Sonos Inc (SONO) Hedge Fund Ownership (Q2 2026)

Q: Is it too late to buy Sonos Inc (SONO) following the 2026 Q2 hedge fund 13F filings?

As of today, SONO has moved -4.8% since the 2026 Q2 13F filing date (August 14, 2026), compared to -3.3% for the XLK sector ETF — an outperformance of -1.5%. Since the quarter end (June 30, 2026), SONO gained +14.7% vs -3.6% for XLK. The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference.

Sonos Inc (SONO)

300 + Investors. Track Smart Money conviction in SONO. See who's accumulating, reducing, or initiating positions.

Smart Money Signals — SONO

Based on 305 hedge funds · latest filing: 2026 Q2 · updated quarterly

📈

Buying streak — 1 quarter in a row

last 6Q

For 1 consecutive quarter, more hedge funds added SONO than sold it. That's a consistent pattern of professional buying — not a one-time trade. When institutions keep buying quarter after quarter, it usually means they see a multi-year opportunity, not just a short-term momentum flip.

🏔️

At the ownership peak (100% of max)

100% of all-time peak

305 hedge funds hold SONO right now — the highest count in 3.0 years. When ownership is this concentrated, any bad news can trigger a chain reaction: one big fund sells, others follow. This is a classic 'crowded trade' — high popularity doesn't equal safety.

📶

Steady growth — +15% more funds vs a year ago

fund count last 6Q

+39 new funds entered over the past year (+15% YoY). Gradual, steady growth in institutional ownership is generally a healthy signal — not a speculative rush, but consistent conviction.

🟡

Slight buying edge — 51% buying

156 buying147 selling

Last quarter: 156 funds bought or added vs 147 that reduced or exited. It's nearly a 50/50 split — some institutions are convinced, others are taking profits. This mixed picture is normal near price highs.

➡️

Steady new buyers — ~56 new funds per quarter

new funds entering per quarter

Funds opening this position for the first time: 44 → 56 → 51 → 56. A stable flow of new institutional buyers suggests ongoing interest without signs of either acceleration or slowdown.

🔒

64% of holders stayed for 2+ years

■ 64% conviction (2yr+) ■ 18% medium ■ 18% new

194 out of 305 hedge funds have held SONO for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.

➡️

Steady discovery — ~56 new funds/quarter

43 → 44 → 56 → 51 → 56 new funds/Q

New funds entering each quarter: 44 → 56 → 51 → 56. Consistent flow of new institutional buyers without clear acceleration or slowdown.

🏛️

Veteran-anchored — 70% veterans vs 20% newcomers

■ 70% veterans ■ 11% 1-2yr ■ 20% new

Entry-cohort mix of 314 holders: 219 (70%) are 2+ year veterans, 33 entered 1–2 years ago, and 62 (20%) joined within the past year. A veteran-weighted cap table skews toward institutional memory over fresh momentum.

🏆

Elite ownership — 49% AUM from top-100 funds

49% from top-100 AUM funds

51 of 304 holders are among the 100 largest funds by AUM, controlling 49% of total institutional value in SONO. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.

3.6

out of 10

Low Exit Risk

Exit risk score 3.6/10 — low institutional crowding. Ownership is below peak levels, holder base is relatively sticky, and buying momentum is positive.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Metric	All 13F Filers (2026 Q2)	Prior (2026 Q1)	Change
Funds Holding	300	292	2.74%
13F Shares	121M	120M	0.79%
Total Value	$1.58B	$1.55B	1.74%
New Positions	56	51	+5
Increased Positions	95	116	-21
Closed Positions	47	61	-14
Reduced Positions	102	80	+22
Total Calls	5	6	-16.67%
Total Puts	5	6	-16.67%
PUT/CALL Ratio	1.0	1.0	Neutral

Metric

All 13F Filers (2026 Q2)

Prior (2026 Q1)

Change

Funds Holding

300

292

2.74%

13F Shares

121M

120M

0.79%

Total Value

$1.58B

$1.55B

1.74%

New Positions

Increased Positions

116

-21

Closed Positions

-14

Reduced Positions

102

+22

Total Calls

-16.67%

Total Puts

-16.67%

PUT/CALL Ratio

1.0

Neutral

Institutional Holders (2026 Q2)

300 + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in SONO. Verified SEC 13F-HR filings.

QUARTER:

FILTER:All New Added To Reduced No Change | Overweight >5%

Top 25 SONO holders by conviction (% of portfolio weight) — 2026 Q2 · Source: SEC Form 13F
#	Investor	% of Portfolio	Shares	Mkt Value
1	Coliseum Capital Management, LLC	21.04%	18,070,762	$244.5M
2	Crestwood Capital Management, L.P.	8.29%	935,812	$12.7M
3	Trigran Investments, Inc.	7.10%	2,862,915	$38.7M
4	Caden Capital Partners, LP	2.68%	16,433	$222K
5	Engine Capital Management, LP	1.65%	1,256,060	$17.0M
6	Aristotle Capital Boston, LLC	0.57%	625,188	$8.5M
7	Fca Corp /Tx	0.45%	135,000	$1.8M
8	Systematic Financial Management LP	0.36%	1,326,786	$18.0M
9	PDT Partners, LLC	0.34%	471,977	$6.4M
10	Formula Growth Ltd	0.24%	50,000	$676K
11	VARCOV Co.	0.23%	45,060	$610K
12	Ironwood Investment Management LLC	0.21%	43,943	$595K
13	Two Seas Capital LP	0.19%	710,612	$9.6M
14	Hillsdale Investment Management Inc.	0.17%	538,510	$7.3M
15	Jacobs Levy Equity Management, Inc	0.15%	3,099,455	$41.9M
16	Edgestream Partners, L.P.	0.11%	264,239	$3.6M
17	Round Rock Advisors LLC	0.10%	57,030	$772K
18	OP Asset Management Ltd	0.10%	676,323	$9.2M
19	Numerai GP LLC	0.10%	85,909	$1.2M
20	Dynamic Technology Lab Private Ltd	0.08%	26,172	$354K
21	Integrated Quantitative Investments LLC	0.08%	35,015	$474K
22	Inceptionr LLC	0.08%	22,700	$307K
23	Allegheny Financial Group	0.07%	50,218	$679K
24	Mcdonald Partners LLC	0.07%	21,700	$294K
25	Fox Run Management, L.L.C.	0.06%	28,649	$388K

Investor	Ownership History	% of Portfolio	Prev %	Rank	Conviction	Avg Buy Price	13F Score™ 3Y / 7Y	Sell Timing	Shares	Mkt Value	Change	Change %	Source	Quarter	Filed

Frequently Asked Questions — Sonos Inc (SONO)

What does the Smart Money Trend signal show for SONO?

Buying streak — 1 quarter in a row: For 1 consecutive quarter, more hedge funds added SONO than sold it. That's a consistent pattern of professional buying — not a one-time trade. When institutions keep buying quarter after quarter, it usually means they see a multi-year opportunity, not just a short-term momentum flip.

What is the institutional breadth score for SONO?

Slight buying edge — 51% buying: Last quarter: 156 funds bought or added vs 147 that reduced or exited. It's nearly a 50/50 split — some institutions are convinced, others are taking profits. This mixed picture is normal near price highs.

What is the fund quality score for SONO holders?

Elite ownership — 49% AUM from top-100 funds: 51 of 304 holders are among the 100 largest funds by AUM, controlling 49% of total institutional value in SONO. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.

How long have hedge funds held SONO?

64% of holders stayed for 2+ years: 194 out of 305 hedge funds have held SONO for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.

Is it too late to buy Sonos Inc (SONO) following the 2026 Q2 hedge fund 13F filings?

As of today, SONO has moved -4.8% since the 2026 Q2 13F filing date (August 14, 2026), compared to -3.3% for the XLK sector ETF — an outperformance of -1.5%. Since the quarter end (June 30, 2026), SONO has gained +14.7% vs -3.6% for XLK. The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

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Sonos Inc (SONO)

Smart Money Signals — SONO

Buying streak — 1 quarter in a row

At the ownership peak (100% of max)

Steady growth — +15% more funds vs a year ago

Slight buying edge — 51% buying

Steady new buyers — ~56 new funds per quarter

64% of holders stayed for 2+ years

Steady discovery — ~56 new funds/quarter

Veteran-anchored — 70% veterans vs 20% newcomers

Elite ownership — 49% AUM from top-100 funds

Institutional Sentiment Summary — SONO

Hedge Fund Ownership: SONO

Market Analysis: SONO

Analyst Price Targets

Analyst Recommendations

Stock Performance

Company Profile: SONO

Is It Too Late to Buy Sonos Inc (SONO) Based on Hedge Fund 13F Filings?

Hedge Fund Positioning: SONO

Statistics: SONO

Valuation Measures Data as of: --

Financial Highlights

Institutional Holders (2026 Q2)

Frequently Asked Questions — Sonos Inc (SONO)

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