Stock Analysis
Data Source: SEC EDGAR 13F
Updated Hourly

NU SKIN ENTERPRISES INC (NUS)

178 + Investors. Track Smart Money conviction in NUS. See who's accumulating, reducing, or initiating positions.

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Current Price
-- USD
Analyst Target
-- (0 analysts)
Upside
0.00%
Net Flow Q/Q
↓ -11
Streak
1Q ▼
Buyers last Q
48%

Smart Money Signals — NUS

Based on 176 hedge funds · latest filing: 2025 Q4 · updated quarterly

📉

Selling streak — 1 quarter in a row

last 6Q
For 1 consecutive quarter, more hedge funds reduced or closed their NUS positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.
📊

High ownership — 88% of 3.0Y peak

88% of all-time peak
176 funds currently hold this stock — 88% of the 3.0-year high of 199 funds (reached 2023 Q2). Ownership is elevated but not yet at maximum concentration. Room to grow, but watch if the trend reverses.
📉

Outflows — 8% fewer funds vs a year ago

fund count last 6Q
15 fewer hedge funds hold NUS compared to a year ago (-8% decline). When institutions consistently reduce their exposure, it's worth exploring the underlying fundamental reasons driving them away.
🟠

More sellers than buyers — 48% buying

87 buying93 selling
Last quarter: 93 funds reduced or exited vs 87 that bought or added. When more than half of active funds are selling, it's a caution flag — especially if the stock price hasn't moved down yet.
⚠️

Fewer new buyers each quarter (-8 vs last Q)

new funds entering per quarter
Funds opening this position for the first time: 31 → 19 → 32 → 24. Each quarter fewer new institutions are entering. This usually means most funds that wanted in are already in — the stock is well-known but the pool of potential new buyers is shrinking.
🔒

73% of holders stayed for 2+ years

73% conviction (2yr+) 18% medium 9% new
129 out of 176 hedge funds have held NUS for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.
💎

Buying through price weakness — shares +2%, value -19%

Value
-19%
Shares
+2%
Last quarter: funds added +2% more shares while total portfolio value only changed -19%. Institutions were buying while the price was falling — a high-conviction accumulation signal. They're deliberately loading up on the dip.
📈

Growing discovery — still being found

34 → 31 → 19 → 32 → 24 new funds/Q
New funds entering each quarter: 31 → 19 → 32 → 24. A growing number of institutions are discovering NUS each quarter. The narrative is still spreading — leaving room for ongoing capital accumulation.
🏛️

Deep conviction — 78% of holders stayed 2+ years

78% veterans 10% 1-2yr 12% new
Of 178 current holders: 138 (78%) have held for over 2 years without selling. These are not momentum buyers — they have lived through drawdowns and stayed. A large veteran base acts as a stabilizing force during selloffs.
🏆

Elite ownership — 47% AUM from top-100 funds

47% from top-100 AUM funds
29 of 176 holders are among the 100 largest funds by AUM, controlling 47% of total institutional value in NUS. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.
2.7
out of 10
Low Exit Risk
Exit risk score 2.7/10 — low institutional crowding. Ownership is below peak levels, holder base is relatively sticky, and buying momentum is positive.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Hedge Fund Ownership: NUS

How many hedge funds hold NUS — quarterly history vs. share price
Quarterly hedge fund ownership of NUS vs. share price

Market Analysis: NUS

Analyst Price Targets

Avg. Price Target
--

Analyst Recommendations

Stock Performance

Real-time

Company Profile: NUS

-- --
Smart Money Signal ?
Limited Smart Money Interest

No strong consensus or elite conviction detected among institutional holders.

35 top-rated funds 0 high-conviction
Consensus
6.8
/ 10
breadth
×
Elite
0.4
/ 10
conviction
Hedge Fund Positioning: NUS
2026 Q1 Stats Unlock in 22 days 178 + Investors

Track Smart Money conviction in NUS. See who's accumulating, reducing, or initiating positions.

Metric All 13F Filers (2025 Q4) Prior (2025 Q3) Change
Funds Holding 178 193 -7.77%
13F Shares 37M 36M 2.06%
Total Value $355M $441M -19.39%
New Positions 24 33 -9
Increased Positions 66 66 -
Closed Positions 38 21 +17
Reduced Positions 63 74 -11
Total Calls 1 2 -50.0%
Total Puts 2 4 -50.0%
PUT/CALL Ratio 2.0 2.0 Bearish

Statistics: NUS

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Valuation Measures Data as of: --

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PEG Ratio (5yr expected) --
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Enterprise Value/EBITDA --
Beta (5Y Monthly) --
Short Ratio (Days to Cover) --
Short % of Float --

Financial Highlights

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Institutional Holders (2026 Q1)

178 + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in NUS. Verified SEC 13F-HR filings.

Top 25 institutional holders of NUS — 2025 Q4 · Source: SEC Form 13F
# Investor % of Portfolio Shares Mkt Value
1 SummerHaven Investment Management, LLC 0.34% 76,177 $555K
2 Inspire Investing, LLC 0.04% 70,828 $516K
3 CWA Asset Management Group, LLC 0.02% 92,300 $672K
4 RITHOLTZ WEALTH MANAGEMENT 0.02% 179,249 $1.3M
5 WEDGE CAPITAL MANAGEMENT L L P/NC 0.02% 166,573 $1.2M
6 Y-Intercept (Hong Kong) Ltd 0.02% 154,918 $1.1M
7 One Wealth Advisors, LLC 0.01% 12,974 $94K
8 STRS OHIO 0.00% 79,300 $577K
9 Investors Research Corp 0.00% 1,515 $11K
10 EXCHANGE TRADED CONCEPTS, LLC 0.00% 32,178 $234K
11 Family Capital Trust Co 0.00% 500 $5K
12 State of Alaska, Department of Revenue 0.00% 19,187
13 Ethic Inc. 0.00% 13,057 $95K
14 SBI Securities Co., Ltd. 0.00% 7,363 $54K
15 Physician Wealth Advisors, Inc. 0.00% 487 $4K
16 GAMMA Investing LLC 0.00% 1,354 $10K
17 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% 25,459 $189K
18 True Wealth Design, LLC 0.00% 118
19 Sterling Capital Management LLC 0.00% 1,598 $12K
20 SIGNATUREFD, LLC 0.00% 1,260 $9K
21 Fortitude Family Office, LLC 0.00% 81
22 Robeco Institutional Asset Management B.V. 0.00% 10,917 $79K
23 NEW YORK STATE TEACHERS RETIREMENT SYSTEM 0.00% 4,521
24 SJS Investment Consulting Inc. 0.00% 73
25 Farther Finance Advisors, LLC 0.00% 918 $7K
Investor Ownership
History
% of Portfolio Prev % Rank Conviction Avg Buy Price 13F Score™ 3Y / 7Y Sell Timing Shares Mkt Value Change Change % Source Quarter Filed

Frequently Asked Questions — NU SKIN ENTERPRISES INC (NUS)

What does the Smart Money Trend signal show for NUS?

Selling streak — 1 quarter in a row: For 1 consecutive quarter, more hedge funds reduced or closed their NUS positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.

What is the institutional breadth score for NUS?

More sellers than buyers — 48% buying: Last quarter: 93 funds reduced or exited vs 87 that bought or added. When more than half of active funds are selling, it's a caution flag — especially if the stock price hasn't moved down yet.

What is the fund quality score for NUS holders?

Elite ownership — 47% AUM from top-100 funds: 29 of 176 holders are among the 100 largest funds by AUM, controlling 47% of total institutional value in NUS. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.

How long have hedge funds held NUS?

73% of holders stayed for 2+ years: 129 out of 176 hedge funds have held NUS for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

Disclaimer: The information on this page is for informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any security. Institutional holdings data is sourced from SEC Form 13F filings and reflects positions as of the filing date. Past performance of any fund or portfolio is not indicative of future results. 13Foresight is not a registered investment adviser. Always conduct your own due diligence before making investment decisions.