Innovator Etfs Trust (SFLR): Hedge Fund Ownership & Smart Money Signals (Q1 2026)

Q: Is it too late to buy Innovator Etfs Trust (SFLR) following the 2026 Q1 hedge fund 13F filings?

As of today, SFLR has moved +2.4% since the 2026 Q1 13F filing date (May 15, 2026), compared to +2.0% for the SPY sector ETF — an outperformance of +0.4%. Since the quarter end (March 31, 2026), SFLR gained +9.6% vs +15.9% for SPY. The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference.

Innovator Etfs Trust (SFLR)

193 + Investors. Track Smart Money conviction in SFLR. See who's accumulating, reducing, or initiating positions.

Smart Money Signals — SFLR

Based on 194 hedge funds · latest filing: 2026 Q1 · updated quarterly

📈

Buying streak — 11 quarters in a row

last 6Q

For 11 consecutive quarters, more hedge funds added SFLR than sold it. That's a consistent pattern of professional buying — not a one-time trade. When institutions keep buying quarter after quarter, it usually means they see a multi-year opportunity, not just a short-term momentum flip.

🏔️

At the ownership peak (100% of max)

100% of all-time peak

194 hedge funds hold SFLR right now — the highest count in 3.0 years. When ownership is this concentrated, any bad news can trigger a chain reaction: one big fund sells, others follow. This is a classic 'crowded trade' — high popularity doesn't equal safety.

🚀

Fast accumulation — +66% more funds vs a year ago

fund count last 6Q

+77 new funds entered over the past year (+66% YoY). That's a rapid rush of institutional money. Fast accumulation often signals a major thesis — but it also means the stock could fall quickly if that thesis breaks.

🟢

More buyers than sellers — 61% buying

123 buying79 selling

Last quarter: 123 funds were net buyers (42 opened a brand new position + 81 added to an existing one). Only 79 were sellers (62 trimmed + 17 sold completely). A clear majority buying is a strong confirmation signal.

➡️

Steady new buyers — ~42 new funds per quarter

new funds entering per quarter

Funds opening this position for the first time: 29 → 16 → 38 → 42. A stable flow of new institutional buyers suggests ongoing interest without signs of either acceleration or slowdown.

🔄

Mostly new holders — 41% entered in last year

■ 17% conviction (2yr+) ■ 42% medium ■ 41% new

Only 33 funds (17%) have held >2 years. The majority of current holders are relatively new to the position. New holders tend to sell faster when prices drop — a shallow conviction base that could amplify any sell-off.

🚀

Acceleration phase — new buyers rushing in

25 → 29 → 16 → 38 → 42 new funds/Q

New funds entering each quarter: 29 → 16 → 38 → 42. The pace of institutional discovery is accelerating sharply. This is the 'hot idea' phase — the thesis is being passed from fund to fund. You are not late — the accumulation wave is still building.

🌱

Early stage — 55% of holders entered in last year

■ 14% veterans ■ 30% 1-2yr ■ 55% new

Of 194 current holders: 107 (55%) entered in the past year, only 28 (14%) are 2+ year veterans. This is an early-phase institutional idea — still being discovered. High upside potential if the thesis plays out, but thin conviction base.

✅

Strong quality — 34% AUM from major funds

34% from top-100 AUM funds

9 of 194 holders rank in the top 100 by AUM, accounting for 34% of total institutional value held. A meaningful share of the ownership value comes from the most well-resourced institutions.

4.8

out of 10

Moderate Exit Risk

Exit risk score 4.8/10 — some crowding factors present, but no critical concentration. Watch ownership trend over the next 1–2 quarters for direction.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Metric	All 13F Filers (2026 Q1)	Prior (2025 Q4)	Change
Funds Holding	193	169	14.2%
13F Shares	34M	29M	17.22%
Total Value	$1.16B	$1.06B	9.02%
New Positions	42	38	+4
Increased Positions	81	73	+8
Closed Positions	18	7	+11
Reduced Positions	61	47	+14
Total Calls	0	0	-
Total Puts	0	0	-
PUT/CALL Ratio	0.0	0.0	Bullish

Metric

All 13F Filers (2026 Q1)

Prior (2025 Q4)

Change

Funds Holding

193

169

14.2%

13F Shares

34M

29M

17.22%

Total Value

$1.16B

$1.06B

9.02%

New Positions

Increased Positions

Closed Positions

+11

Reduced Positions

+14

Total Calls

Total Puts

PUT/CALL Ratio

0.0

Bullish

Institutional Holders (2026 Q1)

193 + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in SFLR. Verified SEC 13F-HR filings.

QUARTER:

FILTER:All New Added To Reduced No Change | Overweight >5%

Top 25 SFLR holders by conviction (% of portfolio weight) — 2026 Q1 · Source: SEC Form 13F
#	Investor	% of Portfolio	Shares	Mkt Value
1	Liberty Atlantic Advisors LLC	19.32%	637,906	$22.6M
2	Davies Financial Advisors, Inc.	11.17%	34,447	$1.2M
3	NewCorp Financial Services, Inc.	7.00%	228,117	$8.1M
4	Wetzel Investment Advisors, INC.	6.90%	489,437	$17.3M
5	Winnow Wealth LLC	6.64%	242,979	$8.6M
6	Evolution Wealth Management INC.	5.82%	224,896	$8.0M
7	ATX Financial Planning, LLC	5.54%	206,074	$7.3M
8	VanWeelden Wealth Management, LLC	4.59%	162,414	$5.8M
9	Pinnacle Wealth Management Group, Inc.	4.24%	244,025	$8.6M
10	Delta Investment Management, LLC	3.54%	558,310	$19.8M
11	HFG Wealth Management, LLC	3.29%	168,691	$6.0M
12	Ccg Wealth Management, LLC	2.46%	255,746	$9.1M
13	Americana Partners, LLC	2.29%	2,485,585	$88.0M
14	Columbia Advisory Partners LLC	2.19%	96,978	$3.4M
15	Southland Equity Partners LLC	2.16%	313,667	$11.1M
16	Holos Integrated Wealth LLC	2.10%	116,027	$4.2M
17	Compass Capital Corp /Ma/ /Adv	1.63%	121,112	$4.5M
18	Red Reef Advisors LLC	1.51%	40,355	$1.5M
19	Concorde Asset Management, LLC	1.35%	77,917	$2.8M
20	Triumph Capital Management	1.31%	181,377	$6.4M
21	Benson Wealth Management INC	1.22%	25,216	$893K
22	COFG Advisors, LLC	1.22%	139,033	$4.9M
23	Rothschild Wealth LLC	1.19%	372,737	$13.2M
24	First Commonwealth Financial Corp /Pa/	1.07%	190,316	$6.7M
25	Kingsview Wealth Management, LLC	1.05%	2,167,558	$76.8M

Investor	Ownership History	% of Portfolio	Prev %	Rank	Conviction	Avg Buy Price	13F Score™ 3Y / 7Y	Sell Timing	Shares	Mkt Value	Change	Change %	Source	Quarter	Filed

Frequently Asked Questions — Innovator Etfs Trust (SFLR)

What does the Smart Money Trend signal show for SFLR?

Buying streak — 11 quarters in a row: For 11 consecutive quarters, more hedge funds added SFLR than sold it. That's a consistent pattern of professional buying — not a one-time trade. When institutions keep buying quarter after quarter, it usually means they see a multi-year opportunity, not just a short-term momentum flip.

What is the institutional breadth score for SFLR?

More buyers than sellers — 61% buying: Last quarter: 123 funds were net buyers (42 opened a brand new position + 81 added to an existing one). Only 79 were sellers (62 trimmed + 17 sold completely). A clear majority buying is a strong confirmation signal.

What is the fund quality score for SFLR holders?

Strong quality — 34% AUM from major funds: 9 of 194 holders rank in the top 100 by AUM, accounting for 34% of total institutional value held. A meaningful share of the ownership value comes from the most well-resourced institutions.

How long have hedge funds held SFLR?

Mostly new holders — 41% entered in last year: Only 33 funds (17%) have held >2 years. The majority of current holders are relatively new to the position. New holders tend to sell faster when prices drop — a shallow conviction base that could amplify any sell-off.

Is it too late to buy Innovator Etfs Trust (SFLR) following the 2026 Q1 hedge fund 13F filings?

As of today, SFLR has moved +2.4% since the 2026 Q1 13F filing date (May 15, 2026), compared to +2.0% for the SPY sector ETF — an outperformance of +0.4%. Since the quarter end (March 31, 2026), SFLR has gained +9.6% vs +15.9% for SPY. The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

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Innovator Etfs Trust (SFLR)

Smart Money Signals — SFLR

Buying streak — 11 quarters in a row

At the ownership peak (100% of max)

Fast accumulation — +66% more funds vs a year ago

More buyers than sellers — 61% buying

Steady new buyers — ~42 new funds per quarter

Mostly new holders — 41% entered in last year

Acceleration phase — new buyers rushing in

Early stage — 55% of holders entered in last year

Strong quality — 34% AUM from major funds

Institutional Sentiment Summary — SFLR

Hedge Fund Ownership: SFLR

Market Analysis: SFLR

Analyst Price Targets

Analyst Recommendations

Stock Performance

Company Profile: SFLR

Is It Too Late to Buy Innovator Etfs Trust (SFLR) Based on Hedge Fund 13F Filings?

Hedge Fund Positioning: SFLR

Statistics: SFLR

Valuation Measures Data as of: --

Financial Highlights

Institutional Holders (2026 Q1)

Frequently Asked Questions — Innovator Etfs Trust (SFLR)

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