Stock Analysis
Data Source: SEC EDGAR 13F
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Planet Fitness Master Issuer (PLNT)

412 + Investors. Track Smart Money conviction in PLNT. See who's accumulating, reducing, or initiating positions.

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Current Price
-- USD
Analyst Target
-- (0 analysts)
Upside
0.00%
Net Flow Q/Q
↓ -9
Streak
2Q ▼
Buyers last Q
49%

Smart Money Signals — PLNT

Based on 417 hedge funds · latest filing: 2026 Q2 · updated quarterly

📉

Selling streak — 2 quarters in a row

last 6Q
For 2 consecutive quarters, more hedge funds reduced or closed their PLNT positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.
🏔️

At the ownership peak (95% of max)

95% of all-time peak
417 hedge funds hold PLNT right now — the highest count in 3.0 years. When ownership is this concentrated, any bad news can trigger a chain reaction: one big fund sells, others follow. This is a classic 'crowded trade' — high popularity doesn't equal safety.
〰️

Stable — ownership unchanged year-over-year

fund count last 6Q
The number of hedge funds holding PLNT is almost the same as a year ago (+4 funds, +1% change). No significant rush to buy or sell — institutional backing is holding steady.
🟠

More sellers than buyers — 49% buying

243 buying258 selling
Last quarter: 258 funds reduced or exited vs 243 that bought or added. When more than half of active funds are selling, it's a caution flag — especially if the stock price hasn't moved down yet.
📈

More new buyers each quarter (+20 vs last Q)

new funds entering per quarter
Funds opening a new PLNT position: 59 → 85 → 79 → 99. A growing influx of new institutional buyers means the asset is still gathering momentum — the consensus hasn't fully saturated yet.
🔒

59% of holders stayed for 2+ years

59% conviction (2yr+) 18% medium 23% new
246 out of 417 hedge funds have held PLNT for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.
💎

Buying through price weakness — shares +8%, value -21%

Value
-21%
Shares
+7%
Last quarter: funds added +8% more shares while total portfolio value only changed -21%. Institutions were buying while the price was falling — a high-conviction accumulation signal. They're deliberately loading up on the dip.
📈

Growing discovery — still being found

67 → 59 → 85 → 79 → 99 new funds/Q
New funds entering each quarter: 59 → 85 → 79 → 99. A growing number of institutions are discovering PLNT each quarter. The narrative is still spreading — leaving room for ongoing capital accumulation.
🏛️

Veteran-anchored — 66% veterans vs 22% newcomers

66% veterans 12% 1-2yr 22% new
Entry-cohort mix of 439 holders: 289 (66%) are 2+ year veterans, 53 entered 1–2 years ago, and 97 (22%) joined within the past year. A veteran-weighted cap table skews toward institutional memory over fresh momentum.
🏆

Elite ownership — 49% AUM from top-100 funds

49% from top-100 AUM funds
57 of 416 holders are among the 100 largest funds by AUM, controlling 49% of total institutional value in PLNT. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.
3.4
out of 10
Low Exit Risk
Exit risk score 3.4/10 — low institutional crowding. Ownership is below peak levels, holder base is relatively sticky, and buying momentum is positive.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Institutional Sentiment Summary — PLNT

In 2026 Q2, 243 hedge funds were net buyers of PLNT (99 opened a new position, 144 added to an existing one), while 258 reduced or exited (150 trimmed, 108 sold completely) — a 49% buyer ratio, indicating roughly balanced activity. Net selling has persisted for two consecutive quarters. 49% of total institutional value in PLNT is held by top-100 AUM funds, reflecting elite-tier ownership quality. Net fund flow last quarter: -9 funds (more exits than new entries). Total institutional holders: 417.

Hedge Fund Ownership: PLNT

How many hedge funds hold PLNT — quarterly history vs. share price
Quarterly hedge fund ownership of PLNT vs. share price

Market Analysis: PLNT

Analyst Price Targets

Avg. Price Target
--

Analyst Recommendations

Stock Performance

Real-time

Company Profile: PLNT

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Institutional ownership data sourced from SEC EDGAR Form 13F-HR filings.

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Smart Money Signal ?
Limited Smart Money Interest

No strong consensus or elite conviction detected among institutional holders.

13 top-rated funds 3 high-conviction
Consensus
5.0
/ 10
breadth
×
Elite
2.5
/ 10
conviction
Hedge Fund Positioning: PLNT
412 + Investors

Track Smart Money conviction in PLNT. See who's accumulating, reducing, or initiating positions.

Metric All 13F Filers (2026 Q2) Prior (2026 Q1) Change
Funds Holding 412 426 -3.29%
13F Shares 90M 88M 2.28%
Total Value $4.07B $5.30B -23.22%
New Positions 98 79 +19
Increased Positions 141 151 -10
Closed Positions 111 91 +20
Reduced Positions 140 136 +4
Total Calls 13 7 85.71%
Total Puts 10 8 25.0%
PUT/CALL Ratio 0.77 1.14 Neutral

Statistics: PLNT

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Institutional Holders (2026 Q2)

412 + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in PLNT. Verified SEC 13F-HR filings.

QUARTER:
Top 25 PLNT holders by conviction (% of portfolio weight) — 2026 Q2 · Source: SEC Form 13F
# Investor % of Portfolio Shares Mkt Value
1 Cadian Capital Management, LP 6.32% 1,600,340 $83.5M
2 Dorsal Capital Management, LP 5.13% 2,775,000 $144.8M
3 Owlhouse Capital LP 4.43% 55,300 $2.9M
4 Steadfast Capital Management LP 3.33% 2,080,592 $108.5M
5 Corvex Management LP 3.02% 1,893,738 $98.8M
6 Monimus Capital Management, LP 2.66% 219,748 $11.5M
7 SRS Investment Management, LLC 2.37% 4,917,311 $256.5M
8 Seven Six Capital Management, LLC 1.48% 31,100 $1.6M
9 Triodos Investment Management BV 1.18% 370,000 $19.3M
10 BW Gestao de Investimentos Ltda. 0.72% 700,000 $36.5M
11 Nantahala Capital Management, LLC 0.48% 279,000 $14.6M
12 Future Fund LLC 0.48% 32,316 $1.7M
13 Osborne Partners Capital Management, LLC 0.47% 161,997 $8.5M
14 Formula Growth Ltd 0.44% 24,000 $1.3M
15 Heritage Oak Wealth Advisors LLC 0.42% 27,350 $1.4M
16 Champlain Investment Partners, LLC 0.40% 298,541 $15.6M
17 FORA Capital, LLC 0.39% 107,489 $5.6M
18 2Xideas AG 0.37% 16,283 $849K
19 Frontier Capital Management Co LLC 0.35% 720,614 $37.6M
20 Polymer Capital Management (US) LLC 0.32% 45,715 $2.4M
21 Quinn Opportunity Partners LLC 0.26% 107,265 $5.6M
22 Axq Capital, LP 0.24% 42,649 $2.2M
23 Susquehanna Portfolio Strategies, LLC 0.24% 285,047 $14.9M
24 Hawk Ridge Capital Management LP 0.23% 137,300 $7.2M
25 Hilton Capital Management, LLC 0.23% 64,487 $3.4M
Investor Ownership
History
% of Portfolio Prev % Rank Conviction Avg Buy Price 13F Score™ 3Y / 7Y Sell Timing Shares Mkt Value Change Change % Source Quarter Filed

Frequently Asked Questions — Planet Fitness Master Issuer (PLNT)

What does the Smart Money Trend signal show for PLNT?

Selling streak — 2 quarters in a row: For 2 consecutive quarters, more hedge funds reduced or closed their PLNT positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.

What is the institutional breadth score for PLNT?

More sellers than buyers — 49% buying: Last quarter: 258 funds reduced or exited vs 243 that bought or added. When more than half of active funds are selling, it's a caution flag — especially if the stock price hasn't moved down yet.

What is the fund quality score for PLNT holders?

Elite ownership — 49% AUM from top-100 funds: 57 of 416 holders are among the 100 largest funds by AUM, controlling 49% of total institutional value in PLNT. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.

How long have hedge funds held PLNT?

59% of holders stayed for 2+ years: 246 out of 417 hedge funds have held PLNT for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

Disclaimer: The information on this page is for informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any security. Institutional holdings data is sourced from SEC Form 13F filings and reflects positions as of the filing date. Past performance of any fund or portfolio is not indicative of future results. 13Foresight is not a registered investment adviser. Always conduct your own due diligence before making investment decisions.

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