Based on 251 hedge funds · latest filing: 2025 Q4 · updated quarterly
📉
Selling streak — 1 quarter in a row
For 1 consecutive quarter, more hedge funds reduced or closed their KVYO positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.
📊
High ownership — 93% of 3.0Y peak
93% of all-time peak
251 funds currently hold this stock — 93% of the 3.0-year high of 270 funds (reached 2025 Q3). Ownership is elevated but not yet at maximum concentration. Room to grow, but watch if the trend reverses.
🚀
Fast accumulation — +39% more funds vs a year ago
fund count last 6Q
+70 new funds entered over the past year (+39% YoY). That's a rapid rush of institutional money. Fast accumulation often signals a major thesis — but it also means the stock could fall quickly if that thesis breaks.
🟠
More sellers than buyers — 49% buying
148 buying155 selling
Last quarter: 155 funds reduced or exited vs 148 that bought or added. When more than half of active funds are selling, it's a caution flag — especially if the stock price hasn't moved down yet.
⚠️
Fewer new buyers each quarter (-13 vs last Q)
new funds entering per quarter
Funds opening this position for the first time: 60 → 67 → 61 → 48. Each quarter fewer new institutions are entering. This usually means most funds that wanted in are already in — the stock is well-known but the pool of potential new buyers is shrinking.
📌
Mixed — 25% long-term, 36% new
■ 25% conviction (2yr+)
■ 38% medium
■ 36% new
Of the 251 current holders: 64 (25%) held >2 years, 96 held 1–2 years, and 91 entered in the last year. A mixed base — the stock has long-term believers but also recent buyers who haven't been tested by a downturn yet.
💰
Value +31% but shares only +12% — price-driven
Last quarter: the total dollar value of institutional holdings rose +31%, but actual share count only changed +12%. The gap is explained by the stock's price rising — not new buying. Strong value growth with weak share growth means the rally is price momentum, not fresh institutional demand.
➡️
Steady discovery — ~48 new funds/quarter
53 → 60 → 67 → 61 → 48 new funds/Q
New funds entering each quarter: 60 → 67 → 61 → 48. Consistent flow of new institutional buyers without clear acceleration or slowdown.
📊
Mixed cohorts — 26% veterans, 47% new entrants
■ 26% veterans
■ 28% 1-2yr
■ 47% new
Of 266 current holders: 68 (26%) held 2+ years, 74 held 1–2 years, 124 (47%) entered in the past year. Balanced distribution — some institutional memory, some recent momentum buyers.
🏆
Elite ownership — 50% AUM from top-100 funds
50% from top-100 AUM funds
39 of 251 holders are among the 100 largest funds by AUM, controlling 50% of total institutional value in KVYO. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.
4.0
out of 10
Moderate Exit Risk
Exit risk score 4.0/10 — some crowding factors present, but no critical concentration. Watch ownership trend over the next 1–2 quarters for direction.