Stock Analysis
Data Source: SEC EDGAR 13F
Updated Hourly

Morningstar Inc (MORN)

412 + Investors. Track Smart Money conviction in MORN. See who's accumulating, reducing, or initiating positions.

Current Price
-- USD
Analyst Target
-- (0 analysts)
Upside
0.00%
Net Flow Q/Q
↓ -27
Streak
2Q ▼
Buyers last Q
43%

Smart Money Signals — MORN

Based on 416 hedge funds · latest filing: 2026 Q2 · updated quarterly

📉

Selling streak — 2 quarters in a row

last 6Q
For 2 consecutive quarters, more hedge funds reduced or closed their MORN positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.
📊

High ownership — 88% of 3.0Y peak

88% of all-time peak
416 funds currently hold this stock — 88% of the 3.0-year high of 472 funds (reached 2025 Q2). Ownership is elevated but not yet at maximum concentration. Room to grow, but watch if the trend reverses.
📉

Outflows — 12% fewer funds vs a year ago

fund count last 6Q
56 fewer hedge funds hold MORN compared to a year ago (-12% decline). When institutions consistently reduce their exposure, it's worth exploring the underlying fundamental reasons driving them away.
🟠

More sellers than buyers — 43% buying

201 buying268 selling
Last quarter: 268 funds reduced or exited vs 201 that bought or added. When more than half of active funds are selling, it's a caution flag — especially if the stock price hasn't moved down yet.
➡️

Steady new buyers — ~74 new funds per quarter

new funds entering per quarter
Funds opening this position for the first time: 57 → 94 → 70 → 74. A stable flow of new institutional buyers suggests ongoing interest without signs of either acceleration or slowdown.
🔒

59% of holders stayed for 2+ years

■ 59% conviction (2yr+) ■ 19% medium ■ 22% new
245 out of 416 hedge funds have held MORN for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.
💎

Buying through price weakness — shares +16%, value -7%

Value
-6%
Shares
+16%
Last quarter: funds added +16% more shares while total portfolio value only changed -7%. Institutions were buying while the price was falling — a high-conviction accumulation signal. They're deliberately loading up on the dip.
➡️

Steady discovery — ~74 new funds/quarter

74 → 57 → 94 → 70 → 74 new funds/Q
New funds entering each quarter: 57 → 94 → 70 → 74. Consistent flow of new institutional buyers without clear acceleration or slowdown.
🏛️

Veteran-anchored — 62% veterans vs 26% newcomers

■ 62% veterans ■ 11% 1-2yr ■ 26% new
Entry-cohort mix of 423 holders: 263 (62%) are 2+ year veterans, 48 entered 1–2 years ago, and 112 (26%) joined within the past year. A veteran-weighted cap table skews toward institutional memory over fresh momentum.
🏆

Elite ownership — 53% AUM from top-100 funds

53% from top-100 AUM funds
59 of 416 holders are among the 100 largest funds by AUM, controlling 53% of total institutional value in MORN. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.
3.3
out of 10
Low Exit Risk
Exit risk score 3.3/10 — low institutional crowding. Ownership is below peak levels, holder base is relatively sticky, and buying momentum is positive.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Institutional Sentiment Summary — MORN

In 2026 Q2, 201 hedge funds were net buyers of MORN (74 opened a new position, 127 added to an existing one), while 268 reduced or exited (167 trimmed, 101 sold completely) — a 43% buyer ratio, indicating roughly balanced activity. Net selling has persisted for two consecutive quarters. 53% of total institutional value in MORN is held by top-100 AUM funds, reflecting elite-tier ownership quality. Net fund flow last quarter: -27 funds (more exits than new entries). Total institutional holders: 416.

Hedge Fund Ownership: MORN

How many hedge funds hold MORN — quarterly history vs. share price
Quarterly hedge fund ownership of MORN vs. share price

Market Analysis: MORN

Analyst Price Targets

Avg. Price Target
--

Analyst Recommendations

Stock Performance

Real-time

Company Profile: MORN

-- --

Institutional ownership data sourced from SEC EDGAR Form 13F-HR filings.

Loading signal freshness…
Smart Money Signal ?
Limited Smart Money Interest

No strong consensus or elite conviction detected among institutional holders.

16 top-rated funds 1 high-conviction
Consensus
5.3
/ 10
breadth
×
Elite
1.4
/ 10
conviction
Hedge Fund Positioning: MORN
412 + Investors

Track Smart Money conviction in MORN. See who's accumulating, reducing, or initiating positions.

Metric All 13F Filers (2026 Q2) Prior (2026 Q1) Change
Funds Holding 412 443 -7.0%
13F Shares 24M 24M 1.11%
Total Value $3.75B $4.04B -7.27%
New Positions 72 70 +2
Increased Positions 124 168 -44
Closed Positions 103 97 +6
Reduced Positions 164 164 -
Total Calls 2 3 -33.33%
Total Puts 5 3 66.67%
PUT/CALL Ratio 2.5 1.0 Bearish

Statistics: MORN

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Institutional Holders (2026 Q2)

412 + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in MORN. Verified SEC 13F-HR filings.

QUARTER:
Top 25 MORN holders by conviction (% of portfolio weight) — 2026 Q2 · Source: SEC Form 13F
# Investor % of Portfolio Shares Mkt Value
1 Crawford Fund Management, LLC 2.62% 109,500 $17.1M
2 Barlow Wealth Partners, LLC 1.03% 57,602 $9.5M
3 Bradyco, Inc. 0.87% 4,864 $759K
4 Bamco Inc /Ny/ 0.82% 3,499,146 $545.9M
5 American Capital Management Inc 0.80% 114,947 $17.9M
6 Fluent Financial, LLC 0.80% 14,362 $2.2M
7 Aurora Investment Counsel 0.76% 9,515 $1.5M
8 Kensico Capital Management Corp 0.76% 284,100 $44.3M
9 Berkeley, Inc 0.74% 15,202 $2.4M
10 Copeland Capital Management, LLC 0.74% 229,546 $35.8M
11 Ceera Investments, LLC 0.47% 7,136 $1.1M
12 Confluence Investment Management LLC 0.41% 166,257 $25.9M
13 Martin Capital Advisors, LLP 0.34% 4,202 $656K
14 denkapparat Operations GmbH 0.34% 6,596 $1.0M
15 Los Angeles Capital Management LLC 0.32% 557,955 $87.1M
16 Df Dent & Co Inc 0.31% 106,374 $16.6M
17 Redmond Asset Management, LLC 0.30% 7,681 $1.2M
18 Cardinal Capital Management 0.28% 15,051 $2.3M
19 Bright Rock Capital Management, LLC 0.23% 7,500 $1.2M
20 Numerai GP LLC 0.23% 18,066 $2.8M
21 Chicago Capital, LLC 0.23% 60,972 $9.5M
22 MidFirst Bank 0.21% 18,560 $2.9M
23 Keeler Thomas Management LLC 0.19% 3,348 $522K
24 Royce & Associates LP 0.18% 144,996 $22.6M
25 Azzad Asset Management Inc /Adv 0.16% 11,779 $1.8M
Investor Ownership
History 		% of Portfolio Prev % Rank Conviction Avg Buy Price 13F Score™ 3Y / 7Y Sell Timing Shares Mkt Value Change Change % Source Quarter Filed

Frequently Asked Questions — Morningstar Inc (MORN)

What does the Smart Money Trend signal show for MORN?

Selling streak — 2 quarters in a row: For 2 consecutive quarters, more hedge funds reduced or closed their MORN positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.

What is the institutional breadth score for MORN?

More sellers than buyers — 43% buying: Last quarter: 268 funds reduced or exited vs 201 that bought or added. When more than half of active funds are selling, it's a caution flag — especially if the stock price hasn't moved down yet.

What is the fund quality score for MORN holders?

Elite ownership — 53% AUM from top-100 funds: 59 of 416 holders are among the 100 largest funds by AUM, controlling 53% of total institutional value in MORN. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.

How long have hedge funds held MORN?

59% of holders stayed for 2+ years: 245 out of 416 hedge funds have held MORN for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

Disclaimer: The information on this page is for informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any security. Institutional holdings data is sourced from SEC Form 13F filings and reflects positions as of the filing date. Past performance of any fund or portfolio is not indicative of future results. 13Foresight is not a registered investment adviser. Always conduct your own due diligence before making investment decisions.

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