Stock Analysis
Data Source: SEC EDGAR 13F
Updated Hourly

Nu Skin Enterprises Inc (NUS)

175 + Investors. Track Smart Money conviction in NUS. See who's accumulating, reducing, or initiating positions.

Current Price
-- USD
Analyst Target
-- (0 analysts)
Upside
0.00%
Net Flow Q/Q
↓ -7
Streak
2Q ▼
Buyers last Q
49%

Smart Money Signals — NUS

Based on 176 hedge funds · latest filing: 2026 Q1 · updated quarterly

📉

Selling streak — 2 quarters in a row

last 6Q
For 2 consecutive quarters, more hedge funds reduced or closed their NUS positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.
📊

High ownership — 84% of 3.0Y peak

84% of all-time peak
176 funds currently hold this stock — 84% of the 3.0-year high of 210 funds (reached 2023 Q2). Ownership is elevated but not yet at maximum concentration. Room to grow, but watch if the trend reverses.
📉

Outflows — 10% fewer funds vs a year ago

fund count last 6Q
19 fewer hedge funds hold NUS compared to a year ago (-10% decline). When institutions consistently reduce their exposure, it's worth exploring the underlying fundamental reasons driving them away.
🟠

More sellers than buyers — 49% buying

90 buying93 selling
Last quarter: 93 funds reduced or exited vs 90 that bought or added. When more than half of active funds are selling, it's a caution flag — especially if the stock price hasn't moved down yet.
➡️

Steady new buyers — ~24 new funds per quarter

new funds entering per quarter
Funds opening this position for the first time: 20 → 33 → 25 → 24. A stable flow of new institutional buyers suggests ongoing interest without signs of either acceleration or slowdown.
🔒

70% of holders stayed for 2+ years

■ 70% conviction (2yr+) ■ 16% medium ■ 14% new
123 out of 176 hedge funds have held NUS for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.
💎

Buying through price weakness — shares -1%, value -28%

Value
-27%
Shares
0%
Last quarter: funds added -1% more shares while total portfolio value only changed -28%. Institutions were buying while the price was falling — a high-conviction accumulation signal. They're deliberately loading up on the dip.
➡️

Steady discovery — ~24 new funds/quarter

31 → 20 → 33 → 25 → 24 new funds/Q
New funds entering each quarter: 20 → 33 → 25 → 24. Consistent flow of new institutional buyers without clear acceleration or slowdown.
🏛️

Deep conviction — 75% of holders stayed 2+ years

■ 75% veterans ■ 10% 1-2yr ■ 16% new
Of 178 current holders: 133 (75%) have held for over 2 years without selling. These are not momentum buyers — they have lived through drawdowns and stayed. A large veteran base acts as a stabilizing force during selloffs.
🏆

Elite ownership — 40% AUM from top-100 funds

40% from top-100 AUM funds
38 of 176 holders are among the 100 largest funds by AUM, controlling 40% of total institutional value in NUS. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.
2.6
out of 10
Low Exit Risk
Exit risk score 2.6/10 — low institutional crowding. Ownership is below peak levels, holder base is relatively sticky, and buying momentum is positive.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Institutional Sentiment Summary — NUS

In 2026 Q1, 90 hedge funds were net buyers of NUS (24 opened a new position, 66 added to an existing one), while 93 reduced or exited (62 trimmed, 31 sold completely) — a 49% buyer ratio, indicating roughly balanced activity. Net selling has persisted for two consecutive quarters. 40% of total institutional value in NUS is held by top-100 AUM funds, reflecting elite-tier ownership quality. Net fund flow last quarter: -7 funds (more exits than new entries). Total institutional holders: 176.

Hedge Fund Ownership: NUS

How many hedge funds hold NUS — quarterly history vs. share price
Quarterly hedge fund ownership of NUS vs. share price

Market Analysis: NUS

Analyst Price Targets

Avg. Price Target
--

Analyst Recommendations

Stock Performance

Real-time

Company Profile: NUS

-- --

Institutional ownership data sourced from SEC EDGAR Form 13F-HR filings.

Is It Too Late to Buy Nu Skin Enterprises Inc (NUS) Based on Hedge Fund 13F Filings?

Signal Freshness measures how much NUS has moved relative to its sector benchmark (XLP) since the 2026 Q1 13F filing. A stock that has barely outrun its sector is still a relatively fresh entry point — the fund's thesis has not yet been priced in by the broader market.

Since Quarter End March 31, 2026 · 76d ago
NUS
-24.9%
XLP
+4.7%

NUS outperformed XLP by -29.6% since March 31, 2026.

Since 13F Filing Date May 15, 2026 · 31d ago
NUS
-9.7%
XLP
+1.4%

Since the filing became public, NUS outperformed XLP by -11.1% .

Interpretation: The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference. Learn more →

Smart Money Signal ?
Limited Smart Money Interest

No strong consensus or elite conviction detected among institutional holders.

15 top-rated funds 0 high-conviction
Consensus
5.2
/ 10
breadth
×
Elite
0.4
/ 10
conviction
Hedge Fund Positioning: NUS
175 + Investors

Track Smart Money conviction in NUS. See who's accumulating, reducing, or initiating positions.

Metric All 13F Filers (2026 Q1) Prior (2025 Q4) Change
Funds Holding 175 183 -4.37%
13F Shares 37M 37M -0.61%
Total Value $256M $355M -27.86%
New Positions 23 25 -2
Increased Positions 65 65 -
Closed Positions 31 35 -4
Reduced Positions 62 58 +4
Total Calls 1 1 -
Total Puts 1 2 -50.0%
PUT/CALL Ratio 1.0 2.0 Neutral

Statistics: NUS

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Valuation Measures Data as of: --

Market Cap --
Enterprise Value --
Trailing P/E --
Forward P/E --
PEG Ratio (5yr expected) --
Price/Sales (ttm) --
Price/Book (mrq) --
Enterprise Value/Revenue --
Enterprise Value/EBITDA --
Beta (5Y Monthly) --
Short Ratio (Days to Cover) --
Short % of Float --

Financial Highlights

Profitability
Profit Margin --
Return on Assets (ttm) --
Return on Equity (ttm) --
Income Statement & Cash Flow
Revenue (ttm) --
Net Income Avi to Common (ttm) --
Diluted EPS (ttm) --
Total Cash (mrq) --
Total Debt/Equity (mrq) --
Levered Free Cash Flow (ttm) --

Institutional Holders (2026 Q1)

175 + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in NUS. Verified SEC 13F-HR filings.

QUARTER:
Top 25 NUS holders by conviction (% of portfolio weight) — 2026 Q1 · Source: SEC Form 13F
# Investor % of Portfolio Shares Mkt Value
1 Prescott Group Capital Management, L.L.C. 1.30% 1,794,608 $13.1M
2 SummerHaven Investment Management, LLC 0.34% 76,177 $555K
3 Verdad Advisers, LP 0.30% 36,172 $263K
4 CastleKnight Management LP 0.12% 965,433 $7.0M
5 Range Financial Group LLC 0.07% 30,441 $222K
6 Bridgeway Capital Management, LLC 0.07% 459,932 $3.3M
7 DGS Capital Management, LLC 0.04% 36,144 $263K
8 Inspire Investing, LLC 0.04% 70,828 $516K
9 Nebula Research & Development LLC 0.04% 57,608 $460K
10 State of Wyoming 0.03% 30,072 $219K
11 Bridgefront Capital, LLC 0.02% 13,228 $96K
12 CWA Asset Management Group, LLC 0.02% 92,300 $672K
13 Ritholtz Wealth Management 0.02% 179,249 $1.3M
14 Wedge Capital Management L L P/Nc 0.02% 166,573 $1.2M
15 Y-Intercept (Hong Kong) Ltd 0.02% 154,918 $1.1M
16 Atom Investors LP 0.02% 39,530 $288K
17 Martingale Asset Management L P 0.02% 111,984 $815K
18 Renaissance Technologies LLC 0.02% 1,700,496 $12.4M
19 Campbell & CO Investment Adviser LLC 0.02% 45,048 $328K
20 Two Sigma Advisers, LP 0.01% 760,300 $7.3M
21 XTX Topco Ltd 0.01% 108,479 $790K
22 Empowered Funds, LLC 0.01% 282,398 $2.1M
23 Mangrove Partners IM, LLC 0.01% 22,046 $160K
24 Aquatic Capital Management LLC 0.01% 58,222 $424K
25 One Wealth Advisors, LLC 0.01% 12,974 $94K
Investor Ownership
History 		% of Portfolio Prev % Rank Conviction Avg Buy Price 13F Score™ 3Y / 7Y Sell Timing Shares Mkt Value Change Change % Source Quarter Filed

Frequently Asked Questions — Nu Skin Enterprises Inc (NUS)

What does the Smart Money Trend signal show for NUS?

Selling streak — 2 quarters in a row: For 2 consecutive quarters, more hedge funds reduced or closed their NUS positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.

What is the institutional breadth score for NUS?

More sellers than buyers — 49% buying: Last quarter: 93 funds reduced or exited vs 90 that bought or added. When more than half of active funds are selling, it's a caution flag — especially if the stock price hasn't moved down yet.

What is the fund quality score for NUS holders?

Elite ownership — 40% AUM from top-100 funds: 38 of 176 holders are among the 100 largest funds by AUM, controlling 40% of total institutional value in NUS. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.

How long have hedge funds held NUS?

70% of holders stayed for 2+ years: 123 out of 176 hedge funds have held NUS for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.

Is it too late to buy Nu Skin Enterprises Inc (NUS) following the 2026 Q1 hedge fund 13F filings?

As of today, NUS has moved -9.7% since the 2026 Q1 13F filing date (May 15, 2026), compared to +1.4% for the XLP sector ETF — an outperformance of -11.1%. Since the quarter end (March 31, 2026), NUS has gained -24.9% vs +4.7% for XLP. The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

Disclaimer: The information on this page is for informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any security. Institutional holdings data is sourced from SEC Form 13F filings and reflects positions as of the filing date. Past performance of any fund or portfolio is not indicative of future results. 13Foresight is not a registered investment adviser. Always conduct your own due diligence before making investment decisions.

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