Stock Analysis
Data Source: SEC EDGAR 13F
Updated Hourly

Under Armour Inc (UA)

296 + Investors. Track Smart Money conviction in UA. See who's accumulating, reducing, or initiating positions.

Current Price
-- USD
Analyst Target
-- (0 analysts)
Upside
0.00%
Net Flow Q/Q
↑ +6
Streak
1Q ▲
Buyers last Q
56%

Smart Money Signals — UA

Based on 298 hedge funds · latest filing: 2026 Q1 · updated quarterly

📈

Buying streak — 1 quarter in a row

last 6Q
For 1 consecutive quarter, more hedge funds added UA than sold it. That's a consistent pattern of professional buying — not a one-time trade. When institutions keep buying quarter after quarter, it usually means they see a multi-year opportunity, not just a short-term momentum flip.
📊

High ownership — 91% of 3.0Y peak

91% of all-time peak
298 funds currently hold this stock — 91% of the 3.0-year high of 326 funds (reached 2024 Q4). Ownership is elevated but not yet at maximum concentration. Room to grow, but watch if the trend reverses.
〰️

Stable — ownership unchanged year-over-year

fund count last 6Q
The number of hedge funds holding UA is almost the same as a year ago (-7 funds, -2% change). No significant rush to buy or sell — institutional backing is holding steady.
🟡

Slight buying edge — 56% buying

147 buying117 selling
Last quarter: 147 funds bought or added vs 117 that reduced or exited. It's nearly a 50/50 split — some institutions are convinced, others are taking profits. This mixed picture is normal near price highs.
➡️

Steady new buyers — ~54 new funds per quarter

new funds entering per quarter
Funds opening this position for the first time: 32 → 54 → 58 → 54. A stable flow of new institutional buyers suggests ongoing interest without signs of either acceleration or slowdown.
🔒

68% of holders stayed for 2+ years

■ 68% conviction (2yr+) ■ 16% medium ■ 16% new
202 out of 298 hedge funds have held UA for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.
💰

Value +29% but shares only +8% — price-driven

Value
+29%
Shares
+7%
Last quarter: the total dollar value of institutional holdings rose +29%, but actual share count only changed +8%. The gap is explained by the stock's price rising — not new buying. Strong value growth with weak share growth means the rally is price momentum, not fresh institutional demand.
📈

Growing discovery — still being found

41 → 32 → 54 → 58 → 54 new funds/Q
New funds entering each quarter: 32 → 54 → 58 → 54. A growing number of institutions are discovering UA each quarter. The narrative is still spreading — leaving room for ongoing capital accumulation.
🏛️

Veteran-anchored — 74% veterans vs 19% newcomers

■ 74% veterans ■ 8% 1-2yr ■ 19% new
Entry-cohort mix of 307 holders: 226 (74%) are 2+ year veterans, 24 entered 1–2 years ago, and 57 (19%) joined within the past year. A veteran-weighted cap table skews toward institutional memory over fresh momentum.
✅

Strong quality — 23% AUM from major funds

23% from top-100 AUM funds
41 of 297 holders rank in the top 100 by AUM, accounting for 23% of total institutional value held. A meaningful share of the ownership value comes from the most well-resourced institutions.
3.0
out of 10
Low Exit Risk
Exit risk score 3.0/10 — low institutional crowding. Ownership is below peak levels, holder base is relatively sticky, and buying momentum is positive.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Institutional Sentiment Summary — UA

In 2026 Q1, 147 hedge funds were net buyers of UA (54 opened a new position, 93 added to an existing one), while 117 reduced or exited (69 trimmed, 48 sold completely) — a 56% buyer ratio, indicating a slight buying edge. 23% of total institutional value in UA is held by top-100 AUM funds, reflecting strong institutional quality. Net fund flow last quarter: +6 funds (more new holders than closures). Total institutional holders: 298.

Hedge Fund Ownership: UA

How many hedge funds hold UA — quarterly history vs. share price
Quarterly hedge fund ownership of UA vs. share price

Market Analysis: UA

Analyst Price Targets

Avg. Price Target
--

Analyst Recommendations

Stock Performance

Real-time

Company Profile: UA

-- --

Institutional ownership data sourced from SEC EDGAR Form 13F-HR filings.

Is It Too Late to Buy Under Armour Inc (UA) Based on Hedge Fund 13F Filings?

Signal Freshness measures how much UA has moved relative to its sector benchmark (XLY) since the 2026 Q1 13F filing. A stock that has barely outrun its sector is still a relatively fresh entry point — the fund's thesis has not yet been priced in by the broader market.

Since Quarter End March 31, 2026 · 84d ago
UA
-1.0%
XLY
+5.5%

UA outperformed XLY by -6.5% since March 31, 2026.

Since 13F Filing Date May 15, 2026 · 39d ago
UA
+14.8%
XLY
-1.4%

Since the filing became public, UA outperformed XLY by +16.2% .

Interpretation: The stock has meaningfully outrun its sector. The trade has partially played out; entry is at a premium to the fund's implied reference. Learn more →

Smart Money Signal ?
Limited Smart Money Interest

No strong consensus or elite conviction detected among institutional holders.

23 top-rated funds 0 high-conviction
Consensus
6.0
/ 10
breadth
×
Elite
0.6
/ 10
conviction
Hedge Fund Positioning: UA
296 + Investors

Track Smart Money conviction in UA. See who's accumulating, reducing, or initiating positions.

Metric All 13F Filers (2026 Q1) Prior (2025 Q4) Change
Funds Holding 296 292 1.37%
13F Shares 172M 160M 7.51%
Total Value $992M $768M 29.16%
New Positions 53 58 -5
Increased Positions 89 64 +25
Closed Positions 49 67 -18
Reduced Positions 67 90 -23
Total Calls 6 4 50.0%
Total Puts 4 4 -
PUT/CALL Ratio 0.67 1.0 Bullish

Statistics: UA

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Valuation Measures Data as of: --

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PEG Ratio (5yr expected) --
Price/Sales (ttm) --
Price/Book (mrq) --
Enterprise Value/Revenue --
Enterprise Value/EBITDA --
Beta (5Y Monthly) --
Short Ratio (Days to Cover) --
Short % of Float --

Financial Highlights

Profitability
Profit Margin --
Return on Assets (ttm) --
Return on Equity (ttm) --
Income Statement & Cash Flow
Revenue (ttm) --
Net Income Avi to Common (ttm) --
Diluted EPS (ttm) --
Total Cash (mrq) --
Total Debt/Equity (mrq) --
Levered Free Cash Flow (ttm) --

Institutional Holders (2026 Q1)

296 + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in UA. Verified SEC 13F-HR filings.

QUARTER:
Top 25 UA holders by conviction (% of portfolio weight) — 2026 Q1 · Source: SEC Form 13F
# Investor % of Portfolio Shares Mkt Value
1 Bdt Capital Partners, LLC 10.73% 65,050,733 $376.6M
2 Fairfax Financial Holdings Ltd/ Can 6.53% 21,999,128 $126.9M
3 Formula Growth Ltd 1.05% 400,000 $2.3M
4 Bastion Asset Management Inc. 0.49% 278,045 $1.6M
5 Values First Advisors, Inc. 0.28% 93,601 $542K
6 Quinn Opportunity Partners LLC 0.18% 596,482 $3.5M
7 Gmt Capital Corp 0.16% 617,898 $3.6M
8 Macroview Investment Management LLC 0.16% 38,703 $224K
9 Murchinson Ltd. 0.11% 150,000 $868K
10 Scientech Research LLC 0.09% 19,176 $111K
11 Axq Capital, LP 0.09% 117,702 $681K
12 Camelot Portfolios, LLC 0.07% 16,600 $96K
13 New Insight Wealth Advisors 0.05% 23,857 $138K
14 Sugar Maple Asset Management, LLC 0.04% 10,500 $61K
15 Allegiance Financial Group Advisory Services LLC 0.03% 30,010 $174K
16 Fielder Capital Group LLC 0.03% 22,717 $132K
17 PACK Private Wealth, LLC 0.03% 10,271 $59K
18 Hrt Financial LP 0.02% 1,598,688 $9.3M
19 GM Advisory Group, LLC 0.02% 103,000 $596K
20 Gotham Asset Management, LLC 0.02% 1,227,959 $7.1M
21 Integrated Advisors Network LLC 0.02% 70,361 $407K
22 Neuberger Berman Group LLC 0.02% 4,003,227 $23.1M
23 Optas, LLC 0.02% 18,666 $108K
24 Aigen Investment Management, LP 0.02% 10,808 $63K
25 XTX Topco Ltd 0.01% 127,457 $738K
Investor Ownership
History 		% of Portfolio Prev % Rank Conviction Avg Buy Price 13F Score™ 3Y / 7Y Sell Timing Shares Mkt Value Change Change % Source Quarter Filed

Frequently Asked Questions — Under Armour Inc (UA)

What does the Smart Money Trend signal show for UA?

Buying streak — 1 quarter in a row: For 1 consecutive quarter, more hedge funds added UA than sold it. That's a consistent pattern of professional buying — not a one-time trade. When institutions keep buying quarter after quarter, it usually means they see a multi-year opportunity, not just a short-term momentum flip.

What is the institutional breadth score for UA?

Slight buying edge — 56% buying: Last quarter: 147 funds bought or added vs 117 that reduced or exited. It's nearly a 50/50 split — some institutions are convinced, others are taking profits. This mixed picture is normal near price highs.

What is the fund quality score for UA holders?

Strong quality — 23% AUM from major funds: 41 of 297 holders rank in the top 100 by AUM, accounting for 23% of total institutional value held. A meaningful share of the ownership value comes from the most well-resourced institutions.

How long have hedge funds held UA?

68% of holders stayed for 2+ years: 202 out of 298 hedge funds have held UA for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.

Is it too late to buy Under Armour Inc (UA) following the 2026 Q1 hedge fund 13F filings?

As of today, UA has moved +14.8% since the 2026 Q1 13F filing date (May 15, 2026), compared to -1.4% for the XLY sector ETF — an outperformance of +16.2%. Since the quarter end (March 31, 2026), UA has gained -1.0% vs +5.5% for XLY. The stock has meaningfully outrun its sector. The trade has partially played out; entry is at a premium to the fund's implied reference.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

Disclaimer: The information on this page is for informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any security. Institutional holdings data is sourced from SEC Form 13F filings and reflects positions as of the filing date. Past performance of any fund or portfolio is not indicative of future results. 13Foresight is not a registered investment adviser. Always conduct your own due diligence before making investment decisions.

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