of new institutional buyers suggests ongoing interest without signs of either acceleration or slowdown.
🔒

47% of holders stayed for 2+ years

47% conviction (2yr+) 28% medium 25% new
38 out of 81 hedge funds have held UMAR for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.
📈

Growing discovery — still being found

23 → 14 → 6 → 10 → 13 new funds/Q
New funds entering each quarter: 14 → 6 → 10 → 13. A growing number of institutions are discovering UMAR each quarter. The narrative is still spreading — leaving room for ongoing capital accumulation.
📊

Mixed cohorts — 35% veterans, 37% new entrants

35% veterans 28% 1-2yr 37% new
Of 81 current holders: 28 (35%) held 2+ years, 23 held 1–2 years, 30 (37%) entered in the past year. Balanced distribution — some institutional memory, some recent momentum buyers.
📋

Smaller funds dominant — 3% AUM from top-100

3% from top-100 AUM funds
6 of 81 holders rank in the top 100 by AUM, but together hold only 3% of total institutional value. The stock is held primarily by smaller and mid-sized funds.
3.8
out of 10
Low Exit Risk
Exit risk score 3.8/10 — low institutional crowding. Ownership is below peak levels, holder base is relatively sticky, and buying momentum is positive.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Institutional Sentiment Summary — UMAR

In 2026 Q1, 46 hedge funds were net buyers of UMAR (13 opened a new position, 33 added to an existing one), while 24 reduced or exited (21 trimmed, 3 sold completely) — a 66% buyer ratio, indicating clear institutional accumulation. Net buying has persisted for two consecutive quarters, a positive momentum signal. Net fund flow last quarter: +10 funds (more new holders than closures). Total institutional holders: 81.

Hedge Fund Ownership: UMAR

How many hedge funds hold UMAR — quarterly history vs. share price
Quarterly hedge fund ownership of UMAR vs. share price

Market Analysis: UMAR

Analyst Price Targets

Avg. Price Target
--

Analyst Recommendations

Stock Performance

Real-time

Company Profile: UMAR

-- --

Institutional ownership data sourced from SEC EDGAR Form 13F-HR filings.

Is It Too Late to Buy Innovator Etfs Trust (UMAR) Based on Hedge Fund 13F Filings?

Signal Freshness measures how much UMAR has moved relative to its sector benchmark (SPY) since the 2026 Q1 13F filing. A stock that has barely outrun its sector is still a relatively fresh entry point — the fund's thesis has not yet been priced in by the broader market.

Since Quarter End March 31, 2026 · 79d ago
UMAR
+5.5%
SPY
+13.9%

UMAR outperformed SPY by -8.4% since March 31, 2026.

Since 13F Filing Date May 15, 2026 · 34d ago
UMAR
+0.4%
SPY
+0.2%

Since the filing became public, UMAR outperformed SPY by +0.2% .

Interpretation: The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference. Learn more →

Smart Money Signal ?
Limited Smart Money Interest

No strong consensus or elite conviction detected among institutional holders.

2 top-rated funds 0 high-conviction
Consensus
2.1
/ 10
breadth
×
Elite
1.0
/ 10
conviction
Hedge Fund Positioning: UMAR
81 + Investors

Track Smart Money conviction in UMAR. See who's accumulating, reducing, or initiating positions.

Metric All 13F Filers (2026 Q1) Prior (2025 Q4) Change
Funds Holding 81 71 14.08%
13F Shares 2M 2M 23.96%
Total Value $90M $73M 23.23%
New Positions 13 10 +3
Increased Positions 33 5 +28
Closed Positions 3 8 -5
Reduced Positions 21 36 -15
Total Calls 0 0 -
Total Puts 0 0 -
PUT/CALL Ratio 0.0 0.0 Bullish

Statistics: UMAR

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Financial Highlights

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Institutional Holders (2026 Q1)

81 + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in UMAR. Verified SEC 13F-HR filings.

QUARTER:
Top 25 UMAR holders by conviction (% of portfolio weight) — 2026 Q1 · Source: SEC Form 13F
# Investor % of Portfolio Shares Mkt Value
1 Lantz Financial LLC 1.69% 205,447 $8.2M
2 Kellett Wealth Advisors, LLC 1.03% 47,893 $1.9M
3 Kfg Wealth Management, LLC 0.99% 192,335 $7.6M
4 Central Valley Advisors, LLC 0.84% 77,095 $3.1M
5 Caliber Wealth Management, LLC / Ks 0.60% 138,550 $5.5M
6 IMG Wealth Management, Inc. 0.54% 21,310 $847K
7 Sound Portfolio Advisors, LLC 0.36% 11,164 $444K
8 C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors 0.33% 145,429 $5.8M
9 Riverchase Wealth Management, LLC 0.32% 15,684 $623K
10 Ballast Rock Private Wealth LLC 0.32% 14,499 $576K
11 NewCorp Financial Services, Inc. 0.26% 7,532 $299K
12 BFI Wealth Solutions, LLC 0.25% 6,600 $264K
13 Blue Sky Capital Consultants Group, Inc. 0.21% 11,086 $441K
14 Archer Investment Corp 0.21% 24,557 $976K
15 Mgo One Seven LLC 0.14% 172,145 $6.8M
16 Allie Family Office LLC 0.13% 7,457 $296K
17 Berger Financial Group, Inc 0.13% 57,907 $2.3M
18 Financial Network Wealth Advisors LLC 0.13% 3,146 $125K
19 WealthPLAN Partners, LLC 0.12% 15,901 $632K
20 Fiduciary Financial Group, LLC 0.12% 22,775 $905K
21 Impact Partnership Wealth, LLC 0.11% 22,471 $893K
22 MBL Wealth, LLC 0.09% 30,865 $1.2M
23 WealthPlan Investment Management, LLC 0.09% 39,578 $1.6M
24 BCS Wealth Management 0.09% 10,718 $426K
25 Three Seasons Wealth, LLC 0.08% 5,216 $207K
Investor Ownership
History
% of Portfolio Prev % Rank Conviction Avg Buy Price 13F Score™ 3Y / 7Y Sell Timing Shares Mkt Value Change Change % Source Quarter Filed

Frequently Asked Questions — Innovator Etfs Trust (UMAR)

What does the Smart Money Trend signal show for UMAR?

Buying streak — 2 quarters in a row: For 2 consecutive quarters, more hedge funds added UMAR than sold it. That's a consistent pattern of professional buying — not a one-time trade. When institutions keep buying quarter after quarter, it usually means they see a multi-year opportunity, not just a short-term momentum flip.

What is the institutional breadth score for UMAR?

More buyers than sellers — 66% buying: Last quarter: 46 funds were net buyers (13 opened a brand new position + 33 added to an existing one). Only 24 were sellers (21 trimmed + 3 sold completely). A clear majority buying is a strong confirmation signal.

What is the fund quality score for UMAR holders?

Smaller funds dominant — 3% AUM from top-100: 6 of 81 holders rank in the top 100 by AUM, but together hold only 3% of total institutional value. The stock is held primarily by smaller and mid-sized funds.

How long have hedge funds held UMAR?

47% of holders stayed for 2+ years: 38 out of 81 hedge funds have held UMAR for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.

Is it too late to buy Innovator Etfs Trust (UMAR) following the 2026 Q1 hedge fund 13F filings?

As of today, UMAR has moved +0.4% since the 2026 Q1 13F filing date (May 15, 2026), compared to +0.2% for the SPY sector ETF — an outperformance of +0.2%. Since the quarter end (March 31, 2026), UMAR has gained +5.5% vs +13.9% for SPY. The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

Disclaimer: The information on this page is for informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any security. Institutional holdings data is sourced from SEC Form 13F filings and reflects positions as of the filing date. Past performance of any fund or portfolio is not indicative of future results. 13Foresight is not a registered investment adviser. Always conduct your own due diligence before making investment decisions.

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