Stock Analysis
Data Source: SEC EDGAR 13F
Updated Hourly

Innovator Etfs Trust (QFLR)

108 + Investors. Track Smart Money conviction in QFLR. See who's accumulating, reducing, or initiating positions.

Current Price
-- USD
Analyst Target
-- (0 analysts)
Upside
0.00%
Net Flow Q/Q
↓ -5
Streak
1Q ▼
Buyers last Q
50%

Smart Money Signals — QFLR

Based on 109 hedge funds · latest filing: 2026 Q2 · updated quarterly

📉

Selling streak — 1 quarter in a row

last 6Q
For 1 consecutive quarter, more hedge funds reduced or closed their QFLR positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.
🏔️

At the ownership peak (96% of max)

96% of all-time peak
109 hedge funds hold QFLR right now — the highest count in 2.5 years. When ownership is this concentrated, any bad news can trigger a chain reaction: one big fund sells, others follow. This is a classic 'crowded trade' — high popularity doesn't equal safety.
🚀

Fast accumulation — +36% more funds vs a year ago

fund count last 6Q
+29 new funds entered over the past year (+36% YoY). That's a rapid rush of institutional money. Fast accumulation often signals a major thesis — but it also means the stock could fall quickly if that thesis breaks.
🟡

Slight buying edge — 50% buying

57 buying56 selling
Last quarter: 57 funds bought or added vs 56 that reduced or exited. It's nearly a 50/50 split — some institutions are convinced, others are taking profits. This mixed picture is normal near price highs.
⚠️

Fewer new buyers each quarter (-14 vs last Q)

new funds entering per quarter
Funds opening this position for the first time: 9 → 26 → 25 → 11. Each quarter fewer new institutions are entering. This usually means most funds that wanted in are already in — the stock is well-known but the pool of potential new buyers is shrinking.
🔄

Mostly new holders — 39% entered in last year

■ 23% conviction (2yr+) ■ 39% medium ■ 39% new
Only 25 funds (23%) have held >2 years. The majority of current holders are relatively new to the position. New holders tend to sell faster when prices drop — a shallow conviction base that could amplify any sell-off.
➡️

Steady discovery — ~11 new funds/quarter

14 → 9 → 26 → 25 → 11 new funds/Q
New funds entering each quarter: 9 → 26 → 25 → 11. Consistent flow of new institutional buyers without clear acceleration or slowdown.
📊

Mixed cohorts — 15% veterans, 46% new entrants

■ 15% veterans ■ 39% 1-2yr ■ 46% new
Of 109 current holders: 16 (15%) held 2+ years, 43 held 1–2 years, 50 (46%) entered in the past year. Balanced distribution — some institutional memory, some recent momentum buyers.
✅

Strong quality — 21% AUM from major funds

21% from top-100 AUM funds
3 of 109 holders rank in the top 100 by AUM, accounting for 21% of total institutional value held. A meaningful share of the ownership value comes from the most well-resourced institutions.
4.4
out of 10
Moderate Exit Risk
Exit risk score 4.4/10 — some crowding factors present, but no critical concentration. Watch ownership trend over the next 1–2 quarters for direction.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Institutional Sentiment Summary — QFLR

In 2026 Q2, 57 hedge funds were net buyers of QFLR (11 opened a new position, 46 added to an existing one), while 56 reduced or exited (40 trimmed, 16 sold completely) — a 50% buyer ratio, indicating a slight buying edge. 21% of total institutional value in QFLR is held by top-100 AUM funds, reflecting strong institutional quality. Net fund flow last quarter: -5 funds (more exits than new entries). Total institutional holders: 109.

Hedge Fund Ownership: QFLR

How many hedge funds hold QFLR — quarterly history vs. share price
Quarterly hedge fund ownership of QFLR vs. share price

Market Analysis: QFLR

Analyst Price Targets

Avg. Price Target
--

Analyst Recommendations

Stock Performance

Real-time

Company Profile: QFLR

-- --

Institutional ownership data sourced from SEC EDGAR Form 13F-HR filings.

Is It Too Late to Buy Innovator Etfs Trust (QFLR) Based on Hedge Fund 13F Filings?

Signal Freshness measures how much QFLR has moved relative to its sector benchmark (SPY) since the 2026 Q2 13F filing. A stock that has barely outrun its sector is still a relatively fresh entry point — the fund's thesis has not yet been priced in by the broader market.

Since Quarter End June 30, 2026 · 84d ago
QFLR
-1.0%
SPY
+3.3%

QFLR outperformed SPY by -4.3% since June 30, 2026.

Since 13F Filing Date August 14, 2026 · 39d ago
QFLR
+0.6%
SPY
-0.7%

Since the filing became public, QFLR outperformed SPY by +1.3% .

Interpretation: The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference. Learn more →

Smart Money Signal ?
Limited Smart Money Interest

No strong consensus or elite conviction detected among institutional holders.

0 top-rated funds 8 high-conviction
Consensus
0.0
/ 10
breadth
×
Elite
3.5
/ 10
conviction
Hedge Fund Positioning: QFLR
108 + Investors

Track Smart Money conviction in QFLR. See who's accumulating, reducing, or initiating positions.

Metric All 13F Filers (2026 Q2) Prior (2026 Q1) Change
Funds Holding 108 114 -5.26%
13F Shares 11M 10M 5.53%
Total Value $387M $337M 14.68%
New Positions 10 25 -15
Increased Positions 46 49 -3
Closed Positions 16 8 +8
Reduced Positions 40 31 +9
Total Calls 0 0 -
Total Puts 0 0 -
PUT/CALL Ratio 0.0 0.0 Bullish

Statistics: QFLR

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Short % of Float --

Financial Highlights

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Institutional Holders (2026 Q2)

108 + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in QFLR. Verified SEC 13F-HR filings.

QUARTER:
Top 25 QFLR holders by conviction (% of portfolio weight) — 2026 Q2 · Source: SEC Form 13F
# Investor % of Portfolio Shares Mkt Value
1 VanWeelden Wealth Management, LLC 12.71% 468,773 $17.1M
2 Liberty Atlantic Advisors LLC 12.26% 466,984 $17.0M
3 ATX Financial Planning, LLC 7.39% 306,223 $11.2M
4 HFG Wealth Management, LLC 6.52% 177,791 $6.5M
5 COFG Advisors, LLC 4.91% 779,910 $28.5M
6 Pinnacle Wealth Management Group, Inc. 4.32% 253,635 $9.3M
7 Holos Integrated Wealth LLC 2.77% 167,106 $5.9M
8 Winnacle Wealth LLC 2.43% 98,090 $3.6M
9 October Effect Ltd 2.28% 66,340 $2.4M
10 Ccg Wealth Management, LLC 1.38% 162,537 $5.9M
11 Worth Financial Advisory Group, LLC 1.04% 68,350 $2.5M
12 Triumph Capital Management 0.95% 144,096 $5.3M
13 Regatta Research & Money Management 0.92% 26,632 $971K
14 Red Reef Advisors LLC 0.86% 25,551 $932K
15 Outlook Wealth Advisors, LLC 0.84% 106,513 $3.9M
16 Yarger Wealth Strategies, LLC 0.83% 63,629 $2.3M
17 Compass Capital Corp /Ma/ /Adv 0.79% 68,580 $2.4M
18 Delta Investment Management, LLC 0.63% 105,096 $3.8M
19 Diligent Investors, LLC 0.60% 74,329 $2.7M
20 Southland Equity Partners LLC 0.60% 93,918 $3.4M
21 IMG Wealth Management, Inc. 0.57% 27,892 $1.0M
22 Evolution Wealth Management INC. 0.55% 25,795 $941K
23 Gwn Securities INC. 0.47% 77,396 $2.8M
24 4J Wealth Management LLC 0.39% 21,610 $788K
25 Simplicity Wealth,LLC 0.34% 277,136 $10.1M
Investor Ownership
History 		% of Portfolio Prev % Rank Conviction Avg Buy Price 13F Score™ 3Y / 7Y Sell Timing Shares Mkt Value Change Change % Source Quarter Filed

Frequently Asked Questions — Innovator Etfs Trust (QFLR)

What does the Smart Money Trend signal show for QFLR?

Selling streak — 1 quarter in a row: For 1 consecutive quarter, more hedge funds reduced or closed their QFLR positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.

What is the institutional breadth score for QFLR?

Slight buying edge — 50% buying: Last quarter: 57 funds bought or added vs 56 that reduced or exited. It's nearly a 50/50 split — some institutions are convinced, others are taking profits. This mixed picture is normal near price highs.

What is the fund quality score for QFLR holders?

Strong quality — 21% AUM from major funds: 3 of 109 holders rank in the top 100 by AUM, accounting for 21% of total institutional value held. A meaningful share of the ownership value comes from the most well-resourced institutions.

How long have hedge funds held QFLR?

Mostly new holders — 39% entered in last year: Only 25 funds (23%) have held >2 years. The majority of current holders are relatively new to the position. New holders tend to sell faster when prices drop — a shallow conviction base that could amplify any sell-off.

Is it too late to buy Innovator Etfs Trust (QFLR) following the 2026 Q2 hedge fund 13F filings?

As of today, QFLR has moved +0.6% since the 2026 Q2 13F filing date (August 14, 2026), compared to -0.7% for the SPY sector ETF — an outperformance of +1.3%. Since the quarter end (June 30, 2026), QFLR has gained -1.0% vs +3.3% for SPY. The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

Disclaimer: The information on this page is for informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any security. Institutional holdings data is sourced from SEC Form 13F filings and reflects positions as of the filing date. Past performance of any fund or portfolio is not indicative of future results. 13Foresight is not a registered investment adviser. Always conduct your own due diligence before making investment decisions.

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