Stock Analysis
Data Source: SEC EDGAR 13F
Updated Hourly

Innovator Etfs Trust (NNOV)

54 + Investors. Track Smart Money conviction in NNOV. See who's accumulating, reducing, or initiating positions.

Current Price
-- USD
Analyst Target
-- (0 analysts)
Upside
0.00%
Net Flow Q/Q
↑ +3
Streak
5Q ▲
Buyers last Q
45%

Smart Money Signals — NNOV

Based on 54 hedge funds · latest filing: 2026 Q1 · updated quarterly

📈

Buying streak — 5 quarters in a row

last 5Q
For 5 consecutive quarters, more hedge funds added NNOV than sold it. That's a consistent pattern of professional buying — not a one-time trade. When institutions keep buying quarter after quarter, it usually means they see a multi-year opportunity, not just a short-term momentum flip.
🏔️

At the ownership peak (100% of max)

100% of all-time peak
54 hedge funds hold NNOV right now — the highest count in 1.5 years. When ownership is this concentrated, any bad news can trigger a chain reaction: one big fund sells, others follow. This is a classic 'crowded trade' — high popularity doesn't equal safety.
🚀

Fast accumulation — +170% more funds vs a year ago

fund count last 6Q
+34 new funds entered over the past year (+170% YoY). That's a rapid rush of institutional money. Fast accumulation often signals a major thesis — but it also means the stock could fall quickly if that thesis breaks.
🟠

More sellers than buyers — 45% buying

25 buying30 selling
Last quarter: 30 funds reduced or exited vs 25 that bought or added. When more than half of active funds are selling, it's a caution flag — especially if the stock price hasn't moved down yet.
⚠️

Fewer new buyers each quarter (-20 vs last Q)

new funds entering per quarter
Funds opening this position for the first time: 6 → 7 → 32 → 12. Each quarter fewer new institutions are entering. This usually means most funds that wanted in are already in — the stock is well-known but the pool of potential new buyers is shrinking.
🔄

Mostly new holders — 67% entered in last year

■ 0% conviction (2yr+) ■ 33% medium ■ 67% new
Only 0 funds (0%) have held >2 years. The majority of current holders are relatively new to the position. New holders tend to sell faster when prices drop — a shallow conviction base that could amplify any sell-off.
📈

Growing discovery — still being found

7 → 6 → 7 → 32 → 12 new funds/Q
New funds entering each quarter: 6 → 7 → 32 → 12. A growing number of institutions are discovering NNOV each quarter. The narrative is still spreading — leaving room for ongoing capital accumulation.
🌱

Early stage — 78% of holders entered in last year

■ 0% veterans ■ 22% 1-2yr ■ 78% new
Of 54 current holders: 42 (78%) entered in the past year, only 0 (0%) are 2+ year veterans. This is an early-phase institutional idea — still being discovered. High upside potential if the thesis plays out, but thin conviction base.
📋

Smaller funds dominant — 10% AUM from top-100

10% from top-100 AUM funds
4 of 54 holders rank in the top 100 by AUM, but together hold only 10% of total institutional value. The stock is held primarily by smaller and mid-sized funds.
6.9
out of 10
Moderate Exit Risk
Exit risk score 6.9/10 — some crowding factors present, but no critical concentration. Watch ownership trend over the next 1–2 quarters for direction.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Institutional Sentiment Summary — NNOV

In 2026 Q1, 25 hedge funds were net buyers of NNOV (12 opened a new position, 13 added to an existing one), while 30 reduced or exited (21 trimmed, 9 sold completely) — a 45% buyer ratio, indicating roughly balanced activity. This marks 5 consecutive quarters of net institutional buying — a persistent conviction signal. Net fund flow last quarter: +3 funds (more new holders than closures). Total institutional holders: 54.

Hedge Fund Ownership: NNOV

How many hedge funds hold NNOV — quarterly history vs. share price
Quarterly hedge fund ownership of NNOV vs. share price

Market Analysis: NNOV

Analyst Price Targets

Avg. Price Target
--

Analyst Recommendations

Stock Performance

Real-time

Company Profile: NNOV

-- --

Institutional ownership data sourced from SEC EDGAR Form 13F-HR filings.

Is It Too Late to Buy Innovator Etfs Trust (NNOV) Based on Hedge Fund 13F Filings?

Signal Freshness measures how much NNOV has moved relative to its sector benchmark (SPY) since the 2026 Q1 13F filing. A stock that has barely outrun its sector is still a relatively fresh entry point — the fund's thesis has not yet been priced in by the broader market.

Since Quarter End March 31, 2026 · 84d ago
NNOV
+12.7%
SPY
+14.9%

NNOV outperformed SPY by -2.2% since March 31, 2026.

Since 13F Filing Date May 15, 2026 · 39d ago
NNOV
+1.6%
SPY
+1.1%

Since the filing became public, NNOV outperformed SPY by +0.5% .

Interpretation: The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference. Learn more →

Smart Money Signal ?
Limited Smart Money Interest

No strong consensus or elite conviction detected among institutional holders.

2 top-rated funds 1 high-conviction
Consensus
2.1
/ 10
breadth
×
Elite
1.4
/ 10
conviction
Hedge Fund Positioning: NNOV
54 + Investors

Track Smart Money conviction in NNOV. See who's accumulating, reducing, or initiating positions.

Metric All 13F Filers (2026 Q1) Prior (2025 Q4) Change
Funds Holding 54 51 5.88%
13F Shares 2M 2M 2.55%
Total Value $54M $59M -6.97%
New Positions 12 32 -20
Increased Positions 13 14 -1
Closed Positions 9 6 +3
Reduced Positions 21 1 +20
Total Calls 0 0 -
Total Puts 0 0 -
PUT/CALL Ratio 0.0 0.0 Bullish

Statistics: NNOV

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Financial Highlights

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Institutional Holders (2026 Q1)

54 + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in NNOV. Verified SEC 13F-HR filings.

QUARTER:
Top 25 NNOV holders by conviction (% of portfolio weight) — 2026 Q1 · Source: SEC Form 13F
# Investor % of Portfolio Shares Mkt Value
1 Sherry Group, Inc. 3.83% 125,944 $3.5M
2 Element Squared LLC 1.30% 82,929 $2.3M
3 Goldenstone Wealth Management LLC 1.16% 57,245 $1.6M
4 LexAurum Advisors, LLC 0.93% 257,132 $7.2M
5 Opus Financial Solutions LLC 0.35% 13,472 $375K
6 FSA Advisors, Inc. 0.31% 17,065 $475K
7 Grantvest Financial Group LLC 0.25% 13,919 $388K
8 TrustBank 0.22% 20,029 $558K
9 Diligent Investors, LLC 0.14% 19,680 $548K
10 CWC Advisors, LLC. 0.10% 7,306 $204K
11 Gill Capital Partners, LLC 0.08% 9,951 $277K
12 Cypress Wealth Services, LLC 0.08% 19,411 $541K
13 Keystone Wealth Services, LLC 0.07% 12,000 $334K
14 Kovack Advisors, Inc. 0.06% 39,377 $1.1M
15 Insigneo Advisory Services, LLC 0.05% 25,284 $704K
16 AdvisorNet Financial, Inc 0.03% 23,521 $655K
17 Calton & Associates, INC. 0.03% 8,439 $235K
18 Creative Financial Designs Inc /Adv 0.03% 19,750 $550K
19 DHJJ Financial Advisors, Ltd. 0.03% 3,478 $97K
20 Centaurus Financial, INC. 0.02% 18,100 $504K
21 Tradition Wealth Management, LLC 0.02% 11,584 $323K
22 IFP Advisors, Inc 0.01% 23,537 $656K
23 PFG Advisors 0.01% 8,580 $239K
24 MAI Capital Management 0.01% 67,474 $1.9M
25 Kestra Advisory Services, LLC 0.01% 77,339 $2.2M
Investor Ownership
History 		% of Portfolio Prev % Rank Conviction Avg Buy Price 13F Score™ 3Y / 7Y Sell Timing Shares Mkt Value Change Change % Source Quarter Filed

Frequently Asked Questions — Innovator Etfs Trust (NNOV)

What does the Smart Money Trend signal show for NNOV?

Buying streak — 5 quarters in a row: For 5 consecutive quarters, more hedge funds added NNOV than sold it. That's a consistent pattern of professional buying — not a one-time trade. When institutions keep buying quarter after quarter, it usually means they see a multi-year opportunity, not just a short-term momentum flip.

What is the institutional breadth score for NNOV?

More sellers than buyers — 45% buying: Last quarter: 30 funds reduced or exited vs 25 that bought or added. When more than half of active funds are selling, it's a caution flag — especially if the stock price hasn't moved down yet.

What is the fund quality score for NNOV holders?

Smaller funds dominant — 10% AUM from top-100: 4 of 54 holders rank in the top 100 by AUM, but together hold only 10% of total institutional value. The stock is held primarily by smaller and mid-sized funds.

How long have hedge funds held NNOV?

Mostly new holders — 67% entered in last year: Only 0 funds (0%) have held >2 years. The majority of current holders are relatively new to the position. New holders tend to sell faster when prices drop — a shallow conviction base that could amplify any sell-off.

Is it too late to buy Innovator Etfs Trust (NNOV) following the 2026 Q1 hedge fund 13F filings?

As of today, NNOV has moved +1.6% since the 2026 Q1 13F filing date (May 15, 2026), compared to +1.1% for the SPY sector ETF — an outperformance of +0.5%. Since the quarter end (March 31, 2026), NNOV has gained +12.7% vs +14.9% for SPY. The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

Disclaimer: The information on this page is for informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any security. Institutional holdings data is sourced from SEC Form 13F filings and reflects positions as of the filing date. Past performance of any fund or portfolio is not indicative of future results. 13Foresight is not a registered investment adviser. Always conduct your own due diligence before making investment decisions.

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