Stock Analysis
Data Source: SEC EDGAR 13F
Updated Hourly

Morningstar Inc (MORN)

436 + Investors. Track Smart Money conviction in MORN. See who's accumulating, reducing, or initiating positions.

Current Price
-- USD
Analyst Target
-- (0 analysts)
Upside
0.00%
Net Flow Q/Q
↓ -29
Streak
1Q ▼
Buyers last Q
47%

Smart Money Signals — MORN

Based on 440 hedge funds · latest filing: 2026 Q1 · updated quarterly

📉

Selling streak — 1 quarter in a row

last 6Q
For 1 consecutive quarter, more hedge funds reduced or closed their MORN positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.
📊

High ownership — 93% of 3.0Y peak

93% of all-time peak
440 funds currently hold this stock — 93% of the 3.0-year high of 471 funds (reached 2025 Q2). Ownership is elevated but not yet at maximum concentration. Room to grow, but watch if the trend reverses.
〰️

Stable — ownership unchanged year-over-year

fund count last 6Q
The number of hedge funds holding MORN is almost the same as a year ago (-15 funds, -3% change). No significant rush to buy or sell — institutional backing is holding steady.
🟠

More sellers than buyers — 47% buying

237 buying263 selling
Last quarter: 263 funds reduced or exited vs 237 that bought or added. When more than half of active funds are selling, it's a caution flag — especially if the stock price hasn't moved down yet.
⚠️

Fewer new buyers each quarter (-24 vs last Q)

new funds entering per quarter
Funds opening this position for the first time: 73 → 56 → 93 → 69. Each quarter fewer new institutions are entering. This usually means most funds that wanted in are already in — the stock is well-known but the pool of potential new buyers is shrinking.
🔒

60% of holders stayed for 2+ years

■ 60% conviction (2yr+) ■ 20% medium ■ 20% new
264 out of 440 hedge funds have held MORN for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.
💎

Buying through price weakness — shares -3%, value -25%

Value
-25%
Shares
-3%
Last quarter: funds added -3% more shares while total portfolio value only changed -25%. Institutions were buying while the price was falling — a high-conviction accumulation signal. They're deliberately loading up on the dip.
📈

Growing discovery — still being found

67 → 73 → 56 → 93 → 69 new funds/Q
New funds entering each quarter: 73 → 56 → 93 → 69. A growing number of institutions are discovering MORN each quarter. The narrative is still spreading — leaving room for ongoing capital accumulation.
🏛️

Veteran-anchored — 65% veterans vs 26% newcomers

■ 65% veterans ■ 9% 1-2yr ■ 26% new
Entry-cohort mix of 446 holders: 289 (65%) are 2+ year veterans, 41 entered 1–2 years ago, and 116 (26%) joined within the past year. A veteran-weighted cap table skews toward institutional memory over fresh momentum.
🏆

Elite ownership — 42% AUM from top-100 funds

42% from top-100 AUM funds
55 of 440 holders are among the 100 largest funds by AUM, controlling 42% of total institutional value in MORN. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.
3.3
out of 10
Low Exit Risk
Exit risk score 3.3/10 — low institutional crowding. Ownership is below peak levels, holder base is relatively sticky, and buying momentum is positive.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Institutional Sentiment Summary — MORN

In 2026 Q1, 237 hedge funds were net buyers of MORN (69 opened a new position, 168 added to an existing one), while 263 reduced or exited (165 trimmed, 98 sold completely) — a 47% buyer ratio, indicating roughly balanced activity. 42% of total institutional value in MORN is held by top-100 AUM funds, reflecting elite-tier ownership quality. Net fund flow last quarter: -29 funds (more exits than new entries). Total institutional holders: 440.

Hedge Fund Ownership: MORN

How many hedge funds hold MORN — quarterly history vs. share price
Quarterly hedge fund ownership of MORN vs. share price

Market Analysis: MORN

Analyst Price Targets

Avg. Price Target
--

Analyst Recommendations

Stock Performance

Real-time

Company Profile: MORN

-- --

Institutional ownership data sourced from SEC EDGAR Form 13F-HR filings.

Is It Too Late to Buy Morningstar Inc (MORN) Based on Hedge Fund 13F Filings?

Signal Freshness measures how much MORN has moved relative to its sector benchmark (XLF) since the 2026 Q1 13F filing. A stock that has barely outrun its sector is still a relatively fresh entry point — the fund's thesis has not yet been priced in by the broader market.

Since Quarter End March 31, 2026 · 81d ago
MORN
nan%
XLF
+8.5%

MORN outperformed XLF by nan% since March 31, 2026.

Since 13F Filing Date May 15, 2026 · 36d ago
MORN
nan%
XLF
+4.8%

Since the filing became public, MORN outperformed XLF by nan% .

Interpretation: The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference. Learn more →

Smart Money Signal ?
Limited Smart Money Interest

No strong consensus or elite conviction detected among institutional holders.

31 top-rated funds 1 high-conviction
Consensus
6.5
/ 10
breadth
×
Elite
1.8
/ 10
conviction
Hedge Fund Positioning: MORN
436 + Investors

Track Smart Money conviction in MORN. See who's accumulating, reducing, or initiating positions.

Metric All 13F Filers (2026 Q1) Prior (2025 Q4) Change
Funds Holding 436 469 -7.04%
13F Shares 24M 25M -3.49%
Total Value $3.94B $5.27B -25.1%
New Positions 66 93 -27
Increased Positions 167 145 +22
Closed Positions 99 69 +30
Reduced Positions 163 184 -21
Total Calls 3 3 -
Total Puts 3 3 -
PUT/CALL Ratio 1.0 1.0 Neutral

Statistics: MORN

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Valuation Measures Data as of: --

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Forward P/E --
PEG Ratio (5yr expected) --
Price/Sales (ttm) --
Price/Book (mrq) --
Enterprise Value/Revenue --
Enterprise Value/EBITDA --
Beta (5Y Monthly) --
Short Ratio (Days to Cover) --
Short % of Float --

Financial Highlights

Profitability
Profit Margin --
Return on Assets (ttm) --
Return on Equity (ttm) --
Income Statement & Cash Flow
Revenue (ttm) --
Net Income Avi to Common (ttm) --
Diluted EPS (ttm) --
Total Cash (mrq) --
Total Debt/Equity (mrq) --
Levered Free Cash Flow (ttm) --

Institutional Holders (2026 Q1)

436 + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in MORN. Verified SEC 13F-HR filings.

QUARTER:
Top 25 MORN holders by conviction (% of portfolio weight) — 2026 Q1 · Source: SEC Form 13F
# Investor % of Portfolio Shares Mkt Value
1 Incline Global Management LLC 5.87% 88,354 $14.9M
2 Crawford Fund Management, LLC 2.90% 89,200 $15.1M
3 Barlow Wealth Partners, LLC 1.18% 57,720 $10.6M
4 American Capital Management Inc 0.98% 108,340 $18.3M
5 Aurora Investment Counsel 0.89% 9,525 $1.6M
6 Berkeley, Inc 0.88% 15,566 $2.6M
7 Bradyco, Inc. 0.64% 4,864 $822K
8 Lecap Asset Management Ltd 0.61% 9,626 $1.6M
9 Select Equity Group, L.P. 0.55% 637,723 $107.8M
10 Ceera Investments, LLC 0.55% 7,436 $1.3M
11 Meeder Asset Management Inc 0.54% 55,614 $9.4M
12 Copeland Capital Management, LLC 0.51% 135,215 $22.9M
13 Confluence Investment Management LLC 0.47% 177,568 $30.0M
14 Kensico Capital Management Corp 0.47% 135,000 $22.8M
15 Martin Capital Advisors, LLP 0.45% 4,202 $710K
16 Los Angeles Capital Management LLC 0.43% 645,384 $109.1M
17 Bamco Inc /Ny/ 0.39% 759,515 $128.4M
18 Fluent Financial, LLC 0.37% 5,744 $1.0M
19 Redmond Asset Management, LLC 0.36% 7,705 $1.3M
20 Chicago Capital, LLC 0.34% 74,162 $12.5M
21 Df Dent & Co Inc 0.33% 102,371 $17.3M
22 denkapparat Operations GmbH 0.32% 4,574 $773K
23 Cardinal Capital Management 0.30% 13,777 $2.3M
24 Royce & Associates LP 0.29% 174,275 $29.5M
25 MidFirst Bank 0.26% 18,802 $3.2M
Investor Ownership
History 		% of Portfolio Prev % Rank Conviction Avg Buy Price 13F Score™ 3Y / 7Y Sell Timing Shares Mkt Value Change Change % Source Quarter Filed

Frequently Asked Questions — Morningstar Inc (MORN)

What does the Smart Money Trend signal show for MORN?

Selling streak — 1 quarter in a row: For 1 consecutive quarter, more hedge funds reduced or closed their MORN positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.

What is the institutional breadth score for MORN?

More sellers than buyers — 47% buying: Last quarter: 263 funds reduced or exited vs 237 that bought or added. When more than half of active funds are selling, it's a caution flag — especially if the stock price hasn't moved down yet.

What is the fund quality score for MORN holders?

Elite ownership — 42% AUM from top-100 funds: 55 of 440 holders are among the 100 largest funds by AUM, controlling 42% of total institutional value in MORN. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.

How long have hedge funds held MORN?

60% of holders stayed for 2+ years: 264 out of 440 hedge funds have held MORN for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.

Is it too late to buy Morningstar Inc (MORN) following the 2026 Q1 hedge fund 13F filings?

As of today, MORN has moved nan% since the 2026 Q1 13F filing date (May 15, 2026), compared to +4.8% for the XLF sector ETF — an outperformance of nan%. Since the quarter end (March 31, 2026), MORN has gained nan% vs +8.5% for XLF. The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

Disclaimer: The information on this page is for informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any security. Institutional holdings data is sourced from SEC Form 13F filings and reflects positions as of the filing date. Past performance of any fund or portfolio is not indicative of future results. 13Foresight is not a registered investment adviser. Always conduct your own due diligence before making investment decisions.

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