Stock Analysis
Data Source: SEC EDGAR 13F
Updated Hourly

Planet Fitness Master Issuer (PLNT)

420 + Investors. Track Smart Money conviction in PLNT. See who's accumulating, reducing, or initiating positions.

Current Price
-- USD
Analyst Target
-- (0 analysts)
Upside
0.00%
Net Flow Q/Q
↓ -14
Streak
1Q ▼
Buyers last Q
51%

Smart Money Signals — PLNT

Based on 423 hedge funds · latest filing: 2026 Q1 · updated quarterly

📉

Selling streak — 1 quarter in a row

last 6Q
For 1 consecutive quarter, more hedge funds reduced or closed their PLNT positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.
🏔️

At the ownership peak (97% of max)

97% of all-time peak
423 hedge funds hold PLNT right now — the highest count in 3.0 years. When ownership is this concentrated, any bad news can trigger a chain reaction: one big fund sells, others follow. This is a classic 'crowded trade' — high popularity doesn't equal safety.
📶

Steady growth — +5% more funds vs a year ago

fund count last 6Q
+22 new funds entered over the past year (+5% YoY). Gradual, steady growth in institutional ownership is generally a healthy signal — not a speculative rush, but consistent conviction.
🟡

Slight buying edge — 51% buying

235 buying229 selling
Last quarter: 235 funds bought or added vs 229 that reduced or exited. It's nearly a 50/50 split — some institutions are convinced, others are taking profits. This mixed picture is normal near price highs.
⚠️

Fewer new buyers each quarter (-7 vs last Q)

new funds entering per quarter
Funds opening this position for the first time: 65 → 59 → 85 → 78. Each quarter fewer new institutions are entering. This usually means most funds that wanted in are already in — the stock is well-known but the pool of potential new buyers is shrinking.
🔒

59% of holders stayed for 2+ years

■ 59% conviction (2yr+) ■ 20% medium ■ 21% new
251 out of 423 hedge funds have held PLNT for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.
💎

Buying through price weakness — shares -2%, value -43%

Value
-42%
Shares
-1%
Last quarter: funds added -2% more shares while total portfolio value only changed -43%. Institutions were buying while the price was falling — a high-conviction accumulation signal. They're deliberately loading up on the dip.
📈

Growing discovery — still being found

80 → 65 → 59 → 85 → 78 new funds/Q
New funds entering each quarter: 65 → 59 → 85 → 78. A growing number of institutions are discovering PLNT each quarter. The narrative is still spreading — leaving room for ongoing capital accumulation.
🏛️

Veteran-anchored — 66% veterans vs 25% newcomers

■ 66% veterans ■ 9% 1-2yr ■ 25% new
Entry-cohort mix of 436 holders: 286 (66%) are 2+ year veterans, 39 entered 1–2 years ago, and 111 (25%) joined within the past year. A veteran-weighted cap table skews toward institutional memory over fresh momentum.
✅

Strong quality — 29% AUM from major funds

29% from top-100 AUM funds
54 of 421 holders rank in the top 100 by AUM, accounting for 29% of total institutional value held. A meaningful share of the ownership value comes from the most well-resourced institutions.
3.5
out of 10
Low Exit Risk
Exit risk score 3.5/10 — low institutional crowding. Ownership is below peak levels, holder base is relatively sticky, and buying momentum is positive.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Institutional Sentiment Summary — PLNT

In 2026 Q1, 235 hedge funds were net buyers of PLNT (78 opened a new position, 157 added to an existing one), while 229 reduced or exited (137 trimmed, 92 sold completely) — a 51% buyer ratio, indicating a slight buying edge. 29% of total institutional value in PLNT is held by top-100 AUM funds, reflecting strong institutional quality. Net fund flow last quarter: -14 funds (more exits than new entries). Total institutional holders: 423.

Hedge Fund Ownership: PLNT

How many hedge funds hold PLNT — quarterly history vs. share price
Quarterly hedge fund ownership of PLNT vs. share price

Market Analysis: PLNT

Analyst Price Targets

Avg. Price Target
--

Analyst Recommendations

Stock Performance

Real-time

Company Profile: PLNT

-- --

Institutional ownership data sourced from SEC EDGAR Form 13F-HR filings.

Is It Too Late to Buy Planet Fitness Master Issuer (PLNT) Based on Hedge Fund 13F Filings?

Signal Freshness measures how much PLNT has moved relative to its sector benchmark (XLY) since the 2026 Q1 13F filing. A stock that has barely outrun its sector is still a relatively fresh entry point — the fund's thesis has not yet been priced in by the broader market.

Since Quarter End March 31, 2026 · 79d ago
PLNT
-32.5%
XLY
+7.5%

PLNT outperformed XLY by -40.0% since March 31, 2026.

Since 13F Filing Date May 15, 2026 · 34d ago
PLNT
-4.6%
XLY
+0.5%

Since the filing became public, PLNT outperformed XLY by -5.1% .

Interpretation: The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference. Learn more →

Smart Money Signal ?
Limited Smart Money Interest

No strong consensus or elite conviction detected among institutional holders.

32 top-rated funds 3 high-conviction
Consensus
6.6
/ 10
breadth
×
Elite
2.6
/ 10
conviction
Hedge Fund Positioning: PLNT
420 + Investors

Track Smart Money conviction in PLNT. See who's accumulating, reducing, or initiating positions.

Metric All 13F Filers (2026 Q1) Prior (2025 Q4) Change
Funds Holding 420 437 -3.89%
13F Shares 87M 88M -1.82%
Total Value $5.19B $9.08B -42.85%
New Positions 76 85 -9
Increased Positions 150 130 +20
Closed Positions 93 58 +35
Reduced Positions 135 166 -31
Total Calls 7 14 -50.0%
Total Puts 8 12 -33.33%
PUT/CALL Ratio 1.14 0.86 Neutral

Statistics: PLNT

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Short % of Float --

Financial Highlights

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Institutional Holders (2026 Q1)

420 + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in PLNT. Verified SEC 13F-HR filings.

QUARTER:
Top 25 PLNT holders by conviction (% of portfolio weight) — 2026 Q1 · Source: SEC Form 13F
# Investor % of Portfolio Shares Mkt Value
1 Dorsal Capital Management, LP 7.30% 2,525,000 $187.8M
2 Steadfast Capital Management LP 5.63% 2,212,592 $164.6M
3 Two Creeks Capital Management, LP 4.61% 603,926 $44.9M
4 Sea Cliff Partners Management, LP 3.94% 102,481 $7.6M
5 SRS Investment Management, LLC 3.84% 4,886,522 $363.5M
6 Cadian Capital Management, LP 3.22% 355,000 $26.4M
7 Owlhouse Capital LP 2.40% 24,300 $1.8M
8 Monimus Capital Management, LP 2.24% 108,802 $8.1M
9 Triodos Investment Management BV 2.08% 370,000 $27.5M
10 2Xideas AG 2.02% 69,260 $5.2M
11 Elwood Capital Partners LP 1.89% 50,008 $3.7M
12 Torque Asset Management LLC 1.45% 49,500 $3.7M
13 Coastline Complete Wealth LLC 1.25% 27,046 $2.0M
14 Walter Public Investments Inc. 1.03% 58,162 $4.3M
15 Peregrine Capital Management LLC 0.96% 346,307 $25.8M
16 Future Fund LLC 0.80% 30,396 $2.3M
17 Katamaran Capital LLP 0.78% 13,095 $974K
18 Heritage Oak Wealth Advisors LLC 0.65% 27,351 $2.0M
19 Osborne Partners Capital Management, LLC 0.60% 152,197 $11.3M
20 Taproot Management LP 0.55% 39,169 $2.9M
21 Ninety One SA (PTY) Ltd 0.49% 153,198 $11.4M
22 Ninety One UK Ltd 0.49% 2,814,660 $209.4M
23 BW Gestao de Investimentos Ltda. 0.47% 189,638 $14.1M
24 Hollow Brook Wealth Management LLC 0.43% 22,459 $1.7M
25 Hussman Strategic Advisors, INC. 0.41% 25,200 $1.9M
Investor Ownership
History 		% of Portfolio Prev % Rank Conviction Avg Buy Price 13F Score™ 3Y / 7Y Sell Timing Shares Mkt Value Change Change % Source Quarter Filed

Frequently Asked Questions — Planet Fitness Master Issuer (PLNT)

What does the Smart Money Trend signal show for PLNT?

Selling streak — 1 quarter in a row: For 1 consecutive quarter, more hedge funds reduced or closed their PLNT positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.

What is the institutional breadth score for PLNT?

Slight buying edge — 51% buying: Last quarter: 235 funds bought or added vs 229 that reduced or exited. It's nearly a 50/50 split — some institutions are convinced, others are taking profits. This mixed picture is normal near price highs.

What is the fund quality score for PLNT holders?

Strong quality — 29% AUM from major funds: 54 of 421 holders rank in the top 100 by AUM, accounting for 29% of total institutional value held. A meaningful share of the ownership value comes from the most well-resourced institutions.

How long have hedge funds held PLNT?

59% of holders stayed for 2+ years: 251 out of 423 hedge funds have held PLNT for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.

Is it too late to buy Planet Fitness Master Issuer (PLNT) following the 2026 Q1 hedge fund 13F filings?

As of today, PLNT has moved -4.6% since the 2026 Q1 13F filing date (May 15, 2026), compared to +0.5% for the XLY sector ETF — an outperformance of -5.1%. Since the quarter end (March 31, 2026), PLNT has gained -32.5% vs +7.5% for XLY. The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

Disclaimer: The information on this page is for informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any security. Institutional holdings data is sourced from SEC Form 13F filings and reflects positions as of the filing date. Past performance of any fund or portfolio is not indicative of future results. 13Foresight is not a registered investment adviser. Always conduct your own due diligence before making investment decisions.

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