Stock Analysis
Data Source: SEC EDGAR 13F
Updated Hourly

Innovator Etfs Trust (SFLR)

225 + Investors. Track Smart Money conviction in SFLR. See who's accumulating, reducing, or initiating positions.

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Current Price
-- USD
Analyst Target
-- (0 analysts)
Upside
0.00%
Net Flow Q/Q
↑ +31
Streak
11Q ▲
Buyers last Q
66%

Smart Money Signals — SFLR

Based on 225 hedge funds · latest filing: 2026 Q2 · updated quarterly

📈

Buying streak — 11 quarters in a row

last 6Q
For 11 consecutive quarters, more hedge funds added SFLR than sold it. That's a consistent pattern of professional buying — not a one-time trade. When institutions keep buying quarter after quarter, it usually means they see a multi-year opportunity, not just a short-term momentum flip.
🏔️

At the ownership peak (100% of max)

100% of all-time peak
225 hedge funds hold SFLR right now — the highest count in 3.0 years. When ownership is this concentrated, any bad news can trigger a chain reaction: one big fund sells, others follow. This is a classic 'crowded trade' — high popularity doesn't equal safety.
🚀

Fast accumulation — +63% more funds vs a year ago

fund count last 6Q
+87 new funds entered over the past year (+63% YoY). That's a rapid rush of institutional money. Fast accumulation often signals a major thesis — but it also means the stock could fall quickly if that thesis breaks.
🟢

More buyers than sellers — 66% buying

150 buying77 selling
Last quarter: 150 funds were net buyers (55 opened a brand new position + 95 added to an existing one). Only 77 were sellers (53 trimmed + 24 sold completely). A clear majority buying is a strong confirmation signal.
📈

More new buyers each quarter (+13 vs last Q)

new funds entering per quarter
Funds opening a new SFLR position: 16 → 38 → 42 → 55. A growing influx of new institutional buyers means the asset is still gathering momentum — the consensus hasn't fully saturated yet.
🔄

Mostly new holders — 45% entered in last year

■ 23% conviction (2yr+) ■ 32% medium ■ 45% new
Only 51 funds (23%) have held >2 years. The majority of current holders are relatively new to the position. New holders tend to sell faster when prices drop — a shallow conviction base that could amplify any sell-off.
🚀

Acceleration phase — new buyers rushing in

30 → 16 → 38 → 42 → 55 new funds/Q
New funds entering each quarter: 16 → 38 → 42 → 55. The pace of institutional discovery is accelerating sharply. This is the 'hot idea' phase — the thesis is being passed from fund to fund. You are not late — the accumulation wave is still building.
🌱

Early stage — 55% of holders entered in last year

■ 18% veterans ■ 27% 1-2yr ■ 55% new
Of 225 current holders: 124 (55%) entered in the past year, only 40 (18%) are 2+ year veterans. This is an early-phase institutional idea — still being discovered. High upside potential if the thesis plays out, but thin conviction base.
✅

Strong quality — 39% AUM from major funds

39% from top-100 AUM funds
10 of 225 holders rank in the top 100 by AUM, accounting for 39% of total institutional value held. A meaningful share of the ownership value comes from the most well-resourced institutions.
4.9
out of 10
Moderate Exit Risk
Exit risk score 4.9/10 — some crowding factors present, but no critical concentration. Watch ownership trend over the next 1–2 quarters for direction.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Institutional Sentiment Summary — SFLR

In 2026 Q2, 150 hedge funds were net buyers of SFLR (55 opened a new position, 95 added to an existing one), while 77 reduced or exited (53 trimmed, 24 sold completely) — a 66% buyer ratio, indicating clear institutional accumulation. This marks 11 consecutive quarters of net institutional buying — a persistent conviction signal. 39% of total institutional value in SFLR is held by top-100 AUM funds, reflecting strong institutional quality. Net fund flow last quarter: +31 funds (more new holders than closures). Total institutional holders: 225.

Hedge Fund Ownership: SFLR

How many hedge funds hold SFLR — quarterly history vs. share price
Quarterly hedge fund ownership of SFLR vs. share price

Market Analysis: SFLR

Analyst Price Targets

Avg. Price Target
--

Analyst Recommendations

Stock Performance

Real-time

Company Profile: SFLR

-- --

Institutional ownership data sourced from SEC EDGAR Form 13F-HR filings.

Is It Too Late to Buy Innovator Etfs Trust (SFLR) Based on Hedge Fund 13F Filings?

Signal Freshness measures how much SFLR has moved relative to its sector benchmark (SPY) since the 2026 Q2 13F filing. A stock that has barely outrun its sector is still a relatively fresh entry point — the fund's thesis has not yet been priced in by the broader market.

Since Quarter End June 30, 2026 · 89d ago
SFLR
+2.1%
SPY
+5.8%

SFLR outperformed SPY by -3.7% since June 30, 2026.

Since 13F Filing Date August 14, 2026 · 44d ago
SFLR
+0.1%
SPY
+1.6%

Since the filing became public, SFLR outperformed SPY by -1.5% .

Interpretation: The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference. Learn more →

Smart Money Signal ?
Limited Smart Money Interest

No strong consensus or elite conviction detected among institutional holders.

6 top-rated funds 10 high-conviction
Consensus
3.7
/ 10
breadth
×
Elite
3.5
/ 10
conviction
Hedge Fund Positioning: SFLR
225 + Investors

Track Smart Money conviction in SFLR. See who's accumulating, reducing, or initiating positions.

Metric All 13F Filers (2026 Q2) Prior (2026 Q1) Change
Funds Holding 225 194 15.98%
13F Shares 46M 34M 35.81%
Total Value $1.72B $1.16B 47.99%
New Positions 55 42 +13
Increased Positions 95 81 +14
Closed Positions 24 18 +6
Reduced Positions 53 62 -9
Total Calls 0 0 -
Total Puts 0 0 -
PUT/CALL Ratio 0.0 0.0 Bullish

Statistics: SFLR

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Institutional Holders (2026 Q2)

225 + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in SFLR. Verified SEC 13F-HR filings.

QUARTER:
Top 25 SFLR holders by conviction (% of portfolio weight) — 2026 Q2 · Source: SEC Form 13F
# Investor % of Portfolio Shares Mkt Value
1 Liberty Atlantic Advisors LLC 18.96% 682,497 $26.3M
2 VanWeelden Wealth Management, LLC 16.19% 564,622 $21.8M
3 Wetzel Investment Advisors, INC. 8.44% 631,184 $24.4M
4 NewCorp Financial Services, Inc. 7.14% 241,758 $9.3M
5 Winnacle Wealth LLC 6.28% 239,310 $9.2M
6 Atticus Wealth Management, LLC 5.92% 644,710 $24.9M
7 ATX Financial Planning, LLC 5.19% 203,220 $7.8M
8 Evolution Wealth Management INC. 4.96% 218,621 $8.4M
9 Pinnacle Wealth Management Group, Inc. 4.45% 247,451 $9.5M
10 Split Rock Private Trading & Wealth Management, LLC 3.68% 138,981 $5.4M
11 Delta Investment Management, LLC 3.52% 554,025 $21.4M
12 HFG Wealth Management, LLC 3.38% 87,145 $3.4M
13 Americana Partners, LLC 3.02% 3,471,601 $133.9M
14 Worth Financial Advisory Group, LLC 2.38% 147,818 $5.7M
15 Holos Integrated Wealth LLC 2.27% 125,326 $4.9M
16 Ccg Wealth Management, LLC 2.19% 244,326 $9.4M
17 Columbia Advisory Partners LLC 2.11% 99,244 $3.8M
18 Southland Equity Partners LLC 2.06% 304,474 $11.7M
19 Compass Capital Corp /Ma/ /Adv 1.59% 124,774 $4.9M
20 Red Reef Advisors LLC 1.47% 41,205 $1.6M
21 Benson Wealth Management INC 1.46% 37,651 $1.5M
22 Rothschild Wealth LLC 1.33% 432,556 $16.7M
23 Triumph Capital Management 1.30% 186,151 $7.2M
24 Kingsview Wealth Management, LLC 1.12% 2,404,900 $92.8M
25 First Commonwealth Financial Corp /Pa/ 1.01% 187,861 $7.2M
Investor Ownership
History
% of Portfolio Prev % Rank Conviction Avg Buy Price 13F Score™ 3Y / 7Y Sell Timing Shares Mkt Value Change Change % Source Quarter Filed

Frequently Asked Questions — Innovator Etfs Trust (SFLR)

What does the Smart Money Trend signal show for SFLR?

Buying streak — 11 quarters in a row: For 11 consecutive quarters, more hedge funds added SFLR than sold it. That's a consistent pattern of professional buying — not a one-time trade. When institutions keep buying quarter after quarter, it usually means they see a multi-year opportunity, not just a short-term momentum flip.

What is the institutional breadth score for SFLR?

More buyers than sellers — 66% buying: Last quarter: 150 funds were net buyers (55 opened a brand new position + 95 added to an existing one). Only 77 were sellers (53 trimmed + 24 sold completely). A clear majority buying is a strong confirmation signal.

What is the fund quality score for SFLR holders?

Strong quality — 39% AUM from major funds: 10 of 225 holders rank in the top 100 by AUM, accounting for 39% of total institutional value held. A meaningful share of the ownership value comes from the most well-resourced institutions.

How long have hedge funds held SFLR?

Mostly new holders — 45% entered in last year: Only 51 funds (23%) have held >2 years. The majority of current holders are relatively new to the position. New holders tend to sell faster when prices drop — a shallow conviction base that could amplify any sell-off.

Is it too late to buy Innovator Etfs Trust (SFLR) following the 2026 Q2 hedge fund 13F filings?

As of today, SFLR has moved +0.1% since the 2026 Q2 13F filing date (August 14, 2026), compared to +1.6% for the SPY sector ETF — an outperformance of -1.5%. Since the quarter end (June 30, 2026), SFLR has gained +2.1% vs +5.8% for SPY. The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

Disclaimer: The information on this page is for informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any security. Institutional holdings data is sourced from SEC Form 13F filings and reflects positions as of the filing date. Past performance of any fund or portfolio is not indicative of future results. 13Foresight is not a registered investment adviser. Always conduct your own due diligence before making investment decisions.

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