Stock Analysis
Data Source: SEC EDGAR 13F
Updated Hourly

NATURES SUNSHINE PRODS INC COM (NATR)

140 + Investors. Track Smart Money conviction in NATR. See who's accumulating, reducing, or initiating positions.

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Current Price
-- USD
Analyst Target
-- (0 analysts)
Upside
0.00%
Net Flow Q/Q
↑ +22
Streak
5Q ▲
Buyers last Q
64%

Smart Money Signals — NATR

Based on 140 hedge funds · latest filing: 2025 Q4 · updated quarterly

📈

Buying streak — 5 quarters in a row

last 6Q
For 5 consecutive quarters, more hedge funds added NATR than sold it. That's a consistent pattern of professional buying — not a one-time trade. When institutions keep buying quarter after quarter, it usually means they see a multi-year opportunity, not just a short-term momentum flip.
🏔️

At the ownership peak (100% of max)

100% of all-time peak
140 hedge funds hold NATR right now — the highest count in 3.0 years. When ownership is this concentrated, any bad news can trigger a chain reaction: one big fund sells, others follow. This is a classic 'crowded trade' — high popularity doesn't equal safety.
🚀

Fast accumulation — +56% more funds vs a year ago

fund count last 6Q
+50 new funds entered over the past year (+56% YoY). That's a rapid rush of institutional money. Fast accumulation often signals a major thesis — but it also means the stock could fall quickly if that thesis breaks.
🟢

More buyers than sellers — 64% buying

82 buying47 selling
Last quarter: 82 funds were net buyers (31 opened a brand new position + 51 added to an existing one). Only 47 were sellers (38 trimmed + 9 sold completely). A clear majority buying is a strong confirmation signal.
📈

More new buyers each quarter (+14 vs last Q)

new funds entering per quarter
Funds opening a new NATR position: 10 → 28 → 17 → 31. A growing influx of new institutional buyers means the asset is still gathering momentum — the consensus hasn't fully saturated yet.
🔒

54% of holders stayed for 2+ years

54% conviction (2yr+) 23% medium 24% new
75 out of 140 hedge funds have held NATR for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.
💰

Value +40% but shares only +1% — price-driven

Value
+40%
Shares
+0%
Last quarter: the total dollar value of institutional holdings rose +40%, but actual share count only changed +1%. The gap is explained by the stock's price rising — not new buying. Strong value growth with weak share growth means the rally is price momentum, not fresh institutional demand.
📈

Growing discovery — still being found

10 → 10 → 28 → 17 → 31 new funds/Q
New funds entering each quarter: 10 → 28 → 17 → 31. A growing number of institutions are discovering NATR each quarter. The narrative is still spreading — leaving room for ongoing capital accumulation.
🏛️

Deep conviction — 68% of holders stayed 2+ years

68% veterans 9% 1-2yr 23% new
Of 140 current holders: 95 (68%) have held for over 2 years without selling. These are not momentum buyers — they have lived through drawdowns and stayed. A large veteran base acts as a stabilizing force during selloffs.

Strong quality — 28% AUM from major funds

28% from top-100 AUM funds
30 of 140 holders rank in the top 100 by AUM, accounting for 28% of total institutional value held. A meaningful share of the ownership value comes from the most well-resourced institutions.
4.2
out of 10
Moderate Exit Risk
Exit risk score 4.2/10 — some crowding factors present, but no critical concentration. Watch ownership trend over the next 1–2 quarters for direction.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Hedge Fund Ownership: NATR

How many hedge funds hold NATR — quarterly history vs. share price
Quarterly hedge fund ownership of NATR vs. share price

Market Analysis: NATR

Analyst Price Targets

Avg. Price Target
--

Analyst Recommendations

Stock Performance

Real-time

Company Profile: NATR

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Institutional ownership data sourced from SEC EDGAR Form 13F-HR filings.

Smart Money Signal ?
Limited Smart Money Interest

No strong consensus or elite conviction detected among institutional holders.

30 top-rated funds 0 high-conviction
Consensus
6.5
/ 10
breadth
×
Elite
0.6
/ 10
conviction
Hedge Fund Positioning: NATR
2026 Q1 Stats Unlock in 14 days 140 + Investors

Track Smart Money conviction in NATR. See who's accumulating, reducing, or initiating positions.

Metric All 13F Filers (2025 Q4) Prior (2025 Q3) Change
Funds Holding 140 118 18.64%
13F Shares 15M 14M 0.93%
Total Value $315M $224M 40.16%
New Positions 31 17 +14
Increased Positions 51 57 -6
Closed Positions 9 12 -3
Reduced Positions 38 22 +16
Total Calls 0 0 -
Total Puts 0 0 -
PUT/CALL Ratio 0.0 0.0 Bullish

Statistics: NATR

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Valuation Measures Data as of: --

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PEG Ratio (5yr expected) --
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Enterprise Value/EBITDA --
Beta (5Y Monthly) --
Short Ratio (Days to Cover) --
Short % of Float --

Financial Highlights

Profitability
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Institutional Holders (2026 Q1)

140 + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in NATR. Verified SEC 13F-HR filings.

Top 25 institutional holders of NATR — 2025 Q4 · Source: SEC Form 13F
# Investor % of Portfolio Shares Mkt Value
1 SummerHaven Investment Management, LLC 0.74% 49,941 $1.2M
2 BFSG, LLC 0.23% 99,649 $2.4M
3 Hillsdale Investment Management Inc. 0.21% 316,867 $7.6M
4 R Squared Ltd 0.20% 15,340 $368K
5 Skylands Capital, LLC 0.17% 52,650 $1.3M
6 North Star Investment Management Corp. 0.14% 99,550 $2.4M
7 Procyon Advisors, LLC 0.01% 11,754 $282K
8 Founders Capital Management 0.01% 1,000 $24K
9 RITHOLTZ WEALTH MANAGEMENT 0.01% 24,323 $584K
10 Janney Montgomery Scott LLC 0.00% 40,446
11 STRS OHIO 0.00% 24,400 $585K
12 GAMMA Investing LLC 0.00% 1,174 $28K
13 Fortitude Family Office, LLC 0.00% 186 $4K
14 Police & Firemen's Retirement System of New Jersey 0.00% 4,395 $105K
15 HARBOR CAPITAL ADVISORS, INC. 0.00% 244
16 State of Alaska, Department of Revenue 0.00% 1,444
17 HSBC HOLDINGS PLC 0.00% 17,681 $427K
18 Sterling Capital Management LLC 0.00% 438 $11K
19 Frazier Financial Advisors, LLC 0.00% 13
20 True Wealth Design, LLC 0.00% 16
21 UBS Group AG 0.00% 26,157 $628K
22 NEW YORK STATE TEACHERS RETIREMENT SYSTEM 0.00% 1,530
23 SIGNATUREFD, LLC 0.00% 190 $5K
24 SJS Investment Consulting Inc. 0.00% 18
25 FIFTH THIRD BANCORP 0.00% 821 $20K
Investor Ownership
History
% of Portfolio Prev % Rank Conviction Avg Buy Price 13F Score™ 3Y / 7Y Sell Timing Shares Mkt Value Change Change % Source Quarter Filed

Frequently Asked Questions — NATURES SUNSHINE PRODS INC COM (NATR)

What does the Smart Money Trend signal show for NATR?

Buying streak — 5 quarters in a row: For 5 consecutive quarters, more hedge funds added NATR than sold it. That's a consistent pattern of professional buying — not a one-time trade. When institutions keep buying quarter after quarter, it usually means they see a multi-year opportunity, not just a short-term momentum flip.

What is the institutional breadth score for NATR?

More buyers than sellers — 64% buying: Last quarter: 82 funds were net buyers (31 opened a brand new position + 51 added to an existing one). Only 47 were sellers (38 trimmed + 9 sold completely). A clear majority buying is a strong confirmation signal.

What is the fund quality score for NATR holders?

Strong quality — 28% AUM from major funds: 30 of 140 holders rank in the top 100 by AUM, accounting for 28% of total institutional value held. A meaningful share of the ownership value comes from the most well-resourced institutions.

How long have hedge funds held NATR?

54% of holders stayed for 2+ years: 75 out of 140 hedge funds have held NATR for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

Disclaimer: The information on this page is for informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any security. Institutional holdings data is sourced from SEC Form 13F filings and reflects positions as of the filing date. Past performance of any fund or portfolio is not indicative of future results. 13Foresight is not a registered investment adviser. Always conduct your own due diligence before making investment decisions.