Stock Analysis
Data Source: SEC EDGAR 13F
Updated Hourly

Innovator Etfs Trust (NOCT)

101 + Investors. Track Smart Money conviction in NOCT. See who's accumulating, reducing, or initiating positions.

Current Price
-- USD
Analyst Target
-- (0 analysts)
Upside
0.00%
Net Flow Q/Q
↓ -3
Streak
1Q ▼
Buyers last Q
39%

Smart Money Signals — NOCT

Based on 101 hedge funds · latest filing: 2026 Q1 · updated quarterly

📉

Selling streak — 1 quarter in a row

last 6Q
For 1 consecutive quarter, more hedge funds reduced or closed their NOCT positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.
🏔️

At the ownership peak (97% of max)

97% of all-time peak
101 hedge funds hold NOCT right now — the highest count in 3.0 years. When ownership is this concentrated, any bad news can trigger a chain reaction: one big fund sells, others follow. This is a classic 'crowded trade' — high popularity doesn't equal safety.
🚀

Fast accumulation — +25% more funds vs a year ago

fund count last 6Q
+20 new funds entered over the past year (+25% YoY). That's a rapid rush of institutional money. Fast accumulation often signals a major thesis — but it also means the stock could fall quickly if that thesis breaks.
🔴

Heavy selling pressure — only 39% buying

34 buying54 selling
Last quarter: 54 funds sold vs only 34 buyers. This is widespread institutional distribution — not a few funds rebalancing, but a broad exit. High conviction bearish signal.
⚠️

Fewer new buyers each quarter (-19 vs last Q)

new funds entering per quarter
Funds opening this position for the first time: 10 → 2 → 32 → 13. Each quarter fewer new institutions are entering. This usually means most funds that wanted in are already in — the stock is well-known but the pool of potential new buyers is shrinking.
🔒

45% of holders stayed for 2+ years

■ 45% conviction (2yr+) ■ 27% medium ■ 29% new
45 out of 101 hedge funds have held NOCT for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.
📈

Growing discovery — still being found

9 → 10 → 2 → 32 → 13 new funds/Q
New funds entering each quarter: 10 → 2 → 32 → 13. A growing number of institutions are discovering NOCT each quarter. The narrative is still spreading — leaving room for ongoing capital accumulation.
🏛️

Deep conviction — 49% of holders stayed 2+ years

■ 49% veterans ■ 20% 1-2yr ■ 32% new
Of 101 current holders: 49 (49%) have held for over 2 years without selling. These are not momentum buyers — they have lived through drawdowns and stayed. A large veteran base acts as a stabilizing force during selloffs.
📋

Smaller funds dominant — 7% AUM from top-100

7% from top-100 AUM funds
6 of 101 holders rank in the top 100 by AUM, but together hold only 7% of total institutional value. The stock is held primarily by smaller and mid-sized funds.
4.7
out of 10
Moderate Exit Risk
Exit risk score 4.7/10 — some crowding factors present, but no critical concentration. Watch ownership trend over the next 1–2 quarters for direction.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Institutional Sentiment Summary — NOCT

In 2026 Q1, 34 hedge funds were net buyers of NOCT (13 opened a new position, 21 added to an existing one), while 54 reduced or exited (38 trimmed, 16 sold completely) — a 39% buyer ratio, indicating net institutional distribution. Net fund flow last quarter: -3 funds (more exits than new entries). Total institutional holders: 101.

Hedge Fund Ownership: NOCT

How many hedge funds hold NOCT — quarterly history vs. share price
Quarterly hedge fund ownership of NOCT vs. share price

Market Analysis: NOCT

Analyst Price Targets

Avg. Price Target
--

Analyst Recommendations

Stock Performance

Real-time

Company Profile: NOCT

-- --

Institutional ownership data sourced from SEC EDGAR Form 13F-HR filings.

Is It Too Late to Buy Innovator Etfs Trust (NOCT) Based on Hedge Fund 13F Filings?

Signal Freshness measures how much NOCT has moved relative to its sector benchmark (SPY) since the 2026 Q1 13F filing. A stock that has barely outrun its sector is still a relatively fresh entry point — the fund's thesis has not yet been priced in by the broader market.

Since Quarter End March 31, 2026 · 78d ago
NOCT
+10.1%
SPY
+15.9%

NOCT outperformed SPY by -5.8% since March 31, 2026.

Since 13F Filing Date May 15, 2026 · 33d ago
NOCT
+0.7%
SPY
+2.0%

Since the filing became public, NOCT outperformed SPY by -1.3% .

Interpretation: The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference. Learn more →

Smart Money Signal ?
Limited Smart Money Interest

No strong consensus or elite conviction detected among institutional holders.

2 top-rated funds 2 high-conviction
Consensus
2.1
/ 10
breadth
×
Elite
2.1
/ 10
conviction
Hedge Fund Positioning: NOCT
101 + Investors

Track Smart Money conviction in NOCT. See who's accumulating, reducing, or initiating positions.

Metric All 13F Filers (2026 Q1) Prior (2025 Q4) Change
Funds Holding 101 104 -2.88%
13F Shares 3M 3M -19.45%
Total Value $138M $187M -26.38%
New Positions 13 32 -19
Increased Positions 21 41 -20
Closed Positions 16 5 +11
Reduced Positions 38 16 +22
Total Calls 0 0 -
Total Puts 0 0 -
PUT/CALL Ratio 0.0 0.0 Bullish

Statistics: NOCT

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Financial Highlights

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Institutional Holders (2026 Q1)

101 + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in NOCT. Verified SEC 13F-HR filings.

QUARTER:
Top 25 NOCT holders by conviction (% of portfolio weight) — 2026 Q1 · Source: SEC Form 13F
# Investor % of Portfolio Shares Mkt Value
1 Investment Management Corp /Va/ /Adv 8.89% 183,638 $10.4M
2 Element Squared LLC 3.89% 122,309 $6.9M
3 Red Crane Wealth Management, LLC 1.45% 31,295 $1.8M
4 Cornerstone Wealth, LLC/TN 0.79% 23,385 $1.4M
5 Opus Financial Solutions LLC 0.55% 10,336 $583K
6 Liberty Atlantic Advisors LLC 0.40% 8,292 $467K
7 Diligent Investors, LLC 0.40% 28,448 $1.6M
8 Secured Retirement Advisors, LLC 0.39% 12,340 $696K
9 PlanVest Financial, Inc 0.36% 8,327 $469K
10 Valtinson Bruner Financial Planning LLC 0.36% 22,954 $1.3M
11 FSA Advisors, Inc. 0.34% 9,283 $523K
12 DHJJ Financial Advisors, Ltd. 0.34% 18,223 $1.0M
13 Mid-American Wealth Advisory Group, Inc. 0.31% 12,859 $745K
14 Global Trust Wealth Management LLC 0.24% 5,550 $313K
15 Corrado Advisors, LLC 0.23% 7,984 $450K
16 Gwn Securities INC. 0.19% 17,771 $1.0M
17 Certified Advisory Corp 0.16% 31,869 $1.8M
18 Michels Family Financial, LLC 0.15% 3,809 $215K
19 TopTier Wealth Management, LLC 0.15% 4,261 $240K
20 First Heartland Consultants, Inc. 0.13% 29,022 $1.6M
21 CRA Financial Services, LLC 0.11% 15,275 $861K
22 Outlook Wealth Advisors, LLC 0.11% 8,067 $455K
23 Mma Asset Management LLC 0.11% 5,293 $298K
24 TrustBank 0.10% 4,735 $267K
25 Jacobi Capital Management LLC 0.10% 31,886 $1.8M
Investor Ownership
History 		% of Portfolio Prev % Rank Conviction Avg Buy Price 13F Score™ 3Y / 7Y Sell Timing Shares Mkt Value Change Change % Source Quarter Filed

Frequently Asked Questions — Innovator Etfs Trust (NOCT)

What does the Smart Money Trend signal show for NOCT?

Selling streak — 1 quarter in a row: For 1 consecutive quarter, more hedge funds reduced or closed their NOCT positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.

What is the institutional breadth score for NOCT?

Heavy selling pressure — only 39% buying: Last quarter: 54 funds sold vs only 34 buyers. This is widespread institutional distribution — not a few funds rebalancing, but a broad exit. High conviction bearish signal.

What is the fund quality score for NOCT holders?

Smaller funds dominant — 7% AUM from top-100: 6 of 101 holders rank in the top 100 by AUM, but together hold only 7% of total institutional value. The stock is held primarily by smaller and mid-sized funds.

How long have hedge funds held NOCT?

45% of holders stayed for 2+ years: 45 out of 101 hedge funds have held NOCT for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.

Is it too late to buy Innovator Etfs Trust (NOCT) following the 2026 Q1 hedge fund 13F filings?

As of today, NOCT has moved +0.7% since the 2026 Q1 13F filing date (May 15, 2026), compared to +2.0% for the SPY sector ETF — an outperformance of -1.3%. Since the quarter end (March 31, 2026), NOCT has gained +10.1% vs +15.9% for SPY. The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

Disclaimer: The information on this page is for informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any security. Institutional holdings data is sourced from SEC Form 13F filings and reflects positions as of the filing date. Past performance of any fund or portfolio is not indicative of future results. 13Foresight is not a registered investment adviser. Always conduct your own due diligence before making investment decisions.

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