Stock Analysis
Data Source: SEC EDGAR 13F
Updated Hourly

Rollins Inc (ROL)

825 + Investors. Track Smart Money conviction in ROL. See who's accumulating, reducing, or initiating positions.

Current Price
-- USD
Analyst Target
-- (0 analysts)
Upside
0.00%
Net Flow Q/Q
↓ -31
Streak
1Q ▼
Buyers last Q
46%

Smart Money Signals — ROL

Based on 834 hedge funds · latest filing: 2026 Q1 · updated quarterly

📉

Selling streak — 1 quarter in a row

last 6Q
For 1 consecutive quarter, more hedge funds reduced or closed their ROL positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.
🏔️

At the ownership peak (96% of max)

96% of all-time peak
834 hedge funds hold ROL right now — the highest count in 3.0 years. When ownership is this concentrated, any bad news can trigger a chain reaction: one big fund sells, others follow. This is a classic 'crowded trade' — high popularity doesn't equal safety.
📶

Steady growth — +17% more funds vs a year ago

fund count last 6Q
+120 new funds entered over the past year (+17% YoY). Gradual, steady growth in institutional ownership is generally a healthy signal — not a speculative rush, but consistent conviction.
🟠

More sellers than buyers — 46% buying

399 buying474 selling
Last quarter: 474 funds reduced or exited vs 399 that bought or added. When more than half of active funds are selling, it's a caution flag — especially if the stock price hasn't moved down yet.
⚠️

Fewer new buyers each quarter (-37 vs last Q)

new funds entering per quarter
Funds opening this position for the first time: 104 → 112 → 150 → 113. Each quarter fewer new institutions are entering. This usually means most funds that wanted in are already in — the stock is well-known but the pool of potential new buyers is shrinking.
🔒

57% of holders stayed for 2+ years

■ 57% conviction (2yr+) ■ 20% medium ■ 23% new
477 out of 834 hedge funds have held ROL for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.
📈

Growing discovery — still being found

114 → 104 → 112 → 150 → 113 new funds/Q
New funds entering each quarter: 104 → 112 → 150 → 113. A growing number of institutions are discovering ROL each quarter. The narrative is still spreading — leaving room for ongoing capital accumulation.
🏛️

Veteran-anchored — 61% veterans vs 28% newcomers

■ 61% veterans ■ 11% 1-2yr ■ 28% new
Entry-cohort mix of 843 holders: 517 (61%) are 2+ year veterans, 93 entered 1–2 years ago, and 233 (28%) joined within the past year. A veteran-weighted cap table skews toward institutional memory over fresh momentum.
✅

Strong quality — 36% AUM from major funds

36% from top-100 AUM funds
60 of 832 holders rank in the top 100 by AUM, accounting for 36% of total institutional value held. A meaningful share of the ownership value comes from the most well-resourced institutions.
3.8
out of 10
Low Exit Risk
Exit risk score 3.8/10 — low institutional crowding. Ownership is below peak levels, holder base is relatively sticky, and buying momentum is positive.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Institutional Sentiment Summary — ROL

In 2026 Q1, 399 hedge funds were net buyers of ROL (113 opened a new position, 286 added to an existing one), while 474 reduced or exited (330 trimmed, 144 sold completely) — a 46% buyer ratio, indicating roughly balanced activity. 36% of total institutional value in ROL is held by top-100 AUM funds, reflecting strong institutional quality. Net fund flow last quarter: -31 funds (more exits than new entries). Total institutional holders: 834.

Hedge Fund Ownership: ROL

How many hedge funds hold ROL — quarterly history vs. share price
Quarterly hedge fund ownership of ROL vs. share price

Market Analysis: ROL

Analyst Price Targets

Avg. Price Target
--

Analyst Recommendations

Stock Performance

Real-time

Company Profile: ROL

-- --

Institutional ownership data sourced from SEC EDGAR Form 13F-HR filings.

Is It Too Late to Buy Rollins Inc (ROL) Based on Hedge Fund 13F Filings?

Signal Freshness measures how much ROL has moved relative to its sector benchmark (XLY) since the 2026 Q1 13F filing. A stock that has barely outrun its sector is still a relatively fresh entry point — the fund's thesis has not yet been priced in by the broader market.

Since Quarter End March 31, 2026 · 80d ago
ROL
nan%
XLY
nan%

ROL outperformed XLY by nan% since March 31, 2026.

Since 13F Filing Date May 15, 2026 · 35d ago
ROL
nan%
XLY
nan%

Since the filing became public, ROL outperformed XLY by nan% .

Interpretation: The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference. Learn more →

Smart Money Signal ?
Broad Consensus, Selective Conviction

Many quality funds hold this stock, but top-tier positions remain relatively small.

57 top-rated funds 7 high-conviction
Consensus
7.7
/ 10
breadth
×
Elite
3.6
/ 10
conviction
Hedge Fund Positioning: ROL
825 + Investors

Track Smart Money conviction in ROL. See who's accumulating, reducing, or initiating positions.

Metric All 13F Filers (2026 Q1) Prior (2025 Q4) Change
Funds Holding 825 865 -4.62%
13F Shares 276M 278M -0.47%
Total Value $14.34B $16.50B -13.09%
New Positions 109 150 -41
Increased Positions 278 348 -70
Closed Positions 149 72 +77
Reduced Positions 327 257 +70
Total Calls 7 7 -
Total Puts 4 5 -20.0%
PUT/CALL Ratio 0.57 0.71 Bullish

Statistics: ROL

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Enterprise Value/EBITDA --
Beta (5Y Monthly) --
Short Ratio (Days to Cover) --
Short % of Float --

Financial Highlights

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Institutional Holders (2026 Q1)

825 + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in ROL. Verified SEC 13F-HR filings.

QUARTER:
Top 25 ROL holders by conviction (% of portfolio weight) — 2026 Q1 · Source: SEC Form 13F
# Investor % of Portfolio Shares Mkt Value
1 Owlhouse Capital LP 6.36% 89,600 $4.8M
2 Crown Oak Advisors, LLC 5.82% 217,073 $11.6M
3 Alpine Peaks Capital, LP 4.84% 89,968 $4.8M
4 Dudley & Shanley, INC. 3.98% 455,730 $24.3M
5 S.E.E.D. Planning Group LLC 3.53% 227,587 $12.2M
6 HFR Wealth Management, LLC 3.52% 268,608 $14.3M
7 Montanaro Asset Management Ltd 3.24% 203,000 $10.8M
8 Union Heritage Capital, LLC 2.59% 130,795 $7.0M
9 Jlb & Associates Inc 2.52% 328,675 $17.6M
10 North Point Portfolio Managers Corp/Oh 2.48% 260,891 $13.9M
11 Ilex Capital Partners (UK) LLP 2.03% 1,541,495 $82.3M
12 Robbins Farley 1.70% 72,087 $3.9M
13 Tremblant Capital Group 1.63% 949,956 $50.7M
14 Riverbridge Partners LLC 1.62% 1,242,585 $66.4M
15 Kayne Anderson Rudnick Investment Management LLC 1.52% 9,701,438 $518.2M
16 Blue Chip Partners, LLC 1.47% 382,386 $20.4M
17 Sowa Financial Group, Inc. 1.45% 54,804 $2.9M
18 Abacus FCF Advisors LLC 1.40% 116,260 $6.2M
19 Select Equity Group, L.P. 1.30% 4,767,122 $254.6M
20 AMF Tjanstepension AB 1.30% 3,669,234 $196.0M
21 Conestoga Capital Advisors, LLC 1.26% 1,177,963 $62.9M
22 Left Brain Wealth Management, LLC 1.14% 54,311 $2.9M
23 Manning & Napier Advisors LLC 1.13% 1,506,599 $80.5M
24 Ghisallo Capital Management LLC 1.10% 750,000 $40.1M
25 Nutshell Asset Management Ltd 1.07% 37,000 $2.0M
Investor Ownership
History 		% of Portfolio Prev % Rank Conviction Avg Buy Price 13F Score™ 3Y / 7Y Sell Timing Shares Mkt Value Change Change % Source Quarter Filed

Frequently Asked Questions — Rollins Inc (ROL)

What does the Smart Money Trend signal show for ROL?

Selling streak — 1 quarter in a row: For 1 consecutive quarter, more hedge funds reduced or closed their ROL positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.

What is the institutional breadth score for ROL?

More sellers than buyers — 46% buying: Last quarter: 474 funds reduced or exited vs 399 that bought or added. When more than half of active funds are selling, it's a caution flag — especially if the stock price hasn't moved down yet.

What is the fund quality score for ROL holders?

Strong quality — 36% AUM from major funds: 60 of 832 holders rank in the top 100 by AUM, accounting for 36% of total institutional value held. A meaningful share of the ownership value comes from the most well-resourced institutions.

How long have hedge funds held ROL?

57% of holders stayed for 2+ years: 477 out of 834 hedge funds have held ROL for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.

Is it too late to buy Rollins Inc (ROL) following the 2026 Q1 hedge fund 13F filings?

As of today, ROL has moved nan% since the 2026 Q1 13F filing date (May 15, 2026), compared to nan% for the XLY sector ETF — an outperformance of nan%. Since the quarter end (March 31, 2026), ROL has gained nan% vs nan% for XLY. The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

Disclaimer: The information on this page is for informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any security. Institutional holdings data is sourced from SEC Form 13F filings and reflects positions as of the filing date. Past performance of any fund or portfolio is not indicative of future results. 13Foresight is not a registered investment adviser. Always conduct your own due diligence before making investment decisions.

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