Stock Analysis
Data Source: SEC EDGAR 13F
Updated Hourly

INNOVATOR ETFS TRUST (SFLR)

163 + Investors. Track Smart Money conviction in SFLR. See who's accumulating, reducing, or initiating positions.

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Current Price
-- USD
Analyst Target
-- (0 analysts)
Upside
0.00%
Net Flow Q/Q
↑ +30
Streak
1Q ▲
Buyers last Q
67%

Smart Money Signals — SFLR

Based on 163 hedge funds · latest filing: 2025 Q4 · updated quarterly

📈

Buying streak — 1 quarter in a row

last 6Q
For 1 consecutive quarter, more hedge funds added SFLR than sold it. That's a consistent pattern of professional buying — not a one-time trade. When institutions keep buying quarter after quarter, it usually means they see a multi-year opportunity, not just a short-term momentum flip.
🏔️

At the ownership peak (100% of max)

100% of all-time peak
163 hedge funds hold SFLR right now — the highest count in 3.0 years. When ownership is this concentrated, any bad news can trigger a chain reaction: one big fund sells, others follow. This is a classic 'crowded trade' — high popularity doesn't equal safety.
🚀

Fast accumulation — +58% more funds vs a year ago

fund count last 6Q
+60 new funds entered over the past year (+58% YoY). That's a rapid rush of institutional money. Fast accumulation often signals a major thesis — but it also means the stock could fall quickly if that thesis breaks.
🟢

More buyers than sellers — 67% buying

107 buying52 selling
Last quarter: 107 funds were net buyers (37 opened a brand new position + 70 added to an existing one). Only 52 were sellers (45 trimmed + 7 sold completely). A clear majority buying is a strong confirmation signal.
📈

More new buyers each quarter (+22 vs last Q)

new funds entering per quarter
Funds opening a new SFLR position: 24 → 28 → 15 → 37. A growing influx of new institutional buyers means the asset is still gathering momentum — the consensus hasn't fully saturated yet.
🔄

Mostly new holders — 38% entered in last year

12% conviction (2yr+) 50% medium 38% new
Only 20 funds (12%) have held >2 years. The majority of current holders are relatively new to the position. New holders tend to sell faster when prices drop — a shallow conviction base that could amplify any sell-off.
➡️

Steady discovery — ~37 new funds/quarter

24 → 24 → 28 → 15 → 37 new funds/Q
New funds entering each quarter: 24 → 28 → 15 → 37. Consistent flow of new institutional buyers without clear acceleration or slowdown.
🌱

Early stage — 55% of holders entered in last year

12% veterans 33% 1-2yr 55% new
Of 163 current holders: 90 (55%) entered in the past year, only 19 (12%) are 2+ year veterans. This is an early-phase institutional idea — still being discovered. High upside potential if the thesis plays out, but thin conviction base.

Strong quality — 38% AUM from major funds

38% from top-100 AUM funds
7 of 163 holders rank in the top 100 by AUM, accounting for 38% of total institutional value held. A meaningful share of the ownership value comes from the most well-resourced institutions.
4.5
out of 10
Moderate Exit Risk
Exit risk score 4.5/10 — some crowding factors present, but no critical concentration. Watch ownership trend over the next 1–2 quarters for direction.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Hedge Fund Ownership: SFLR

How many hedge funds hold SFLR — quarterly history vs. share price
Quarterly hedge fund ownership of SFLR vs. share price

Market Analysis: SFLR

Analyst Price Targets

Avg. Price Target
--

Analyst Recommendations

Stock Performance

Real-time

Company Profile: SFLR

-- --
Smart Money Signal ?
Limited Smart Money Interest

No strong consensus or elite conviction detected among institutional holders.

10 top-rated funds 12 high-conviction
Consensus
4.5
/ 10
breadth
×
Elite
3.5
/ 10
conviction
Hedge Fund Positioning: SFLR
2026 Q1 Stats Unlock in 18 days 163 + Investors

Track Smart Money conviction in SFLR. See who's accumulating, reducing, or initiating positions.

Metric All 13F Filers (2025 Q4) Prior (2025 Q3) Change
Funds Holding 163 133 22.56%
13F Shares 28M 23M 23.73%
Total Value $1.04B $817M 27.13%
New Positions 37 15 +22
Increased Positions 70 56 +14
Closed Positions 7 15 -8
Reduced Positions 45 55 -10
Total Calls 0 0 -
Total Puts 0 0 -
PUT/CALL Ratio 0.0 0.0 Bullish

Statistics: SFLR

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Institutional Holders (2026 Q1)

163 + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in SFLR. Verified SEC 13F-HR filings.

Top 25 institutional holders of SFLR — 2025 Q4 · Source: SEC Form 13F
# Investor % of Portfolio Shares Mkt Value
1 Liberty Atlantic Advisors LLC 19.32% 637,906 $22.6M
2 Davies Financial Advisors, Inc. 11.17% 34,447 $1.2M
3 NewCorp Financial Services, Inc. 7.00% 228,117 $8.1M
4 WETZEL INVESTMENT ADVISORS, INC. 6.90% 489,437 $17.3M
5 EVOLUTION WEALTH MANAGEMENT INC. 5.82% 224,896 $8.0M
6 ATX Financial Planning, LLC 5.54% 206,074 $7.3M
7 Pinnacle Wealth Management Group, Inc. 4.24% 244,025 $8.6M
8 HFG Wealth Management, LLC 3.29% 168,691 $6.0M
9 CCG WEALTH MANAGEMENT, LLC 2.46% 255,746 $9.1M
10 COLUMBIA ADVISORY PARTNERS LLC 2.19% 96,978 $3.4M
11 Southland Equity Partners LLC 2.16% 313,667 $11.1M
12 Holos Integrated Wealth LLC 2.10% 116,027 $4.2M
13 RED REEF ADVISORS LLC 1.51% 40,355 $1.5M
14 Ballast Rock Private Wealth LLC 0.99% 50,337 $1.8M
15 Whipplewood Advisors, LLC 0.97% 52,967 $1.9M
16 Selby Wealth Management, LLC 0.87% 62,501 $2.2M
17 Bright Futures Wealth Management, LLC. 0.81% 33,460 $1.2M
18 Beacon Financial Advisory LLC 0.63% 79,234 $2.8M
19 John W. Brooker & Co., CPAs 0.63% 11,329 $401K
20 Balance Wealth, LLC 0.55% 49,941 $1.8M
21 SECURED RETIREMENT ADVISORS, LLC 0.53% 26,579 $941K
22 Castleview Partners, LLC 0.45% 25,016 $886K
23 BEACON FINANCIAL GROUP 0.43% 117,631 $4.3M
24 SARD WEALTH MANAGEMENT GROUP, LLC 0.42% 21,926 $776K
25 MILESTONE ASSET MANAGEMENT, LLC 0.39% 59,634 $2.1M
Investor Ownership
History
% of Portfolio Prev % Rank Conviction Avg Buy Price 13F Score™ 3Y / 7Y Sell Timing Shares Mkt Value Change Change % Source Quarter Filed

Frequently Asked Questions — INNOVATOR ETFS TRUST (SFLR)

What does the Smart Money Trend signal show for SFLR?

Buying streak — 1 quarter in a row: For 1 consecutive quarter, more hedge funds added SFLR than sold it. That's a consistent pattern of professional buying — not a one-time trade. When institutions keep buying quarter after quarter, it usually means they see a multi-year opportunity, not just a short-term momentum flip.

What is the institutional breadth score for SFLR?

More buyers than sellers — 67% buying: Last quarter: 107 funds were net buyers (37 opened a brand new position + 70 added to an existing one). Only 52 were sellers (45 trimmed + 7 sold completely). A clear majority buying is a strong confirmation signal.

What is the fund quality score for SFLR holders?

Strong quality — 38% AUM from major funds: 7 of 163 holders rank in the top 100 by AUM, accounting for 38% of total institutional value held. A meaningful share of the ownership value comes from the most well-resourced institutions.

How long have hedge funds held SFLR?

Mostly new holders — 38% entered in last year: Only 20 funds (12%) have held >2 years. The majority of current holders are relatively new to the position. New holders tend to sell faster when prices drop — a shallow conviction base that could amplify any sell-off.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

Disclaimer: The information on this page is for informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any security. Institutional holdings data is sourced from SEC Form 13F filings and reflects positions as of the filing date. Past performance of any fund or portfolio is not indicative of future results. 13Foresight is not a registered investment adviser. Always conduct your own due diligence before making investment decisions.