Stock Analysis
Data Source: SEC EDGAR 13F
Updated Hourly

Prog Holdings Inc (PRG)

270 + Investors. Track Smart Money conviction in PRG. See who's accumulating, reducing, or initiating positions.

Current Price
-- USD
Analyst Target
-- (0 analysts)
Upside
0.00%
Net Flow Q/Q
↓ -3
Streak
1Q ▼
Buyers last Q
52%

Smart Money Signals — PRG

Based on 272 hedge funds · latest filing: 2026 Q1 · updated quarterly

📉

Selling streak — 1 quarter in a row

last 6Q
For 1 consecutive quarter, more hedge funds reduced or closed their PRG positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.
🏔️

At the ownership peak (99% of max)

99% of all-time peak
272 hedge funds hold PRG right now — the highest count in 3.0 years. When ownership is this concentrated, any bad news can trigger a chain reaction: one big fund sells, others follow. This is a classic 'crowded trade' — high popularity doesn't equal safety.
📶

Steady growth — +8% more funds vs a year ago

fund count last 6Q
+21 new funds entered over the past year (+8% YoY). Gradual, steady growth in institutional ownership is generally a healthy signal — not a speculative rush, but consistent conviction.
🟡

Slight buying edge — 52% buying

146 buying135 selling
Last quarter: 146 funds bought or added vs 135 that reduced or exited. It's nearly a 50/50 split — some institutions are convinced, others are taking profits. This mixed picture is normal near price highs.
➡️

Steady new buyers — ~41 new funds per quarter

new funds entering per quarter
Funds opening this position for the first time: 38 → 50 → 45 → 41. A stable flow of new institutional buyers suggests ongoing interest without signs of either acceleration or slowdown.
🔒

62% of holders stayed for 2+ years

■ 62% conviction (2yr+) ■ 19% medium ■ 18% new
169 out of 272 hedge funds have held PRG for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.
➡️

Steady discovery — ~41 new funds/quarter

39 → 38 → 50 → 45 → 41 new funds/Q
New funds entering each quarter: 38 → 50 → 45 → 41. Consistent flow of new institutional buyers without clear acceleration or slowdown.
🏛️

Veteran-anchored — 67% veterans vs 20% newcomers

■ 67% veterans ■ 13% 1-2yr ■ 20% new
Entry-cohort mix of 274 holders: 183 (67%) are 2+ year veterans, 35 entered 1–2 years ago, and 56 (20%) joined within the past year. A veteran-weighted cap table skews toward institutional memory over fresh momentum.
✅

Strong quality — 39% AUM from major funds

39% from top-100 AUM funds
46 of 270 holders rank in the top 100 by AUM, accounting for 39% of total institutional value held. A meaningful share of the ownership value comes from the most well-resourced institutions.
3.6
out of 10
Low Exit Risk
Exit risk score 3.6/10 — low institutional crowding. Ownership is below peak levels, holder base is relatively sticky, and buying momentum is positive.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Institutional Sentiment Summary — PRG

In 2026 Q1, 146 hedge funds were net buyers of PRG (41 opened a new position, 105 added to an existing one), while 135 reduced or exited (91 trimmed, 44 sold completely) — a 52% buyer ratio, indicating a slight buying edge. 39% of total institutional value in PRG is held by top-100 AUM funds, reflecting strong institutional quality. Net fund flow last quarter: -3 funds (more exits than new entries). Total institutional holders: 272.

Hedge Fund Ownership: PRG

How many hedge funds hold PRG — quarterly history vs. share price
Quarterly hedge fund ownership of PRG vs. share price

Market Analysis: PRG

Analyst Price Targets

Avg. Price Target
--

Analyst Recommendations

Stock Performance

Real-time

Company Profile: PRG

-- --

Institutional ownership data sourced from SEC EDGAR Form 13F-HR filings.

Is It Too Late to Buy Prog Holdings Inc (PRG) Based on Hedge Fund 13F Filings?

Signal Freshness measures how much PRG has moved relative to its sector benchmark (XLI) since the 2026 Q1 13F filing. A stock that has barely outrun its sector is still a relatively fresh entry point — the fund's thesis has not yet been priced in by the broader market.

Since Quarter End March 31, 2026 · 78d ago
PRG
+34.3%
XLI
+10.5%

PRG outperformed XLI by +23.8% since March 31, 2026.

Since 13F Filing Date May 15, 2026 · 33d ago
PRG
+16.4%
XLI
+4.2%

Since the filing became public, PRG outperformed XLI by +12.2% .

Interpretation: The stock has meaningfully outrun its sector. The trade has partially played out; entry is at a premium to the fund's implied reference. Learn more →

Smart Money Signal ?
Limited Smart Money Interest

No strong consensus or elite conviction detected among institutional holders.

22 top-rated funds 1 high-conviction
Consensus
5.9
/ 10
breadth
×
Elite
1.5
/ 10
conviction
Hedge Fund Positioning: PRG
270 + Investors

Track Smart Money conviction in PRG. See who's accumulating, reducing, or initiating positions.

Metric All 13F Filers (2026 Q1) Prior (2025 Q4) Change
Funds Holding 270 275 -1.82%
13F Shares 40M 41M -1.62%
Total Value $1.11B $1.22B -8.48%
New Positions 40 45 -5
Increased Positions 103 108 -5
Closed Positions 45 39 +6
Reduced Positions 90 89 +1
Total Calls 0 1 -100.0%
Total Puts 2 2 -
PUT/CALL Ratio 0.0 2.0 Bullish

Statistics: PRG

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Short % of Float --

Financial Highlights

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Institutional Holders (2026 Q1)

270 + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in PRG. Verified SEC 13F-HR filings.

QUARTER:
Top 25 PRG holders by conviction (% of portfolio weight) — 2026 Q1 · Source: SEC Form 13F
# Investor % of Portfolio Shares Mkt Value
1 Breach Inlet Capital Management, LLC 9.49% 1,007,160 $28.9M
2 Azora Capital LP 1.82% 966,576 $27.7M
3 Gator Capital Management, LLC 0.74% 125,453 $3.6M
4 Verdad Advisers, LP 0.72% 22,299 $640K
5 Dean Capital Management 0.68% 57,368 $1.6M
6 Palisade Capital Management, LP 0.58% 609,018 $17.5M
7 DGS Capital Management, LLC 0.53% 113,097 $3.2M
8 JMN Financial LLC 0.49% 17,539 $503K
9 Vulcan Value Partners, LLC 0.43% 566,314 $16.2M
10 Denali Advisors LLC 0.35% 110,611 $3.2M
11 Dean Investment Associates, LLC 0.33% 81,917 $2.4M
12 Hussman Strategic Advisors, INC. 0.26% 42,000 $1.2M
13 Ancora Advisors LLC 0.22% 367,740 $10.6M
14 Optimize Financial Inc 0.20% 14,322 $411K
15 Bridgeway Capital Management, LLC 0.19% 327,315 $9.4M
16 MQS Management LLC 0.15% 7,902 $227K
17 Moran Wealth Management, LLC 0.14% 159,334 $4.6M
18 Landscape Capital Management, L.L.C. 0.14% 75,909 $2.2M
19 Inspire Investing, LLC 0.14% 58,004 $1.7M
20 Morningstar Investment Management LLC 0.12% 68,524 $2.0M
21 CenterBook Partners LP 0.12% 76,553 $2.2M
22 Interval Partners, LP 0.11% 146,665 $4.2M
23 Nfj Investment Group, LLC 0.10% 91,794 $2.6M
24 Voleon Capital Management LP 0.10% 156,020 $4.5M
25 Jacobs Levy Equity Management, Inc 0.09% 785,092 $22.5M
Investor Ownership
History 		% of Portfolio Prev % Rank Conviction Avg Buy Price 13F Score™ 3Y / 7Y Sell Timing Shares Mkt Value Change Change % Source Quarter Filed

Frequently Asked Questions — Prog Holdings Inc (PRG)

What does the Smart Money Trend signal show for PRG?

Selling streak — 1 quarter in a row: For 1 consecutive quarter, more hedge funds reduced or closed their PRG positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.

What is the institutional breadth score for PRG?

Slight buying edge — 52% buying: Last quarter: 146 funds bought or added vs 135 that reduced or exited. It's nearly a 50/50 split — some institutions are convinced, others are taking profits. This mixed picture is normal near price highs.

What is the fund quality score for PRG holders?

Strong quality — 39% AUM from major funds: 46 of 270 holders rank in the top 100 by AUM, accounting for 39% of total institutional value held. A meaningful share of the ownership value comes from the most well-resourced institutions.

How long have hedge funds held PRG?

62% of holders stayed for 2+ years: 169 out of 272 hedge funds have held PRG for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.

Is it too late to buy Prog Holdings Inc (PRG) following the 2026 Q1 hedge fund 13F filings?

As of today, PRG has moved +16.4% since the 2026 Q1 13F filing date (May 15, 2026), compared to +4.2% for the XLI sector ETF — an outperformance of +12.2%. Since the quarter end (March 31, 2026), PRG has gained +34.3% vs +10.5% for XLI. The stock has meaningfully outrun its sector. The trade has partially played out; entry is at a premium to the fund's implied reference.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

Disclaimer: The information on this page is for informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any security. Institutional holdings data is sourced from SEC Form 13F filings and reflects positions as of the filing date. Past performance of any fund or portfolio is not indicative of future results. 13Foresight is not a registered investment adviser. Always conduct your own due diligence before making investment decisions.

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